CAF to CCI

Marion Amartey

Head of International Development

CAF

Environment Social Financial

Human Rights CCI Supply Chain Management Community Engagement Gifts in Kind

Cash Donations (CAF)Employee EngagementFundraising (CAF)

Matching (CAF)Volunteer Awards Programme (CAF)Employee Cash Giving (CAF)Consultancy (CAF)

Corporate Social Responsibility

Triple Bottom Line Reporting

CAF - Caught in the debate

• The triple bottom line approach to reporting, threw CAF into the CSR debate.

• We struggled to become a defined component of the genre. CCI – Corporate Community Investment is what we do.

• The problem was, many companies see CCI and CSR are part of the same coin.

• Companies develop their community character (stakeholder interaction) through their philanthropic activities.

CAF – Vision • Vision

– A world in which giving in a committed and effective way is a recognised part of everyday life.

• Purpose– CAF is the not for profit organisation committed to

effective giving, both locally and internationally. – For individuals, we have created a range of ways to

make giving to charity simple and tax effective. – For businesses, we offer solutions to help achieve

social and community goals. – For charities, we have a variety of services to help

make more of what’s given.

What we actually do….

Competencies• Corporate and Donor Services• Research, lobbying and advocacy, training• Banking and Investment models - Not for profit

services

Reach• Australia, Belgium, Bulgaria, India, Russia South Africa, U.K. & USA• £1.5 billion under management 2003/4 • 30 years old and developing.

Corporate Community Investment

• A Community Investment programme can be characterised by a variety of inputs. Key components of many partnerships include:

– CASH - Gifts, grants, payroll donations

– TIME - Volunteerism, Secondments, Mentoring

– GIFTS IN KIND – donating product, office space or resources

– Cause Related Marketing / Sponsorship– linking the sale of goods and services to a charitable cause

Boots and Payroll Giving Boots PLC, one of the UK’s best known retailers has met

with astonishing success following the pilot promotion of its Payroll Giving Scheme.

• After two a week campaign Boots employees pledged to raise over £55,000 a year for their favourite charities.

• The first phase of the promotion concentrated on the companies 8,000 staff who work in its head office in Nottingham.

• Over the course of two weeks, posters were displayed on staff notice boards, announcements were posted on the company intranet and flyers.

• After a two week campaign, 620 donations were made by 467 members of staff

Unilever Employee Volunteers

Unilever, a multinational with a long history of charitable activity has always placed volunteering at the heart of its Corporate Community Investment strategy.

• In 2001 it devised the Unilever Volunteer Awards to acknowledge and reward the community work of its employees.

• The awards were open to all Unilever staff who volunteer in the community.

• Over 250 employees applied from all over the country, £50,000 given to charity.

Business Benefits SoughtMarketing building brand familiarity and

favorability, sales promotions

Human Resources boosting staff morale

developing team building skills management development

Public Affairs creating platforms for dialogue with national and local level opinion formers

Public Relations generating positive media coverage

Financial increased sales

The Future?

Historical perspective:

1980’s Corporate Philanthropy

1990 – 2000 Corporate Community Investment

2000 Corporate Social Responsibility

2004 + Smart thinking + brands