Merchandise Idea Generation

Hannah Woollaston

Merchandise Idea Generation• I have decided to create merchandise in order to promote my

campaign, to create this I have looked at merchandise from charities which cover similar topics to me to see what thers is like, I chose to look at charities that cover similar topics to mine because they are likely to have a similar target audience so this will give me an idea on what is successful and what is most likely to appeal to my target audience.

WWF MerchandiseWWF recently worked with Sky to promote the charity, this is one of the designs for the Tour De France cyclists tops. Obviously I wouldn’t be able to do this with my campaign but inspiration I could take from this would be the use of their logo as a main feature on the top. This would be successful in making my campaign more well-known because people would see it a lot.

This is screenshot of one of WWF’s normal tops, I would take inspiration from this for my own merch because of the colours- I like how they reflect the themes of what the organisation covers i.e. khaki colour relates to rainforest topics.

Greenpeace MerchandiseThis is a piece of merchandise from Greenpeace, I would take inspiration from this for my own campaign because I think creating something like a mug is different and unusual, and I think this would appeal to my audience- it is another way of getting the charities name out there.

This piece of merch also has the website one- this would be a good way of getting the audiences to visit the website to find out about what the name on the mug is if they see someone with one. This would also increase traffic to the website to make it more successful.

Creating something like a mug is a good idea because if some people wouldn’t want to wear a t-shirt with a logo on they may feel more comfortable to buy a mug- this would be good for my campaign because it would give my audience options.

Greenpeace Merchandise Continued…

This is Greenpeace’s t-shirt, even though I will probably take inspiration from this as far as stating the name of the charity goes, I would like to make my t-shirts more interesting than this as it just states the name of the charity and nothing else- it doesn’t even feature a more interesting or eye-catching logo, and I want mine to be interesting so that they are eye-catching which will help both my charity and individual campaigns draw in a bigger audience.