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Canadian Cardiovascular SocietyGraphics Standards Manual

Canadian Cardiovascular Society

We have developed an identity that reflects the spirit and mission of the Society.

This document describes the basic elements of the CCS visual identity and is the tool to communicate ourvision and to build our image in the minds of our members. By adhering to a consistent branding policy in all communications, we will ensure that the visual identity will become synonymous with the CCS.

Please note that this manual lists the basic guidelines and does not cover all scenarios in all media.

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Basic Elements

The basic elements of our corporate identity consist of the logo, tag line, colours, typography, and imagery(photo band and graphic elements).Together they build a common look and feel for the Society. This visualbranding is essential in communicating the spirit and direction of our organization.

The elements:

Logo with tag line

Colours

Photo band

Graphic Elements

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Signatures

The following illustrations show the acceptable versions of our logo. The logo and tag line should be usedon most applications, however the logo may be used without the tag line on non-marketing material. Thefull signature with tag line is used on all advertisements. Position, size, and colour of the logo should neverbe modified. Always use the digital artwork which will be provided in JPEG as well as EPS formats.

Acceptable signature configurations.

The logo comes in four ‘styles’: a stacked version with the logo above the text, and one-line, two-line, orthree-line versions with the logo on the left.

Colour: Black + PMS 185 (4 colour process breakdown: cyan: 0 + magenta: 91 + yellow: 76 + black: 0)

Stacked

The stacked version is unilingual, with or without the tag line.

One-line

The one-line version is unilingual, with or without the tag line.

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Signatures (continued)

Two-line logo

The two-line version is bilingual, with or without the tag line.

Three-line logo

The three-line version is bilingual, with or without the tag line.

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Minimum Clear Space

We have designated the height of the flame for our unit measurement, X.The minimum clear space around the corporate signature is one X. In many applications, the corporatesignature will appear with text and photographs. It is essential to allow enough space around the corporatesignature so that it is clearly visible and uncluttered by other elements.

The height of the flame = X

Acceptable signature configurations.

Unilingual

Logo and tag line

Logo and tag line bilingual

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Leadership. Knowledge. Community.



Société canadienne de cardiologie

Leadership. Knowledge. Community.Leadership. Knowledge. Community. Leadership. Connaissance. Communauté.Leadership. Connaissance. Communauté.

x

x

x

x

x

xx

x

x

x

x

x

x

x

x

Minimum logo and font size

Minimum sizes are measured by using point sizes.To ensure the legibility of the logo and tag line pleaseadhere as much as possible to the following examples.

These minimum logo and signature sizes apply to the French versions as well.

The main text should never appear smaller than 8-point type.The tag line should never appear smaller than7 point type.

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All logos with tag line

Minimum point size for tag line: Verdana italic 7pt

All logos without tag line

Minimum point size:Verdana bold 8pt


LOGOS - Size restrictions

logo with unilingual tag line - one line

logo - no tag line logo with bilingual tag line - two line

logo with bilingual tag line - three line

9mm

LOGOS - Variations with registration mark

With the addition of registered trade marks to the CCS logos the minimum size restriction is 9mm. This sizing is measured using the logo, from the top to base as shown below.

Incorrect Applications

The examples shown reflect incorrect applications of the logo and tag line.Whenever you apply the logoand corporate signatures, always use the artwork we have supplied. In doing so, you can be sure theartwork is accurate.

Do not reposition elements of the logo

Do not distort the logo

Do not place the logo over colours, photos or patterns that would render any part of the logo illegible.

Do not add elements to a logo, or combine separate logos.

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Canadian Cardiovascular SocietyLeadership. Knowledge. Community.


Leadership. Knowledge. Community.



Leadership. Connaissance. Communauté.Société canadienne de cardiologie


Leadership. Connaissance. Communauté.Société canadienne de cardiologie

Colour assignments were provided to CCS in order to enhance and facilitate a continuum while bringingdiversification in the various visual disciplines. The palette below is provided in CMYK breakdown for4-colour process print jobs as well as RGB for Web use.

Please adhere to these colour palettes as much as possible.

Corporate Colours

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PMS

PMS 550 PMS 344 PMS 141 PMS 185

Four-Colour Process (CMYK)

C = 37 C = 27 C = 4 C = 0M = 14 M = 0 M = 18 M = 91Y = 11 Y = 23 Y = 53 Y = 76K = 2 K = 0 K = 0 K = 0

RGB (For web/screen use)

R = 159 R = 204 R = 242 R = 246G = 185 G = 231 G = 206 G = 24B = 193 B = 184 B = 109 B = 33

The closest colour matches in the Pantone Matching System (PMS) are provided below although theCMYK breakdown is indicated above is preferred.

Typography

Our corporate typefaces are Verdana and Gill. Although quite similar in appearance each has a purpose increating the right look and feel. Verdana is primarily used for the actual wordmark, while Gill is assigned toall other text applications. DO NOT substitute Verdana with Gill for the wordmark.

Gill Sans RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Gill Sans ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Gill Sans BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Gill Sans Extra BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Gill Sans CondensedABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Gill Bold CondensedABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

The font used for letterhead text is Arial, 10 pt.

Arial RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

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Verdana RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Verdana Regular ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Verdana BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Verdana Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Elements 1: Photo banner

We have created a photo banner to strengthen the community (or “people”) aspect of the corporateidentity.The photo band can be used in conjunction with other photographs, but again care must be given in order to ensure clarity and legibility. Due to layout considerations, the stationery elements do notrequire a photo banner.

The banner may appear in full colour, as a duotone or just in greyscale.

No substitution of photos inside the banner is permitted.

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Elements 2: Leaf and squares

The final elements that complete our image are the horizon leaf graphic and the three squares in outline form. The squares symbolize and strengthen the three elements of our tag line (leadership, knowledge,community) and represent how they intersect within the Society. The horizon leaf graphic represents theCanadian aspect of our organization.

The Horizon leaf

This graphic element is always in PMS 128 or in greyscale.

The 3 Squares graphic

This graphic element is always configured in this manner and is always outlined.

The thickness of the rule is proportional to the size given but may never be thinner than a .25 pt rule

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Stationery

Letterhead margins should be set up as follows:

Top: 2" (to allow adequate clearance of identity elements)Left: 1.25" (to align letter body type with logo type)Right: 0.5" minimumBottom: 0.5" minimum

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11⁄4"

11⁄8"

15⁄8"1⁄2"

1"

2"

Stationery (continued)

Envelope

Business Card

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1403-222, rue Queen Street, Ottawa ON K1P 5V9

7⁄8"

27⁄32"

1"

0.572"

0.485"

0.836"

Publications

CCS produces a wide range of publications of varying length and complexity. Despite their variety, each onemust communicate our corporate identity clearly and consistently. The front cover should always includethe corporate signature consisting of the logo and tag line. Below are suggestions for common publications.

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Leadership.

Knowledge.

Community.

Activity Approval Application

Corporate Brochure

Main Display Booth

When designing displays please remember that most displays should be bilingual.

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Display End Panels

An example of an acceptable unilingual display solution, using separate panels for each language.

Welcome

www.ccs.ca

Leadership.

Knowledge.

Community.

Bienvenue

www.ccs.ca

Leadership.

Connaissance.

Communauté.

Website templates and measuring units

Main site welcome page

An attempt should be made to preserve the graphic standards when producing Web-related materials.Although the corporate colours are not part of the web-safe palette, a simple conversion of these coloursto RGB should suffice for the vast majority of web applications.

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Website templates and measuring units (continued)

Public and Members Section

As on the main site (previous page) an attempt should be made to preserve the graphic standards for theweb. Note that in the members section the member sector colour is being used prominently.

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