Can Warm Glow Alleviate Credit Market Failures?Web supplement

Matthieu Chemin (McGill)Joost de Laat (World Bank)

December 2009

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Web supplement to MyC4 paper

Pictures

Business plan

Bids

Comments by investors

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Serious

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Not serious

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Professional dressing

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Less professional dressing

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Modern

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Traditional

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Self-explanatory

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Not self-explanatory

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Wealthy

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Not wealthy

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Good for women

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Less good for women

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Good for the environment

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Less good for the environment

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Smile

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No smile

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Black (Pope et al, 2008)

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Less Black

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Attractive (Hamermesch et al, 1994; Landry et al, 2006)

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Less attractive

Back

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Example of a Business plan

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Business plan

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Business plan

Back

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Example of Bids

Back

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Examples of comments left by investors: Warm glow

Category bid date investor name user commentWarm Glow 19.12.2007 Ina Cordelia Pontoppidan All the best of luck, many will bene�t!

06.01.2009 Mads Kjær A good start to Africa in 200917.09.2008 Russell Sutcli¤e Adding to world beauty09.01.2009 Anders Maarup Africa Unite11.12.2008 Airland Logistics Perth Amazing!21.11.2008 Jens Hykkelbjerg Best way to support growth in africa06.11.2007 Mikkel Boye Hauger Education eradicates powerty28.04.2008 MDG3 CALL TO ACTON 2015 here we come29.10.2008 Thomas Jefta Petersen Eradicate Poverty !!

Interest rates 22.12.2008 Finn Joensen Cutting down rates23.11.2007 Robert Droy Hope this brings the rate down a bit.07.09.2007 Jørgen Andreasen Hedegreen Nice to sse interest rate going down...01.11.2008 Lars Denning Why should I ask for more then 6 % ?08.11.2007 Helen Vibeke Jensen Love that I got outbid on a 3% rate :D

Gender 28.01.2008 Søren Damm Thoning Bonne chance à toutes les femmes13.12.2008 So�eshus For a strong african woman :-)30.08.2007 Kai Nikolaus Hockerts Go Women Mechanics!

Environment 04.09.2008 Jakob Rutqvist Fight climate change!10.09.2008 Theis Borg Trees are good...13.09.2008 Mike Robson Trees for growth

Pro�t-focused 13.07.2008 Mads Joergensen Diversify your business even more! Consider using di¤erent �ours and spices ;-) Good luck10.12.2008 Simon Harris 5.1x Leverage seems a bit high21.06.2007 THE BID CLOSERS let�s get a fair ROI16.08.2007 MDG3 CALL TO ACTON Find the ROI on the low side, good luck02.10.2007 Anonymous Get a good brand name for your shop

Quality of project 17.05.2008 Anonymous Good Project !! ;-)30.11.2007 Jes Colding Good business plan20.11.2008 albert may Good idea to expand a small commercial business02.10.2007 Erik Gravgaard Seems like a solid business

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