caliber workshop low cost final
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Learn a quick overview of ideas to implement low cost, high impact marketing for your business.TRANSCRIPT
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SMART MARKETING WORKSHOP
Low-Cost, High-Impact MarketingMay 5, 2009
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TAKE AWAYS
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TAKE AWAYS
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TAKE AWAYS Marketing strategies you can use today
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TAKE AWAYS Marketing strategies you can use today Outmaneuver the competition
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TAKE AWAYS Marketing strategies you can use today Outmaneuver the competition Affordable print advertising
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TAKE AWAYS Marketing strategies you can use today Outmaneuver the competition Affordable print advertising Generate publicity for your business
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Dana Murray Account Director, Caliber Group
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“Successful companies do not abandon their marketing strategies in a recession; they adapt them.”
Professor John Quelch, Harvard Business School
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“Successful companies do not abandon their marketing strategies in a recession; they adapt them.”
Professor John Quelch, Harvard Business School
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Internal Marketing
“Successful companies do not abandon their marketing strategies in a recession; they adapt them.”
Professor John Quelch, Harvard Business School
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Internal Marketing External Marketing
“Successful companies do not abandon their marketing strategies in a recession; they adapt them.”
Professor John Quelch, Harvard Business School
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Internal Marketing External Marketing Advertising
“Successful companies do not abandon their marketing strategies in a recession; they adapt them.”
Professor John Quelch, Harvard Business School
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Internal Marketing External Marketing Advertising Publicity (PR)
“Successful companies do not abandon their marketing strategies in a recession; they adapt them.”
Professor John Quelch, Harvard Business School
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“Take care of your employees and they will take care of your customers.”
Mike Jannini, Executive Vice President of Marriott International
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Are your employees working for you?
“Take care of your employees and they will take care of your customers.”
Mike Jannini, Executive Vice President of Marriott International
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Are your employees working for you? Treat them right
“Take care of your employees and they will take care of your customers.”
Mike Jannini, Executive Vice President of Marriott International
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Are your employees working for you? Treat them right Make them your evangelists
“Take care of your employees and they will take care of your customers.”
Mike Jannini, Executive Vice President of Marriott International
Click to edit Master title style External Marketing
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"Jumping at several small opportunities may get us there more quickly than waiting for one big one to come along."
Hugh Allen
External Marketing
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"Jumping at several small opportunities may get us there more quickly than waiting for one big one to come along."
Hugh Allen
External Marketing
Customer Perceptions
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"Jumping at several small opportunities may get us there more quickly than waiting for one big one to come along."
Hugh Allen
External Marketing
Customer Perceptions Word of Mouth
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"Jumping at several small opportunities may get us there more quickly than waiting for one big one to come along."
Hugh Allen
External Marketing
Customer Perceptions Word of Mouth Networking
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"Jumping at several small opportunities may get us there more quickly than waiting for one big one to come along."
Hugh Allen
External Marketing
Customer Perceptions Word of Mouth Networking Become the Local Expert
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"Jumping at several small opportunities may get us there more quickly than waiting for one big one to come along."
Hugh Allen
External Marketing
Customer Perceptions Word of Mouth Networking Become the Local Expert Charity / Donations
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"About 70% of customers' buying decisions are based on positive human interactions with sales staff. The bottom line is that people buy from people, not companies."
Lee J. ColanBest Selling Business Author
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CUSTOMER PERCEPTIONS
External Marketing
"About 70% of customers' buying decisions are based on positive human interactions with sales staff. The bottom line is that people buy from people, not companies."
Lee J. ColanBest Selling Business Author
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CUSTOMER PERCEPTIONS First Impressions (or second, or third)
External Marketing
"About 70% of customers' buying decisions are based on positive human interactions with sales staff. The bottom line is that people buy from people, not companies."
Lee J. ColanBest Selling Business Author
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CUSTOMER PERCEPTIONS First Impressions (or second, or third) Contacting Your Business
External Marketing
"About 70% of customers' buying decisions are based on positive human interactions with sales staff. The bottom line is that people buy from people, not companies."
Lee J. ColanBest Selling Business Author
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CUSTOMER PERCEPTIONS First Impressions
External Marketing
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CUSTOMER PERCEPTIONS First Impressions
External Marketing
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CUSTOMER PERCEPTIONS First Impressions
External Marketing
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CUSTOMER PERCEPTIONS
External Marketing
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CUSTOMER PERCEPTIONS Contacting Your Business
External Marketing
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CUSTOMER PERCEPTIONS Contacting Your Business
oCall on the phone
External Marketing
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CUSTOMER PERCEPTIONS Contacting Your Business
oCall on the phoneoVisit your website
External Marketing
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CUSTOMER PERCEPTIONS Contacting Your Business
oCall on the phoneoVisit your website
External Marketing
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CUSTOMER PERCEPTIONS Contacting Your Business
oCall on the phoneoVisit your website
External Marketing
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WORD OF MOUTH Reach out to your customers
Bring in a friend, get a discount Wear company logoed shirt, get a gift
Reward loyal customers Don’t assume what worked last year will
work today Say thank you
External Marketing
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NETWORKING
Industry Events Community Events & Fundraisers
External Marketing
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NETWORKING
Industry Events Community Events & Fundraisers Neighborhood BBQs
External Marketing
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NETWORKING
Industry Events Community Events & Fundraisers Neighborhood BBQs Free Local Workshops!
External Marketing
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BECOME THE LOCAL EXPERT
• Public speaking
External Marketing
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BECOME THE LOCAL EXPERT
• Public speaking Association meetings
External Marketing
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BECOME THE LOCAL EXPERT
• Public speaking Association meetings Local clubs (Rotary, etc.)
External Marketing
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BECOME THE LOCAL EXPERT
• Public speaking Association meetings Local clubs (Rotary, etc.)
External Marketing
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BECOME THE LOCAL EXPERT
• Public speaking Association meetings Local clubs (Rotary, etc.)
• Offer your expertise to the media
External Marketing
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BECOME THE LOCAL EXPERT
• Public speaking Association meetings Local clubs (Rotary, etc.)
• Offer your expertise to the media
External Marketing
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BECOME THE LOCAL EXPERT
• Public speaking Association meetings Local clubs (Rotary, etc.)
• Offer your expertise to the media
• Write articles
External Marketing
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BECOME THE LOCAL EXPERT
• Public speaking Association meetings Local clubs (Rotary, etc.)
• Offer your expertise to the media
• Write articles
External Marketing
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BECOME THE LOCAL EXPERT
• Public speaking Association meetings Local clubs (Rotary, etc.)
• Offer your expertise to the media
• Write articles
External Marketing
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CHARITY / DONATIONS
External Marketing
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CHARITY / DONATIONS
External Marketing
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CHARITY / DONATIONS
Donate a gift or auction item to a community organization’s fundraiser
External Marketing
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CHARITY / DONATIONS
Donate a gift or auction item to a community organization’s fundraiser
External Marketing
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CHARITY / DONATIONS
Donate a gift or auction item to a community organization’s fundraiser
Pick a charity to support
External Marketing
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CHARITY / DONATIONS
Donate a gift or auction item to a community organization’s fundraiser
Pick a charity to support
External Marketing
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CHARITY / DONATIONS
Donate a gift or auction item to a community organization’s fundraiser
Pick a charity to support
Donate your time/expertise
External Marketing
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E-mail Marketing
Advertising
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E-mail Marketing Reduced-Cost Advertising
Advertising
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E-mail Marketing Reduced-Cost Advertising Brand Your Body
Advertising
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E-mail Marketing Reduced-Cost Advertising Brand Your Body Internet
Advertising
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E-mail Marketing Reduced-Cost Advertising Brand Your Body Internet Targeted Advertising
Advertising
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E-MAIL MARKETING
Advertising
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E-MAIL MARKETING
Advertising
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E-MAIL MARKETING
Advertising
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E-MAIL MARKETING
Advertising
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REDUCED-COST ADVERTISING
Advertising
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REDUCED-COST ADVERTISING Joint Promotions / Sharing Costs
Advertising
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REDUCED-COST ADVERTISING Joint Promotions / Sharing Costs−Radio spots
Advertising
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REDUCED-COST ADVERTISING Joint Promotions / Sharing Costs−Radio spots−Print ads
Advertising
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REDUCED-COST ADVERTISING Joint Promotions / Sharing Costs−Radio spots−Print ads−Direct Mail
Advertising
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REDUCED-COST ADVERTISING Joint Promotions / Sharing Costs−Radio spots−Print ads−Direct Mail
PARTNERS: Restaurant & Night Club
Advertising
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REDUCED-COST ADVERTISING Joint Promotions / Sharing Costs−Radio spots−Print ads−Direct Mail
PARTNERS: Restaurant & Night Club Shoe store & clothing store
Advertising
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REDUCED-COST ADVERTISING Joint Promotions / Sharing Costs−Radio spots−Print ads−Direct Mail
PARTNERS: Restaurant & Night Club Shoe store & clothing store House cleaning service & yard service
Advertising
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REDUCED-COST ADVERTISING Joint Promotions / Sharing Costs−Radio spots−Print ads−Direct Mail
PARTNERS: Restaurant & Night Club Shoe store & clothing store House cleaning service & yard service
Advertising
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REDUCED-COST ADVERTISING Joint Promotions / Sharing Costs−Radio spots−Print ads−Direct Mail
PARTNERS: Restaurant & Night Club Shoe store & clothing store House cleaning service & yard service
Advertising
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REDUCED-COST ADVERTISING Joint Promotions / Sharing Costs−Radio spots−Print ads−Direct Mail
PARTNERS: Restaurant & Night Club Shoe store & clothing store House cleaning service & yard service Drywaller & painter
Advertising
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REDUCED-COST ADVERTISING Joint Promotions / Sharing Costs−Radio spots−Print ads−Direct Mail
PARTNERS: Restaurant & Night Club Shoe store & clothing store House cleaning service & yard service Drywaller & painter
Advertising
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REDUCED-COST ADVERTISING Joint Promotions / Sharing Costs−Radio spots−Print ads−Direct Mail
PARTNERS: Restaurant & Night Club Shoe store & clothing store House cleaning service & yard service Drywaller & painter
Barter / Trade Services
Advertising
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BRAND YOUR BODY and other things
Advertising
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BRAND YOUR BODY and other things
Advertising
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BRAND YOUR BODY and other things
Advertising
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BRAND YOUR BODY and other things
T-shirt / Baseball Hats
Advertising
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BRAND YOUR BODY and other things
T-shirt / Baseball Hats Cars
Advertising
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BRAND YOUR BODY and other things
T-shirt / Baseball Hats Cars
Advertising
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INTERNET
Advertising
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INTERNET Social Media
Advertising
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INTERNET Social Media−Facebook
Advertising
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INTERNET Social Media−Facebook−MySpace
Advertising
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INTERNET Social Media−Facebook−MySpace−LinkedIn
Advertising
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INTERNET Social Media−Facebook−MySpace−LinkedIn−Twitter
Advertising
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INTERNET Social Media−Facebook−MySpace−LinkedIn−Twitter−YouTube
Advertising
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INTERNET Social Media−Facebook−MySpace−LinkedIn−Twitter−YouTube
Advertising
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INTERNET
Advertising
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INTERNET Website Links
Advertising
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INTERNET Website Links
Advertising
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INTERNET Website Links
Advertising
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INTERNET Website Links
Advertising
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INTERNET
Advertising
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INTERNET Webinars
Advertising
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INTERNET
Advertising
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INTERNET Blogs (weblog)
Advertising
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INTERNET Blogs (weblog)−Custom Designs−Free software
Wordpress
Advertising
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INTERNET Blogs (weblog)−Custom Designs−Free software
Wordpress Blogger
Advertising
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INTERNET Blogs (weblog)−Custom Designs−Free software
Wordpress Blogger
Advertising
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INTERNET Blogs (weblog)−Custom Designs−Free software
Wordpress Blogger
Advertising www.CaliberPulse.com
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• Do something today with what you have learned!
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• Do something today with what you have learned!
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• Do something today with what you have learned!
• Share your successes by going to our blog at www.caliberpulse.com
Click to edit Master title style Advertising
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TARGET ADVERTISING
Advertising
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TARGET ADVERTISING Newspapers
Advertising
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Colleen Brady Retail Territory Sales Manager, TNI
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• The goal is to offer methods that will allow you to target by demographic, geographic or behavioral audience.
• Methods that are low, out-of-pocket costs and that have a high ROI.
Reaching Your Marketplace
Click to edit Master title style Community Targeted Reach Sections
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Targeted Section – Features• Each community section targets a specific geographic area every Thursday.
These tab sections are distributed in the paper as well as at select free rack locations in their specific coverage areas.
• They include neighborhood news and information about local government, school news and local business developments.
• Ideal when you want to target consumers who live close by.
Targeted Section – Benefits• Targeting specific geographic area of readers with an household income of
$50,000+, it allows you to reach an audience with a low investment and drive sales to your business.
• The results are a high ROI.
Target by Geographic Areas
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Post-its & Stick-on Ads - Features• These are highly visible, unique delivery vehicles that
are placed on the front page of the newspaper.
• It’s the only way to get an ad on the front page above the fold.
• Target readers geographically by zip code.
• Only one note can be sold per zip code per day, so you always have exclusive placement. Because of their high visibility, they’re excellent for driving traffic to special events.
Post-its & Stick-on Ads - Benefits• Geographic targeting by zip code gets to your
customers in your neighborhood or radius of business.
• High visibility catches readers interest and drives store traffic.
Front Page Exposure by Geographic or Demographic
Click to edit Master title style Target by Demographic or Geographic
P&D Inserts – Features Turnkey process of printing and distribution. Inserts are one of the top sections read by
subscribers. Inserts can be full market coverage, targeted by
geographic area or by demographic based on zip codes.
Highly effective way to promote products and services.
P&D Inserts – Benefits Readers seek out inserts for sales and coupons
which means your message will be seen and drive traffic to your business.
Cost effective way to advertise by targeting your geographic or demographic core customers!
Variety of paper sizes, stock, colors, and weight 5,000 minimum distribution daily Preprints can be distributed full run or by select zip
codes
Click to edit Master title style Target Tucson’s price-conscious consumers
Cactus Clipper – Features• Cactus Clipper is a 8.5” x 11” full-color glossy coupon book
delivered once a month on Sunday!
• Editions available in the Northwest and the East side of Tucson.
• Each zone has over 42,000 copies distributed to area households in the Sunday paper.
• This means your message will be if front of an audience ready and willing to buy from you!
• 51% of Tucson Adults use coupons for non-grocery products and services.
• 33% of coupon using adults use such coupons at least once a month.
• 66% of Tucson's coupon-using households obtain them through the Sunday paper.
Click to edit Master title styleThe Hispanic Population Is Expected To Comprise 35% Of The Total Tucson Population By 2013.
Source: Claritas 2008
32.9%32.4%
The buying power of
Arizona’s Hispanic
market is expected to go
from more than $24
billion in 2005 to more
than $29 billion in 2010.
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Source: Scarborough 2007 (T)
Source: Scarborough 2008 (T),
La Estrella – FeaturesLa Estrella is the largest local Spanish language publication in Southern Arizona, with 37,000 copies distributed weekly in the home delivered Arizona Daily Star and in more than 400 free-standing racks located inside and outside Hispanic communities and businesses throughout Southern Arizona.
La Estrella – BenefitsTucson Newspapers can help you target the growing Hispanic market with print, online and Spanish-language publications that reach nearly three out of five Hispanic adults each week in Southern Arizona.
Reader Demographics:66% Male64% Married38% between the ages 25-3462% Families
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• Best Reach of Any Local Online Site - Features
• Tucson Newspapers provides the most-visited collection of local online sites in Southern Arizona.
• Our trio of sites receives more than 13 million page views.
• Almost 2 million unique visitors each month, includes: tucson.com, azstarnet.com and tucsoncitizen.com.
• Over 200,000 registered users!
• Benefits• Low duplication with newspaper readers so you are
reaching a new audience to increase your sales!
• Offers Video and Flash which draws attention to your ad. • Drive traffic to your website!
• Combined with the newspaper you will reach 64% of the marketplace.
• Target specific channels to reach specific audience.Source: Site Catalyst 2009
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54% of our online registrants are age 45 or
older.
83% of our online registrants are not print
subscribers
Source: 2009 TNI Online Registration Reports
Click to edit Master title style Online Display Advertising
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Online display advertising is sold in 3 basic formats:
Online Display Advertising
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Online display advertising is sold in 3 basic formats:
Leaderboard, Skyscraper, and Big Box.
Online Display Advertising
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Online display advertising is sold in 3 basic formats:
Leaderboard, Skyscraper, and Big Box.
Online Display Advertising
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Online display advertising is sold in 3 basic formats:
Leaderboard, Skyscraper, and Big Box.
Online Display Advertising
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Online display advertising is sold in 3 basic formats:
Leaderboard, Skyscraper, and Big Box.
Online Display Advertising
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Online display advertising is sold in 3 basic formats:
Leaderboard, Skyscraper, and Big Box.
Leaderboards command a strong presence with plenty of space to convey a complex message or concept.
Online Display Advertising
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Online display advertising is sold in 3 basic formats:
Leaderboard, Skyscraper, and Big Box.
Leaderboards command a strong presence with plenty of space to convey a complex message or concept.
Online Display Advertising
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Online display advertising is sold in 3 basic formats:
Leaderboard, Skyscraper, and Big Box.
Leaderboards command a strong presence with plenty of space to convey a complex message or concept.
Skyscrapers attract more attention as they are visible to readers as they scroll down the page.
Online Display Advertising
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Online display advertising is sold in 3 basic formats:
Leaderboard, Skyscraper, and Big Box.
Leaderboards command a strong presence with plenty of space to convey a complex message or concept.
Skyscrapers attract more attention as they are visible to readers as they scroll down the page.
Online Display Advertising
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Online display advertising is sold in 3 basic formats:
Leaderboard, Skyscraper, and Big Box.
Leaderboards command a strong presence with plenty of space to convey a complex message or concept.
Skyscrapers attract more attention as they are visible to readers as they scroll down the page.
The Big Box is the most effective ad unit because it is surrounded by content with high impact and story level visibility.
Online Display Advertising
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Online display advertising is sold in 3 basic formats:
Leaderboard, Skyscraper, and Big Box.
Leaderboards command a strong presence with plenty of space to convey a complex message or concept.
Skyscrapers attract more attention as they are visible to readers as they scroll down the page.
The Big Box is the most effective ad unit because it is surrounded by content with high impact and story level visibility.
Online Display Advertising
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Newsletter # of RegistrantsTop Deals 53,213Wildcat Sports 11,651Citizen Breaking News 7,340Obituaries 7,312 Star News 6,463Food & Wine 4,126A.M. Headlines 3,255Business Edge 3,191Golf Report 2,928AzStar Biz 2,557AzNight Buzz 2,456 Offertas de Tucson 1,999
Source: 2009 TNI Online Registration Reports
Target specific interests from Wildcat Sports to Food and Wine or target a specific region with our ZAG Info (zip code, age, gender).
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• Key word searches are constantly being made for Tucson and Southern Arizona businesses on the web each month.
• Be on the cutting edge of online advertising and increase sales by promoting your products and services with Guaranteed Clicks.
Key Work Searches
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• Guaranteed Clicks is an easy, automated way for your business to utilize search marketing to advertise itself and be seen in the search results of more than 30 top search engines…with guaranteed results.
Guaranteed Clicks
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• Guaranteed Clicks is an easy, automated way for your business to utilize search marketing to advertise itself and be seen in the search results of more than 30 top search engines…with guaranteed results.
Guaranteed Clicks
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• Guaranteed Clicks is an easy, automated way for your business to utilize search marketing to advertise itself and be seen in the search results of more than 30 top search engines…with guaranteed results.
Guaranteed Clicks
Paid Listings
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• Guaranteed Clicks is an easy, automated way for your business to utilize search marketing to advertise itself and be seen in the search results of more than 30 top search engines…with guaranteed results.
Guaranteed Clicks
Paid Listings
Organic Listings
Click to edit Master title style Media Synergy: Print and Online
Newspaper advertising drives response via the Internet, whichmakes it the perfect complement to a search campaign.
Source: Clark, Martire & Bartolomeo, Inc. Survey October 2007
42% of newspaper readers who use theInternet reported they
had purchased at least one product they saw in
the newspaper in the last month.
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Source: Scarborough 2008 (T)
Tucson Newspapers’ print and online products reach significantly more of the Tucson market
Unbeatable Reach
Daily Star/Citizen = 1Daily, Sunday = 1 SundayTNI Websites = past 30 daysRadio = M-F AM Drive AQH 1 Spot/hrTV = Primetime Avg ½ hr M-S 7-10pm, Sun 6-10pm 1 Spot/hrOther Print = 1 Issue
Click to edit Master title style Advertising in Full-Run Tucson Newspapers
Tucson Newspapers – Features One insertion in the Sunday Arizona Daily Star
reaches more Adults then any other media in Tucson. The Sunday newspaper reaches 51% of the marketplace and the nearest TV station only reaches 15%.
The Arizona Daily Star and Tucson Citizen combined reach 40% of the marketplace, far more than the nearest competitive media.
When you combined both papers and our trio of sites we reach more than 62% of the marketplace. ̀
The newspaper and our websites are invited into the home!
Our readers, your customers, have an household income over $50,000+ and 80% own their own home.
Source: Scarborough 2008 (T)
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Special Ad Rates in the Star on Monday and Tuesday.
Only $27.00 pci until 7/31/09
Advertising in Full-Run Tucson Newspapers
Tucson Newspapers – Features One insertion in the Sunday Arizona Daily Star
reaches more Adults then any other media in Tucson. The Sunday newspaper reaches 51% of the marketplace and the nearest TV station only reaches 15%.
The Arizona Daily Star and Tucson Citizen combined reach 40% of the marketplace, far more than the nearest competitive media.
When you combined both papers and our trio of sites we reach more than 62% of the marketplace. ̀
The newspaper and our websites are invited into the home!
Our readers, your customers, have an household income over $50,000+ and 80% own their own home.
Source: Scarborough 2008 (T)
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Special Ad Rates in the Star on Monday and Tuesday.
Only $27.00 pci until 7/31/09
Advertising in Full-Run Tucson Newspapers
Tucson Newspapers – Features One insertion in the Sunday Arizona Daily Star
reaches more Adults then any other media in Tucson. The Sunday newspaper reaches 51% of the marketplace and the nearest TV station only reaches 15%.
The Arizona Daily Star and Tucson Citizen combined reach 40% of the marketplace, far more than the nearest competitive media.
When you combined both papers and our trio of sites we reach more than 62% of the marketplace. ̀
The newspaper and our websites are invited into the home!
Our readers, your customers, have an household income over $50,000+ and 80% own their own home.
Source: Scarborough 2008 (T)
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Special Ad Rates in the Star on Monday and Tuesday.
Only $27.00 pci until 7/31/09
Reaches nearly 225,000 Tucson adults with just one issue.
Advertising in Full-Run Tucson Newspapers
Tucson Newspapers – Features One insertion in the Sunday Arizona Daily Star
reaches more Adults then any other media in Tucson. The Sunday newspaper reaches 51% of the marketplace and the nearest TV station only reaches 15%.
The Arizona Daily Star and Tucson Citizen combined reach 40% of the marketplace, far more than the nearest competitive media.
When you combined both papers and our trio of sites we reach more than 62% of the marketplace. ̀
The newspaper and our websites are invited into the home!
Our readers, your customers, have an household income over $50,000+ and 80% own their own home.
Source: Scarborough 2008 (T)
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Source: Scarborough 2008 (T)
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Source: Scarborough 2008 (T)
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Source: Scarborough 2008 (T)
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Source: Scarborough 2008 (T)
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Source: Scarborough 2008 (T)
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Source: Scarborough 2008 (T)
Click to edit Master title style Introduction
Click to edit Master title style Introduction
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Tiffany Kjos Regional Editor, The Arizona Daily Star
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Tiffany Kjos Regional Editor, The Arizona Daily Star
Jose Merino La Estrella Editor, The Arizona Daily Star
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Public Relations
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Public Relations
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The Star’s ZONED SECTIONS
cover three geographic areasThey go to Star subscribers in each specific area and they’re available free in racks in those areas.
Public Relations
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The Star’s ZONED SECTIONS
cover three geographic areasThey go to Star subscribers in each specific area and they’re available free in racks in those areas.
Public Relations
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The Star’s ZONED SECTIONS
cover three geographic areasThey go to Star subscribers in each specific area and they’re available free in racks in those areas.
Public Relations
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The Star’s ZONED SECTIONS
cover three geographic areasThey go to Star subscribers in each specific area and they’re available free in racks in those areas.
Public Relations
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Our goal:To dig up news you can’t read anywhere else.
Public Relations
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Northwest SectionNorth of River Road all the way into Marana and Oro Valley
Public Relations
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Public Relations
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Foothills SectionSouth of First Avenue and north of River
all the way across the Tanque Verde Valley
Public Relations
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Public Relations
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East Side SectionSouth of Alvernon and east of Tanque Verde Road,
including Vail and Corona de Tucson
Public Relations
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Thanks!
Public Relations
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Public Relations
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Public Relations
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Public Relations
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La Estrella
Public Relations
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La Estrella
Star’s Spanish Language Publication
Public Relations
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La Estrella
Star’s Spanish Language Publication More than 30,000 weekly copies
Public Relations
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La Estrella
Star’s Spanish Language Publication More than 30,000 weekly copies Distributed in Tucson Metro and So Az
Public Relations
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La Estrella
Star’s Spanish Language Publication More than 30,000 weekly copies Distributed in Tucson Metro and So Az Staff is fully bilingual
Public Relations
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Public Relations
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Applause!
Public Relations
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Public Relations
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Public Relations
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Public Relations
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Public Relations
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Public Relations
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Public Relations
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Public Relations
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Public Relations
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Public Relations
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Public Relations
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Public Relations
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Public Relations
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Public Relations
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Public Relations
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What do I take from this presentation?
Public Relations
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What do I take from this presentation?
We are all in the same boat
Public Relations
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What do I take from this presentation?
We are all in the same boat Do what I just did
Public Relations
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What do I take from this presentation?
We are all in the same boat Do what I just did Persuade the ‘news people’
Public Relations
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What do I take from this presentation?
We are all in the same boat Do what I just did Persuade the ‘news people’ Be a team player, collaborate
Public Relations
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Public Relations
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Applause!
Public Relations
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Public Relations
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Gracias!
Public Relations
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For a copy of this PowerPoint go towww.CaliberGroup.com
Summary
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Brought to you by The Caliber Group & The Arizona Daily Star.
This Power Point presentation is available at www.calibergroup.com.
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Brought to you by The Caliber Group & The Arizona Daily Star.
This Power Point presentation is available at www.calibergroup.com.
Thank you for attending.