card sort report
TRANSCRIPT
UM Interactive Media Program Website RedesignDirective & Cautious Card Sort Report
CIM 622: UX Research Methods 2/15/16
IntroductionThis is a digital open card sort study completed to inform the
navigational design for UM’s Interactive Media Website.
The card sorts were directive and cautious, allowing participants to take their time to carefully consider and group the 60 items given to them.
The card sorts were conducted to examine how people would group items currently on the Interactive Media website of University of Miami.
MethodsWe conducted open card sorts with 16 participants, 8 males and 8
females.
The card sorts were directive and cautious
We conducted the card sorts in person using a digital program called xSort
The participants completed the card sorts on a Mac laptop provided by the moderator
While the card sort was in progress the moderator took notes with pen and paper
After all of the card sorts were completed the data was analysed to provide recommendations informing upon the design of the UM Interactive Media website
Methods: Equipment
UM Interactive Media Website: used as a resource for card items
Xsort: a software used to conduct card sorts and collect data
Excel: used to combine data and calculate outcomes
Google Docs and Sheets: used to compile information
Google Slides and PPT: used to create report
Notebook and Pen: used to write notes during card sort
Phones: used to take pictures
Researcher Toolkit Document: a reference we created to assist with card sorts
Demographic Survey: created to discover basic information about participants
Physical tools:Digital tools:
Methods: Procedure2/8-2/10
●Generated a list of 60 items based off the UM Interactive Media Website
●Created a demographic survey to collect information about our participants
●Wrote a researcher toolkit to assist us during the data collection process
●Downloaded and tested Xsort, the program we used to conduct our card sorts
Methods: Procedure2/10-2/12
● Conducted directive and cautious open card sorts with 16 participants
○ Before beginning the card sorting exercise, we asked participants to complete a demographic survey○ After the survey was completed we gave participants these instructions:
■ We appreciate your help in identifying the categories of information that should be on the University of Miami Interactive Media Website home page or second-level pages, and what those categories should be called. We want to see what groupings of cards make sense to you. Once you have grouped the cards, you will name each of the groups. Take your time and carefully consider the items to be sorted.
■ If you have questions during any point of the exercise, please do not hesitate to ask and I will do my best to answer your questions. During the exercise, I ask you to “think out loud”, so as to better glean an understanding of your thought process. Do you have any questions before we begin?“
○ After starting the session, we took note of the participant’s thinking process, card groupings and any questions or comments that surfaced during the exercise.
Methods: Procedure2/12-2/14
●Compiled data into one Xsort file
●Analysed data to discover how the navigation of the UM Interactive Media website can be improved
○ Used Xsort program to generate distance matrixes and tree diagram
●Used our data to inform redesign recommendations
●Compiled all of our data into a report
Methods: Items (Total:60) Application Submission Events Calendar Graduate Assistantship
DeadlineMFA Application Deadline Opportunities for Alumni Student Awards
Board Games Eye tracking Equipment Graduate Assistantships MFA Application Process Partnership Opportunities Student Projects
Cables & connectors Faculty Awards International Student Financial Statement
MFA Core Classes Passport for International students
Tablets & smartphones
Canelink Faculty Directory International Student Transcript
MFA Electives Phone Number Tuition
Collaborating Institutions Additional Fees Internships MFA Program FAQ’s Portfolio Submission Twitter
Console Games Financial Aid Jobs MFA Required Courses Priority Deadline for Graduate Assistantships
UI Design
Data Visualization Frances Wolfson Building Location Map MFA Requirements for Application
Queso Undergraduate minor in interactive media
Donors Game Design LinkedIn Minor Core Classes Slack UX Lab
Email Github Mailing AddressMinor Programing Core Classes
Social Impact Design UX Research
English Language Proficiency Exams
Graduate Admissions MFA Admissions FAQ’s Newsletter Stein Office of Career Services and Internships
Miami’s FAQ’s
Methods: ParticipantsTotal number of participants: 16
Gender breakdown: 8 Males
8 Females
Country of residence:
14 reside domestically
2 reside internationally(CHINA)
Age breakdown:
Methods: ParticipantsHighest level of education achieved: 3 out of 16 participants were currently studying
Employment status: ( 5 out of 16 participants are students)
10 participant samples are currently employed
6 participant samples are currently unemployed
Methods: ParticipantsTime on average spent online (per day):
2 participants specified that they prefered mobile phone for social media
Device(s) used most frequently to access the internet:
Methods: ParticipantsFamiliarity with the University of Miami Interactive Media website:
10 participants were previously unaware of the website
6 participants were somewhat familiar with the website
Average time spent on card sort:
35min
Least amount of time spent: 15min
Most amount of time spent: 70min
Data Analysis: Prioritized Categories across participants
● Groups related to the Admission process were critical to participants
● Courses or Academics were important to participants
● 6 participants did not classify any of their groups as unimportant
● Of the participants who did classify a group as unimportant 4 believed groups with awards were unimportant and 7 believed groups with partnership opportunities or donors were unimportant
● Of the 16 participants, 14 believed the items related to the application process were critical
● Many participants also found items related to tuition to be critical
● Items related to academics and Jobs and Internships/opportunities were also most often found to be important or critical
Data Analysis: Distance Matrix Across Participants
Item: “Donors” vs. all● not matched together with 83% of items
Item: “Opportunities for alumni” vs. all● not at matched together with 78% of items
○ Clear relationship with collaborating institutions, opportunities for alumni, and partnership opportunities.
Data Analysis: Interpretation of DataClear relationship between collaborating institutions, opportunities for alumni, and
partnership opportunities.Most participants were unaware of Slack, Github and QuesoItems related to the application process were generally grouped togetherParticipants did not know where to group the Frances Wolfson BuildingBoard games and console games were grouped together with game designMinor classes and MFA classes were grouped togetherContact information such as email address, phone number and mailing address and
location map were grouped together
Recommendations -Homepage
1. Highlight the focus area of the program: UI Design, Data Visualization and Game Design2. To Increase potential target audience’s attractiveness, add content: Student Project, Student
Awards & Faculty Awards3. Current students and faculty might have potential interest in participating in recent events,
add: Events Calendar4. For visitors to visit our school: Location Map
Tree diagram shows close relations among these items:
0.0 0.2 0.4 0.0 0.2 0.4
Recommendations -Admissions
1. The key content should be the Application Process Information2. International Student application information is necessary because of additional requirements3. Convenient for potential target audience to search information about the program and
admission
Tree diagram shows close relations among these items:
0.0 0.2 0.4
0.0 0.2
Recommendations -Academics
1. The current “Minor Curriculum page”, “Programming Core Classes” and “Core Classes” makes Participants feel confused. In the “M.F.A. Curriculum” page, the difference between “Core classes” and “Required classes” overlaps.
2. To make these items more clear, it is better to simplify and clarify.
Tree diagram shows close relations among these items:
0.0 0.2
Recommendations -Tuition & Aid1. Currently “Tuition & Fees” is under the
“Admissions” page, it’s easy to miss and tree diagram shows participants didn’t put this item under the “Admissions” group.
2. Distance matrix between Item “Tuition” and Item “Graduate Admission” is around 0.7.
3. Assistantship is a kind of financial aid.
Tree diagram shows close relations among these items:
0.0 0.2 0.40.0 0.2 0.4 0.6
Recommendations -About Us1. Facilities should also include international building.2. It would be better to categorize equipments into certain courses. Like physical computing, game design, console
game, etc.
Tree diagram shows close relations among these items:
0.0 0.2 0.4 0.6
0.0 0.2 0.4
Recommendations -Job & internships, Community
1. Participants tend to put jobs, internships and office for services in a group. What’s more, they tend to put partnerships, donors and opportunities for Alumni in a group.
2. According to importance rank, around 7 people put items like donors, partnership opportunities as unimportant.
Tree diagram shows close relations among these items:
0.0 0.2 0.4 0.6
Recommendations -Footer
1. Since in the unclassified cards groups, the top three are Queso(6), Github(4), Slack(4), it’s unnecessary to put these internal tools into the “Resource” group. They make people who are not familiar with these tools feel confused.
2. Instead of using “Resource”, it is better to use “Social Media” for Twitter and LinkedIn.
Redesign -Footer
Demographic Questionnaire1.What is your age range?
● 0-20 ● 20-40● 40-60
2.What is your gender?● Female● Male● Prefer not to disclose
3.What is your country of residence?
● Domestic
● International
4.What is your highest education level obtained?● Completed some high school● High school graduate● Completed some college● Associate degree● Bachelor's degree● Completed some postgraduate● Master's degree● Ph.D., law or medical degree
5.What is your Employment Status?Student
Unemployed
Employed
6.How much time on average, do you spend online per day?
● None
● Less than 2 hours
● 2-4 hours
● 4-6 hours
● over 6 hours
7.What device do you use most frequently to access the internet?
● Desktop/laptop
● Mobile phone
● Tablet
8.Are you familiar with the University of Miami Interactive Media website?
● previously unaware
● somewhat familiar
● frequent user
Methods: ParticipantsQuestions Country of Residence What is your highest
education level achieved?What is your Employment Status?
How much time on average, do you spend online per day?
What device do you use most frequently to access the internet?
Are you familiar with the University of Miami Interactive Media website?
P01 Domestic Ph.D Employed over 6 hours Laptop, mobile phone
somewhat familiar
P02 International (China) Master's degree Unemployed over 6 hours Laptop, mobile phone
previously unaware
P03 Domestic Ph.D Employed over 6 hours Desktop, laptop, mobile
somewhat familiar
P04 International (China) Master's degree Unemployed over 6 hours Laptop previously unaware
P05 Domestic Bachelor’s Degree Employed Less than 2 hours Desktop somewhat familiar
P06 Domestic Associate Degree Student, Employed 2-4 hours Mobile somewhat familiar
P07 Domestic Bachelor’s Degree Employed 2-4 hours Mobile previously unaware
P08 Domestic Some college Employed 2-4 hours laptop previously unaware
Methods: ParticipantsQuestions Country of Residence What is your
highest education level achieved?
What is your Employment Status?
How much time on average, do you spend online per day?
What device do you use most frequently to access the internet?
Are you familiar with the University of Miami Interactive Media website?
P09 Domestic Master's degree Employed 2-4 hours Mobile Phone previously unaware
P10 Domestic DMA in progress Student 4-6 hours Desktop/laptop previously unaware
P11 Domestic DMA in progress Student 2-4 hours Desktop/laptop previously unaware
P12 Domestic Ph. D/Medical License
Employed Less than 2 hours Tablet previously unaware
P13 Domestic Bachelor's degree Unemployed Less than 2 hours Desktop/laptop somewhat familiar
P14 Domestic Master's degree Employed over 6 hours Desktop/laptop previously unaware
P15 Domestic Master's degree Employed over 6 hours Desktop/laptop previously unaware
P16 Domestic Bachelor's degree Unemployed Less than 2 hours Mobile phone somewhat familiar
Researcher PacketPrompt given to participants (after filling out the questionnaire):
“Thank you for your willingness to participate in this study.
We appreciate your help in identifying the categories of information that should be on the University of Miami Interactive Media Website home page or second-level pages, and what those categories should be called. We want to see what groupings of cards make sense to you. Once you have grouped the cards, you will name each of the groups. Take your time and carefully consider the items to be sorted.
If you have questions during any point of the exercise, please do not hesitate to ask and I will do my best to answer your questions. During the exercise, I ask you to “think out loud”, so as to better glean an understanding of your thought process. Do you have any questions before we begin?“
Moderators were asked to document the following during their card sorting sessions:
Total time of test:
Relevant observations relating to the time taken by participant.
Take note of the participant’s thinking process: ● Are they confident in their choices?● Do they appear confused?● Do they ask questions? What questions?● Do they seem comfortable with the interface?
○ Pay attention to whether the participant is comfortable, if they seem uncomfortable, let them take a break, get some water etc.
Take note of the card groupings:● Are there any items left unclassified? If so, what is the reasoning behind this?
● How many groups are there by the end?Take note of usable quotes (questions and comments that surfaced during the exercise).
Additional notes (body language, tone, preferred terminology, etc.)
Document the process when appropriate (pictures).
At the end of the session, thank the participant for participating in the study. “Thank you for your patience and time to participate in our study today. We appreciate your help.”
ObservationsInternational students took longer to sort the cards, the average card sort taking 70 minutes
Teachers from UM took less time to sort the cards, the average card sort taking 30 minutes.
When participants first started the card sort they immediately looked for items that shared commonalities. For example, they looked for items starting with “MFA” or ending with “Deadline”, “Submission” and “Application”.
International students might have trouble understanding the meaning of some items. P1 and P4 felt confused when they did not know the meaning of words. For example, P3 didn’t know what “Eye tracking” was and P4 did not know what an assistantship is.
ObservationsItems related to the application process were generally grouped together.
Most participants had few problems using Xsort.
What Is Queso? was a question that was often asked during card sorts.
Participants were unsure of what to do with the Frances Wolfson Building
Many participants were also unsure what Github is. Because of this it was often left as unclassified.
Participant Comments“I Don’t Know What Canelink is”
“What the heck, Queso is cheese”
“Slack does not go anywhere to me”
“International student transcripts should go with the english proficiency exams”
“Queso? Is that just a word”
“What is the Wolfson Building? I don’t think most people would know what that is”
“The first thing I would want to look at is how to get in like application submission, application fees and MFA application process”
“There are so many things related to international students I am going to make an international category”
“To me it makes sense that all of the MFA things would go together”
I am going to add student projects to accomplishments because they are probably things being worked on now”
“I chose to put put everything you would need in the application process into an application process group”
” What does cables & connectors mean? Is for students or faculties to check out these items or is the equipment for course and
research? If they are equipment, there should be a category for physical computing equipment.”
Participant Comments“Why there are items about smartphones and cable connectors? It’s so weird? Something like U print? Need to be download?”
“Why they have Wolfsen Building, UX Lab but they don’t add International Building?”
“What’s student project? Is it a display of students’ projects or is it a class assignment?”
“What’s Queso?”
“What’s Eye contracting equipment? A camera or a Eagle eye”
“Why this website don’t have links to other departments? Like PR, Communication and Motion pictures?”
“What’s Opportunities for Alumni?”
“What is social impact design? Is it a class?”
“What is student project? I don’t know how to categorize this item. Is a student works display or topics of your major?”
“What’s difference between Programing core classes and core classes?”
“It’s so weird. Why there is a event calendar here?”
“Jobs” don’t have anything to do with students.”
Participant 1: Demographics Age Range: 40-60
Gender: Male
Country of Residence: Domestic
Level of Education Achieved: Ph.D
Employment Status: Employed
Time spent Online Per Day: Over 6 hours
Device used to access the internet most frequently: Both Laptop and Mobile phone
Familiarity with UM Interactive Website: Somewhat familiar
Programs & Research Admissions General InfoCurrent and Future
StudentsInternational
Students Community Home Internal
Social Impact DesignGraduate Assistantship Deadline
Frances Wolfson Building MFA Electives Additional Fees Jobs Student Awards Queso
Board Games MFA Application Deadline Faculty DirectoryInternational Students
Undergraduate minor in interactive media Donors Faculty Awards
Cables & connectors
Student Projects MFA Application Process Miami's FAQ's Minor Core ClassesOpportunities for Alumni LinkedIn Slack
Data Visualization Application Submission Location Map TuitionPartnership Opportunities Phone Number Github
UI Design Portfolio SubmissionMinor Programing Core Classes
Collaborating Institutions Twitter
Tablets & Smartphones
Console Games Graduate Assistantships MFA Required CoursesGraduate Admissions Canelink
UX LabMFA Requirements for Application MFA Core Classes Mailing Address Email
UX ResearchPriority Deadline for Graduate Assistantships Financial Aid Newsletter
Game Design MFA Admissions FAQ's
Stein Office of Career Services and Internships Events Calendar
Eye tracking Equipment Internships MFA Program FAQ's
Participant 1: Group Titles and Items
Group label in light blue is a subgroup of the group to the left
CriticalFinancial FeesMinor Interactive Media ProgramGraduate Assistantship
InternalPrograms and Research
ImportantCommunityGeneral Info
Unimportant
Participant 1: Group Importance
Participant 1: Card Sort InformationDate Conducted: 2/11/2016
Time Conducted: 1:54 pm
Length of Card Sort: 25 minutes
Number of Groups: 7 (sub groups: 1)
Participant 2: Demographics Age Range: 20-40
Gender: Male
Country of Residence: International (China)
Level of Education Achieved: Master's Degree
Employment Status: Unemployed
Time spent Online Per Day: Over 6 hours
Device used to access the internet most frequently: Laptop and mobile phone
Familiarity with UM Interactive Website: Previously unaware
HomepageStudent
InformationMinor Interactive Media Program
OffCampus Collaboration
Jobs & Internships
SOC Building & Facilities UM Information
Information Technology
Faculty Information
Graduate Assistantship
Financial Fees
MFA Student Coursework Unclassified
TwitterInternational Student Transcript
Undergraduate minor in interactive media Donors Internships UX lab Events Calendar
Cables & Connectors
Faculty Awards
Priority Deadline for Graduate Assistantships
Additional Fees Board Games Github
MFA Admissions FAQÕs Email Minor Core ClassesOpportunities for Alumni
Stein Office of Career Services and Internships
Frances Wolfson Building
Application Submission
Tablets & Smartphones
Faculty Directory
Graduate Assistantships
Financial Aid UX Research Queso
MFA Application Deadline Canelink
Minor Programing Core Classes
Partnership Opportunities LinkedIn
Eye tracking Equipment Miami's FAQ's
Graduate Assistantship Deadline
International Student Financial Statement
Portfolio Submission Slack
MFA Application Process Student ProjectsCollaborating Institutions Jobs Phone Number Tuition
Social Impact Design
MFA Core Classes Student AwardsEnglish Language Proficiency Exams
Data Visualization
MFA Electives
Passport for International students Mailing Address UI Design
MFA Program FAQÕs Location MapConsole Games
MFA Required Courses Graduate Admissions Game Design
MFA Requirements for Application Newsletter
Participant 2: Group Titles and Items
CriticalHomepageStudent InformationMFA Student Coursework
Financial FeesMinor Interactive Media ProgramGraduate Assistantship
ImportantJobs & InternshipsSOC Building & FacilitiesFaculty InformationInformation TechnologyUM informationOffcampus Collaboration
Unimportant
Participant 2: Group Importance
Participant 2: Card Sort InformationDate Conducted: 2/10/2016
Time Conducted: 2:37 pm
Length of Card Sort: 70 minutes
Number of Groups: 12
Participant 3: Demographics Age Range: 40-60
Gender: Female
Country of Residence: Domestic
Level of Education Achieved: Ph.D
Employment Status: Employed
Time spent Online Per Day: Over 6 hours
Device used to access the internet most frequently: Desktop/laptop and mobile phone
Familiarity with UM Interactive Website: Somewhat familiar
MFA Courses and Electives
Students and Faculty
HomePage: Learn About
Software and Hardware
Subjects We Teach
External Relations Financial
Application Process
International Students
Contact and
Location
Important Top Level Nav Links
Univ of Miami General Unclassified
MFA Core Classes Student AwardsSoftware and Hardware Github Console Games
Opportunities for Alumni Additional Fees
MFA Application Process
International Student Financial Statement Canelink
Events Calendar
Graduate Admissions Queso
MFA Electives Student ProjectsSubjects We Teach
Eye tracking Equipment
Data Visualization
Partnership Opportunities Financial Aid
MFA Requirements for Application
Passport for International students Twitter
MFA Program FAQ's Miami's FAQ's
Minor Core Classes Faculty Awards
Cables & connectors Board Games Donors
Graduate Assistantship Deadline
Application Submission
International Student Transcript
Mailing Address Jobs
Minor Programing Core Classes Faculty Directory
Tablets & smartphones Game Design
Collaborating Institutions
Graduate Assistantships
MFA Admissions FAQÕs
English Language Proficiency Exams Email
MFA Required Courses Slack UI Design
Priority Deadline for Graduate Assistantships Portfolio Submission Newletter
Undergraduate minor in interactive media UX Research Tuition
MFA Application Deadline LinkedIn
UX Lab InternshipsInternational Students
Phone Number
Social Impact Design
Stein Office of Career Services and Internships
Location Map
Frances Wolfson Building
Participant 3: Group Titles and Items Group label in light blue is a subgroup of the group to the left
CriticalMFA Courses and ElectivesStudent and Faculty
Subjects we teachFinancialApplication ProcessMFA Program FAQ
ImportantExternal RelationsUniv of Miami GeneralImportant Top Level Nav Links
Unimportant
Participant 3: Group Importance
Participant 3: Card Sort InformationDate Conducted: 2/11/16
Time Conducted: 2:37pm
Length of Card Sort: 30min
Number of Groups: 9 (sub groups 3)
Participant 4: Demographics Age Range: 20-40
Gender: Female
Country of Residence: International (China)
Level of Education Achieved: Master’s Degree
Employment Status: Unemployed
Time spent Online Per Day: Over 6 hours
Device used to access the internet most frequently: Desktop/laptop
Familiarity with UM Interactive Website: Previously unaware
Admission Application MFA Program Career Assistance FacultyMFA Required Courses Hyperlink Address
Application Financial Aid MFA Program FAQ's Internships Faculty Directory Tablets & smartphones CanelinkFrances Wolfson Building
International Students MFA Admissions FAQ's Academic Track Jobs Awards Console Games Miami's FAQ's Location Map
Assistantship Portfolio Submission MFA CoursesStein Office of Career Services and Internships Student Awards UI Design Contact
Graduate Assistantships Graduate Admissions Academic Track Faculty Awards UX Research Email
Graduate Assistantships Deadline Tuition Data Visualization Board Games Twitter
Priority Deadline for Graduate Assitantships Addtional Fees Game Design Opportunities MFA Electives Mailing Address
International Students MFA Courses Opportunities for Alumni Eye tracking Equipment LinkeIn
English Language Proficiency Exams Minor Core Classes
Partnership Opportunities Social Impact Design Phone Number
Minor Programing Core Classes
Collaborating Institutions
MFA Required Courses UX Lab
MFA Core Classes Cables & Connectors
MFA Electives Github
Participant 4: Group Titles and Items Group label in light blue is a subgroup of the group label in dark blue written above
CriticalAdmissionMFA Program
Career AssistanceContactFaculty
ImportantOpportunitiesAssistantshipHyperlinkAwards
Unimportant
Participant 4: Group Importance
Participant 4: Card Sort InformationDate Conducted: 2/11/16
Time Conducted: 9:51pm
Length of Card Sort: 70min
Number of Groups: 9 (sub groups: 5)
Participant 5: Demographics Age Range: Over 60
Gender: Female
Country of Residence: Domestic
Level of Education Achieved: Bachelor’s Degree
Employment Status: Employed
Time spent Online Per Day: Less than 2 hours
Device used to access the internet most frequently: Desktop
Familiarity with UM Interactive Website: Somewhat familiar
Applications Admissions Links Classes FAQ Intl. Students Directions Opportunities Equipment UpdatesContributors Awards
MFA Application Process
Graduate Admissions Github MFA Core classes
MFA Program FAQs
Intl. Student Financial Statement
Location Map Internships
Cables & Connectors Newsletter
Collaborating Institutions
Faculty Awards
MFA Application Deadline Financial Aid LinkedIn MFA Required Courses
MFA Admissions FAQs
Intl. Student Transcript
Frances Wolfson Building Jobs
Tablets & Smartphones
Events Calendar Donors
Student Awards
MFA Requirements for Application
Graduate Assistantships Queso MFA Electives Miami FAQs
Passport for Intl. Students UX Lab
Partnership Opportunities Board Games
Application Submission
Priority Deadline For Graduate Assistantships Slack Minor Core Classes
Stein OfficeConsole Games
Portfolio Submission
Graduate Assistantship Deadline Twitter
Minor Programming Core Classes
Opportunities for Alumni
English Proficiency Exams
Faculty Directory Data Visualization
Tuition Game Design
Additional Fees UI Design
Mailing Address Social Impact Design
Phone Number UX Research
EmailUndergraduate Minor in Interactive Media
Student Projects
Participant 5: Group Titles and Items
CriticalLinks
Classes
Applications
Admissions
Directions
FAQ
International Students
Opportunities
ImportantUpdates
Equipment
Awards
Contributors
Unimportant
Participant 5: Group Importance
Participant 5: Card Sort InformationDate Conducted: 2/11/16
Time Conducted: 10:51am
Length of Card Sort: 47min
Number of Groups: 12
Participant 6: Demographics Age Range: 20-40
Gender: Male
Country of Residence: Domestic
Level of Education Achieved: Associate degree
Employment Status: Student, Employed
Time spent Online Per Day: 2 - 4 hours
Device used to access the internet most frequently: Mobile
Familiarity with UM Interactive Website: Somewhat familiar
Application and Admission Info
Tuition & Financial Aid Networking Assistantships Classes International Students Contact Misc.
Jobs & Internships Social
Student & Faculty Highlights
MFA Application Deadline Financial AidOpportunities for Alumni
Graduate Assistantships
Social Impact Design
English Language Proficiency Exams
Phone Number
Miami FAQs Jobs Canelink Faculty Awards
MFA Admissions FAQs Additional FeesPartnership Opportunities
Graduate Assistantship Deadline Data Visualization
International Student Financial Statement
Mailing Address Location Map Stein Office Github Student Projects
MFA Application Process TuitionCollaborating Institutions
Priority Deadline for Graduate Assistantships Game Design
International Student Transcript Email
Frances Wolfson Building Internships LinkedIn Student Awards
MFA Core Classes Donors Console GamesPassport for International Students
Faculty Directory
Events Calendar Newsletter
MFA Electives Board Games Queso
MFA Program FAQs UI Design Slack
MFA Required Courses UX Lab Twitter
MFA Requirements for Application UX Research
Minor Core ClassesEye tracking equipment
Minor Programming Core Classes
cables and connectors
Portfolio Submissiontablets and smartphones
Application Submission
Graduate Admissions
Undergraduate Minor in Interactive Media
Participant 6: Group Titles and Items
CriticalApplication and Admission Info
Tuition and Financial Aid
Classes
Contact
Jobs and Internships
Assistantships
Networking
Social
Contact
ImportantMisc.
Student & Faculty Highlights.
Unimportant
Participant 6: Group Importance
Participant 6: Card Sort InformationDate Conducted: 2/11/16
Time Conducted: 4:28pm
Length of Card Sort: 16min
Number of Groups: 11
Participant 7: Demographics Age Range: 40-60
Gender: Male
Country of Residence: Domestic
Level of Education Achieved: Bachelor's degree
Employment Status: Employed
Time spent Online Per Day: 2-4 hours
Device used to access the internet most frequently: Mobile phone
Familiarity with UM Interactive Website: Previously Unaware
SocialApplication And
Admissions Financial Aid and Tuition Classes CareersContact
InfoStudent
HighlightsIntl. Student
InfoFaculty
Info AlumniStudent
Resources Equipment
Github Application Submission Financial Aid MFA Core Classes Jobs EmailStudent Awards English Exams
Faculty Director Opps. for Alumni Canelink
eye-tracking equipment
Slack Graduate Admissions Additional Fees MFA Electives InternshipsMailing Address
Student Projects
Intl. Student Financial Statement
Faculty Awards
Collab. Institutions
Events Calendar UX Lab
Twitter MFA Admissions FAQGraduate Assistantship Deadline MFA Required Courses Stein Office
Phone Number
Intl. Student Transcript
Partnership Opportunities
Location Map
Cables and Connectors
MFA Application Deadline Graduate Assistantships
Minor core classesLinkedIn
Passport for Intl. Students Donors Miami FAQs
Tablets and smartphones
MFA Application Process
Priority Deadline for Graduate Assistantship
Minor Programming Core classes
Newsletter Board games
MFA Program FAQTuition Game Design
Queso console games
MFA Requirements for Application
Social Impact Design
Portfolio SubmissionUI Design
Undergraduate Minor, Interactive Media
UX Research
Data Visualization
Participant 7: Group Titles and Items
CriticalApplication and Admissions
Financial Aid and Tuition
Classes
Contact Info
Faculty Info
International Student Info
Student Resources
Careers
Student Highlights
Alumni
Social
Equipment
Important
Participant 7: Group Importance
Participant 7: Card Sort InformationDate Conducted: 2/11/16
Time Conducted: 4:50pm
Length of Card Sort: 29min
Number of Groups: 12
Participant 8: Demographics Age Range: 40-60
Gender: Male
Country of Residence: Domestic
Level of Education Achieved: Completed Some College
Employment Status: Employed
Time spent Online Per Day: 2-4 hours
Device used to access the internet most frequently: Laptop
Familiarity with UM Interactive Website: Previously Unaware
Games Awards Assistantships Institutions Social Media Equipment Admissions Admissions (cont)International
Students Classes Opportunities
Game Design Student AwardsGraduate Assistantship Deadline Donors LinkedIn Eye tracking
Application Submission
Minor programming core classes
Intl. Student Financial Statement UI Design
opportunities for alumni
Console Games Faculty AwardsGraduate Assistantships
Collaborating Institutions Queso
Cables & connectors Email
Partnership Opportunities
English Language Proficiency Exams UX Research Internships
Board Games
Priority Deadline for Graduate Assistantships Github
Tablets & Smartphones Additional Fees Faculty Directory Passport
Data Visualization Stein Office
Slack Location MapFrances Wolfson Building
International Student Transcripts
Student Projects Jobs
Canelink MFA Admission FAQs Phone Number
MFA Program FAQ Social Impact
Design Newsletter
TwitterMailing Address
Portfolio Submission
MFA Required Courses Miami FAQs
MFA Application Deadline
Graduate Admissions
Minor core classes
MFA Requirements for Application
Events Calendar
MFA Application Process Financial aid
MFA Core Classes Tuition
MFA Electives
Undergraduate Minor Interactive Media
Participant 8: Group Titles and Items
CriticalAdmissions
International Students
Classes
Opportunities
Assistantships
Social Media
Importantequipment
Games
Awards
Institutions
Unimportant
Participant 8: Group Importance
Participant 8: Card Sort InformationDate Conducted: 2/11/16
Time Conducted: 6:30pm
Length of Card Sort: 58min
Number of Groups: 10
Participant 9: Demographics Age Range: 20-40
Gender: Male
Country of Residence: Domestic
Level of Education Achieved: Master’s Degree
Employment Status: Employed
Time spent Online Per Day: 2-4 hours
Device used to access the internet most frequently: Mobile phone
Familiarity with UM Interactive Website: Previously unaware
Application Process Faculty Information MFA Process Student Hub Events Awards Graduate Link IT LinkInteractive Media
Classes
Application Submission Phone Number MFA Admission FAQ's Twitter Events CalendarFrances Wolfson Building Graduate Admissions UX Research
Undergraduate minor in interactive media
English Language Proficiency Mailing Address MFA Application Deadline Board Games Newsletter Donors Portfolio Submission UX Lab Minor Core Classes
International Student Financial Statement Email MFA Application Process Github Miami's FAQ's Student Awards
Priority Deadline for Graduate Admissions
Collaborating Institutions
Tablets & smartphones
Tuition Faculty Directory MFA Core Classes Queso Location Map Faculty Awards Graduate Assistantships UI Design Cables & connectors
Additional Fees MFA Electives Student ProjectsPartnership Opportunities
Graduate Assistantships deadline
Eye Tracking Equipment Game Design
Passport for International Students MFA Program FAQs Slack
Opportunities for Alumni
Stein Office of Career Services and Internships Data Visualization
Minor Programming Core Classes
International Student Transcript MFA Required Courses Jobs Internships
Social Impact Design Console Games
LinkedInMFA Requirement for Application
Financial Aid
Canelink
Participant 9: Group Titles and Items
CriticalApplication Process
MFA Process
Graduate Link
Interactive Media Classes
IT Link
Student Hub
Faculty Information
Important
Participant 9: Group Importance
Participant 9: Card Sort InformationDate Conducted: 2/11/16
Time Conducted: 3:00pm
Length of Card Sort: 47min
Number of Groups: 9
Participant 10: Demographics Age Range: 20-40
Gender: Male
Country of Residence: Domestic
Level of Education Achieved: Completed some postgraduate
Employment Status: Student
Time spent Online Per Day: 4-6 hours
Device used to access the internet most frequently: Desktop/laptop
Familiarity with UM Interactive Website: Previously unaware
Info for Prospective Students
Tools for Current Students General Info Social Media
Degree Requirement Info Non-Student Info Hardware Games UX
Student Activity
Tuition Additional FeesMailing address Slack MFA Core Classes Opportunities for Alumni
Cables & connectors Board Games UX Lab
Student Awards
Graduate Assistantship Deadline Faculty Directory phone number LinkedIn MFA Electives Donors
tablets & smartphones Game Design UX Research
Student Projects
Portfolio SubmissionPassport for International students location map Twitter MFA Required Courses Internships
Eye tracking Equipment
Console Games
MFA Admissions FAQ's Financial Aidevents calendar
Minor Programing Core Classes
Stein Office of Career Services and Internships
MFA Application Deadline Queso newsletterUndergraduate minor in interactive media Collaborating Institutions
Graduate Assistantships Email Miami's FAQ's Jobs
Application Submission CanelinkPartnership Opportunities
MFA Requirements for Application
International student transcript Faculty Awards
Graduate Admissionsinternational student financial statement
English Language for Proficiency Exams
Priority Deadline for Graduate Assistantships
MFA Application Process
Participant 10: Group Titles and Items
CriticalInfo For Prospective Students
Tools for Current Students
Degree Requirement Info
General Info
Non-Student Info
UX
Important
Participant 10: Group Importance
Participant 10: Card Sort InformationDate Conducted: 2/11/16
Time Conducted: 9:15pm
Length of Card Sort: 28min
Number of Groups: 10
Participant 11: Demographics Age Range: 20-40
Gender: Female
Country of Residence: Domestic
Level of Education Achieved: Completed some postgraduate
Employment Status: Student
Time spent Online Per Day: 2-4 hours
Device used to access the internet most frequently: Desktop/laptop
Familiarity with UM Interactive Website: Previously unaware
Admissions and Financial Aid Courses CommunicationsContact Information and Frequently Visited Pages
Opportunites, Awards, and Partnerships For International Students
Tuition MFA Core Classes Frances Wolfson Building Cables & connections Email IntershipsInternational Student Transcript
Financial Aid MFA Electives Game Design Tablets & smartphones Phone NumberStein Office of Career Services and Interships
Passport for Internation Students
Graduate Admissions MFA Required Courses Github UI Design Events Calendar JobsEnglish Language Proficiency Exams
Graduate Assistantship Deadline Minor Core Classes LinkedIn Data Visualization Location Map Opportunities for Alumni
Graduate Assistantships Minor Programming Core Classes Newsletter Console Games Miami's FAQ's Partnership Opportunities
International Student Financial Statement
Undergraduate minor in interactive media Twitter Board Games Mailing Address Faculty Awards
MFA Admissions FAQ's student Projects UX Lab Queso Faculty Directory Student Awards
MFA Requirements for Application Canelink Social Impact Design Slack Donors
MFA Application Deadline UX Research Collaborating Institutions
MFA Application Process Eye Tracking Equipment
Participant 11: Group Titles and Items
CriticalAdmissions
Courses
Contact Information
Frequently Visited Pages
Communications
Opportunities, Awards, and Partnerships
For International Students
Important
Participant 11: Group Importance
Participant 11: Card Sort InformationDate Conducted: 2/12/16
Time Conducted: 4:00pm
Length of Card Sort: 25min
Number of Groups: 10
Participant 12: Demographics Age Range: 40-60
Gender: Male
Country of Residence: Domestic
Level of Education Achieved: Ph.d/Medical License
Employment Status: Employed
Time spent Online Per Day: Less than 2 hours
Device used to access the internet most frequently: Tablet
Familiarity with UM Interactive Website: Previously unaware
Admissions International Students Academics OutreachFinancial Aid and
Tuition Stay Informed ClassesFacilities & Equipment
Current Students Awards
Graduate AdmissionsInternational Students Financial Statement
MFA Program FAQ's
Collaborating Institutions Tuition Miami's FAQ's UI Design UX Lab
Stein Office of Career Services and Internships
Student Awards
MFA Requirements for Application
Passport for International students MFA Core Classes Jobs Financial Aid Events Calendar UX Research
Eye Tracking Equipment Location Map Faculty Awards
Priority Deadline for Graduate Assistantships
International Student Transcript
MFA Required Courses Internships Additional Fees Email
Social Impact Design
Cables & connectors Canelink
Graduate AssistantshipsEnglish Language Proficiency Exams
Undergraduate minor in interactive media
Opportunities for Alumni LinkedIn Game Design
tablets & smartphones
Portfolio Submission
Graduate Assistantships Deadline
Minor Programming Core Classes
Partnership Opportunities Phone Number Data Visualization
Frances Wolfson Building
Student Projects
Application SubmissionMinor Core Classes Donors Mailing Address Console Games
MFA Application Process MFA Elective Twitter Board Games
MFA Admissions FAQ's Newsletter
MFA Application Deadline
Participant 12: Group Titles and Items
CriticalAdmissions
Academics
Financial Aid and Tuition
Outreach
International Students
Current Students
Classes
Important
Participant 12: Group Importance
Participant 12: Card Sort InformationDate Conducted: 2/12/16
Time Conducted: 8:00pm
Length of Card Sort: 15min
Number of Groups: 10
Participant 13: Demographics Age Range: 40-60
Gender: Female
Country of Residence: Domestic
Level of Education Achieved: Bachelor's Degree
Employment Status: Unemployed
Time spent Online Per Day: Less than 2 hours
Device used to access the internet most frequently: Desktop/laptop
Familiarity with UM Interactive Website: Somewhat familiar
Social Media
U Research
Minor Opportunities Hardware
International Student Information Graduate Information Interactive Media Info Miami
Contact Information
Achievement Awards
Donors & Partnership
Opportunities Unclassified
TwitterUX Research
Minor Programing Core Classes
Tablets & Smartphones
International Student Transcript Graduate Assistantships
Frances Wolfson Building MFA Program FAQ's Financial Aid Phone Number
Faculty Awards Donors Queso
LinkedIn UI DesignMinor Core Classes
Cables & Connectors
Student Financial Statement Internships
MFA Required Courses
Graduate Assistantship Deadline Tuition Mailing Address
Student Awards
Partnership Opportunities Slack
Github UX LabPassport for International Students Graduate Admissions MFA Electives
Undergraduate Minor in Interactive Media
Miami's FAQ's Email
Opportunities for Alumni Additional Fees
English Language Proficiency Exams
Priority Deadline for Graduate Assistantships
MFA Application Process Social Impact Design
Application Submission Location Map
Collaborating Institutions
MFA Admissions FAQ's
Eye Tracking Equipment Newsletter Jobs
MFA Requirements for Application Data Visualization Events Calendar
MFA Core Classes Portfolio Submission Canelink
MFA Application Deadline Student Projects
Faculty Directory
Game Design Console Games
Stein Office of Career Services and Internships
Board Games
Participant 13: Group Titles and Items
CriticalInteractive MediaInfo MiamiContact Information
Graduate InformationInternational Student InformationU ResearchMinor Opportunities
ImportantDonors & Partnership OpportunitiesHardwareAchievement AwardsSocial Media
Unimportant
Participant 13: Group Importance
Participant 13: Card Sort InformationDate Conducted: 2/10/16
Time Conducted: 8:23pm
Length of Card Sort: 34min
Number of Groups: 11
Participant 14: Demographics Age Range: 20-40
Gender: Female
Country of Residence: Domestic
Level of Education Achieved: Master’s Degree
Employment Status: Employed
Time spent Online Per Day: Over 6 hours
Device used to access the internet most frequently: Desktop/laptop
Familiarity with UM Interactive Website: Previously unaware
About Us Tech Stuff MinorInternational
StudentsStudent
Work MFA Admissions Jobs and Internships Faculty Graduate Assistantships Cost Work With Us Unclassified
LinkedInCables and Connectors
Minor Programing Core Classes
English Language Proficiency Exams
Student Projects MFA Core Classes Internships
Faculty Awards
Graduate Assistantship Deadline Tuition
Opportunities For Alumni Canelink
TwitterEye Tracking Equipment
Undergraduate Minor in Interactive Media
International Student Financial Statement
Student Awards
MFA Program FAQ's Jobs
Faculty Directory Graduate Assistantships Financial Aid
Partnership Opportunities
EmailGame Design Minor Core Classes
Passport for International Students
Portfolio Submission
MFA Requirements for Application
Stein Office of Career Services and Internships
Priority Deadline for Graduate Assistantships Additional Fees
Collaborating Institutions
Location MapConsole Games
MFA Required Courses Donors
Frances Wolfson Building UX Lab
MFA Application Deadline
Miami's FAQ's QuesoMFA Application Process
Events calendar UI Design MFA Electives
Phone Number SlackMFA Admissions FAQ's
NewsletterBoard Games
Application Submission
Mailing Address GithubGraduate Admissions
UX Research
Social Impact Design
Participant 14: Group Titles and Items
CriticalAbout UsCostMFA AdmissionsGraduate Assistantships
Jobs and InternshipsMinorFacultyTech Stuff
ImportantWork With UsStudent WorkInternational Students
Unimportant
Participant 14: Group Importance
Participant 14: Card Sort InformationDate Conducted: 2/11/16
Time Conducted: 10:30am
Length of Card Sort: 24min
Number of Groups: 11
Participant 15: Demographics Age Range: 20-40
Gender: Female
Country of Residence: Domestic
Level of Education Achieved: Master’s Degree
Employment Status: Employed
Time spent Online Per Day: Over 6 hours
Device used to access the internet most frequently: Desktop/laptop
Familiarity with UM Interactive Website: Previously unaware
Programs Home Page MFA Program Graduate AdmissionsMinor in Interactive
Media Be InvolvedTuition and
Financial Aid AchievementsInternational
StudentsCareer
ResourcesLearning
AreasOn-Campus Resources
GithubPhone Number
MFA Admissions FAQ's
Priority Deadline for Graduate Assistantships
Undergraduate Minor in Interactive Media
Opportunities for Alumni Tuition Faculty Awards
Passport for International Students Jobs
Cables & Connectors
Frances Wolfson Building
Slack LinkedIn
MFA Requirements for Application Graduate Assistantships
Minor Programing Core Classes
Partnership Opportunities
Additional Fees Student Awards
International Student Financial Statement Internships
Tablets & Smartphones UX Lab
Queso EmailMFA Application Process Graduate Admissions Minor Core Classes
Collaborating Institutions Financial Aid
Student Projects
International Student Transcript
Stein Office of Career Services and Internships
Console Games
Mailing Address
MFA Application Deadline
Graduate Assistantship Deadline Donors UX Research
English Language Proficiency Exams Board Games
Twitter MFA Electives Application SubmissionSocial Impact Design
Location Map MFA Core Classes Miami's FAQ's
Eye Tracking Equipment
Faculty Directory
MFA Program FAQ's Portfolio Submission UI Design
Events Calendar
MFA Required Courses
Data Visualization
Canelink Game Design
Newsletter
Participant 15: Group Titles and Items
CriticalHome PageMFA ProgramMinor in Interactive MediaGraduate AdmissionsTuition and Financial Aid
AchievementsInternational StudentsCareer Resources
ImportantProgramsBe InvolvedOn-Campus ResourcesLearning Areas
Unimportant
Participant 15: Group Importance
Participant 15: Card Sort InformationDate Conducted: 2/11/16
Time Conducted: 3:34pm
Length of Card Sort: 25min
Number of Groups: 12
Participant 16: Demographics Age Range: 40-60
Gender: Female
Country of Residence: Domestic
Level of Education Achieved: Bachelor's Degree
Employment Status: Unemployed
Time spent Online Per Day: Less than 2 hours
Device used to access the internet most frequently: Mobile phone
Familiarity with UM Interactive Website: Somewhat familiar
Participant 16: Group Titles and Items Alumni Opportunities Classes
Graduate Student Opportunities Course Work Foreign Student Applications Application Process Unclassified
DonorsSocial Impact Design Graduate Assistantships
Minor Programing Core Classes
International Student Financial Statement MFA Application Process Newsletter
Frances Wolfson Building
Collaborating Institutions Game Design Internships
MFA Required Courses International Student Transcript Financial Aid Application Submission Queso
Opportunities for Alumni Board Games Portfolio Submission MFA Core Classes
Passport for International Students Tuition
MFA Requirements for Application Github
Partnership Opportunities
Data Visualization Student Projects Minor Core Classes
English Language Proficiency Exams Graduate Admissions Location Map
MFA Electives UX Research Faculty DirectoryPriority Deadline for Graduate Assistantships
Console Games LinkedIn Miami's FAQ's Email
UI DesignGraduate Assistantship Deadline MFA Application Deadline Events Calendar
Twitter Student Awards Mailing Address MFA Program FAQ's
Tablets & Smartphones
Stein Office of Career Services and Internships Additional Fees Faculty Awards
UX Lab Phone Number
Cables & Connectors
Undergraduate Minor in Interactive Media
Eye Tracking Equipment MFA Admissions FAQ's
Slack Canelink
CriticalApplication ProcessForeign Student ApplicationsGraduate Student Opportunities
Course WorkAlumni OpportunitiesClasses
Important
Participant 16: Group Importance