can brand it business vision
TRANSCRIPT
Canbrandit.com
Copyright © 2016 Can Brand It
Can Brand It Business Vision
Milano, 03/03/2016
Version 1.5
This document contains information that Can Brand It deems proprietary and confidentialas relevant to the conduct of its business.
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Copyright © 2016 Can Brand It
Company purpose
First European cannabis-specialized communication agencyWe grew up and keep working in the Italian marketing communications capital and we believe it’s about time to put our ethics and professional culture at service of the cannabis industry, which we love. We already proofed our industry-specific skills and results with clients from other industries. We’re ready for a step forward.
Can Brand It core team owns deep and proofed skills in brand strategy, global, local and specialized copywriting, journalism, brand storytelling, multimedia design, social media marketing, digital PR, SEO, SEM.
We are building a network of partners in order to be prepared for the imminent second cannabis market stretch towards normalization.
All kinds of local or foreign cannabis-related company can benefit from Can Brand It services. Our offer is tailored for the European and Italian markets, and our reach is global.
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Problem
Cannabis industry can’t rely on high qualitystrategy and communication services
These 80 years of prohibitionism slowed down the research on medical cannabis in its most wide significance. The “wars on drugs” consequences on cannabis consumers are comparable to crimes against the humanity, given the impossibility for large numbers of patients to find relief, and the risks linked to the illegal market supply chain.
Despite this, many activists, researchers, patients, enterpreneurs gave birth to a flourishing and responsible industry, often putting themselves and their people at danger.
Now that patients, doctors, lab and clinic research definitely legitimated cannabis, both mainstream and small communications/PR/ADV European agencies just stay at the window.
Home grown communication might not catch the next opportunitiesAs consequence of a lack of specialized professionals, cannabis companies often show the world a corporate identity that doesn’t reflect their real values. This is expecially true compared to the quality of North American companies within the same marketplaces.
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Solution
Scientific approach and market knowledge We’ve been closely watching the global and local cannabis scenario over the last 4 years. We share most of the ethical values that led the cannabis industry so far and we choseto lend our energy and professional skills to the most promising companies in this market.
Can Brand It is a trade mark for exclusive services to the medical, industrial and leisure cannabis industry. Our brand represents an independent commercial entity, not linkedby any means to political parties, other organizations, businesses or groups of interests.We are patients, growers, professionals and people with different backgrounds, sharingour interest for this millennial and still revolutionary medical plant.
Can Brand It people would love to contribute to cannabusiness full success whithinthe ever changing constraints of actual and future regulations, thus being preparedto lead the next normalized market.
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Why now
An historical opportunityIn a few years cannabis products will be completely regulated in most countries.The slow regulatory steps towards normalization do open new opportunitiesfor businesses of any size and different competences.In order to accelerate the normalization process, the cannabis industriesmust communicate properly. Patients and consumers should be informedwith clear and reliable facts and figures, also to avoid misinterpretations and abuses. Companies must prove their compliance and transparency to lawmakers, investors, and different kinds of consumers.
Productors and communicators play a role togetherIn just 3 years we saw a dramatic acceleration in the cannabis industry growth, involving all of its subsectors, with no negative social impact. Nevertheless, In Europe and expecially Italy, a well fed clan of politicians keeps showing fear, ignorance or corruption in ignoring people’s, patients’, scientists’ and enterpreneurs’ testimonials and needs.The marketing communications industry must play its role to change this situation,in parallel with mainstream media.
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Competition
No specialized services in Europe yet
A cannabusiness owns in-house resources and/or outsources communications to different providers. Usually, none of these players applies an integrated communication approachwith a focus on the cannabis industry. No PR/ADV agency opened a cannabis branch yet.
We esteem and collaborate with a few Italian cannabis-oriented media offering advertisingand other collateral services. A growing ecosystem of cannabis friendly channelsand professionals is under Can Brand It radar for further collaborations.
We chose to not shout out our start-up loud
This to protect Can Brand It and our clients’ privacy or sensitive issues.Our dive into the market will be slow and low profile, synchronized with markets and laws evolution, caring about compliance, responsibility and tailor-made quality for our clients.
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ServicesCan Brand It is
● Cross-industry and cannabis-specific communications.
● Global, local experience and business approach.
● Know-how to speak to different stakeholders or consumers targets.
● Knowledge of “cannabis science” and its technologies, markets and products.
Can Brand It makes
● Brand strategy, marketing communications, advertising.
● Online/offline corporate identity and product placement.
● Specialized content.
● Social media marketing, digital PR, SEO, SEM.
● Visual design and Multimedia.
● Events management.
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20 years experiencein business communications.
Work with globaland local organizations.
Cannabis-only agencyfor high-quality contentproduction.
Unique strenght points
Ability to speak to differentaudiences with the proper language.
Expertise in mainstream,medical, and cannabis infochannels/social media.
Passionate growers and activists with scientific culture and work methodology.
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First clients – Dolce Vita Magazine
Dolce Vita online and paper magazine.52 insight articles on cannabusiness, social issues,sustainable growth, alternative lifestyle.
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First clients – CannabisTerapeutica.info
Cannabis Terapeutica magazine.72 articles on medical cannabis, scientific studies,patients’ testimonials, interviews with doctors,enterpreneurs and experts.
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First clients – CanapaIndustriale.it
CanapaIndustriale.it magazine.56 articles on industrial hemp applications: food and nutraceuticals,design and architecture, sustainable manufacturing and hi-techhemp products, interviews with enterpreneurs.
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First clients – Purexis
Purexis SA. Swiss pharmaceutical focused on CBD and cannabis natural extracts.We designed the content structure of company’s website, wrote all the institutional,product and scientific informations in Italian and English. Today we mantain thiswebsite informative value with updated news and testimonials.Now planning Purexis’ social media channels launch.
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First clients – Botanica Urbana
Botanica Urbana is a fast expandinggrow shop franchising network.
We were the only ones with both content and gardening skills required to write a clear and exhaustive indoor cultivation guide with both basic and advanced sections.
Next step: improving the language style on website and marketing deliverables.
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First clients – Sir Canapa
Sir Canapa is a new grow/hemp shopin Milano. We contributed to media relations, wrote the official company’s presentation, and moderated the opening event conference.
We designed, wrote and conducted the Cannabis culture quiz at Sir Canapa’s Halloweed Party 2015.
Next step: cannabis culture events.
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Best clients – Everyone interested in cannabis
Medicina Canapa 2015
Medical and nutritional cannabis symposium/marketplace full organization.
Participated by patients, doctors, scientists and cannabusinesses.
Looking forward for 2016 edition.
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Thank you!
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