can personalised be upscaled?
DESCRIPTION
Presentation at Personalised libraries in HE symposium, Homerton College, Cambridge March 22nd 2011.TRANSCRIPT
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Can personalised be upscaled?
Tim WalesAssociate Director (E-Strategy), Library Services
Royal Holloway, University of London
Personalised libraries in HE symposium, Cambridge (22/03/2011)
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Royal Holloway...
Not a boutique library!
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Chapter work in progress!
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1 minute interaction timewhen you see this icon!
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My beliefs
1. Technology can help every library offer a boutique service
2. Web technologies and associated data already offer mass personalization at scale
3. There are comparable commercial services that we must benchmark against
4. Social media has empowered our users to expect to be in control
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2 RHUL case studies
User driven e-book acquisition(Demand driven acquisition)
Discovery systems
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DDA and the boutique model
?
Source: Priestner & Tilley (2010)
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3 suppliers evaluated for a pilot
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Why EBL?
Best user interfaceFree 5 minute preview access of every bookFlexible configuration options e.g. excluding titlesAbility to specify # of loans before purchase triggeredVarious purchase approval optionsNo upfront payment requiredWorks with SFX and EZProxy(Horrendous invoicing problems)
July 2010 – Nov 2010
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RHUL pilot details
£10,000 fundingRan in November 2010Some basic weeding of title list30,000 EBL records preloaded
into Aleph LMSFree 5 min preview enabled1 day loans (rentals)1st 3 clicks = loans, 4th = purchaseNo cap on book purchase price
(busy time)Removing school textsWanted 150,000
5-15% of book priceUnmediated
N.B. We deliberately did not market the pilot to test actual user behaviour
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RHUL pilot results
50% of titles purchased were already held in print
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RHUL pilot results
3% of trial EBL load
5% of trial EBL load
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• Highly tailored selection by users – would librarians have chosen those 37 titles?
• Free 5 minute preview accounted for 33% of use so why not just load in thousands of titles into LMS (= iTunes model)?
• Ratio of loans to purchases chosen unsustainable - do we want mediated option?
• Do boutique libraries need to have their own LMS in order to operate this?
Thoughts
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2 RHUL case studies
User drive e-book acquisition(Demand driven acquisition)
Discovery systems
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Discovery systems
A great discovery interface should operate in a mostly self-explanatory way, allowing users to concentrate on selecting and evaluating the resources returned rather than struggling through the search tools that the library provides.
Explaining the idiosyncrasies of the brand names of the publishers and providers from which we acquire information resources in wholesale often becomes the focus of information literacy and bibliographic instruction.
Since so many library users consume the products we offer from outside our library buildings, having more intuitive tools to deliver library resources that do not require special training represents a valuable advance in the state of the art.
The ability to assemble into a single index all the books, journal articles, and other collection components, in my mind, represents one of the most significant breakthroughs in library automation in recent decades.
Marshall Breeding (2010)
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Discovery & the boutique model
Source: Priestner & Tilley (2010)
½
?
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Discovery systems
Source: Breeding (2010)
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RHUL Discovery now
Summon
• Selected on interface, price and content + Huddersfield feedback
• Software as a service• 8 month implementation• Includes data from Archive
catalogue and IR• Little customisation possible• Yet another interface
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Vanilla interface home
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Local home
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RHUL results page
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+
= = Personalization
Future RHUL Discovery
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RHUL Discovery
• Discovery system used by Huddersfield and Liverpool (good interface & price)
• Software as a service• 8 month implementation• Data from Summon index, LMS,
Archive catalogue and IR with Openurl links
• Little customisation possible• Yet another interface• No Web 2.0 functions yet
• Discovery layer used by LSE and Swansea (building on our Xerxes experience)
• Open Source (Local install)• 6 month implementation• Data from Summon API +
SFX4 API + Aleph LMS X-Server / restful API
• Much customisation• Consolidates 3 interfaces• Web 2.0 functions
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Vanilla interface home
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Browse Do more
Book a Library group room
Check your Library account
Check your PIN
Register at Senate House Library
Search Senate House Library
Suggest a book/resource
Top up your printing account
Library home page | Library log-in
Guided search
Contact us
Tel: 01784 443323
Feedback form
Includes: archives, audio-visual materials, print and e-books, print and e-journals, exam papers, newspapers and open access research
By subject
By format
By language
By type
Eresources A-Z
Journals A-Z
Future interface home
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Vanilla results page
Library map
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Full resource view
Basic Web 2.0
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Boutique service benchmark
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Benchmarking
Fast, combined search and browse across all resource types
Integrated account management
Reviews and ratings Personalised
recommendations on homepage and by email
Downloadable e-content Regional variations
Fast, combined search and some browsing across all resource types
Integrated account management and sign-on
Reviews and ratings Personalised
recommendations on homepage and by email
Downloadable e-content Regional variations
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• Do boutique libraries need to have their own discovery system in the boutique model?
• Do they have the technical staff resource to implement them?
• Can discovery systems index the specialist data/information supplied by boutique libraries (e.g. Company data, statistics, chemical information)
• Or are discovery systems a threat to boutique libraries?
Questions
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What else do you think this chapter should
cover?
Chapter X - Can personalised be upscaled? Tim Wales
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Source: http://www.flickr.com/photos/wwworks/4759535970/[email protected]@timwales
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References
Amazon, www.amazon.comBreeding, Marshall (2010) State of the Art in Library
Discovery 2010. Available from: bit.ly/g2dCUZEBL, www.eblib.comPriestner, Andy & Tilley, Elizabeth (2010) Boutique
libraries at your service Library & Information Update (July). Available from: bit.ly/ercZgn
Summon, www.serialssolutions.com/summonVufind, vufind.org