A SUCCESS STORY

THE LEADER FOR EMBEDDED SELF SERVICEBUSINESS INTELLIGENCE SOFTWARE

Izenda's SaaS-based solution is available forWeb or native applications and allows users toanalyze data in real-time, through customdashboards and reporting tools, with interactivevisualizations.

IZENDA CHOOSES 366 DEGREESTO ENABLE MARKETING AUTOMATIONFOR SALESFORCE.COM

CRM AUDIENCE & SEGMENTATION

EMAIL MARKETING MANAGEMENT

CONTACT IZENDAIzenda, Inc.5775 Peachtree Dunwoody RoadBuilding C – Suite 300Atlanta, GA 30342Sales: 678-619-5889 ext 1www.izenda.com

Over one million business users andtechnologists use Izenda's agile businessintelligence tools to make better businessdecisions every day. We define software as theexperiences we create for our customers andnot just the features in our products.

Designed for Business, SaaS providers andApplication developers to white label andembed Business Intelligence to speed time-to -market and deliver world class analytics to anyvertical Market.

The business objective was to leverage Izenda'sinvestment in Salesforce.com (CRM) andquickly take advantage of MarketingAutomation Services to improve top of thefunnel outreach programs, mid funnel leadnurture stages, and automate re-engagementcampaigns.

Izenda's marketing team required seamlessaccess to leads, contacts and campaigninformation residing in Salesforce.com, toquickly act on lead and contact statuschanges in order to drive a more automatedapproach to campaign execution and delivery. 366 Degrees allows the marketing team toeasily select CRM audiences, and segment leadsmatching sales stage change criteria to triggernext campaign events from 366 Degrees.

Izenda utilizes 366 Degrees email marketingfor sales and brand outreach campaignsassociated with salesforce.com lead andcontact records. 366 Degrees providesreputation management and handles allsubscription opt-in & opt-out functions,directly syncing with CRM records forcompliance.

Continued

EMBEDDED BUSINESS INTELLIGENCE

BUSINESS INTELLIGENCE + MARKETING INSIGHTS

MEASURABLE RESULTS EMBEDDED BI

Customer engagement is not a tagline. It is thelifeblood and true measurement of businesssuccess. Our services act as a conduit to buildstronger relationships between both ourcustomers and the clients they serve.

Aligning Marketing and Sales have become thepriority for Customer focused organizations. TheIzenda executive team desired a MarketingAutomation Platform that would providetransparency with CRM data to both sales andmarketing teams. Sales and marketing nowshare real-time engagement visibility acrossprospect, lead and customer journeys courtesyof 366 Degrees platform.

366 Degrees achieves transparency throughseveral tightly connected Salesforce.comcomponents. Marketers creating campaigns in366 Degrees share cross- channel campaignsincluding; social, email, landing pages and videoassets with sales teams, via Chatter orSalesforce1 mobile. Campaign interactions andengagement activity flow directly to lead orcontact records in the CRM.

ABOUT 366 DEGREES

366 DEGREES

LET'S TELL YOUR STORY

Marketing Automation. SalesEnablement. Brand Amplification.Success.

Tel: + 1-877-377-7274Email: sales@366.io366.io

SIMPLE EXECUTION BETTER RESULTS

REAL TIME INTERACTIONS + ENGAGEMENT BUILT FOR YOUR SUCCESS

Izenda found a Marketing Automation andCustomer Engagement Platform that worksseamlessly with Salesforce.com! 366Degrees provides marketing insights aBusiness Intelligence company wouldexpect! Lee Nagel, Vice President Marketing -IZENDA

Connecting 366 Degrees to Salesforce.comprovides Izenda with the flexibility to easily tiemarketing automation and email marketingdirectly to lead, contact and campaign dataresiding in the CRM. Marketing and salesvisibility associated with lead, nurture and re-engagement campaigns have resulted in anincrease of new business!