For specialty leasing opportunities at a

Federal Realty property near you, contact

Mike Kelleher at 617-684-1502 or

MKelleher@FederalRealty.com.

www.federalrealty.com/specialty-leasing

BOSTON

NEW YORK

PHILADELPHIA

WASHINGTON, DC

BALTIMORE

NORTHERN CALIFORNIA

SOUTHERN CALIFORNIA

CHICAGO

.WASHINGTON, D.C.

MARYLAND

VIRGINIA

BALTIMORE, MDMARYLAND

NEW JERSEY

PENNSYLVANIAPHILADELPHIA

NEW JERSEY

CONNECTICUT

NEW YORK

NEW YORK

LONG ISLAND

MASSACHUSETTS

CONNECTICUT

BOSTONCALIFORNIA

LOS GATOS SAN JOSE

SAN FRANCISCO

BOCA RATON

SOUTH FLORIDA

FLORIDA

DAVIE

CALIFORNIA

SAN DIEGO

PASADENA

SANTA MONICA LOS ANGELES

ILLINOIS

CHICAGO

Obviously, FRIT’s successes building and managing their portfolio is well documented—you simply cannot have this level of success without a talented, dedicated team. In particular, we have thoroughly enjoyed our experience working with their specialty leasing group, not only because of their professionalism and expertise, but also their willingness to embrace new ideas and execute them. This commitment to innovation will serve them well as the RE industry continues to evolve at a rapid pace and we look forward to being part of their team.— Kevin Hoppe, Branded Cities

Halloween Adventure has been a proud tenant of Federal Realty for over 29 years. We have enjoyed a special bond with the specialty leasing division of Federal, currently headed by Mike Kelleher and with all of his predecessors. The East Coast centers developed and run by Federal Realty have been some of the finest locations in our yearly portfolio. It has been, and will continue to be, a pleasure to deal with a company whose reputation has been built on honesty and integrity and that believes in a win-win relationship for itself and its tenants.— Joe Purifico, CEO, Masquerade, LLC

Zipcar has had the privilege of working with Federal Realty since 2011 and we now have vehicles placed in several of their locations. They make it easy to transition into these spaces, and they take the extra time make sure it is done well. We look forward to continuing to work for them for years to come!— Ellice Perez, General Manager of Zipcar Washington DC

Spirit Halloween has been leasing space on a temporary basis in numerous Federal centers across the country for several years. We love working with the Federal team and are excited to be a tenant in so many of their excellent shopping centers. Our relationship with Federal has proven to be a great opportunity for us as a seasonal retailer, to bring our stores to their centers and provide their shoppers with an exciting Spirit Halloween experience!— Frank Pacera, Spirit Halloween/ToyZam!

Specialty leaSingFlexible commitmentS mean you get the expoSure you want, when you want it.

Federal Realty offers a variety of highly targeted, budget-friendly specialty leasing opportunities that allow you to interact with your customers on a big stage. With properties across the country in every format—from large mixed-use projects to lifestyle centers to your beloved grocery center—we can tailor a specialty leasing opportunity that makes sense for you, from a single location to many, and for a week, a month, a season, or longer.

Specialty leasing opportunities with Federal realty:

• Carts/Kiosks

• Temporary/ Pop-up store locations

• Eventsponsorships

• Productsampling

• Onlinemarketing and signage

• Environmentalinitiatives

• Carpartnerships

cartS/KioSKSCarts and kiosks have expanded beyond malls and into shopping centers across the country. They provide unique opportunities for retailers big and small to market toys, makeup, jewelry, flowers, pretzels, ice cream, cell phone accessories, and much more. Federal Realty has great options available in strategic locations across our portfolio that will optimize your sales success by locating centers that generate high foot traffic without the extra costs associated with mall programs.

environmental initiativeSFederal Realty is committed to providing environmentally responsible solutions for the communities in which we operate. Key partnerships through our specialty leasing efforts have allowed us to continue to “green” our operations across 19.2 million square feet of high-quality retail assets in strategically selected metropolitan markets in the Northeast, Mid-Atlantic, and California.

product SamplingGetting your product into the hands of your customers is the goal. Product sampling opportunities in Federal Realty properties, with trial sizes and marketing materials, allow you to do just that. Customers experience your product, and are converted to brand loyalists, through live demonstrations and sampling. These programs are customized to get you a maximum amount of face-to-face interaction with the people you need to reach.

event SponSorShipSOur properties stretch nationwide, which means you have an opportunity to take advantage of an almost unlimited number of events throughout the year. Each sponsorship opportunity is customized to fit your needs. And, most importantly, they are targeted to reach the demographic you’re looking for so you can meet your objectives as efficiently as possible.

Signature eventS:

•Fashionshows•Holidayevents•Artshows•Farmersmarkets•Winetastings

•Children’sevents(e.g.MommyandMe)•Concerts•Craftfairs

car partnerShipSCar placement throughout Federal Realty properties is a great way to impact a buyer’s decision before they visit a dealership.

car placement opportunitieS:

•PremiumpositioninginFederalRealtyproperties•Rightstosignageandcollateraldistributionnexttovehicles•Dominantexposurethroughoutaproperty

temporary/ pop-up Store locationSTemporary or Pop-up store locations are a great fit for many businesses, whether you’re looking to open a seasonal marketplace, test marketing an area to expand a full-time concept,takingyourfirststepsintoentrepreneurship,orhostingapop-upstore/eventfor a few weeks or several months. No matter what your needs, Federal Realty has a variety of options throughout our portfolio to help you be successful.

online marKeting and SignageOnline or onsite, we have targeted ways to reach your audience. To be top of mind with your customers we offer a variety of online opportunities that will get your message out there. And, when your customers are onsite, we have multiple signage opportunities at our properties in high-traffic areas so you can drive your message home once more.

At Federal Realty, we’re the experts in designing and executing specialty leasing packages that maximize your marketing objectives. These are distinctive, dynamic, and highly targeted opportunities that allow you to get your message in front of large volumes of people at very attractive rates. And they are not to be missed.

Specialty leasing opportunities not to be missed.

For more information, contact: mike Kelleher at 617-684-1502 or mkelleher@federalrealty.com.

online opportunitieS:•Websiteadvertising•Facebookpartnershippostings•Emailmarketing•Blogmentions

Signage opportunitieS:•Backlitsigns•Windows•Bannerwraps•Signage/collateral

combinations

•Conciergecenterrack card displays

•Lightpolebanners•Directories•Newsletters