Campaign proposal

Product

The Red Cross

Target audience

Males aged 20-30.

Campaign message

You can get good quality clothes at a cheap price

Launch date

My adverts will be launched on October the 20th. This is because it is nearing winter and my target audience will be looking for a new wardrobe because of the drop in the temperature.

Schedule of advertisements

October 20th – Advert one – newspapers for two weeks

October 27th – Advert two - billboards will be put on the sides of busy roads in Warrington so my target audience sees them

November 5th – Advert three - advertisements will be put up in bus stops in Warrington

Legal and ethical

Copy right is a law that gives the person who made a piece of work exclusive rights for its use and distribution. This is usually only for a limited time. The copyright law came into effect in 1911.

This would affect my adverts as I cannot copy somebody else’s Slogan

Discrimination law is where you cannot discriminate against: age, gender, race, religion this is because it could offend people as this would affect my campaign.

This would affect my campaign, if I was doing it professionally as I only have one model who is white there for if it was professionally done I would use more models with different ethnicities.

Privacy law is where you cannot share anyone’s personal information. The only people with access to this information is the government.

This would affect my campaign because I can’t share anyone’s personal information and I must stick within the guidelines of the privacy law.

Ethical

Gender – I cannot show one gender to be better than another.

Age – I cannot show any age to be better than another

Ethnicity – I cannot be racist or show any race to be superior to another

Religion – I cannot discriminate against any religion or say one is better than another.

Code practice laws

Misleading Advertising

3.1 Marketing communications must not materially mislead or be likely to do so.3.6 Subjective claims must not mislead the consumer; marketing communications must not

imply that expressions of opinion are objective claims. 3.11 Marketing communications must not mislead consumers by exaggerating the

capability or performance of a product.

Harm and Offence

1) Marketing communications must not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age. Compliance will be judged on the context, medium, audience, product and prevailing standards