Making and Breaking the GridA Graphic Design Layout Workshop

SamaraTimothy

Brief SummaryWithout a clear, balanced layout, even the most interesting information is likely to be ignored. But balance doesnt have to mean boring, as cutting-edge designers are show-ing with exciting new deconstructionist looks. Making and Breaking the Grid is both a practi-cal workshop in traditional layout design and a bold and inspirational guide to breaking the rules. In the first part of the book, designers learn the basics of working with layout grids for all types of projects, including advertise-ments, books, posters, and invitations. Once theyve mastered that process, the fun beginsand the second part of the book shows how to deconstruct the grid to create edgier, more interesting work. Bringing the common yet critical element of layout to new levels of innovation, this much-needed book gives designers the license and the means to break away from convention and create work that is unique and freshyet effective and user-friendly.

Different ways to use a 3x3 grid

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aBout the authorTimothy Samara is a graphic designer and educator based in New York City, where he divides his time between teaching at the School of Visual Arts and Fashion Institute of Technology, and writing and consulting through STIM Visual Communication. His design work focuses on indentity develop-ment and information design for corporate and nonprofit clients, in projects spanning print, environmental, and digital media. He has taught and lectured at U-Arts, Philadel-phia; Newhouse School of Communications; Syracuse University; Western Michigan Uni-versity; Renssalaer Polytechnic Institute, Troy, New York; and SUNY Fredonia. He graduated a Trustee Scholar from U-Arts in 1990 with a BFA in graphic design. Tim lives in New Yorks Chelsea district with his partner of four years.

Author Timothy Samara

For designers working in every medium, layout is arguably the most basic, and the most important, element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily. Just as arguable is importance of pushing boundaries and breaking rules, and the urge among designers to violate rational structures has sparkled a continuing debate for more than fifty years. Often this inclination is at the expense of clarity, but the intuitive compositional approach-es have generated some of the most interesting and exciting graphic design ever created.

Making and Breaking the Grid is a comprehensive layout design work-shop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applied to real-world projects.

featureS The Grid Basics section covers composing typographic space,

format determination, and sequencing and systemization, in addition to the various types of grids: manuscript, column, modular, and hierarchical.

Demonstrates the basics of grid-based design - and grid deconstruction - through schematic diagrams and exhibits of supporting graphic design work by top designers.

Each project is shown comprehensively so readers can see its structure revealed over several pages, at a size that al-lows for inspection of detail.

Text reveals the designers working process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structural ideas.

Historical overviews summarize the development of layout concepts, both grid-based and non-grid-based, in modern design practice.

0 80665 31253 3

$25.00 USD$34.95 CAN16.99 UK

UPC

Graphic Design

9 781592 531257

5 2 5 0 0

EAN

ISBN-13: 97B-1-59253-125-7ISBN-10: 1-59253-125-3

52500

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