Caf Ambience

Where real taste and happiness lies

MEMBERSAzeem ullah

Abbas khan

Azfara ali

Faiza hussain

Table of contentIntroductionExecutive summaryMission statementSloganGoals Marketing planFinancial planOrganizational plan

IntroductionType of business: caf and fast food

Name of the business: Caf Ambience

Location: phase 1, Hayatabad.

Executive summary Full-service restaurant/cafe Heart of Peshawar city Hayatabad.Its coffeehouse with a dessert bar, fast food ,lunch, dinner .Products at a very reasonable and competitive pricesGoal is to be well known and have market shareTarget people of middle and high class of Hayatabad and near by areas like town etcTarget age is who enjoys coffee and above 18 and specially students.

Continue.Our main competitors are Celeste, caf crunch etcPromotion through social sites and bill boardsInitial investment needed 14 millionbreak even in third monthSales average per day 26797 Celeste average 75000, central perk 55000, caf crunch 100000.First year profit estimated 3370737

ContinueProfit and loss will be divided according to their investmentEmployees must have education of 14 yearsMeeting conducted on monthly basis to check on market strategy

Mission statement The Ingredients and technology that we use, the quality service and product that we provide in a very relax environment at a reasonable prices to our guest, the compensation we give to our employees will be the best in our competitive market.

Slogan

Where Real taste and relaxation lies

Goals Short term goal: Use the quality of our service and product and advertizing to soon become well-known throughout Peshawar.

Long term goal: Expand business to other

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Marketing Plan

Table of contentTarget marketSWOT analysisCompetitive analysisProductPrice PromotionLocationValue preposition

Target market Who enjoys coffee and fast food

Middle and high level

Hayatabad residence

Near by areas

Students

SWOT AnalysisStrengths: Quality of product & service Location Atmosphere

Opportunity: Expansion Increase quality of service Reduce prices

ContinueWeaknesses: Only one location

Threats: Other cafs opening Price of food increasing Suppliers going out of business

Competitive Analysis Celeste

Central perk

Caf de Milano

Caf Crunch

Virsa

ProductThe best quality of product and services

CoffeeFast foodsBeveragesLunchDinner

PriceOur food, drinks, and entertainment options are priced to give us an attractive margin while at the same time offering value to the consumer. We focus to provide food products to our valued customers at a very reasonable and competitive price. We also want the experience to remain fresh. Therein lies why the food, beverages, and musical/entertainment programming will be relatively flexible and reasonable.

Promotion Our promotion strategy will emphasis on to attract / aware many people and relatively at minimum cost. Social networking sites

Billboards

LocationLocation plays an important role in success of business

Main points of concern include access to potential customers

Phase1, beside UNI , near bagh-e-naran, hayatabad, Peshawar.

Value PropositionWe think our value proposition is quite clear and quite easily distinguished from most others cafes in the market. We offer affordable and accessible menu items and entertainment as measured by their inherently natural value, at an reasonable price that will encourage regular visits.

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Financial plan

Table of contentInitial investmentFixed costVariable costDaily salesIncome Performa statement monthly basisIncome statement for 3 yearsCash flow statementBalance sheetBreak even point

Initial investmentLarge amount of capital needed for start up and for first month operations. The estimated cost of interior and exterior design and decoration.

Infrastructure cost est. 12.5 million first month operation funds needed 0.93 million

Fixed costFixed Cost (Monthly):Rent 50,000 Salaries 200,000 Gas bill fixed cost 300 Electricity bill fixed cost 300Depreciation 83,333 --------------------------------------------------------- Total fixed cost 333,933

Variable costCost of food items 280,000 Gas bill 25,000 Electricity bill 60,000 Office expenses 5,000Advertisement exp. 200,000--------------------------------------------------------Total Variable cost 570,000

Daily sales According to our competitors sales average per day Celeste 75,000Central perk 55,000Caf crunch 100,000

At third month we doing break even and our sales Caf ambience 26797

PRO FORMA STATEMENT

JanFebMarAprilMayJuneJulyAugSepOctNovDectotalSales5000006600000803933960000989000104000011000001200000134000014500001465000155000013057933CGS2800002800002800003100003100003100003200003400003500003700003700004000003920000Gross profit2200003800005239336500006790007300007800008600009900001080000109500011500009137933OperaSalaries2000002000002000002000002000002000002000002000002000002000002000002000002400000Rent500005000050000500005000050000500005000050000500005000050000600000utility8500085000850008500085000850008500085000850008500085000850001020000Line rent 6006006006006006006006006006006006007200Advert200000200000100000100000---50000---30000680000Dep.833338333383333833338333383333833338333383333833338333383333999996Off50005000500050005000500050005000500050005000500060000Net pro(403933)(243933)01260672550673060673560673860675660676560676710676960673370737

Performa statement for three years

Year1 Year2 Year 3Sales 130579331504000016500000Less: CGS392000043200004800000Gross profit91379331072000011700000Less: opera exp.Salaries240000024000002400000Rent600000600000600000Line rent720072007200Depreciation999996999996999996Utilities102000010200001020000Advertizing680000700000810000Office expense600006000060000Net profit337073749328045802804Net profit/ sales25.8132.7935.16

Cash flow statement

At year 1 end:Cash flow from operating activities:sales 13057933CGS (9687196)Total cash from operations 3370737Cash flow from investing activities:Infrastructure (12500000) Total cash from investing activities (12500000)Cash flow from financing activities:Owner investment 14000000 Cash flow from financing activities 14000000Net increase: 4870737

Balance sheet

AssetsLiabilities / owners equityLiabilities:Cash 4870737 Equipment and infrastructure 12500000Less: depreciation 999996Book value of equip and infrastructure 11500004Inventory 999995Total liabilities 000 Owners equity:Azeem 4342684abbas 4342684Azfara 4342684 Faiza 4342684

Total asset: 17370736Total owners equity 17370736

Break even pointThe sales at which we will do our breakeven where our sales will be enough to cover fixed and variable costs.

The breakeven point of sales is 803933.

Organizational plan.

Table of contentType of businessName and investment of membersDuties of membersEmployee specificationRiskContingency plan

Type of businessPartnership

Partnership deed

Profit and loss according to investment

Role assign according to knowledge of member

Name and InvestmentFour members

Azeem Ullah 3.5 million

Azfara Ali 3.5 million

Faiza hussain 3.5 million

Abbas khan 3.5 million

Total investment 14 million

Duties of MembersDuties are assign according to their specialization

Azfara ali MARKETING

Abbas khan HRM

Faiza hussain OPERATIONAL AND R&D

Azeem ullah FINANCE

EMPLOYEE SPECIFICATION14 years education

Knows English , Urdu, Pashto and Farsi

5 chefs and 7 servers

Conduct monthly meeting

Risk Risks that are associated to our business and may threaten it.Fire: in case if the whole caf catches fire so we will use fire extinguishers.Earthquake: we will use high quality of materials in construction for protection against earthquake.If another caf opens nearby so it may threaten our business.If delivery truck gets into an accident so it will greatly affect our daily operations.

Contingency planIn case the business was not successful we will switch to children gaming zone and than accordingly we will make the plan for it.

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Thank you