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Career Development Centre Annual Report 2010-2011

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Career Development Centre

Annual Report 2010-2011

Career Development Centre Annual Report 2010-2011

What’s in this report?

The Career Development Centre (CDC) annual report in context

The mission of the CDC Strategic and Operational Plan Working to quality standards Institutional context External context Focus of this annual report

Summary of achievements & reflections

Review of careers education, information, advice and guidance (CEIAG)

Review of employer work & employability through work based learning

Challenges and solutions for session 2011-2012

Careers Guidance Careers Education : Accredited Modules Careers Education : Non Accredited Careers Education : Schools (departments 2010-2011) Careers Information

Employer Work Job Shop Work based learning

CDC Organisational Chart

Destinations of Graduates 2009/10

The Career Development Centre in Context

The Mission of the CDC ‘The Career Development Centre endeavours to provide resources which enable clients to make informed career

decisions, pursue their goals effectively and develop skills which will allow them to manage their careers throughout

their lives.’

The CDC Strategic and Operational Plan The CDC achieves its mission statement by providing a professional, high quality Careers Education, Information,

Advice and Guidance (CEIAG) service to students, graduates and pre-university entrants. This is met by working

collaboratively with three key stakeholders: students; employers; the University. The service’s aims and service

planning are articulated in the CDC strategic and operational plan 2010-2013. This plan has now been amended for

2011-2013 to account for internal and external change.

Working to Quality Standards The CDC adopts an approach of continuous quality improvement in line with the Matrix Quality Standards and QAA

codes of practice on CEIAG and Work Based Learning. The CDC has adopted a rigorous planning process to review

progress throughout the cycle of the year.

Institutional Context The transition from departments to Schools was reflected in the CDC’s approach to planning in the session 2010-2011

while taking into account institutional strategic priorities and the Learning and Teaching Quality Enhancement Strategy

in relation to CEIAG, employability and work related learning.

External Context Externally, the recession and speculation on graduate employment impacted on the CDC’s planning and focus which

resulted in an increased emphasis on employer engagement. Scottish Funding Council (SFC) Learning to Work One

funding ended and the University of Stirling was successful in Learning to Work Two funding for the joint bid, ‘Making

the Most of Masters’. The CDC also sits on the steering group for the Third Sector Internship Scotland project.

Focus of this annual report This report has three key areas of focus :-

It compares, where appropriate, performance

in terms of usage and feedback with session

2009-2010

It articulates the service’s successes in meeting its strategic objectives in

session 2010-2011

It highlights challenges and areas of strategic priority

for 2011-2012

Career Development Centre Annual Report 2010-2011

Summary of achievements & reflections 2010-2011

The CDC has realised a significant number of

achievements in 2010-2011. Despite a fragile economy

and a challenging graduate job market, the service has

increased its engagement with employers, advertised high

numbers of vacancies and hosted new employer events

such as ‘Work Fest’ and ‘This is your Life’ in both the

spring and autumn semesters.

A focus on work with Schools has lead to increased and

more formalised dialogue between the CDC and key staff

within the new academic structure. The CDC and Schools

are increasingly working in partnership to strive for

excellence in relation to employability, careers education,

information, advice and guidance (CEIAG), work related

learning and employer engagement. The service

continues to collaborate with the Student Union, the

Research and Enterprise Office, CAPL and Development

and External Affairs in joint bids and employer

engagement activities.

Stirling’s success in the SFC Learning to Work Two bids

2010 has resulted in the creation of a new employer

adviser post for the ‘Making the Most of Masters’ project,

based in the CDC. The new adviser was appointed in June

2011 and is working effectively with Postgraduate courses

to scope employer based masters dissertations. The CDC

additionally sits on the steering group of the Third Sector

Internship Project.

Students are increasing their uptake of guidance and drop

in services and the provision of careers workshops has

increased. Engagement with students using different

forms of marketing including social networking, texting,

Succeed and student ambassadors has proved

successful, with increased numbers of students signing up

for events. A new Grad Club and grad blog was created to

support under or unemployed graduates.

In addition to developing resources tailored to

international students on the CDC’s website, an

international student blog was launched.

The number of students studying for the CDC’s credit

bearing modules increased and a new internship module

was developed with the International Summer School.

The CDC works in partnership across the institution to

achieve wider strategic goals. The CDC continues to

undertake the destination of leavers from higher

education survey on behalf of the university, collating

data on what Stirling’s graduates were doing 6 months

after graduation, achieving a record 80.5% response rate.

The latest destination information is available from the

CDC. The service participated in the PDP working group

and contributed to induction and open days.

The CDC continues to contribute to skills development

and work based learning provision in the form of the

Student Leadership Programme, the development of

internships, and the Coach Development Programme. A

highly successful confidence building pilot, ‘Lift Off’, was

delivered in spring semester 2011, aimed at increasing

students’ confidence and self efficacy to achieve their

aspirations.

With the continued recession, the University will face

challenges to improve the rate of positive graduate

destinations. The target of 85% graduate employment in

the University’s strategic plan will demand a cohesive

approach across the institution. This approach needs to

focus on increased employer engagement, the promotion

and delivery of PDP, the opportunity for more work

experience and work related learning and engaging

students in early future career planning and the

maximisation of the student experience.

Review of Careers Education, Information, Advice & Guidance (CEIAG)

Careers Guidance

Objectives

In this key area of our work the CDC aims to guide clients through the process of career planning enabling them to

make informed decisions about their future and to take responsibility for the management of their career by offering

individual high quality, impartial careers guidance from experienced and relevantly qualified staff at a time and in a

way that is appropriate to all clients. The CDC offers hour long guidance appointments, e-guidance and short drop in

sessions.

Achievements

There have been significant improvements and successes in the delivery of guidance and drop in for session

2010-2011.

Usage numbers for guidance, e-guidance and drop in rose from 860 in 2009-2010 to 1146 in 2010-2011

(Chart 1)

Developed the use of Team Focus personality type indicator in guidance

Developed the use of Talking Mats as a guidance toolkit

All staff undertook guidance refresher training as part of all staff Continuous Professional Development (CPD)

Introduced a Peer Support system for advisers

Student feedback was overwhelmingly positive for these services with 91.2% finding the guidance helpful and 100%

motivated to carry out actions from the guidance appointment. The increase in usage is a reflection of the CDC’s

commitment to continuous quality improvement in approaches to marketing and student engagement.

Drop in Service

‘These drop-in sessions are

helpful for everybody and

all levels of students’

Student Feedback 2010-11 194

582

84

860

247

789

110

1146

Guidance Drop in e guidance Total

Guidance, Drop In & Service Usage

2009-2010 2010-2011

Chart 1

Career Development Centre Annual Report 2010-2011

Review of Careers Education, Information, Advice & Guidance (CEIAG)

Careers Education: Accredited Modules

Objectives

Through our accredited careers education work, the CDC aims to enable Stirling students to enhance their career

management skills and employability through a comprehensive range of careers education activities. We offer

students the chance to pursue credit-bearing career management skills, and/or work experience modules to

complement their degree programme and individual circumstances.

Achievements

The number of students taking the modules rose from 138 in 2009/10 to 235 in 2010/11

Developed and launched the Internship module with the International Summer School

Reviewed and updated module learning outcomes and feedback mechanisms

Introduced impact assessment questionnaires across the modules

Increased input from employers to module sessions

Feedback from students and opportunity providers on 2010-2011 module delivery and impact was highly positive.

These quotes from students on Career Management Skills (PDM9LW) are typical:

‘This was a really useful module,

which helped me to decide what to

do after graduating.’

‘If you don’t take this module then you

are missing out on a great

opportunity to develop yourself.’

1432

102

148

11 22

192

4

229

ALC generic ALC Social Work

Career Management

Skills

ISS Internship Total

Accredited Modules2009-2010 2010-2011

Chart 2

18

163

Empoyers attending Students attending

This is your Life Event2009-2010

28

32

Careers Workshops

Careers Workshops in CDC

2009-2010 2010-2011

Review of Careers Education, Information, Advice & Guidance (CEIAG)

Careers Education: Non Accredited

Objectives

The CDC aims to provide a series of one-off, centrally-delivered careers education sessions and events aimed at both

undergraduates and postgraduates. These sessions offer students an opportunity to engage in career planning, job

hunting activities and the exploration of further study, enterprise and work experience.

Achievements

The team delivered a diverse range of workshops and events in 2010-2011

The numbers of workshops and events delivered increased from session 2009-2010 (Chart 3) and student

attendance was high (Chart 6)

‘This is your Life’ evening event was delivered for the first time in spring semester. It was aimed at networking

employers with students and encouraged students to consider their career options and maximise the student

experience (Chart 4)

A new vidcast was produced to encourage students to achieve their potential and make the most of the student

experience

A highly successful confidence building pilot, ‘Lift Off’, was developed and delivered offering students coaching

in confidence building for the job market. Feedback and impact was very positive with 12 students successfully

completing the programme. One student on the programme reflected, “The right mindset goes a long way in

helping you achieve your potential and where you want to go in life.” A section on confidence was put

together for CDC’s website and a Confidence Builders vidcast was created

Work Fest was introduced in autumn 2010, with the School team contributing to the organisation, delivery and

marketing of this new, successful and now sustainable event

The Research and Enterprise Office (REO) commissioned a bespoke programme of CEIAG to researchers which

offered a range of workshops and guidance. The researchers’ website was updated and staff attended training

and CPD events relevant to this area of work

Chart 3 Chart 4

Career Development Centre Annual Report 2010-2011

2076

students attending workshops & events

Total Number of

Students attending workshops and events in 2009-2010

5058

Workshops in Schools

Careers Education in Schools

2009-2010 2010-2011

Review of Careers Education, Information, Advice & Guidance (CEIAG)

Careers Education: Schools (departments 2010-2011)

Objectives

The CDC endeavour to support the development of graduate attributes and employability through subject-based

careers education. During session 2010-2011, the CDC worked with former departments to deliver CEIAG embedded

in, and alongside, the curriculum and explored improved ways of working with the new structure. The CDC aimed to

ensure parity of service across the University and introduced partnership documents outlining the menu of CDC

services to each School. The Heads of Service met with all new Heads of School, and School Managers to explore how

the CDC could support the Schools in their mutual pursuit of strategic goals.

Achievements

The delivery of work with all departments increased in session 2010-2011, with higher numbers of workshops

and talks delivered in subject areas (Chart 5)

The introduction of partnership documents clarified the menu of CDC services on offer to departments, the CDC

year group strategy and a summary of previous work delivered

Comprehensive discussions took place between the Heads of CDC and the new Heads of Schools and School

Managers on how the CDC can support work with Schools to meet strategic goals

All members of staff in the dedicated School team within the CDC met with contacts in all former departments

to plan and programme workshops, events and introductory talks for 2010-2011

High numbers of students attended both department and core careers education workshops (Chart 6)

Chart 5 Chart 6

Financial Services Evening 2011

Review of Careers Education, Information, Advice & Guidance (CEIAG)

Careers Information

Objectives

Through our information work we aim to provide access to a wide range of quality information which can help clients

using our services identify appropriate career and personal development opportunities. Our goal is to effectively

promote the use of all resources through signposting and publicity and to ensure the CDC stock of information is

impartial, current and relevant to the needs of the user. In addition we aim to provide access to information on a wide

range of career, further study, training, employment and personal development opportunities and to continually

develop the use of ICT within the Career Development Centre.

Achievements

The Student experience of the information room provision continues to remain positive (Table 4)

Undertook a project with the Employability Adviser to develop web pages aimed at supporting

academic colleagues with the employability agenda—www.quality.stir.ac.uk/employability/index.php

Organised a range of presentations and events, including a new environment and energy sector-based career

forum, which saw student attendance staying high (Table 1)

Contributed to the Undergraduate and Postgraduate prospectus and ‘Study at Stirling’ sections of the website

Facebook presence (www.facebook.com/cdcstirling) grew in popularity throughout the academic year, with

more students subscribing to receive regular updates on careers information and opportunities

The centre evaluated and acquired new print and electronic information resources including AGCAS (Association

of Graduate Careers Advisory Services) DVDs in ‘streaming media’ web format on subjects such as applications,

interviews and assessment centres

Launched ‘CV Writing’ and an ‘Introduction to the CDC’ videos, with input from the Student Union, the Principal

and University academics and societies www.youtube.stir.ac.uk/cdcstirling (Table 2)

Undertook a pilot of texting software (via txttools.co.uk) which was utilised to great effect in reducing student

“no shows” at guidance appointments. The feedback from students was mainly positive and continued into the

second half of the academic year

Development of a number of micro web sites including, international students site, confidence material and

specific pages for the Work Fest and This is your Life events

Use of listen again, elluminate and WebCT to support students in downloading content from selected Career

Development Centre events, including audio recordings, slides for those students who missed the original events

and for those who want to listen and/or view again

The online careers management system (in its third year) continued to give students the opportunity to:

Sign up for employer presentations and other events and receive reminder emails in advance of the event Receive email alerts about new vacancies in specific areas of work (Table 4)

Career Development Centre Annual Report 2010-2011

Review of Careers Education, Information, Advice & Guidance (CEIAG)

Achievements cont.

Deployment of current vacancy and employer database achieved with minimum disruption to end users

although there were a number of technical and procedural issues involved, some of which are still ongoing

Number of student registrations on the system has increased from session 2009-2010

Supported wider University activities including the postgraduate fair, the Open and Applicant Days

Design and production of a new `Help after Graduation` leaflet, launch of revised Graduate WebPages, and

GradClub Facebook page and Graduate blog

Website figures remain much the same as session 2009-10. Access to site from across the world has continued

to be roughly stable with slight increases from China, India, and Greece. There has been an increase in the

number of users accessing our site on mobile devices (Table 3)

Career Information Events

2009-2010 2010-2011

Careers Events 19 18 Total Attendance 281 285

Social Media Interactions

Facebook You Tube Likes 158 - Post Views 53,541 - Views - 372

Table 1

Table 2

Review of Careers Education, Information, Advice & Guidance (CEIAG)

Career Website Usage

2009-2010 2010-2011 Visits 37,219 35,764 Unique Visitors 18,206 18,498 Page Views 102,169 100,749 Pages per Visit 2.75 2.82 Average Time on Site 2.05 2.14 Percent New Visits 46.06% 42.72% Mobile Usage 204 496

Table 3

Information Work

2009-2010 2010-2011 Student experience of resource room (helpful) 96% 100% WebCT Total user sessions 7227 6769 Prospects Net Jobseeker registrations 1679 1234 (emails sent) (12,870) (15,576)

New Prospects Net Jobseeker registrations 651 with (43,753 page views) (launched April 2011)

Enquiries at [email protected] 365 753 eguidance information specific enquiries received 17 20

Table 4

Career Development Centre Annual Report 2010-2011

Review of employer work & work based learning

Employer Work

Objectives

Our key goal in this area of work for 2010-2011 was strong, strategic relationship management with employers and

opportunity providers, to generate a range of employment opportunities for students and graduates and to engage

employers in employability related activities on campus. We continually aim to develop effective working

relationships and partnerships with local, national and international employers. Due to the very limited resource in

employer work within the CDC, there has been a careful deployment of staff time and a high level of cross team

working to ensure employer engagement is planned and delivered in a SMART and strategic manner. In addition, we

strive to facilitate the exchange of information between employers and university departments, and identify

placement opportunities for our students. The CDC provides employers with the means of advertising their vacancies

online at no cost, and works hard to ensure we are kept up to date on labour market trends.

Achievements:

The employer team has strived to increase employer

engagement through its strategic approach during the

session 2010 -11.

The results were:

Emphasis on relationship management with around

30 employers who regularly engage with the CDC

(including Active Stirling, Enterprise Rent-a-Car,

PwC, Morgan Stanley, Standard Life, and many

local voluntary sector organisations).

A focus on making new employer contacts in the

Scottish Government priority sectors, (including

financial services and tourism) as well as sectors

linked to particular strengths of the

University of Stirling (including sport and retail).

The development and delivery of Work Fest, our

successful employer event held over 4 weeks

before the autumn mid-semester break.

The timescale has made it easier to market

employer events more effectively within a limited

budget, and helped create high student

attendance at events, particularly the evening

events (ICAS Chartered Accountancy Evening, and

Financial Services Evening) and careers forums (on

how to get into different job areas, including

media, politics and the environment).

The joint delivery of the ‘This is your Life’ spring

semester employers event with the School team

(Table 2)

Maintaining high numbers of vacancies in

challenging graduate and local job markets

(Chart 7)

The scoping and creation of 59 volunteering

placement projects as part of our ‘Active Learning

in the Community’ modules, in conjunction with

local public and voluntary sector organisations.

Projects have included marketing, event

organisation, research and analysis, web design,

and befriending, (Table 3)

The CDC plays a pivotal role in co-ordinating the

International Saltire Internships for the University.

Two Stirling students were successful in securing

international internships in session 2010-2011

Financial Services Evening 2011

Review of employer work & work based learning

Organisations Participating in Work Fest 2010-2011

Barclays Capital Jet Teaching in Japan Scottish Investment Operations

Barclays Wealth Johnston Carmichael Scott-Moncrieff

BSkyB KPMG Standard Life

CIMA Morgan Stanley Standard Life Investments

Enterprise-Rent-A-Car PwC Sporting Chance Initiative

FDM Group Raleigh International Wild Packs

Hilton RSM Tenon Xchange Scotland

Hotwire PR Scottish Government

International Voluntary Teaching in Scotland

Service

Table 1

Organisations Participating in ‘This is Your Life Event’

Active Stirling Independent Living TSIS (Third Sector Internships

Blackrock Services Scotland)

Destination Loch Lomond International Voluntary Prince’s Scottish Youth Business

Endsleigh Insurance Service Trust

Enterprise-Rent-A-Car Morgan Stanley SURE (University of Stirling)

Goodmoves Talent Scotland Stirling Enterprise (STEP)

HSBC Wild Packs

Xchange Scotland

Table 2

Career Development Centre Annual Report 2010-2011

Review of employer work & work based learning

Organisations offering Volunteering Placements 2010-2011

Action for Children

Active Stirling

Alzheimer Scotland

Ardoch Development Trust

Barnardos

BTCV

Caledonia Clubhouse

Camphill Blairdrummond

Citizens Advice Bureau

Forth Naturalist & Historian

Forth Valley Advocacy

FDAMH

Homestart

Langlees Family Centre

Library of Innerpeffray

Loch Lomond & Trossachs Partnership

Loretto Care

Open Door

Perth & Kinross Community Health

Partnership

Perth & Kinross Learning Disabilities

Service

Quality Action Group

Riding for the Disabled

Scottish Swimming

Townbreak

University of Stirling—School of

Sport

University of Stirling—Staff

Charity Scheme

University of Stirling—Students

Union

WISH (Women in Sport & Health)

Youth Under Focus First

Table 3

Chart 7

‘The clients benefited immensely by being involved in this project… the student is now able to organise an activity programme for any type of

client group using the same principles she has learned during

this project.’ Active Learning Module

‘I feel the student has made a tremendous input to our work and his

focus has helped us in the development of our project.’

Active Learning Module

Job Shop

Objectives The Job Shop aims to be proactive in developing

relationships with employers to generate a range of

employment opportunities for students.

The main areas of focus for the job shop are to:-

Optimise the number of students registered

Optimise the number of part time &

seasonal vacancies available

Optimise the satisfaction of the students and

employers using the service

Achievements While the number of vacancies has dropped compared to the same period in the previous year, the Job Shop has

continued to maintain a reasonable number of vacancies advertised given the difficult economic climate. Once again

the number of students using the service has increased with 2,407 registrations compared to 2,323 in the

previous year (Chart 8).

‘This is a

very useful

tool for local

businesses’

Kristina Abburrow, Lush

‘We are very happy with

the service we receive

from the Job Shop and we

receive a significant

number of applications as

a result ‘

Lisa Higgins, Active Stirling

‘Great service – always get a

good calibre of candidates’

Keith Ewing, Number Eight

Review of employer work & work based learning

Chart 8

‘The Job Shop is a great resource for information on jobs in the area and also the staff are very helpful in offering advice and guidance’ Stacey McGill 3rd year BA (Hons) Human Resource Management

Work Experience Evening Oct 2011

Career Development Centre Annual Report 2010-2011

Review of employer work & work based learning

Work Based Learning

Objectives

The employability adviser and CDC staff contributed to the initiation and the development of work based learning

initiatives such as the Coach Development Programme, the Student Leadership programme and the Insight into

Teaching programme. The achievements and the reflections on the four year SFC funded employability post for work

related learning are contained in a separate report available from the CDC.

Achievements

The CDC has increased its contribution to the provision of work based learning and skills development pilots and

projects.

The Coach Development Programme, a partnership between the CDC, School of Sport and the local Sports

Provider, Active Stirling. Students participating in this initiative moved into the silver phase of the programme,

undertaking more investment in their coaching and work opportunities.

The CDC contributed employability development sessions to the Student leadership Programme

8 students participated in the Insight into Teaching programme. Students undertook active work experience in

primary and secondary schools in the Forth Valley

Simulated work based learning and business simulation was delivered in postgraduate courses such as the MSC

in Energy Management with employers through the Insight programme

Four disabled students were successfully placed with the BBC to undertake work experience. This is now a

sustainable programme.

Internal internships were set up across the university providing employability development for students

The Employability Advisor worked successfully in partnership with CAPL, the Student Union and Academic

Divisions.

‘Students have gained vital knowledge through generic

coach education that can be transferrable across different

fields and gained experience in sports festivals and events

which they would never have had the opportunity to do

previously. Some students have secured paid work

through Active Stirling and are continuously developing

their skills in different sports. Most are looking for-

ward to gaining additional opportunities in the next

year.’

Cheryl Willet, Coach Development Programme

‘I enjoyed being able to

interact with both pupils &

teachers. Everyone made

me feel extremely

welcome!’

Insight into Teaching

Student Feedback

Destinations of Graduates 2009/10

Employment Circumstances Number of Graduates % of graduates 08/09 %

Full-time paid work 864 52.0% 53.0%

Part-time paid work 280 16.9% 15.0%

Voluntary/Unpaid work 17 1.0% 1.0%

Work and further study 114 6.9% 6.50%

Further study only 146 8.8% 11.10%

Assumed to be unemployed 123 7.4% 5.60%

Not available for employment 34 2.0% 3.10%

Other 18 1.1% 0.80%

Explicit Refusal 65 3.9% 3.90%

Total 1661 100.0% 100%

Key Findings and Comments on the 2009/10 Return

Unemployment has increased from 5.6% to 7.4%. The UK wide figure is 9% and the Scottish figure is 7%

The percentage of our graduates in work (full or part time) at 70% remains similar to the previous return (69%).

The UK wide figure is 63% and the Scottish figure is 62%

The percentage working part time increased again this year from 15% to 17%

The percentage going on to full time further study has dropped from 11% to 8.8%. The UK wide figure is 16% and

the Scottish figure is 20%

90% of our home students are still living and working in Scotland 6 months after graduation.

While the percentage of Stirling graduates in employment remains relatively unchanged there are concerns about the

percentage of those unemployed, those that are working part time and those who are underemployed. It is clearly a

challenging time to be graduating with record levels of youth unemployment, and this is reflected in the number of our

graduates who are returning to jobs they had as undergraduates, or taking non graduate level jobs as stop gaps.

Destination of Graduates 2009-2010

Career Development Centre Annual Report 2010-2011

Destinations of Graduates 2009/10

Employment Circumstances % of UG 09/10

% of UG 08/09

% of PG 09/10

% of PG 08/09

Full-time paid work 48.6% 49.0 % 63.4% 70.2%

Part-time paid work 18.9% 15.7% 10.0% 11.8%

Voluntary/Unpaid work 0.9% 1.2% 1.6% 0.0%

Work and further study 6.7% 6.9% 7.4% 5.0%

Further study only 9.8% 12.8% 5.3% 3.8%

Assumed to be unemployed 7.8% 6.2% 6.1% 3.4%

Not available for employment 2.3% 3.7% 1.1% 0.8%

Other 1.1% 0.8% 1.1% 0.8%

Explicit Refusal 3.8% 3.8% 4.2% 4.2%

Qualification required Number of Graduates % of Graduates

Possibly: but the qualification did give me an advantage

173 10.4%

Yes 603 36.3%

No: the qualification was a formal requirement/expected

451 27.2%

Do not Know 15 0.9%

Question not answered (default) 419 25.2%

Total 1661 100.0%

Challenges and solutions for session 2011-2012

The CDC faces a number of challenges in 2011-2012.

Students and graduates are seeking work and further

study in an increasingly competitive market due to the

external challenges of the recession and consequent

downturn in the job market. The CDC aim to provide

services that can support students and graduates to

compete and stand out from the crowd by keeping up to

date with trends in recruitment, labour market

information and encouraging creative job hunting

techniques. The CDC must focus on both the immediate

challenge of preparing finalists for the job market, while

simultaneously preparing earlier year groups to plan

ahead and gain relevant experience.

Current research argues that work experience is vital to

increase employability among the many other complex

strands of employability development such as Personal

Development Planning (PDP), CEIAG, work related and

work based learning, employer engagement and

employability in the curriculum. Ensuring there are

opportunities for diverse forms of work experience is an

ongoing part of CDC work and part of wider institutional

activity. The CDC plans to continue to develop this area

of work in 2011-2012 through: introducing a new

internship scheme; maintaining current work experience

modules; developing new work experience based

partnership modules with individual Schools; continuing

to work strategically with employers to generate new

opportunities and invite employers to work with Schools

in support of curriculum development where

appropriate and to participate in events.

Pursuing the attainment of high levels of positive

Graduate destinations is core to the work of the CDC, but

is only achievable in partnership with Schools and

services across the institution. It is therefore essential

that the CDC work effectively in partnership with the

whole institution to develop employable graduates.

Internally, improving engagement in CEIAG is a continual

work in progress. The CDC review methods of increasing

student engagement throughout the year and through

regular structured planning processes. Partnership

working with Schools and the re-introduction of PDP is

necessary to engage as comprehensive an approach to

employability as possible.

‘As a leading employer of graduates, we recognise the important role played by the Career

Development Centre at the University of Stirling by encouraging students to meet local and

national employers and producing high-calibre, motivated individuals who are ready to enter

the world of professional services’. PwC

Career Development Centre Annual Report 2010-2011

Career Development Centre (CDC)

Heads of Service

Employer Team

Careers Information

Team

Accredited Teaching

Team

School Team

Learning to Work 2—Making the most of Masters Processing vacancies Employer engagement Job Shop Active Learning Placements Work Fest

Delivery of Careers Education in schools Joint schools/CDC events Employer engagement Skills Development :- - Insight into Teaching - Student Leadership Programme - Coaching Development Programme - Confidence Building

Maintain and develop information room and on line resources Market the service and events Deliver events Develop the use of social media and Succeed to further engage students Develop subject based resources

Prepare, deliver, assess and review modules in career management skills face to face and online Prepare, deliver, assess and review work experience modules Work in partnership with Schools to develop credit bearing modules

Structure of Career Development Centre

Pam Crawford / Lesley Grayburn Joint Head of Service

Career Development Centre Room 3A1 Cottrell Building

University of Stirling 01786 467070

[email protected] [email protected]

www.careers.stir.ac.uk