campaña presidencial obama 2008

8/11/2019 Campaa Presidencial Obama 2008

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Mara Jos Gonzlez- Ismael Chiabrera-Antonella Ibez.

TRABAJO DECOMUNICACIN POLTICA

CAMPAAPRESIDENCIAL DE

OBAMA 2008


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El presente trabajo busca brindar un panorama de las elecciones presidenciales de EstadosUnidos en el 2008, centrndonos en la campaa electoral del candidato demcrata BarackObama.

CAMPAA PRESIDENCIAL DE BARACK OBAMA EN LAS ELECCIONES DEL2008

EJES TEMTICOS:

CMO SE REALIZA LA CAMPAA? ANLISIS DE LA IDENTIDAD PARTIDARIA ANLISIS DEL DISCURSO.


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CANDIDATO: Barack Obama, por el partido demcrata.

LOGO:

COLORES UTILIZADOS: ROJO Y AZUL EN DIFERENTES GAMAS.

IDENTIDAD DEL PARTIDO:

PARTIDO DEMCRATA:

El Partido Demcrata (en ingls, Democratic Party) es uno de los dos principales partidos polticosde los Estados Unidos de Amrica y actualmente es el partido del gobierno, ya que el presidente delos Estados Unidos Barack Obama pertenece al mismo. Adems tiene mayora por un margen

relativamente estrecho en el Senado de Estados Unidos de Amrica.

El Partido Demcrata es considerado un partido liberal, aunque el trmino liberal tiene unaconnotacin diferente en los Estados Unidos ms cercana al progresismo. El Partido Demcratatambin ha sido calificado por acadmicos, polticos e incluso el pblico general estadounidensecomo progresista y de centroizquierda.1 2 3 4 Sin embargo, la realidad es que es un partido con unagran y polifactica divergencia ideolgica y que alberga diferentes sectores ideolgicos dentro desus filas que van desde la centroderecha conservadora, pasando por el centro, el liberalismo clsico,el socioliberalismo, la socialdemocracia, sectores sindicales, laboristas, progresistas y de izquierda.Dichos sectores pueden volverse dominantes segn el momento histrico, por ejemplo, losconservadores demcratas, casi todos sureos, estuvieron aliados con los republicanos en lallamada "Coalicin Conservadora" una coalicin informal que domin el Senado de 1937 a 1961.5 Asmismo grupos centristas, progresistas y liberales han dirigido el partido y sus polticas en diferentesmomentos.6 7 Actualmente la poblacin estadounidense asocia a los demcratas como liberales (enel sentido estadounidense de progresista liberal).

Adems el Partido Demcrata ha realizado diversas alianzas locales con partidos regionales yestatales, algunos de ellos de variada ideologa, incrementando el mosaico ideolgico, como fue lafusin entre el socialdemcrata Partido Laborista Agrcola de Minnesota y el Partido Demcrata


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local dando nacimiento al Partido Demcrata Laborista Agrcola de Minnesota. Algo similaraconteci en Dakota del Norte con la fusin entre el Partido Demcrata local y la socialista NPL.

Su smbolo es un asno (el de sus rivales del Partido Republicano es un elefante); se dice que losprimeros antecedentes del asno como smbolo se remontan a las elecciones de 1828 cuando losadversarios de Andrew Jackson lo tildaban de asno. Existe una caricatura muy difundida de 1837 en

que se representa a Jackson sobre un asno; pero fue en 1874 cuando un caricaturista lo resucit yestableci definitivamente como smbolo demcrata (el mismo caricaturista responsable deachacarle a los republicanos el elefante como smbolo). El color azul se utiliza para identificar a losestados que tienen mayora demcrata (frente al rojo que identifica a los republicanos); y porextensin es el color del partido.(Wikipedia, s.f.)

IMGENES DE LA CAMPAA:


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CAMPAA POLTICA:

Barack Hussain Obama lanza su candidatura presidencial un 10 de febrero de 2007 siendo SenadorJunior por el Estado de Illinios y ms tarde luego de las internas frente a una poderosa oponente,Hillary Diane Rodham (Hillary Clinton) se confirma que ser por el Partido Demcrata.

Su compaero de frmula sera Joe Biden (Senador de Delaware).

Su campaa es un nuevo paradigma para el marketing poltico, Obama como nadie antes pudohacer uso de las nuevas tecnologas 2.0 para posicionarse y consolidar la marca Obama.

Perfiles en todas las redes sociales (Facebook, Twitter, MySpace, Flickr, YouTube) le permitieronsaltar al ojo de la opinin pblica sin tanta necesidad de recurrir a los medios de comunicacin.

La estrategia Obama definitivamente innov en la manera tradicional de campaas electorales, yano slo se trataba de salir en CNN en vivo y en los talk shows, ahora ante la irrupcin de las redessociales y su expansin virtual inmediata y magnitudinal muchos polticos tratan de captar y

vincularse con sus potenciales electores.

Obama es el punto de inflexin en las nuevas campaas electorales y en el llamado tecnomarketing.

Una de las caractersticas distintivas de las primarias del Partido Demcrata, en el proceso denominacin de su candidato presidencial, fue el uso de las nuevas tecnologas de la informacin ylas telecomunicaciones en la campaa. En lo particular, Obama sobresali por el uso creativo einteligente de la Internet como instrumento para persuadir, organizar y movilizar a los electores,as como para recaudar fondos para el financiamiento de su campaa.De cierta manera, Obama hizo a travs del uso de la Internet que su campaa fuera una campaade la gente.

Al respecto de las campaas digitales, Rishad Tobaccowala, experto en publicidad digital, sealaque Obama gan la nominacin demcrata por las siguientes razones. Primero, por la maestra en

que supo llevar su campaa en internet, la cual pudo actualizar de manera ntegra y continuamente,llenndola de energa. Segundo, por el uso del correo electrnico para mantener a sus apoyadores yactivistas siempre informados y para captar los fondos econmicos necesarios por financiar sucampaa. Tercero, por el uso de atractivos videos musicales, como el de la Chica Obama, quecautiv a millones de cibernautas. Y, finalmente, porque a travs de las nuevas tecnologas de lainformacin Obama supo estar por todos lados y sus mensajes se difundieron y llegaron a diversascomunidades de la red.(Franco)

DISCURSO:

The Change We Need2008-09-17 -Barack Obama

The events of this week have shown that the stakes in this election couldn't be clearer.

We are in the midst of the most serious financial crisis in generations. Three of America's five largestinvestment banks have failed or been sold off in distress. Our housing market is in shambles, and Mondaybrought the worst losses on Wall Street since the day after September 11th, and today we learned thatthe Fed had to take unprecedented action to prevent the failure of one of the largest insurancecompanies in the world from causing an even larger crisis.
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While we do not know all the details of the arrangement with AIG, the Federal Reserve must ensure thatthe plan protects the families that count on insurance. It should bolster our economy's ability to creategood-paying jobs and help working Americans pay their bills and save their money. It must not bail out theshareholders or management of AIG.

Everywhere you look, the economic news is troubling. But for so many Americans, it isn't really news atall.

600,000 workers have lost their jobs since January. Home values are falling. Your paycheck doesn't go asfar as it used to. It's never been harder to save or retire; to buy gas or groceries; and if you put it on acredit card, they've probably raised your rates. In so many cities and towns across America, it feels as ifthe dream that so many generations have fought for is slowly slipping away.

I have every confidence that we can steer ourselves out of this crisis. That's who we are. That's whatwe've always done as Americans.

But the one thing I do know is this - we can't steer ourselves out of this crisis by heading in the same,disastrous direction. And that's what this election is about.

It's been an interesting week for John McCain. It's been really interesting to watch him respond to thiseconomic news. His first reaction to this crisis on Monday was to stand up and repeat the line he's saidover and over and over again throughout this campaign - quote - "the fundamentals of our economy are

strong."

Now, his campaign must've realized that probably wasn't a smart thing to say on the day of a financialmeltdown, so they sent him back out a few hours later to clean up his remarks.

But it sounds like he got a little carried away, because yesterday, John McCain actually said that if he'sPresident, he'll take on the - quote - "ol' boys network" in Washington. I am not making this up. This issomeone who's been in Congress for twenty-six years - who put seven of the most powerful Washingtonlobbyists in charge of his campaign - and now he tells us that he's the one who will take on the ol' boynetwork. The ol' boy network? In the McCain campaign, that's called a staff meeting.

John McCain went on to say how angry he is at the greedy corporate interests on Wall Street. He's soangry he wants to punish them with $200 billion in tax cuts. And if they're not careful, he'll give themeven more tax cuts for shipping our jobs overseas.

I mean, where is he getting these lines? The lobbyists running his campaign? Maybe it's Phil Gramm - theman who was the architect of the de-regulation in Washington that helped cause the mess on Wall Street,who also happens to be the architect of John McCain's economic plan and one of his chief advisors. Youremember Phil Gramm - he's the guy who said that we're just going through a "mental recession;" whocalled the United States of America a "nation of whiners."

And then yesterday, John McCain's big solution to the crisis we're facing is - get ready for it - acommission. That's Washington-speak for "we'll get back to you later." Folks, we don't need a commissionto figure out what happened. We know what happened. Too many in Washington and on Wall Streetweren't minding the store. CEOs got greedy. Lobbyists got their way. Politicians sat on their hands until itwas too late. We don't need a commission to tell us how we got into this mess, we need a President whowill lead us out of this mess - and that's the kind of President I intend to be.

So while he isn't offering real solutions, he can't talk enough about how greedy Wall Street is, and how

he's going to take on that ol' boy network in Washington. At this rate, by the end of the week John McCainwill be telling us how he and Phil Gramm and the seven lobbyists are planning to storm the TreasuryDepartment with torches and pitchforks. Come on.

Now, I certainly don't fault Senator McCain for all of the problems we're facing right now, but I do faultthe economic philosophy he's followed for twenty-six years. It's a philosophy that says we should givemore and more to those with the most and hope that prosperity trickles down. It's a philosophy that sayseven common-sense regulations are unnecessary and unwise. It's a philosophy that lets Washingtonlobbyists shred consumer protections and distort our economy so it works for the special interests insteadof working people.


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Well let's be clear: what we've seen the last few days is nothing less than the final verdict on thisphilosophy - a philosophy that has completely failed. And I am running for President of the United Statesbecause the dreams of the American people must not be endangered any more. It's time to put an end toa broken system in Washington that is breaking the American economy. It's time for change that makes areal difference in your lives.

We have a different way of measuring the fundamentals of our economy. We know that the fundamentals

that we use to measure economic strength are whether we are living up to that fundamental promise thathas made this country great -that America is a place where you can make it if you try; that everyoneshould have the chance to live their dreams.

I know I wouldn't be standing here today without that promise. And I know that's the promise we mustkeep once more.

When I talk to those young veterans who come back from Iraq and Afghanistan, I see my grandfather, whosigned up after Pearl Harbor, marched in Patton's Army, and was rewarded by a grateful nation with thechance to go to college on the GI Bill.

In the face of that young student who sleeps just three hours before working the night shift, I think aboutmy mom, who raised my sister and me on her own while she worked and earned her degree; who onceturned to food stamps but was still able to send us to the best schools in the country.

And when I listen to another worker tell me that his factory has shut down, I remember all those men andwomen on the South Side of Chicago who I stood by and fought for two decades ago after the local steelplant closed. These are my heroes. Theirs are the stories that shaped me. And it is on their behalf that Iintend to win this election and keep the promise of America alive as President of the United States.

Unlike Senator McCain, it didn't take a crisis on Wall Street for me to understand that folks are hurting outon Main Street.

It was two years ago that I introduced legislation to stop mortgage transactions that promoted fraud, riskor abuse. It was one year ago that I called on our Treasury Secretary and our FED Chairman to bring everystakeholder together and find a solution to the subprime mortgage meltdown before it got worse. InMarch, when John McCain was saying "I'm always for less regulation," I called for a new, 21st centuryregulatory framework to restore accountability, transparency, and trust in our financial markets.

I believe that our free market has been the engine of America's great progress. It's a market that hascreated a prosperity that is the envy of the world, and rewarded the innovators and risk-takers who havemade America a beacon of science, and technology, and discovery. But the American economy has workedin large part because we have guided the market's invisible hand with a higher principle - that Americaprospers when all Americans can prosper. That's why we've put in place rules of the road to makecompetition fair, and open, and honest. Our capital markets cannot succeed without the public's trust. It'stime to get serious about regulatory oversight, and that's what I will do as President.

To jumpstart job creation, I've also proposed a $50 billion Emergency Economic Plan that would save 1million jobs by rebuilding our infrastructure, repairing our schools, and helping our states and localitiesavoid damaging budget cuts.

To help people stay in their homes, I will change our bankruptcy laws, and I'll offer a tax credit tostruggling families that will take 10% off your mortgage interest rate. I'll institute a Home Score systemthat will help every consumer figure out whether they'll be able to make their mortgage payments before

they buy their house. And I will crack down on predatory lenders with tough new penalties that will treatmortgage fraud like the crime that it is.

But the most important thing I will do as President is restore opportunity for all Americans. To get oureconomy growing, we need to recapture that fundamental American promise. That if you work hard, youcan pay the bills. That if you get sick, you won't go bankrupt. That your kids can get a good education,and that we can leave a legacy of greater opportunity to future generations.

That's the change the American people need.

Change means a tax code that doesn't reward the lobbyists who wrote it, but the American workers and


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small businesses who deserve it. I will stop giving tax breaks to corporations that ship jobs overseas, and Iwill start giving them to companies that create good jobs right here in America. I will eliminate capitalgains taxes for small businesses and start-ups - that's how we'll grow our economy and create the high-wage, high-tech jobs of tomorrow.

I will cut taxes - cut taxes - for 95% of all working families. My opponent doesn't want you to know this,but under my plan, tax rates will actually be less than they were under Ronald Reagan. If you make less

than $250,000 a year, you will not see your taxes increase one single dime. In fact, I offer three times thetax relief for middle-class families as Senator McCain does - because in an economy like this, the lastthing we should do is raise taxes on the middle-class.

I will finally keep the promise of affordable, accessible health care for every single American. If you havehealth care, my plan will lower your premiums. If you don't, you'll be able to get the same kind ofcoverage that members of Congress give themselves. And I will stop insurance companies fromdiscriminating against those who are sick and need care the most

I will create the jobs of the future by transforming our energy economy. We'll tap our natural gasreserves, invest in clean coal technology, and find ways to safely harness nuclear power. I'll help our autocompanies re-tool, so that the fuel-efficient cars of the future are built right here in America. I'll make iteasier for the American people to afford these new cars. And I'll invest 150 billion dollars over the nextdecade in affordable, renewable sources of energy - wind power and solar power and the next generationof biofuels; an investment that will lead to new industries and five million new jobs that pay well and

can't ever be outsourced.

And now is the time to finally meet our moral obligation to provide every child a world-class education,because it will take nothing less to compete in the global economy. I'll recruit an army of new teachers,and pay them higher salaries and give them more support. But in exchange, I will ask for higher standardsand more accountability. And we will keep our promise to every young American - if you commit toserving your community or your country, we will make sure you can afford a college education.

This is the change we need - the kind of bottom up growth and innovation that will advance the Americaneconomy by advancing the dreams of all Americans.

Times are hard. I will not pretend that the change we need will come without cost - though I havepresented ways we can achieve these changes in a fiscally responsible way. I know that we'll have toovercome our doubts and divisions and the determined opposition of powerful special interests before wecan truly reform a broken economy and advance opportunity.

But I am running for President because we simply cannot afford four more years of an economicphilosophy that works for Wall Street instead of Main Street, and ends up devastating both.

I don't want to wake up in four years to find that more Americans fell out of the middle-class, and morefamilies lost their savings. I don't want to see that our country failed to invest in our ability to compete,our children's future was mortgaged on another mountain of debt, and our financial markets failed to finda firmer footing.

This time - this election - is our chance to stand up and say: enough is enough!

We can do this because Americans have done this before. Time and again, we've battled back fromadversity by recognizing that common stake that we have in each other's success. That's why our economyhasn't just been the world's greatest wealth generator - it's bound America together, it's created jobs, and

it's made the dream of opportunity a reality for generation after generation of Americans.

Now it falls to us. And I need you to make it happen. If you want the next four years looking just like thelast eight, then I am not your candidate. But if you want real change - if you want an economy thatrewards work, and that works for Main Street and Wall Street; if you want tax relief for the middle classand millions of new jobs; if you want health care you can afford and education so that our kids cancompete; then I ask you to knock on some doors, and make some calls, and talk to your neighbors, andgive me your vote on November 4th. And if you do, I promise you - we will win Nevada, we will win thiselection, and we will change America together. (Beers & Politics, 2008)


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Referencias

Beers & Politics. (17 de 09 de 2008). Beers & Politics. Obtenido de Beers & Politics:http://www.beersandpolitics.com/discursos/barack-obama/the-change-we-need/97

Franco, A. V.-D. (s.f.). Revista Latina.Obtenido de Revista Latina:

http://www.revistalatinacs.org/08/alma03/11_obama.pdf

Wikipedia. (s.f.). http://es.wikipedia.org/. Obtenido de http://es.wikipedia.org/:http://es.wikipedia.org/wiki/Partido_Dem%C3%B3crata_(Estados_Unidos)

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