Career ProfileDynamic Director of Marketing, Chief Graphic Designer experienced in the development and execution of campaigns for nationally acclaimed products.

Expertise

Inbound Marketing, SEO, On-Site Marketing, Creative Branding, Market Research, Multi-Media Advertisement, Press Relations, Social Media, Graphic Designs, Traditional Marketing, Account Management, Event Coordination, Market Campaign Designs, Audio Production, Video Production, Proposals, Blog Content Creation, Voice Over Talent, Press Releases, Business Scheduling, Community Outreach, Music Industry

*Fluent in English, Spanish, and conversational Italian.

Programs: Adobe Illustrator CC, Adobe Photoshop CC, Adobe Premiere Pro CC, InDesign CC, Microsoft Publisher, Entry Level Adobe Dreamweaver CC & HTML Coding, Constant Contact, Facebook Campaigns, Twitter, Instagram, Pinterest, Final Cut Pro, Pro-Tools, Logic, B2B/B2C Platforms, MindBody, AIM, Google Plus, Google Analytics, Adwords, Wordpress, Microsoft Word, Microsoft Excel, Microsoft Power Point, Act1, File Zilla, FTP, Affiliate, BIA, FCC Submission.

Relevant Coursework

Marketing, Media Studies, Technology's Effect on Media Aesthetics, Graphic Design, Entrepreneurship, Photography, Public Speaking, Broadcasting, Radio/TV News Writing, Scriptwriting, Advertising, Macro & Micro Economics, Business.

Education

College of Mount Saint Vincent, Riverdale, NY; 2003-2007 Major: Broadcasting & Corporate Communications Minor: Arts

Awards

Saint Vincent De Paul Scholarship & WMSV Broadcasting Award

Experience

Hearth Pizzeria, Needham, MA 2015 Marketing Consultant

Conducting market research within the restaurant and fine dining industry. Designing E-Blast templates, content creation and implementation. Overlooking online and in-store marketing initiatives.

Needham Music and Dance, Needham, MA 2011-2015 Marketing & Events Coordinator Chief Graphic Designer

Studio Coordinator and developmental professional, responsible for the implementation of successful marketing strategies and research. Creating and conducting sales campaigns. Consulting brand executives representing worldly acclaimed products such as BACH Selmer & Cannonball. Structuring and creating a dance & ensemble studio curriculum. Social Media, graphic design, email database, and website maintenance.

United Stations Radio Networks, New York, NY 2009-2011 Director of Marketing Chief Graphic Designer

Department Accounts Manager, responsible for the successful marketing development, integration and maintenance of international syndicated radio programs including National Geographic, Alice Cooper, Dee Snider, Accu-Weather Forecast, Bloomberg, HardDrive XL, Carmen Calls & Lou Dobbs Financial. Operating BIA and effectively communicating with traffic departments to ensure top RADAR ratings. Offer coaching for prospective client meetings, presentations, website designs. Designing promotional & marketing material.

Family Tree Music Group LLC, New York, NY 2006-2009 Marketing & Events Coordinator

Developed and implemented contemporary guerrilla marketing strategies and campaigns for multiple clients within the music industry. Collaborated and organized events with industry lead names such as Paul Mitchell, Hennessy, and 10 Deep Clothing. Communicated effectively with advertisers, artists, corporate clients and public audiences. Initiated various promotion campaigns in coordination with multiple industry media outlets. Successfully launched promotional campaigns with a focus on regional exposure while utilizing extensive social media and new media outlets.

Caitlin Martin Marketing. Graphic Designs. Event Coordination.

914.230.6511 ftmgconsulting@gmail.com www.worksofcaitlin.com linkedin.com/in/martincaitlin

Internship & Volunteer Work

Koch Records, New York, NY 2007 Marketing Intern

Compiled weekly Nielsen Sound-Scan Excel Reports, and serviced Koch Records Artist websites, B2B database and email accounts

WMSV Radio, Riverdale, NY 2005-2007 General Manager Oversaw FCC entries, budgets and allotted time-slots. Hosted a live 3 hour music show twice, weekly.

i-95 Radio Brookfield, CT 2005-2006 Marketing & Events Assistant Prepared and attended off-site promotions and live remotes. Assisted on-air personalities.

Accomplishments

• Achieved highest RADAR Rankings as the multi-billion dollar account manager for Bloomberg Radio,

AccuWeather Forecast and Alice Cooper Radio.

• Oversaw creation of company products and devised marketing structures for over 25+ nationally

acclaimed products and radio shows.

• Created and Branded 5 new programs consisting of 70+ classes.

• Created a platform plan for video website syndication to be

implemented on a high volume level.

• Captured a 30% expansion in customer base since 2011,

achieved during a period of overall decline in the retail industry.

• Developed and branded 6 new programs including a music

scholarship program, a dance program, an ensemble program, an early music education program, a summer program, and a trimonthly

student concert series program.

• Increased Recital Performances by 50% and profit margins by 30%

through the implementation of ad sales and marketing.

• Led local new location marketing campaign (comprised of media and

PR initiatives).

• Developed and executed SEO strategy that achieved and

sustained top 3 rankings on Google and Yahoo! (organic, non paid results) for key product search

terms.

Event Coordination

NMAD Music & Dance Recital Christ Episcopal Church Needham, MA (Annual) Attendees: 400-600 Venue Booking, Sponsorship Sales, Graphic Designs, Press Relations, Customer Relations, Sound Set-Up, Contract Hiring, Ticket Sales.

Artist Live Hard Rock Cafe Boston Boston, MA Attendees: 150

Venue Booking, Sponsorship Sales, Graphic Designs, Press Relations, Customer Relations, Collaborative Branding.

Our-Town Benefit Concert, Club Eclipse Danbury, CT Attendees: 350

Venue Booking, Artist Booking, Venue Set-up, Raffle, Sponsorship Sales, Graphic Designs, Press

Relations, Customer Relations, Sound Set-Up, Non-Profit Involvement, Contract Hiring, and Ticket Sales.

Toast N Flow Series Middle East Nightclub Cambridge, MA Attendees: 100-200 Venue Booking, Club Set-Up, Graphic Designs, Press Relations, Customer Relations, Sound Set-Up, Contract Hiring, Ticket Sales.

FTMG Video Release Party NYSG Gallery New York, New York Attendees: 200 Venue Booking, Sponsorship Sales, Graphic Designs, Press Relations, Customer Relations, Video & Sound, Contract Hiring, Ticket Sales.

Girls Night Out Crown Hotel Plaza Danbury, CT Attendees: 150 Venue Booking, Sponsorship Sales, Graphic Designs, Press Relations, Customer Relations, Sound Set-Up, Contract Hiring, Ticket Sales.

Student Concert Series Hard Rock Cafe Boston Hearth Pizzeria 3 Squares Restaurant Needham Music & Dance Boston, MA & Needham, MA (15 Events in Total) Venue Booking, Sponsorship Sales, Graphic Designs, Press Relations, Customer Relations, Sound Set-Up, Contract Hiring, Ticket Sales.

Street Fair & Harvest Fair Needham Center Needham, MA Attendees: 700-1,500 (8 Events in Total) Community outreach, Branding and Promotions.

GRAPHIC DESIGN SAMPLES www.worksofcaitlin.com