Campusfood.com (GrubHub.com) Case Study

Group Members:Fahad Ur Rehman Khan

Muhammed YasirHammad Ali Zaheer

Q1> Classify this application by EC transaction type.

Q1> Classify this application by EC transaction type.This is a hybrid business model combining

B2B and B2C elements. The business acts as an intermediary to other businesses (restaurants) and then resells these products to students (food). This business could be described as B2B2C.

B2B: Campusfoods.com Schools & University canteens.

B2C: Campusfoods.com StudentB2B2C: Campusfoods.com Schools &

University canteens Student

Q2> Explain the benefits of campusfood.com for its student costumers and for the restaurant it represents.

Q2> Explain the benefits of campusfood.com for its student costumers and for the restaurant it represents.Benefits for students:With campusfood.com , the students can order food from

various restaurants online at the university without personally going to those restaurants.

The students can take their time to decide what the want to eat from the interactive and updated menus of different restaurants available on the campusfood.com’s site.

The student’s don’t have to face the problem of busy telephone lines while ordering their meal.

Benefit of different promotions and giveaways from the restaurants on the campus food site.

The students do not have to go personally for the payment of the food , instead they can use they online payment facility on the website.

Q2> Explain the benefits of campusfood.com for its student costumers and for the restaurant it represents.Benefits for Restaurants:The benefit for the restaurants on the campus

food site is their promotion among the students of hundreds of schools.

The restaurants on smaller scales don’t need to setup their own websites for the purpose of online ordering as campusfood.com is doing their job.

Q3> Trace the flow of physical and digitalized information in this internet enterprise and prepare diagram how it works.

Q3> Trace the flow of physical and digitalized information in this internet enterprise and prepare diagram how it works.

Campusfood.com receives restaurant menus and enters them into their EC site. Consumers view this information on the Internet and place electronic orders to Campusfood.com. The orders are then forwarded digitally to the restaurant.

Q4> Determine the place of campusfood.com in an industry value chain.

Q4> Determine the place of campusfood.com in an industry value chain.The existence of campusfood.com which is

now grabhub.com. Is an intermediary between customer and restaurant .

For Example: A Student wants Chinese so he place his order on campusfood.com and then campusfood.com search for Chinese restaurants and then bring that dish to them.

Q5> How does the outsourcing of marketing activities contribute to the business ?

Q5> How does the outsourcing of marketing activities contribute to the business ?By outsourcing marketing activities, the

business is able to benefit from the firms expertise in this area. Additionally, the business is able to concentrate on its core abilities.

Outsourced activities to a marketing firm enable addition of dozens of schools nationwide.

Thank You !