California Gurls voiceover script

1. The music video begins with an image of a board game. This, as well as the pink, candy floss clouds suggests an element of hyperreality.

2. As you can see, there is a play of words – ‘Candyfornia’ instead of ‘California’.3. We are now introduced to featured artist, Snoop Dogg, who is dressed as ‘Sugar Daddy’ in a

sweet patterned suit. 4. Through mise-en-scene, his clothing can be intertextually linked to Gene Wilder’s costume

as Will Wonka in Willy Wonka & The Chocolate Factory (1971).5. As the audience, we will immediately identify the similarities of their sweet patterned

clothes and brown cane, associating Snoop Dogg with the hyperreal sweet land.6. We can also gather that the whole video seems to imitate the classic film ‘The Wizard of Oz’

(1939), through the use of pastiche, with Katy taking on the role of Dorothy as she saves three candy characters (who are replacing the characters of the tin man, the lion and the scarecrow as she skips across a candy lane (the yellow brick road).

7. This music video references the board game ‘Candy Land’, with much of the set decorated with cupcakes, ice creams, cotton candy, and lollipops.

8. Katy is seen to be conforming to Laura Mulvey’s theory of the Male Gaze as she is seductively eating candy floss, lying bare on a pink cloud and using direct address to the camera by giving eye contact.

9. An element of parody is seen as the references to Willy Wonka is reinforced as Snoop Dogg is followed by his ‘gummy bear’ workers. This is an intertextual reference to Willy Wonka as his workers are ‘Oompa Loompas’ so the audience can relate to the bears and gain an understanding of what their purpose is.

10. The director uses pastiche to self-consciously imitate the ‘fembot’ scene from film ‘Austin Powers: International Man of Mystery’ (1997).This is reinforced through the use of mise-en-scene where the artists' hair is styled in a similar way and she fires whipped cream at the gummy bears from her chest.

11. The video ends with "Sugar Daddy" buried up to his neck in the sand by the women, nonetheless admiring their beauty and wishing that women everywhere could be California girls.