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n Consumers

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n Influencers and key associations and stakeholdersspring 2014 |

33

the same, they wouldn’t be so

special. Being different is what

gives them character. It’s the same

with people.” When Stephanie turned 21 she,

like all students in the develop-

mental disabilities program in the

Toronto District School Board, was

forced to graduate. As a parting

gift, she created and framed an

original creature for each of the

staff and volunteers who had

been a part of her life at Monarch

Park. The response was so over-

whelming that Stephanie’s parents

decided to create a website and

provide Stephanie with a venue

to share her work with a wider

audience. The STEPHimals were

born, and suddenly Stephanie’s

future—which had looked

bleak, with little or no prospect of

regular social engagement or an outlet for her

creativity—was bright with possibili-

ty. The STEPHimals were

an overnight sensation.

“My art saved my life,”

says Stephanie, who wait-

ed for almost a year before

securing a spot in an adult

day program with the Pega-

sus Community Project two

days a week. “I had nothing

to do when I finished school and

was very honoured when my mom

and dad decided to turn my art

into a business because I finally

realized I had something to offer

the world. It gave me a real sense

of accomplishment. If I didn’t have

this job I would be very lost.”The future is bright

With her unique and instantly

recognizable style, Stephanie

branded her first marketing

campaign during her graduat-

ing year to the critical acclaim

of professional animators at the

Toronto Animation Arts Festival

International. It was there, in June

2012—just after prom—that she

caught the eye of Ren & Stimpy

creator and venerable Canadian

cartoonist John Kricfalusi, who

said her creatures needed a televi-

sion show of their own.

Since then, Stephanie has been

featured in Autism Matters (the

quarterly publication of Autism

Ontario), the Holland Bloorview

Kids Rehabilitation Hospital

BLOOM Blog, Neighbourhood

Living Magazine, The Scugog

Standard and the Lanark Animal

Welfare Society newsletter. She was

also interviewed on the radio twice

in October 2013 as the unofficial

spokesperson for the “Autism is a

Pain in The Aspergers” fundraiser

benefitting Autism Ontario’s

Building Better Futures Fund.

Her work was on display for

a month at Young & Rubicam, one of North

America’s largest and

most successful advertis-

ing agencies and, after a

wildly successful month-

long showing at Mangia

E Bevi Ristorante in April

2013 (Autism Awareness

Month), the STEPHi-mals were invited

back for an encore Christmas appear-

ance that same year.

“They make our customers

so happy,” says co-owner

Eleonora Caldato. “No one

had ever mentioned the art on

our walls until Stephanie’s show.”

(Throughout the year, Stephanie’s

work is available for viewing

and for purchase on her website,

stephimals.com, and at Dimen-

sions Custom Framing & Gallery

at 732 Queen Street East, Toronto.)

“Having my own business has

opened so many doors for me,”

says Stephanie. “It’s helped me

to feel good about myself and it

has allowed me to meet so many

people. I love to talk to them and

tell them how much I appreciate

it when they buy a piece of my

art. And when they tell me how

much they love my work, it makes

me feel amazing about myself and

really boosts my self-esteem.”

An artist firstEven among her peers, Stepha-

nie’s remarkable sense of colour

balance and the sheer joyfulness

and innocence of her work makes

her appreciated as an artist first

and as a remarkable young women

with multiple disabilities second:

people are attracted to her vibrant

art and then amazed by her story.

Toronto artist Joanna Strong says,

“Steph’s work is unique. Her clear

lines and shapes, and her colour

choices, are exceptionally

intriguing.” Nancy, who is the

proud owner of several “amazing”

STEPHimals, loves that “You’re

seeing the world through Steph’s

eyes. No one has told her that a

cat can’t have polka dots.”

Being embraced by the arts

community has brought its own

special reward. “I have artist

friends, and when an artist wants

a piece of your work, it’s pretty

awesome. It makes me feel like

I’ve done something right. But

just being in a situation where

I’m loved and everyone is talking

about my work gives me a sense

of belonging.” Stephanie’s greatest satisfaction,

however, comes from knowing

that her work brings joy and a

sense of hopefulness to others.

“All I’ve really ever wanted to

do is find a way to make people

happy and make this world seem

a little less crazy, “ says Stephie.

“I think the STEPHimals help to

make people believe that somehow

things are going to be fine.” Tracey Coveart is a writer, editor

and mother of three. Her daughter

Stephanie, who we are featuring,

lives with autism, global develop-

mental delay and epilepsy.

32 | spring 2014

[ENTREPRENEURSHIP]

W ith the unemployment rate hovering around seven per

cent in Canada, the United States and the United Kingdom jobs are in short supply. Already marginal-ized, the challenge for people with

disabilities (PWDs) to find mean-ingful employment in uncertain economic times is more difficult than ever. Rather than look for work in the traditional labour market, some entrepreneurial PWDs, with or without the help of their families, are analyzing

their strengths, identifying niche opportunities and starting their own companies. For the next few issues, we’ll feature four individuals who’ve found them-selves in life-supporting, but more

importantly, life affirming jobs that they love. Our first entrepreneur, Stephanie

Coveart does not read or write. But

she draws. A lot. And the home the

22-year-old Toronto artist shares with her mom and stepdad is full

of her STEPHimals—brightly coloured creatures that romp through her imagi-nation and wind up on the walls of local restaurants, art galleries and the homes of other artists, lawyers, teachers, musicians, engineers, architects and celebrities such as Canadian Olympian Silken Laumann, renowned New York photographer Rick Guidotti and autistic phenomenon Carly Fleischmann. Like Carly, Stephanie is autis-

tic. She is also globally develop-mentally delayed and epileptic. And she is obsessed with animals. Her first word, when she finally

spoke, was “Io”—the name of her tabby cat, Lion. She lived in the world of Disney animations, memorizing and then parroting the dialogue

of every feature film starring a dog, cat, deer or lion. When

her motor skills developed, she used crayons to colour animals in colouring books. At first just their eyes, and eventually entire creatures. But never humans, and never any background. Gradually, Stephanie began

to draw her own cats and dogs. Hundreds of them. Thousands. On every scrap of paper, grocery-store receipt, wrapper and napkin. They

all had the same basic physi-ology, but each was slightly differ-ent—the tilt of the head, the gaze of the eyes, the shape of the ears, the number of legs.

School days Stephanie attended high school at Monarch Park Collegiate with a binder and a set of 24 Crayola markers. Every day, free time was spent drawing and colouring her wonderful creatures. They danced upon the pages, unencumbered on

their white backgrounds—joyful, innocent and dazzling in their coats

of many colours; each one an indi-vidual, each with a uniquely quirky

name. To this day, Stephanie has never drawn a house, car, book, bed

or flower. But request an elephant seal, lesser kudu or naked mole rat

and she will happily produce one for you, STEPHimals-style. “I never really know what it’s going to be and then it turns out to be an accidental masterpiece!” says Stephanie, whose difficulty with patterning makes it impossi-ble for her to draw the same thing

twice. “They all turn out differently.

But if all of my STEPHimals were

Empowerment Through Self-EmploymentBy Tracey Coveart

Phot

o: W

illiam

Sua

rez

Visit abilities.ca for current issues and updates

Media Kit 2016

summer 2014 | 11

The following introduction is adapted from the trio’s concept issue.

In January 2014, the decision

to create a prototype magazine

about youth mental health was

an easy one. The three of us—all

third-year journalism students at

Ryerson—shared a connection,

pasts and presents filled with the

struggle and the inevitable pain

of facing a mental illness. We

knew the hardships of anxiety,

depression, suicidal ideation;

we’d all experienced them.

We also knew the harsh

reality of mental illness and

journalism: There was little being

done. Personal stories of suffering

and success are usually relegated

to the depths of the internet, and

features about pressing issues

of mental health are carefully

tiptoed around by editors. Few,

it seems, want to talk.

But we needed to talk and

act. After all, one in every 10

Canadian youth is affected by

mental illness.

The numbers are astounding:

With 4.3 million youth living in

Canada today, that means at least

430,000 are suffering from some

form of mental illness. Suicide is

the second-leading cause of death

for young people between the

ages of 10 and 19 years. Yet only

one in every five young people

dealing with a mental illness will

receive the help they need.

The result of our deliberations

is HEADSPACE: a prototype for

a not-for-profit, national and

quarterly magazine that creates

visibility for the Canadian youth

mental health community by

reporting on current issues

affecting young people dealing

with mental illness. The goal:

To engage and entice more

youth to confront mental illness

and reduce its negative effects.

Throughout the pages of

HEADSPACE, readers will find

helpful tips and resources, plus

more about the editors’ lives

and why we are so passionate

about turning what began as a

university project into reality—

a place where youth, like us,

can safely share their stories

and break through the barriers

that traditional media place on

mental illness today.

Kyla, Erica and Tania can

be reached

through headspaceteam@gmail.com

Youth and Mental Health:

THE SOUL

OF A NEW

CONCEPTBY KYLA DEWAR, ERICA LENTI AND TANIA PERALTA

Three smart, resilient young women, each of whom

has struggled with anxiety and depression, and

their timely idea to help others like themselves.

10 | summer 2014

Stoc

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Can

Stoc

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[MENTAL HEALTH]

Each year, 15–30 students in the

magazine editing course at Ryerson

University’s School of Journalism

are put into groups of three, four

or five. Their assignment: To create

and develop a magazine concept

and, if they wish, try to turn that

concept into a real magazine that

regularly serves its defined audience.

This year saw an idea called

HEADSPACE, aimed at young

people with the hidden disabilities of

depression, anxiety and other related

mental health issues.

Since the mission of the

Canadian Abilities Foundation is to

convene a forum for the exchange of

information to promote an inclusive

society and provide inspiration

and opportunities for people with

disabilities, we thought our readers

would like a brief preview of this

magazine-in-the-making and to hear

the memorable personal stories of

the magazine’s honest, open and

dedicated co-creators. Kyla Dewar,

Erica Lenti and Tania Peralta are

actively seeking advice, feedback

and support from any individual or

organization that recognizes the

urgent need for a publication that

can help shape, change and, just

possibly, save young lives.

Editor’s note

16 | summer 2014

summer 2014 | 17

just a “paralyzed bride.”

I’m Rachelle, a regular girl who had everything

going for her when it all came crashing down. And

my dear friend who had only innocent intentions is

not just the girl who pushed me, but a friend who will

likely carry some level of guilt with her for the rest of

her life. I was asked by numerous media outlets who

the girl was who pushed me and led to my paralysis.

They wanted a name, a face and some answers

so that they could be the ones with the

“exclusive” interview. But no one stopped

to think about how that might make her

feel or how it might be catastrophic to

the little stability we had in both of our

lives after a heartbreaking accident.

If they had gotten their story, she

would never have had a normal life

again, forced to answer questions that

are no one’s right to ask. “Do you feel

guilty?” “How can you live with yourself?”

“Do you still talk?” “There’s no way you two could

still be friends, right?”

Wrong. She is and will always be one of my

closest friends.

If she had done any press at all, after her 15

minutes of unwanted fame, my friend and I would

both have been left to pick up the pieces of our

relationship that we may or may not have been able

to put back together.

I don’t regret keeping her out of my interviews,

which led to a lot of recovery and healing for me

along the way. I was flattered that people were inter-

ested in my story, and I got letters from all over the

world from people who had gained strength and

inspiration after hearing about my perseverance.

It also gave me hope knowing I was making a differ-

ence in a few lives, but when you are dealing with

the press and revealing the most intimate details of

your private life, you have to walk a fine line.

I wanted to continue sharing this story of mine,

not just to inspire but also to spread awareness and

acceptance for people with disabilities. That first

year was really hard to navigate because I

knew every time my friend saw the story

on TV or online, it would be really diffi-

cult for her. Every time, it would basically

force her to relive the accident again.

I was super-sensitive in how I worded

things because I didn’t want to trigger

any bad feelings. What made it even

harder is that people were so quick to

judge her. “I could never forgive her.” “She’s

a bad friend.” “Even if it was innocent, she is

the cause of any hardship you now have.”

People painted us with broad brushes. Whereas

I was the sweet, wonderful example of the human

spirit, she embodied the childish idiot who pushed

me. Since I was left paralyzed, I’m the good one.

Since she pushed me in the pool, she’s the villain.

But the truth is this: I’ve pushed her in the pool

dozens of times. How easily could our roles have been

reversed? We didn’t realize then how dangerous our

seemingly innocent actions really were. Sadly, every

year there are accidents just like mine, all originating

from people goofing around near a pool. Do I wish

we both knew then what we know now? Absolutely.

ou never imagine it’s going

to be you; the one yelling

for someone to call 911,

the one floating motion-less in a

pool or the one whose story leads

to an international media frenzy.

It was weeks before my wedding in 2010 and my four

bridesmaids threw me the best bachelorette party I

could ever dream of, filled with dancing, dinner and

fun. To cap off the perfect night, we decided to take a

moonlight swim. When a close friend playfully pushed

me into the pool—two feet too far from the deep end—

I broke my neck upon impact, became paralyzed from

the chest down and would never walk again. That night,

the five of us all shared an unspoken agreement to

never reveal the name of who had pushed me no matter

what. Our bonds of friendship would not be broken.

Instantly, my story spread across the evening news

and the internet and I was dubbed the “paralyzed bride.”

Unfortunately, I think people along the way forgot

that there were real people behind the headlines. I’m not

Y

I Was Left

Paralyzed......After My Friend

Pushed Me in a Pool at

MY Bachelorette Party,

and Here’s What I

Think of Her Today

BY RACHELLE FRIEDMAN

Phot

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Phot

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olds

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is available in full-page and half-page formats. With forums, you provide the content, which we edit and produce a layout incorporating your images and

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is $900 plus HST.

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spring 2014 | 37

[FORUM]

Canada has the highest rate of MS in the

world. Not only do 100,000 Canadians

(three times more women than men)

live with MS, their families and friends

live with MS too. But what does it really

mean to live with MS in Canada? In

2012, the MS Society of Canada decided

to find out.

More than 6,000 Canadians affected

by MS responded to the Listening to

People Affected by MS initiative, provid-

ing feedback on the impact of multiple

sclerosis on quality of life (QOL) and relat-

ed needs, gaps and barriers in essential

services and supports.

What We Heard

Canadians affected by MS are looking

for the same basic things for a good

QOL. They want to be independent and

not be a burden on anyone. They want

the financial freedom to make choices,

access treatments and be mobile. Like

most Canadians, they want to participate

in their communities, through a variety

of activities, employment, and volunteer

work. Unfortunately, many Canadians

with MS are less likely to have these

basic things and are more likely to report

a lower quality of life.

For many Canadians with MS, access

to medical care and treatment are the

most important QOL priorities. However,

we heard repeatedly that navigating –

finding ones’ way around - the health

care system in Canada is challenging.

Accessing treatments and services in a

timely and responsive manner is difficult

for many. Additionally, accessing services

to help people live at home independent-

ly is also problematic. Home care across

Canada tends to focus on acute care

needs, leaving many Canadians with

chronic diseases, including MS, without

the support they need to remain at home.

Many people with MS continue to

maintain employment. Unfortunately,

given the chronic and potentially debili-

tating nature of this disease, many (up

to 80%) are eventually unable to work,

and for these people the economic

barriers are significant. Ultimately, many

have to rely on income replacement

programs and other financial support

services to survive. These programs

do not provide a sufficient income to

maintain a good QOL and are difficult

to access for many who need them.

People with MS and their close family

and friends believe that supports for

family members and caregivers are also

important. However, there is no struc-

tured support system in place specifically

for caregivers in Canada. As a result,

many caregivers are unable to find the

supports they need both for themselves

or to help them care for their loved one

with MS.

These experiences are not unique to

people with MS. Many Canadians with

diseases of the brain, episodic illnesses

and other disabilities also face these

barriers to a good QOL every day. That is

why the MS Society of Canada is asking

federal, provincial and territorial govern-

ments to make changes that will address

these issues and, ultimately, improve

quality of life for many Canadians.

Call to Action

1. Support secure jobs and income

for people affected by MS (and other

episodic illnesses).

There is no employment funding allo-

cated in the Canada Economic Action

to facilitate the economic inclusion of

people with episodic disabilities who

represent 51% of all Canadians with

disabilities aged 15-64 years. The federal

government needs to take leadership

with provinces and territories to improve

job retention and better coordinate

income and disability benefits for people

impacted by MS.

2. Care for the caregiver

The federal government should initiate

the development of a National Caregiv-

er Action Plan working with provinces,

territories, caregivers, employers and

organizations to: reduce financial burden,

improve access to resources, create

flexible workplace environments, and

recognize caregivers’ vital roles.

3. Coordinate quality lifelong care

and support for people with MS

(and other episodic illnesses).

It’s time to help people get the care they

need, when they need it, throughout

their lives and regardless of where they

live. Provincial and territorial govern-

ments play the leading role in delivering

supports and services and they must

lead the development of MS strategies

that better coordinate lifelong care and

support for people affected by MS.

The federal government must do its

part and harness the forthcoming report

of the National Population Health Study

of Neurological Conditions to deliver an

action plan for all Canadians living with

diseases of the brain including MS.

4. Accelerate Progressive MS Research.

Therapies for people living with progres-

sive MS need to be developed within the

next 8 years.

For more information on the Listening

to People affected by MS initiative and

detailed recommendations on how

all of these important Calls to Action

can be accomplished, please go to

mslistening.ca.

Action on MS

By Tricia Kindree

MS Society of Canada

mssociety.ca

Who did we talk to?

n People diagnosed with MS or

waiting for a diagnosis of MS

n Informal caregivers of people

with MS

n Friends and family of people

with MS

What did we do?

n Two web-based surveys

n Focus groups across Canada

n A scan of Canadian policies

and programs

n One-to-one stakeholder interviews

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PRODUCTION SPECIFICATIONSDigital Files: Preferred format is a High Resolution (300dpi) PDF provided all the fonts are embedded, and all colour is converted to CMYK. Other acceptable formats are Adobe InDesign, QuarkXPress, and Adobe Illustrator files, if all graphics and fonts are also included. Please include a laser copy for reference. All colour files must be accompanied by a colour proof or separated laser proofs. Publisher assumes no responsibility for accuracy when a proof is not provided.

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All Forum submissions are reprinted in full on www.abilities.ca and linked to the home page of participating organizations. All display ads are listed on www.abilities.ca and linked to the home page of advertisers.

This communiqué contains our new deadlines. Should you require them, our rates and mechanical requirements have not changed and can be reviewed on our attached media card or downloaded from the Advertisers link at the top of www.abilities.ca.

Spring 2016 (Issue 104)Deadline for forum content submission: Wednesday, March 9Deadline for display ads: Friday, March 18Release date: Thursday, April 28

Summer 2016 (Issue 105)Deadline for forum content submission: Monday, June 13Deadline for display ads: Wednesday, June 22Release date: Thursday, July 28

Fall 2016 (Issue 106)Deadline for forum content submission: Friday, September 16Deadline for display ads: Thursday, September 27Release date: Tuesday, November 2

Winter 2016/17 (Issue 107)Deadline for forum content submission: Thursday, November 10Deadline for display ads: Thursday, November 21 Release date: Wednesday, December 28

ADVERTISING SIZESSIZE WIDTH DEPTH

Full Page (bleed) 8 3/8" 11 1/8"

Full Page (trim) 8 1/8" 10 7/8"

Full Page (live area) 7" 10"

2/3 (Vertical) 4 1/2" 10"

1/2 (Vertical) 3 3/8" 10"

1/2 (Horizontal) 7" 5"

1/3 (Vertical) 2 1/8" 10"

1/3 (Horizontal) 7" 3 1/4"

1/3 (Square) 4 1/2" 5"

1/4 (Vertical) 3 3/8" 5"

1/6 (Vertical) 2 1/8" 5"

PRODUCTION SPECIFICATIONS Digital files: Preferred format is a high resolution (300dpi) PDF file, provided all the fonts are embedded, and all colour is converted to CMYK. Please include a laser copy for reference. All colour files must be accompanied by a colour proof of separated laser proofs. Publisher assumes no responsibility for accuracy when a proof is not provided.

MECHANICAL REQUIREMENTSSIZE IN INCHES WIDTH DEPTH

Type Size 7" x 10"

Trim Size 8 1/8" x 10 7/8"

Bleed Size 8 3/8" x 11 1/8"

Halftone Screen: 150 lines maximum

All Forum submissions are included in full in our digital editions

and are displayed at abilities.ca and linked to the home page of

participating organizations.

All ads are displayed in our digital edition at abilities.ca and are

linked to the home page of advertisers.

Advertising Specifications

PUBLISHING DATES

Jason NobleCanadian Abilities Foundation

255 Duncan Mill Rd., Ste. 803, Toronto, ON M3B 3H9Tel: 647-208-4930 FAX: 416-421-8418

Email: jason@bcsgroup.comwww.abilities.ca

B710

Media Kit 2016