canadaâ€™s health, fitness and lifestyle magazine national

Canada’s health, fitness and lifestyle magazine1

national media Kit 2013Passion, PRide, ResUlts

Canada’s HealtH, Fitness and liFestyle Magazine

FOR MEN AND WOMEN

THE OFFICIAL MAGAZINE OF

CANADA’S HEALTH, FITNESS AND LIFESTYLE MAGAZINE

as marketers know, the healthy living industry is one of the fastest growing sectors of the economy, with more and more newcomers making their first commitment to their

own health and wellbeing. this is the world of optimyz magazine. optimyz puts an end to fitness stereotypes and welcomes people looking for credible information in an open and holistic editorial envi-ronment.

as marketers also know, the health and fitness movement is now influencing many industries, including food, travel, clothing, footwear, entertainment. health concerns also drive the environ-mental movement, which in turn is pushing traditional products like homes and automobiles to become more health oriented and also to reduce their impact on the environment.

optimyz fuses superior health, fitness, nutrition, and lifestyle information into a magazine six times a year. optimyz is mailed directly to the homes of paid subscribers. advertisers gain high readership numbers with more than 250,000 readers per issue. optimyz is also available on more than 3,500 newsstands across Canada (see page 5 for more details). it has quickly become one of the leading healthy living magazines in Canada. and its unique editorial package targeted at both a male and female reader has made it the most distinctive fitness-health-lifestyle publication in Canada.

Readers are educated, affluent, and focused. they tend to be opinion leaders within their social groups. Uniquely, more than 95% of subscribers are goodlife fitness health club members.

advertisers will gain solid circulation numbers, low CPm, and a high-quality magazine vehicle to reach a highly desirable market. most important, advertisers’ messages will gain presence in a “keep it real” environment that appeal to the hearts and minds of its readers.

We welcome advertisers that believe in the brand and are committed to fitness, health, and living better.

sincerely,

max BrennanPublisher

Reach Canada’s most health conscious market!

Canada’s Real Health Magazine is also the Official Magazine of GoodLife Fitness.

optimyz is the official magazine of goodlife fitness Centres inc.

2 the brandnot just another fitness magazine

4 Coast to CoastReach your target demographic coast to coast

5 audience and circulationactive and passionate about health and fitness

8 editorial line upUseful, stimulating, and easy-to-consume editorial

12 www.optimyz.com

going beyond the magazine

13 Coming to lifemega health expos across Canada

contents at a glanCe

gender split: 60% female – 40% male

average age: 25-45 years old

average hhi $80,000 - $100,000

95% of paid subscribers are health club members

97% work out at least once a week

76% actively seek training advice

83% use preventative therapy

94% purchase new running shoes at least once a year

77% spend >$500 annually on athletic apparel

90% say healthy menu options are important

88% use nutritional supplements on a daily basis

40% plan on purchasing a car <12 months

54% own a pet

95% travel by air for pleasure at least once a year

91% say that activity/adventure is important when

choosing a travel destination

Based on circulation data, event exit surveys, and web polls


HEALTHhow can we live longer? feel better? Be healthier? optimyz uses expert sources from an array of medical, holistic, nutritional and spiritual disciplines. the optimyz recipe calls for kernels of useful information shed in a new light. it’s making the best of how things are. Call it optimization. Call it living better.

FITNESSWhat types of cardio and strength exercises are ideal for you based on your age, gen-der, and fitness level? designed by athletes and personal fitness coachess., a “hands on” approach brilliantly photographed- with accompanying video/ on our website

A unique brand that appeals to both men and women

optimyz uses expert sources from an array of medical, holistic, nutritional and spiritual disciplines.


MINDhow does your mind link to your body? how can yoga and meditation reduce stress and lead to a longer and happier life? optimyz teaches techniques that promote relaxation, focus, and healing. you discover how your thoughts can change and shape they way you feel. optimyz provides a new outlook on everything from beating stress to sex. By changing the way we think, we overcome obstacles and master new dimensions of life.

ADVENTUREoptimyz readers want to travel where fun and health belong together. this includes everything from fitness destinations in the sun to local ecotourism hotspots. Vacation and travel are meant to release stress and rejuvenate the whole person. optimyz takes you to the places and with the people that make life better.

NUTRITIONthe foods we eat are at the core of health, energy and vitality. optimyz teaches healthy eating by drawing on expert nutritionists, fitness trainers, natural health practitioners, and modern medicine. learn about hydration, vitamins and other supplements, organic foods, special diets and healthy eating habits.

ENVIRONMENToptimyz is committed to healthy lifestyles that do not compromise the environment we all share. We endorse the motto: leave a small footprint upon the earth. When enjoying the outdoors, leave nature as you found it. Consider the environmental implications of all your activities–including energy use. there is no better designer than nature. for this rea-son, optimyz is printed on paper certified by the forest stewardship Council.


Cities containing GoodLife Fitness locations

Our readership includes members of Canada’s fitness industry leader — goodlife

fitness Centres. goodlife’s market reach is close to 300 clubs stretching across Canada from st. John’s to Victoria. one in every 45 Canadians is a goodlife member and the company is the 5th largest fitness company in the world!

Reach deep into key markets across Canada. goodlife health clubs across Canada include:

Geographic Breakdown*

18% Atlantic(29% of circulation)

69% Central(51% of circulation)

13% Western (20% of circulation)

*estimates based on goodlife fitness locations across Canada (excluding Quebec).

A Market Leader on

(2) ajax(2) aurora(1) Barrie(1) Belleville(1) Bowmanville(2) Brampton(1) Brockville(1) Burlington(1) Cambridge(2) Chatham(1) Cobourg(4) etobicoke(2) georgetown(2) grimsby(2) guelph(4) hamilton(1) huntsville

(3) Kingston(4) Kitchener(11) london(2) markham(2) milton(6) mississauga(1) newmarket(1) niagara falls(2) north Bay8 north york(3) oakville(1) orangeville(2) oshawa(18) ottawa(2) Peterborough(1) Pickering(2) Richmond hill(1) sarnia(1) sault st. marie(3) scarborough(1) st. Catherines(2) st. thomas(1) stratford

(1) strathroy(2) sudbury(1) timmins(16) toronto(2) Vaughan(1) Wasaga Beach(2) Waterloo(1) Whitby(4) Windsor(2) Woodstock

ns(1) antigonish(2) Bedford(3) dartmouth(6) halifax(1) lower sackville(1) new glasgow(1) tantallon(1) truro

nB(1) dieppe(4) fredericton(2) moncton

(1) Quispamsis(1) Rothesay(3) saint John

nl(1) mount Pearl(5) st. Johns

aB(1) airdrie(8) Calgary(1) edmonton(1) lethbridge(1) sherwood Park

BC(1) abbotsford(1) Burnaby(1) Pitt meadows(1) Vernon(2) Victoria

mB(4) Winnipeg

sK(1) saskatoon


tHe optimyz audience knows that living better means living well– that treating yourself right is the right thing for you and the world you live in.

optimyz readers are engaged by credible editorial that nurtures their personal growth. they understand the power that lies within. Whether they are preparing for their tenth marathon or just beginning to discover the value of a healthy lifestyle, this is an audience that is striving to reach their highest potential.

Reach this highly qualified market of doers who are taking steps toward greater wellness — and are willing to pay for it. our affiliation with health club members gets you in the door and at the forefront of a vibrant culture based on positive transforma-tion.

The audience — proven to spend on personal enhancement.

OUR READERS » Readers throughout Canada are with-

in the most affluent urban areas. » Readers possess higher than

average household incomes: $80,000-$100,000 per household.

» gender split: 60% female and 40% male.

» average age bracket: 25-45 years old. » Readers are active and passionate

about health and fitness. » Readers seek guidance on health and

wellness products and services. » 95% of optimyz paid subscribers are

members of goodlife fitness.

OUR CIRCULATION » optimyz is delivered by name to the

homes of paid subscribers. » optimyz circulation includes by

request paid subscribers,controlled circulation, and newsstand distribu-tion. ask your representative for more detailed information.

» average readership of 250,000 readers per issue.

» Copies delivered via Canada Post. » on newsstands across Canada, including:

» shopper’s drug mart » Chapters/indigo » sobeys » loblaws

» optimyz circulation is audited by the CCaB/BPa audit Bureau (2011).

2011 OptiMYz Subscription Data

Information was obtained via OptiMYz subsciption data. Sample size only.

60%

40%

Gender

Female

Male

17%

17%

17%

27%

22%

HHI

$0 to $25,000

$25,000 to $50,000

$50,000 to $75,000

$75,000 to $100,000

$100,000 or more

10%

13%

25%28%

11%

13%

Education

Less than High School

High School

Community College

University Degree

Post Graduate Degree

Not Identified

8%

16%

26%33%

15%

2%Age

18 and under

19 to 25

26 to 34

35 to 49

50 to 64

65+


Power-packed editorial grabs readersOPtiMyz editorial provides useful, stimulating, and easy-to-consume read-

ing relating to fitness, health, and wellness. optimyz strives to “optimize” every inch of every page to deliver quality information to readers in an intriguing

way. and remember, magazines are proven to capture the attention of consumers at a deeper level than any other medium.

IN EACH ISSUE OF OPTIMYZ: » the locker room: short stories — news you can use, nuggets of wisdom. » gear guide: top product picks. » Cover story: a major theme on fitness-health-wellness that will inform, entertain,

and inspire. » features: solid information and great storytelling. including profiles of real people

who take charge of their fitness and health. » exercise: illustrated with eye-catching photographs, showcasing a specific exer-

cise or theme. » nutrition: stay informed on healthy food, diet, and easy recipe ideas. » injury clinic: solutions for common injuries, with a focus on prevention. » mind: it all starts here. set goals, sharpen your focus, and learn to relax. » Club link: Profiling a top Canadian fitness centre » ask dr. Julie: your medical questions answered by a leading practitioner of inte-

grative medicine. » adventure travel: get moving in exotic locations far and near. » finish line: Calendar of sporting events. » Puzzles: sudoku, crosswords and other games to challenge and sharpen the mind.

POWER PLUS SECTIONS » inspiration: Column by david Patchell-evans, Ceo of goodlife fitness. learn from

the king of living better! » sports tech: tips, strategies, and inspiration. » healthy menu Program: Restaurants across the country can participate in the

unique healthy food, favourite dish program. includes sticker for front door, edito-rial highlight and more! ask your representative for more details.

» athlete profiles: living the sporting life. » fitness tips: tips you can use in and out of the gym.


» March/April 2013 » marathon guide: optimyz features

marathons across Canada » hetero workout: double the energy,

double the benefits » live long and prosper: Breathe right,

reduce stress and inflammation, and lots more

» 5 Reasons you can’t lose weight: Ps it’s real simple

May/June 2013 » Born to run: fine tune your running

form » Wheel of fortune: Cycling catches

on in Canada » the circus workout: train like an

acrobat » state of mind: techniques to beat

stress and enhance creativity

Editorial Line-Up July/August 2013

» three sports in one: triathletes get super fit

» Water sports: don’t miss the joys of summer

» the martial arts workout: strong and supple on and off the matt

» Volunteers! give back to your community


Canada’s HealtH, Fitness and liFestyle Magazine

Lose 5Lbs QuickLy and safeLy

Life saving vitamins Supplement Guide

HeRs Loving youR Looks A vAnity AffAir

romAnce novel cover model uncoveRed WoRkout

conQueR pain WitHout dRugs

for men And Women

mindpoWeR

ufc Legend Royce gRacie:tHe masteR of feaR

5thAnniversAry

speciAl edition

Publications Mail Agreement No. 41578041

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JAn/feb 2012 vol. 4 no. 5 $4.95

September/October 2013 » fit to travel: the best the planet has

to offer » healthy food guide: Build muscle,

lose fat with these delicious recipes » young at heart: anti-aging medicine

is turning back the clock » legs of steel: Build those thighs and

calves

November/December 2013 » holiday treats: enjoy the season-

and stay in shape! » Winter vacations: hot spots and

cool trips » mirror, mirror: full-body exercises to

give you that symmetric shape

January/February 2014 » the “imagine” issue » the vitamin and supplement

manual: Boost your diet from a to z the healthy way

» mirror image: Radiant skin and hair all year long

» sportsbeat: ski, skate and slide your way to health


optimyz is a magazine — and more!

» Print schedule and Rates

» Web marketing — optimyz.com

» optimyz digital magazine

» event sponsorship opportunities

» goodlife fitness in-club marketing


National Print Ratesnet 1x net 3x net 6x

full Page $9,999 $8,499 $7,499

two thirds Page $7,999 $6,799 $5,999

half Page $5,999 $5,099 $4,499

one third Page $3,999 $3,399 $2,999

one sixth Page $1,999 $1,699 $1,499

double Page spread $14,999 $12,749 $11,249

mini dPs $10,199 $8,699 $7,649

inside Back Cover $11,499 $9,799 $8,599

inside front Cover double Page spread

$19,999 $17,499 $14,999

outside Back Cover $12,999 $11,049 $9,749

Pro shop:one eighth Page one Quarter Pagehalf Pagefull Page

----

$ 799$1,599$2,999$4,999

$599$1,199$2,249$3,749

Insert & Special Product Rates 10k - 25k 25k - 50k 50k - 75k 75K Plus

Blow-in $175 $150 $125 $100

Bind-in $200 $175 $150 $125

tip-in $225 $200 $175 $150

tip-on (front cover) $250 $225 $200 $175

Poly-Bag $275 $250 $225 $200

notes: » Rates are in CPm (based on one page or less). CPm for inserts more than one page may increase based on weight » minimum purchase of 10,000 copies » subject to approval by printer » inserts above a certain weight may be too heavy » Polybag inserts may have a higher charge if they cannot be machine fed

Publishing Schedule 2013issue ads close ad material deadline off press in the market starting

mar/apr Jan 13 Jan 27 feb 24 feb 27

may/Jun mar 16 mar 30 apr 27 apr 30

Jul/aug may 18 Jun 01 Jun 22 Jun 25

sep/oct Jul 13 Jul 27 aug 24 aug 27

nov/dec sep 14 sep 27 oct 26 oct 29

annUal oct 12 oct 26 nov 23 nov 26

Jan/feb nov 16 nov 30 dec 28 dec 31

Regional Print Ratesnet 1x net 3x net 6x

full Page $4,999 $4,249 $3,749

two thirds Page $3,999 $3,399 $2,999

half Page $2,999 $2,549 $2,249

one third Page $1,999 $1,699 $1,499

one sixth page $999 $849 $749

double Page spread $7,499 $6,399 $5,599

mini dPs $5,099 $4,299 $3,799

inside front Cover:

atlantic tab $5,999 $5,099 $4,499

Central tab $5,999 $5,099 $4,499

marketplace: one eighth Page - $399 $299 one Quarter Page - $799 $599 half Page - $1,499 $1,099 full Page - $2,499 $1,999

*all taxes are extra.

**Rates may increase January 2013, based upon circulation increases.


Web MarketingoPtimyz.Com – the aCtiVe WeBsite

optimyz digital magazine

OPtiMyz.COM is designed to attract and keep visi-tors who believe in fitness and health. optimyz.com is tools based and geared for web visitors, including:

» online exercise videos » optimyz digital magazine » healthy recipes » facebook feeds » downloadable files » amazing editorial unique to the web » e-news sign up » interactive polls » twitter integration » deals, coupons and specials » take home exercises » Blogs » Printable workouts, recipes and more! » online business directory: opti-direct » and more!

optimyz.com has a clean design that is intuitive for web surfing. approximate site averages: 4.5 page views per visit and hundreds of thousands of web hits per month. thousands of unique visitors await your web presence with optimyz.com. Promoted also with goodlife fitness Centres website and e-news marketing.

OptiMYz Digital Magazine

make your ad come to life with our digital magazine. tailor your digital ad to include:

» live web and social links » imbedded video » store locator » and more!

Specialized Web Ads national Regional

Big Box 250px by 250px $349 $199

leader Board 728px by 90px $499 $349

SOCIAL MEDIA PACKAGES » facebook » twitter » Viral video

Please ask your representative for more details.

fRom tWitteR

fRom tWitteR

fRom faCeBooK


OPtiMyz comes to life with optimyz live health expos, the most entertaining and interactive

series of health, fitness and lifestyle shows in Canada. these expos are among the best sponsorship event choices in Canada — largest in attendance and content!

attendees see it all — attend exciting demonstrations and meet experts in fitness, nutrition, health, adventure, and mental and emotional wellbeing. learn how to improve your lifestyle, achieve fitness goals and live healthier. optimyz live health expo offer practical solutions for more than 25,000 health conscious consumers across Canada.

the show puts all the elements of living better under one roof. the content will engage your mind and body, and position your brand in front of a highly targeted market of active consumers and opinion leaders. fitness and health is the new frontier — and the foundation you need to achieve your goals. get the total experience at optimyz live health expo by developing a customer relationship with qualified health conscious consumers face-to-face.

Mega Health Expos

highlights fRom 2012 exit sURVeys

98% rated it “interesting” to

“excellent show”

92.4% plan to attend in 2013

96% would recommend it to others

oPtimyz liVe health exPo featURes

tommy europea former pro football player, tommy developed 13 hitz (high intensity training zone), a functional training system that allows you to train smarter, not harder.

he is also host and fitness coach on the tV shows the last ten Pounds Bootcamp and Bulging Brides.

JANUARY 19-20, 2013 EXHIBITION PARK, HALIFAX, NS

WES

TW

EST

DATES TBD

DATES TBD

STAGES (HEALTH, FITNESS, NUTRITION, LIFESTYLE)

» Compelling keynote speakers » informative and inspirational

demonstrations » Cooking demonstrations » authors and experts galore!

BOOTH SPACE » halifax at $999 per 10 x 10 » toronto at $1,249 per 10 x 10

SPONSORSHIPS sponsorship kits are available. Please ask your representative for details.

F I T N E S S M I N DNU T R I T I O NH E A LT H A DV E N T U R E

toll fRee 877.710.0516 optimyz.com

twitter.com/optimyzmag facebook.com/optimyzmagazine youtube.com/optimyztV

canadaâ€™s health, fitness and lifestyle magazine national

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