campaigning and influencing in tameside_webcopy

8/13/2019 Campaigning and Influencing in Tameside_webcopy

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Campaigning and influencing in

Tameside

Neena Bhati, NCVO

Ben Gilchrist, CVAT


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Agenda

Review the political environment

Overview of campaign strategy

Look at the Compact

Final open discussion and next steps


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Learningobjectives

Improving understanding of the policy landscape

Improving confidence of campaigning skills

Learning about campaign strategy

Identify other areas of support and resources


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Icebreaker

You have one minute to convince the

person next to you of something you are

passionate about

What happened?


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The campaign cycle


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Analysing the political context

Crucially only governmentnational and localhas the

capacity to make a profound and consistent difference to

peoples lives through legislation and changing the context

and terms of engagement in which voluntary and community

organisations operate.

Organisations therefore need to be aware of the overall

context in which they work and need to play a part in shaping

the framework for the benefit of those they serve.

NCVOs Good Guide to Campaigning and Influencing

(Brian Lamb)


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Localismexplained

Localism Act (2011)- legally shifted power from central government to localauthoritieswith the intention of giving power back toindividuals, communities and councils.

6 elements of the Act

1) Reducing bureaucracy

2) Giving greater financial control

3) Opening up public services

4) Empowering communities

5) Increasing public scrutiny

6) Strengthening local accountability


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Community right to challenge

To give community groups a fair chance to put forward aproposal to run a public service if they feel they could run itbetter.

Encourage innovation in public services and greatercitizen control

Good ideas opening up procurement and driveimprovement

Using increased transparency and accountability

measures to make realistic and robust offers.

Further support:

Localitys Community Rights Service http://mycommunityrights.org.uk/
http://mycommunityrights.org.uk/http://mycommunityrights.org.uk/http://mycommunityrights.org.uk/


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Open public services

Opening up public services to a wider pool of providersincreasing the involvement of VCS in service delivery

Intention to create more innovative and responsive services

to better meet local needs.

Make savings through cost-effectiveapproaches.

New commissioning structures and political players, such

as CCGs and PCCs.

Further reading:

Open public servicesexperiences from the voluntary sector(NCVO, 2012)
http://www.ncvo.org.uk/images/documents/practical_support/public_services/open_public_services_experiences_from_the_voluntary_sector.pdfhttp://www.ncvo.org.uk/images/documents/practical_support/public_services/open_public_services_experiences_from_the_voluntary_sector.pdfhttp://www.ncvo.org.uk/images/documents/practical_support/public_services/open_public_services_experiences_from_the_voluntary_sector.pdfhttp://www.ncvo.org.uk/images/documents/practical_support/public_services/open_public_services_experiences_from_the_voluntary_sector.pdfhttp://www.ncvo.org.uk/images/documents/practical_support/public_services/open_public_services_experiences_from_the_voluntary_sector.pdfhttp://www.ncvo.org.uk/images/documents/practical_support/public_services/open_public_services_experiences_from_the_voluntary_sector.pdfhttp://www.ncvo.org.uk/images/documents/practical_support/public_services/open_public_services_experiences_from_the_voluntary_sector.pdfhttp://www.ncvo.org.uk/images/documents/practical_support/public_services/open_public_services_experiences_from_the_voluntary_sector.pdf


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Social value and public services

Social Value Act (2012)

requires commissioners to take account of social,economic and environmental benefits when deciding

how to deliver a public service.

Definition of social value

A concept which seeks to maximise the additional benefit thatcan be created by procuring or commissioning goods andservices, above and beyond the benefit of merely the goods andservices themselves.

(Chris White MP)


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Social value in action

Caf West TenderYork City Council

- pre-tender engagement with VCS - built social aspects into

contract specification.

- Offered 6-month initial rent free contract to encourage VCS

bids.

- Contract was won by United Response, a voluntary

organisation that had 18 years experience of employing

people with learning disabilities to build employability skills.

Other case studies of social value in action:

http://www.ncvo.org.uk/policy-and-research/public-services/what-we-believe
http://www.ncvo.org.uk/policy-and-research/public-services/what-we-believehttp://www.ncvo.org.uk/policy-and-research/public-services/what-we-believehttp://www.ncvo.org.uk/policy-and-research/public-services/what-we-believehttp://www.ncvo.org.uk/policy-and-research/public-services/what-we-believehttp://www.ncvo.org.uk/policy-and-research/public-services/what-we-believehttp://www.ncvo.org.uk/policy-and-research/public-services/what-we-believehttp://www.ncvo.org.uk/policy-and-research/public-services/what-we-believehttp://www.ncvo.org.uk/policy-and-research/public-services/what-we-believehttp://www.ncvo.org.uk/policy-and-research/public-services/what-we-believehttp://www.ncvo.org.uk/policy-and-research/public-services/what-we-believehttp://www.ncvo.org.uk/policy-and-research/public-services/what-we-believehttp://www.ncvo.org.uk/policy-and-research/public-services/what-we-believehttp://www.ncvo.org.uk/policy-and-research/public-services/what-we-believe


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The cuts

The Coalitions deficit reduction plan to eliminate thestructural deficit by 2015latest indications that cuts maycontinue till 2018.

Local government will see 50% overall cut in funding by 2015,with potential cuts beyond.

Backloaded cuts mean deeper cuts will occur year on year.

Increased demand in social care services, non-statutoryservices less likely to receive funding, e.g. library services.


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Voluntary sector funding

Source: NCVO Almanac 2013


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Voluntary sector funding contd.

Assuming that the voluntary sector experiences proportionate cuts,funding for voluntary sector will be 1.7 billion lower by 2017/18than it was in 2010/11.

Best Value Statutory Guidance (2011) - response todisproportionate cuts to sector.

Compact Voice reported that over half of local authorities stillmaking disproportionate cuts.

Further reading:

The Road Ahead, NCVO 2013, Counting the cuts, NCVO 2013
http://www.ncvo.org.uk/component/redshop/publications/2-download-publications/P131-the-road-ahead-2013http://www.ncvo.org.uk/sites/default/files/counting_the_cuts_2013.pdfhttp://www.ncvo.org.uk/sites/default/files/counting_the_cuts_2013.pdfhttp://www.ncvo.org.uk/component/redshop/publications/2-download-publications/P131-the-road-ahead-2013http://www.ncvo.org.uk/component/redshop/publications/2-download-publications/P131-the-road-ahead-2013http://www.ncvo.org.uk/component/redshop/publications/2-download-publications/P131-the-road-ahead-2013


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Developing your campaign strategy

What is a campaigning? the mobilising forces of organisations or individuals toinfluence others in order to effect an identified and desired

social, environmental or political change

What is a strategy?

- Setting out a clear campaign aim which encapsulates theoverall purpose or impact of the change you want to see.

- Identifying 3-5 campaign objectives which are changes youwill need to see in order to achieve your overall aim.

Defining your issueFree Dave[VIDEO]
http://www.youtube.com/watch?v=xDiQ2U_1RWU&list=PL61A34428863B0736http://www.youtube.com/watch?v=xDiQ2U_1RWU&list=PL61A34428863B0736http://www.youtube.com/watch?v=xDiQ2U_1RWU&list=PL61A34428863B0736http://www.youtube.com/watch?v=xDiQ2U_1RWU&list=PL61A34428863B0736http://www.youtube.com/watch?v=xDiQ2U_1RWU&list=PL61A34428863B0736http://www.youtube.com/watch?v=xDiQ2U_1RWU&list=PL61A34428863B0736http://www.youtube.com/watch?v=xDiQ2U_1RWU&list=PL61A34428863B0736


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Impact

Impact is the positive difference that we make

Its a way of thinking

Its usually embodied in strategy, and embraced by

leadership

Put another way

Impact is the overall change that we seek to achieve What we actually doour outputsare designed to

deliver it


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Key terms to help you understand

impact

Experiencehow people feel while being involved in

your campaign or using your services

Outputsyour services, projects, campaign activities

these are not impacts, but theyre designed toachieve them

Outcomesintermediary changes during a

campaign, designed to achieve the overall impact

Impactthe ultimate change in the world you seek

to achieve


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Influencing Objectives

Institutions

Policy Change

Practice Change

Individuals

Knowledge

Skills

Attitudes

Behaviours


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Campaign examplelibrary

closures

The Council have put forward a proposal to close your locallibrary. You love the library and know that so many peopleuse and enjoy it: older people learning IT skills, localrainbows/brownie groups, kids and young adults using thequiet space to do their homework, parents and tots for the

weekly time for a rhyme and stay and play sessions. 2 local schools frequently visit with classes of 30 and during

the school holidays the libraries fun craft sessions are ahuge hit.

You are passionately concerned that this proposal willdeprive children of an opportunity to begin and expandtheir reading skills and remove a massive communityresource. How can you campaign to help save the library?


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Intro to campaign planning

Using your strategy to identify your activities

Identifying decision-makers and influencers

Assessing timescales for decisions and deadlinesfor actions

Choosing tactics

Free DaveKnow who to lobby[VIDEO]
http://www.youtube.com/watch?v=KuOUoWfxzOw&list=PL61A34428863B0736http://www.youtube.com/watch?v=KuOUoWfxzOw&list=PL61A34428863B0736http://www.youtube.com/watch?v=KuOUoWfxzOw&list=PL61A34428863B0736http://www.youtube.com/watch?v=KuOUoWfxzOw&list=PL61A34428863B0736http://www.youtube.com/watch?v=KuOUoWfxzOw&list=PL61A34428863B0736http://www.youtube.com/watch?v=KuOUoWfxzOw&list=PL61A34428863B0736http://www.youtube.com/watch?v=KuOUoWfxzOw&list=PL61A34428863B0736http://www.youtube.com/watch?v=KuOUoWfxzOw&list=PL61A34428863B0736


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Strategic Approaches

to Influencing

Rational

Collaborative

Legal/Judicial

Political/Pressure


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Influence MapMinister of Health

National Media

Arch-Bishop

Senate Committee

Influencing

Organisation

Civil Servants

Clergy

Parishioners


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Next steps

Evaluation forms

One-to-one support on campaign action planning(December)

3 month follow-up KHNP online discussion

Online resource list

NCVO membership Ongoing support from CVAT

Potential event next year with other areas

campaigning and influencing in tameside_webcopy

Documents