CAMPUS FORUM

August 24, 2004

• Budget Reduction Committees:

- Faculty

- Staff

- Horizontal

- Deans

• Consultants:

- Noel-Levitz

- STAMATS

- Peterson’s

- Dickmeyer

Tactical Plan (pdf)Updated 08/03/04

The Michigan Tech Plan(pdf)2/28/04

Implementing Our Plan

Vision Initiatives

Examples of Common Interest Areas

Strategic Planning Measurements—Measurables

Strategic Planning Measurements—Goal

MeasuresFour General Areas

Successful Initiatives (2001)We prepare students to create the future.

Michigan Tech will be a national university of choice.Michigan Tech will be a nationally prominent and internationally recognized technological universitywhich bridges technology and business and willmeet the needs of a global and technologically rich society through excellence in undergraduate and graduate education, scholarship, and research.

Mission

Vision

Guiding Principles

The success of our students will always be the most important measure of the success of the institution.

Guiding Principles

Everyone’s contribution to our success is needed, and will be valued and rewarded.

Guiding Principles

Hallmarks of this University - Creativity and Leadership - Research - Ethics

- Sustainability- Diversity- Quality of Life

Our mission

is to prepare students

to create the future.

Our vision is to be anational university of choice.

- Choice for Students- Choice for Faculty- Choice for Staff- Choice for Employers- Choice for Governments and

Corporations

Nationally Ranked Undergraduate

Programs

• Environmental Engineering (16th)

• Materials Engineering (18th)

• Mechanical Engineering (25th)

Nationally Ranked Graduate Programs

• Environmental Engineering (18th)

• Materials Engineering (32nd)

• Mechanical Engineering (42nd)

• Civil Engineering (50th)

Stockdale Paradox

“You must never confuse your faith that you will prevail in the end – which you can never lose- with the discipline to confront the most brutal facts of your current reality.”

EDUCATION

• Undergraduate- Psychology- Wildlife Ecology &

Management- Software Engineering- Communication & Culture

StudiesConcentrations in:- Construction Management- Photonics- Education Preparation- Fish Biology

EDUCATION

• Graduate- PhD Industrial Heritage & Archeology- MS Forestry- MS Forest Ecology & Management- MS Applied Ecology- MS Forest Molecular Genetics &

Biotechnology- MS Business Administration- MS Civil Engineering- MS Environmental

RESEARCH

• Research Centers and Institutes

• ATDC

- Intellectual Properties

- Student Enterprise Program

- University Research and Corporate Tenants

• SmartZone

ENROLLMENT & MARKETING

• STAMATS

• Noel Levitz

• Peterson’s

• Budget Reduction Groups

• Strategic Planning Working Group

Recruitment and Marketing Team

• Role of Recruitment and Marketing Teams

-Focus attention on marketing/recruitment-Determine information needs-Define a Recruitment & Marketing plan-Establish timeline for implementation-Serve in implementation/advisory capacity to University

Recruitment Team

Mike Abbott Dave ReedChris Anderson Bill RobertsMary Brunner Nick RosencransJulie Hendrickson Suzanne SanregretRobert Forget Bruce SeelyChris Gale Patricia SotirinBonnie Gorman Alexis TroschinetzTravis Hutchins Brad WagnerAmy Monte Chris WilliamsSharron Paris Dean Woodbeck

Marketing Team

Anand Ambardar Pete Larsen

Lynn Artman Steph Olsson

Jim Baker Brian Parmeter

John Briner Carrie Richards

Jen Bzura David Stone

Peck Cho Bill Tembreull

Mary Durfee Dennis Walikainen

Gina Goudge Anne Wysocki

Emil Groth

Strategic Recruitment Goals

1. Actively engage the entire University and others in recruitment efforts.

2. Repackage/create new degree programs.

3. Establish new and coordinated efforts to recruit diverse and underrepresented students.

Strategic Recruitment Goals

4. Systematically utilize financial aid programs to meet target enrollment goals.

5. Emphasize and improve university policies and programs to increase retention.

6 Develop a long-term enrollment management plan.

Strategic Marketing Goals

1. Define the MTU story - branding our product.

2. Redesign the current website.

3. 3. New efforts must be undertaken to promote the University in the lower peninsula of Michigan and targeted out-of-state markets.

About MTUAcademicsAdmissionsCampus LifeCampus StoreEmploymentEntertainmentGiving to MTUNewsResearch

Calendar

Breaking News: Orientation 2004 • Football vs. NMU • Physicist research • More News

Michigan Technological UniversityHoughton, Michigan

49931-12951-888-MTU-1885

Strategic Marketing Goals

4. Improve communication for all constituents connected to the University.

5. Form a Tech Team to get everyone on-board marketing the University.

Operations

• E-Commerce Plan

• On-Line Payment

• Restructuring Auxiliaries and Information Technology

Blue Ribbon Panel on IT

• Update Computing Strategy

• Review the role, membership and purpose of the Computing Executive Committee (CEX) and the Computing Advisory Committee (CAC)

• Review the role of central IT

Blue Ribbon Panel on IT

• Scott Ackerman

• Linda Ott

• Warren Perger

• Kevin Raber

• Dave Reed (chair)

RESOURCES

• Enrollment

- Enrollment and Marketing

Plan

- Pricing/Discounting

Pricing/Discounting Blue Ribbon Panel

• Scott Amos

• Deborah Lassila

• Sharron Paris

• Bruce Seely

• Robert Warrington (chair)

RESOURCES

• Distance Learning

- General Fund

RESOURCES

• Research

- Intellectual Property Revenue

- GRA Tuition

- Research Activity

RESOURCES

• State Funding

- Lt. Gov. Cherry’s Higher Education Commission

RESOURCES

• Investments

- Board of Control Approval

- Working with Senate

- Working with Faculty & Staff Investment Committee

RESOURCES

• Philanthropy

- MTF Operating Fees Reduction

- New Leadership

- Training/Toolbox