capabilities - 90octane · integration drives 90octane’s approach to media. our audience...

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90octane is a 16-year-old, full-service marketing agency that focuses on Top Pursuit Marketing. We turn marketing from an expense into an investment that generates a return. How? We focus our attention on your most valuable prospects. WHO WE ARE CAMPAIGN STRATEGY STORYTELLING & CONTENT STRATEGY PAID SEARCH SEARCH ENGINE OPTIMIZATION MEDIA PLANNING & BUYING DISPLAY ADVERTISING SOCIAL MEDIA MARKETING MARKETING AUTOMATION EMAIL MARKETING TRACKING & ANALYTICS CUSTOM WEBSITE DESIGN & DEVELOPMENT VIDEO PRODUCTION HOW WE DO IT CAPABILITIES BRANDING Establish strong, lasting brand experiences that help create long-term customers. LEAD GENERATION Fueling the machine that drives high quality leads to your sales team. NAMED ACCOUNT MARKETING Marketing pinpointed to one high-opportunity account, or highly influential decision-maker. KEY ACCOUNT CULTIVATION Growing current accounts to their full potential for a bigger impact on the bottom line. ACCOUNT-BASED MARKETING Hyper-targeted programs designed to connect with a small number of key prospects/accounts. SALES & CHANNEL ENABLEMENT Aligning marketing & sales to overcome sales hurdles and close deals. ATTRACT WIN GROW

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Page 1: CAPABILITIES - 90octane · Integration drives 90octane’s approach to media. Our Audience Engagement Team unites experts who go deep in programmatic, display, paid search, SEO, social

90octane is a 16-year-old, full-service marketing agency that focuses on Top Pursuit Marketing.

We turn marketing from an expense into an investment that generates a return. How? We focus our

attention on your most valuable prospects.

WHO WE ARE

• CAMPAIGN STRATEGY

• STORYTELLING & CONTENT STRATEGY

• PAID SEARCH

• SEARCH ENGINE OPTIMIZATION

• MEDIA PLANNING & BUYING

• DISPLAY ADVERTISING

• SOCIAL MEDIA MARKETING

• MARKETING AUTOMATION

• EMAIL MARKETING

• TRACKING & ANALYTICS

• CUSTOM WEBSITE DESIGN & DEVELOPMENT

• VIDEO PRODUCTION

HOW WE DO IT

CAPABILITIES

BRANDINGEstablish strong, lasting brand experiences that help create long-term customers.

LEAD GENERATIONFueling the machine that drives high quality leads to your sales team.

NAMED ACCOUNT MARKETINGMarketing pinpointed to one high-opportunity account, or highly influential decision-maker. KEY ACCOUNT

CULTIVATIONGrowing current accounts to their full potential for a bigger impact on the bottom line.

ACCOUNT-BASED MARKETINGHyper-targeted programs designed to connect with a small number of key prospects/accounts.

SALES & CHANNEL ENABLEMENT Aligning marketing & sales to overcome sales hurdles and close deals.

ATTRACT WIN GROW

Page 2: CAPABILITIES - 90octane · Integration drives 90octane’s approach to media. Our Audience Engagement Team unites experts who go deep in programmatic, display, paid search, SEO, social

Integration drives 90octane’s approach to media. Our Audience

Engagement Team unites experts who go deep in programmatic,

display, paid search, SEO, social media and analytics. This structure

enables us to execute a demand generation strategy consistently,

while flexing tactics and budget to optimize results. This integration

also occurs upstream – media selections and messaging are

driven from content strategy and persona targeting – as well as

downstream, with leads nurtured through the buyer’s journey.

HOW WE THINK

KNOW YOUR AUDIENCE

CREATE VALUE& RELEVANCE

EVALUATE& OPTIMIZE

CONNECT AT THE RIGHT TIME

& PLACE

MEDIA APPROACH

OUR CLIENTS

MEDIA

ANALYTICS

INSIGHTS

AUDIENCE

SEARCHSOCIAL