caf - aaa 2016 program book

Welcome

Awards Presentation Agenda

Board of Directors & Special Recognition

Gold Winners

Silver Winners

Bronze Winners

CREATIVE/SIGNAGE SPONSOR

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2 - 2016 Chicago American Advertising Awards -

Chicago is a great city, and the creative and innovative advertising crafted in this marketplace is second to none. With over 400 entries this year in the Chicago American Advertising Awards competition, we celebrate the hard working, creative professionals who keep the Chicago advertising market thriving.

CAF continues the great tradition of honoring the AAA winners. The work - showcased at the event - is now available online for your enjoyment throughout the year.

As for the winners, Gold and Silver have been moved on to district and national competitions to see how they perform among 40,000 entries for the National Best of Show.

Our awards program and event is possible because of the support of our sponsors. Thank you to our CAF Annual Sponsors along with those who are supporting the AAAs and this prestigious event.

As CAF continues its mission to turn up the volume for advertising in Chicago, it goes without saying how exciting it is to showcase the great work created right here in Chicago. Please join me, along with the CAF Board of Directors, in congratulating our winners, as well as all who participated!

Jill SylvesterSVP Group Director, Technology & Operations Solutions - Starcom USA CAF Board President 2016

Welcome to Chicago Advertising Federation’s 2016 American Advertising Awards!

3- Annual Sponsors -

Awards Presentation

Awards Presentation

Best in Category: Print Advertising

Best in Category: Sales & Marketing

Best in Category: Cross Platform

Best in Category: Online/Interactive

Best in Category: Film, Video & Sound

Best in Category: Out of Home & Ambient Media

Best in Category: Elements of Advertising

Special Judges Citation of Excellence

Agency of the Year Agency of the Year Finalists:

Digital Kitchen, Energy BBDO, Leo Burnett, Razorfish, The Onion

Client of the Year Client of the Year Finalists:

Eggo, Esurance, Lending Tree, Lifeproof, Microsoft Headquarters

Best of Show

CONGRATULATIONS2016 CHICAGO WINNERS


John BirminghamPerformance MarketingSMG

Trish ChuipekPresident Midwest RegionOMD

Britt CushingCommunications Co-Chair Senior Partner, Strategy DirectorMediaCom

Paul DeanSponsorship Chair Director, SalesDataXu

Josh EhartStrategy Committee SVP, Digital Business DirectorEnergy BBDO

Brian FergemannCAF Legal CouncilPartner, Winston & Stawn

Fay FergusonAWOY Co-Chair Co-Chief Executive OfficerBurrell Communications Group

Susan JacobsVice President, Data Solution GroupChicago Tribune

Wendy McGregorChief Revenue OfficerTurn

Lisa MathisonDirector of MediaWalgreens

William MatznickAmerican Advertising Awards Chair SVP, CreativeDigitasLBi

Kelly MegelDirector, Brand MarketingDiscover Financial

Jeff MillerDirector of Digital MarketingPepsiCo/Gatorade

Danniele PaponettiCareer Day Co-Chair Director, Ad Sales ResearchViacom

Anne RagoMembership ChairConsultantAnne Rago Consulting Services

Billie SmithEVP Director of Talent ManagementLeo Burnett

Rocco SmeriglioSilver Medal Co-Chair iSales ManagerApple, Inc.

Keevie SilvayGlobal Client Lead, Facebook

Kim TheissVP Sales Freeform (formerly ABC Family/Disney

Baomy WehrleCommunications Co-Chair Director, Brand StrategistHuffington Post/AOL

Lizette WilliamsDiversity Chair Multicultural Marketing Leader, North America Kimberly Clark

Evonna SweisYoung Professionals ChairAssociate Business ManagerLeo Burnett

PresidentJill SylvesterSVP Group Director, Technology & Operations SolutionsStarcom USA

Vice PresidentLisa JillsonMarketing DirectorAllstate

SecretaryMarie MyszkowskiSVP, Managing DirectorSpark Communications

TreasurerIra BeckerI.S. Becker, Ltd.

Immediate Past PresidentDave ClearyVP, Sales, National BrandGroupon

Joe BartolucciVP / Executive Creative DirectorBabcock & Jenkins

John DunleavyPresidentm:united

Paul Greer VP / Group Creative DirectorDigitas NY

Ben JonesCreative DirectorGoogle

Paul JohnsonExecutive Creative DirectorHavas NY

Eric KorshDirector of Mashable StudiosMashable

Ted KoszutaCreative DirectorAmazon

Brett LandryExecutive Creative DirectorDarkHorse Creative Partnerships

Kevin LynchExecutive Creative DirectorBBDO – South China

Shawn Preston Creative DirectorCP&B, u:united, and more

Todd ZiajaCreative Director Razorfish

2016 CHICAGO AAA JUDGES

William MatznickDigitas LBi

SPECIAL THANKS TO

Sean DevinBurrell Communications

2016 CHICAGO AAA CHAIR

2016 board of directors a special thank you to...Directors

Marla Schrager, Executive Director

Wendy Martorano, Account Manager

Ryan Foster, Communications Manager

Erin Kenny, Marketing Communications Manager

Donna Levy, Staff Associate

Jon Kingzette, Staff Associate

CAF STAFF


SALES & MARKETING

Credits:Mike Roe, Executive Creative DirectorRoger Fish, Creative DirectorFernando Passos, Creative DirectorMary Day, SVP, Director of Print ProductionLiz Miller-Gershfeld, Executive Art ProducerHeather Leeds, Senior Print ProducerDavid Larimer, Senior Print ProducerDoug Stanley, VP, Studio Creative DirectorTom Sustan, VP, Director of Studio OperationsMitch Monzon, Executive ProducerTrent Buterbaugh, EVP, Director of Client ServicesAllison Disney, Account DirectorLiz Car, Assistant Account ExecutiveRamya Parekh, Strategy & Planning Team Reema Rao, Strategy & Planning Team

Sales Promotion, PackagingTitle: Raid “Red Dawn Mini Baits”Entrant: Energy BBDOClient: Raid


Credits:Susan Credle, Chief Creative Officer

Jon Wyville, Executive Creative Director Dave Loew, Executive Creative Director

Mike Ward, Creative DirectorChris von Ende, Creative Director

Vincent Geraghty, Director of ProductionBrian Fox, Senior Producer

Varsha Kaura, Account DirectorMasha Sajdeh, Strategy Director

Guerrilla MarketingTitle: Sample Lady

Entrant: Leo Burnett ChicagoClient: Eggo

OUT-OF-HOME & AMBIENT MEDIA


Credits: Mike Roe, Executive Creative Director/WriterAmy Ditchman, Creative Director/Art DirectorKatie Sheridan, Art DirectorLaurie Frankel, PhotographerDoug Stanley, RetoucherLiz Miller-Gershfeld, Senior Art ProducerMary Day, Senior Print ProducerLiz Gruszkievicz, Client Service DirectorDavid Pollard, Account Director

Poster - CampaignTitle: Ziploc “Chaos Comes to Life” Entrant: Energy BBDOClient: Ziploc



Credits:Matthew Mulder, Executive Creative Director

Demetre Arges, Creative DirectorSarah Shipley, Executive Producer

Jessica Katona, Associate Creative DirectorCorey Paganucci, Creative TechnologistBen Chaykin, Creative Sound Engineer

Ansrew Swanson, Sound DesignLauren Grassick, Producer

Installation - SingleTitle: Microsoft Lobby Cube Experience

Entrant: Digital KitchenClient: Microsoft Headquarters



Credits: Mike Roe, Executive Creative DirectorAmy Ditchman, Creative Director/Art DirectorKatie Sheridan, Art DirectorLaurie Frankel, PhotographerDoug Stanley, RetoucherLiz Miller-Gershfeld, Senior Art ProducerMary Day, Senior Print ProducerLiz Gruszkievicz, Client Service DirectorDavid Pollard, Account Director

Poster - SingleTitle: Ziploc “Chaos Comes to Life” ToysEntrant: Energy BBDOClient: Ziploc



Credits:Mark Tutssel, Global Chief Creative Officer

Susan Credle, Chief Creative OfficerCharley Wickman, Executive Creative Director

Britt Nolan, Creative DirectorMikal Pittman, Creative Director

Brandan Jenkins, Associate Creative Director/CopywriterJohn Regan, Associate Creative Director/Art Director

Derek Heinze, Art DirectorLauren Wetula, Art Director

Veronica Puc, Group Executive ProducerStephen Clark, Producer

David Brot, Account Director

Events - SingleTitle: Social Savvy Burglar

Entrant: Leo Burnett ChicagoClient: Allstate Insurance Company



Credits:Ronald Ng, Chief Creative OfficerMorgan Carroll, EVP, Executive Creative DirectorMichael Frease, SVP, Group Creative DirectorJeremy Bacharach, VP, Creative DirectorLouie Calvano, VP, Creative DirectorChris Reed, EVP Group Account DirectorKelly Barnard, VP, Account DirectorBridget Cahill, Account DirectorNicole Nemerovski, Account Executive

Social Media – Multiple PlatformsTitle: Tagged by MaytagEntrant: DigitasLBIClient: Maytag

ONLINE/INTERACTIVE


Credits:Mark Tutssel, Global Chief Creative Director

Susan Credle, Chief Creative OfficerJohn Hansa, EVP, Creative Director

Tony Katalinic, Creative DirectorColin Selikow, Creative Director

Vince Cook, Creative DirectorChris Walker, Associate Creative Director

Alan Shen, Associate Creative DirectorDenis Giroux, Executive Producer

Bridget Rose, Senior ProducerJennifer Cacioppo, Managing Creative Director

Television, Regional/National – Single, Up to 2:00

Title: IngredientsEntrant: Leo Burnett Chicago

Client: McDonald’s

FILM, VIDEO & SOUND


Credits:Mark Tutssel, Global Chief Creative DirectorSusan Credle, Chief Creative OfficerBrian Shembeda, Creative DirectorJeff Candido, Creative DirectorRene Delgado, Art DirectorKevin Goff, CopywriterJono Paull, CopywriterMatt Blitz, Executive ProducerKeith Jamerson, ProducerSusan Stefaniak, Account DirectorCJ Nielsen, Account DirectorTim Godsall, Director

Internet Commercial – Single, Any LengthTitle: Sorta RXEntrant: Leo Burnett ChicagoClient: Esurance

FILM, VIDEO & SOUND


Credits:David Schermer, Writer

Rick Hamann, Creative Director

Branded Content & Entertainment for Online

Title: Arranged MortgageEntrant: The Onion

Client: Lending Tree

FILM, VIDEO & SOUND


Credits:Mark Tutssel, Global Chief Creative DirectorSusan Credle, Chief Creative OfficerBrian Shembeda, Creative DirectorJeff Candido, Creative DirectorRene Delgado, Art DirectorKevin Goff, CopywriterJono Paull, CopywriterMatt Blitz, Executive ProducerKeith Jamerson, ProducerSusan Stefaniak, Account DirectorCJ Nielsen, Account DirectorTim Godsall, Director

Television, Regional/National – Single, Up to 2:00Title: Sorta RXEntrant: Leo Burnett ChicagoClient: Esurance

FILM, VIDEO & SOUND









Online/Interactive CampaignTitle: Social Savvy Burglar


CROSS PLATFORM


Credits:Mark Tutssel, Global Chief Creative OfficerSusan Credle, Chief Creative OfficerCharley Wickman, Executive Creative DirectorBritt Nolan, Creative DirectorMikal Pittman, Creative DirectorBrandan Jenkins, Associate Creative Director/CopywriterJohn Regan, Associate Creative Director/Art DirectorDerek Heinze, Art DirectorLauren Wetula, Art DirectorVeronica Puc, Group Executive ProducerStephen Clark, ProducerDavid Brot, Account Director

Integrated Branded CampaignTitle: Social Savvy BurglarEntrant: Leo Burnett ChicagoClient: Allstate Insurance Company

CROSS PLATFORM


Credits:Ronald Ng, Chief Creative Officer

Morgan Carroll, EVP, Executive Creative DirectorMatthew Jacobson, EVP, Global Executive Design Director

Shelby Rodeffer, Illustrator/CopywriterMegan Dickinson, Traffic Manager - Creative Services

Carleen Borges, Group Director – Print ProductionMaggie Allen, Project Manager

Visual, Illustration - SingleTitle: Chicago Neighborhood Map

Entrant: DigitasLBI

ELEMENTS OF ADVERTISING


Credits:Doug Kamp, Executive Creative Director

Visual, Still Photography - CampaignTitle: John Deere “Building Together”Entrant: gyroClient: John Deere



Credits:Susan Credle, Chief Creative Officer

John Hansa, Executive Creative OfficerTony Katalinic, Creative Director

Jonathan Fussell, Associate Creative Director/CopywriterRobin Laurens, Associate Creative Director/Art Director

Denis Giroux, Group Executive ProducerBridget Rose, Senior Producer

Alisa Wolfson, Executive Design DirectorBrian Loehr, VP, Design Director

Allie Armstrong, Senior DesignerJennifer Cacioppo, Account Director

Film & Video, Animation or Special Effects

Title: Arch EnemiesEntrant: Leo Burnett Chicago

Client: McDonald’s



Credits:Ronald Ng, Chief Creative OfficerMorgan Carroll, EVP, Executive Creative DirectorMichael Frease, SVP, Group Creative DirectorJeremy Bacharach, VP, Creative DirectorLouie Calvano, VP, Creative DirectorGreg Lederer, VP, Executive ProducerJanice O’Flaherty, Associate Director – Business AffairsChris Reed, EVP Group Account DirectorKelly Barnard, VP, Account DirectorBridget Cahill, Account DirectorNicole Nemerovski, Account Executive

Film & Video, CinematographyTitle: Maytag - FactoryEntrant: DigitasLBIClient: Maytag










CopywritingTitle: Social Savvy Burglar




SALES & MARKETING

Collateral Material, Book DesignTitle: Finding FreedomEntrant: Leo Burnett Chicago

Collateral Material, CoverTitle: Finding FreedomEntrant: Leo Burnett Chicago

Sales Promotion CampaignTitle: Always #LIKEAGIRL Super Bowl ActivationEntrant: Arc Worldwide / Leo Burnett

Sales Promotion, PackagingTitle: Lovin’ ItEntrant: Leo Burnett Chicago

PRINT ADVERTISING

Branded Content & Entertainment Title: Raid “Red Dawn Mini Baits”Entrant: Energy BBDO

Magazine – Single UnitTitle: John Deere “Building Together” “Hybrid of Man and Machine”Entrant: gyro

Magazine – Single UnitTitle: 5 Gum “Life Happens in 5”Entrant: Energy BBDO

Magazine - CampaignTitle: John Deere Building TogetherEntrant: gyro

Magazine - CampaignTitle: DefenseEntrant: Leo Burnett Chicago ***Best in Category***

Newspaper Title: Raid “Red Dawn Mini Baits”Entrant: Energy BBDO


Advertising Industry Self-PromotionTitle: Merry Ambigumas Holiday WallEntrant: SapientNitro

CampaignTitle: DCP Midstream “Wellness Campaign”Entrant: gyro


Events - SingleTitle: Bud Light “Coin”Entrant: Energy BBDO

Events - MultipleTitle: Slim Jim “Meat Jousting”Entrant: Trisect

Guerrilla Marketing Title: Snow GraffitiEntrant: Lapiz

Installations - Multiple Title: Raid “Red Dawn Mini Baits”Entrant: Energy BBDO

Installations - MultipleTitle: Snow GraffitiEntrant: Lapiz

Mass Transit/Airlines, Exterior - Single Title: Raid “Red Dawn Mini Baits” PizzaEntrant: Energy BBDO

Mass Transit/Airlines, Exterior - Single Title: Raid “Red Dawn Mini Baits” AdiosEntrant: Energy BBDO

Mass Transit/Airlines, Exterior - Single Title: Raid “Red Dawn Mini Baits” SweetEntrant: Energy BBDO

Mass Transit/Airlines, Exterior - Single Title: Raid “Red Dawn Mini Baits” BurgerEntrant: Energy BBDO

Mass Transit/Airlines, Exterior - SingleTitle: Ziploc “Chaos Comes to Life” ToolsEntrant: Energy BBDO

Poster – Single Unit Title: Ziploc “Chaos Comes to Life” Cereal Entrant: Energy BBDO

Poster – Single Unit Title: Ziploc “Chaos Comes to Life” ToolsEntrant: Energy BBDO


Poster – Single UnitTitle: Off! “Outdoor Refresher Course”Entrant: Energy BBDO

Poster - Campaign Title: Raid “Red Dawn Mini Baits”Entrant: Energy BBDO

Poster - Campaign Title: Every Step Entrant: Leo Burnett Chicago

Poster - Campaign Title: Inside the Weather is Always NiceEntrant: Leo Burnett Chicago

Poster - CampaignTitle: The Original Protein.Entrant: mcgarrybowen

Public ServiceTitle: CD Tray / Gun ChamberEntrant: Leo Burnett Chicago

Public Service Title: Speaker / Gun BarrelEntrant: Leo Burnett Chicago

ONLINE/INTERACTIVE

Apps, Tools & UtilitiesTitle: Windex “Don’t Stand for Dirty”Entrant: Energy BBDO

Branded Content & EntertainmentTitle: Bud Light “Coin”Entrant: Energy BBDO

Branded Content & EntertainmentTitle: Windex “Don’t Stand for Dirty”Entrant: Energy BBDO

Social Media – Single PlatformTitle: Mr. Guaran T SurprisesEntrant: mcgarrybowen

Social Media – Single PlatformTitle: Motorola Moto EEntrant: Razorfish


Social Media – Single PlatformTitle: Skip PunishmentEntrant: Leo Burnett Chicago

Social Media – Single PlatformTitle: Paranormal Bourbon Celebrates Movie LaunchEntrant: Beam Suntory

Social Media – Single Platform Title: Miller Lite - #ItsMillerTime AwardsEntrant: DigitasLBI

Social Media – Single PlatformTitle: Orbit “Duckface Season”Entrant: Energy BBDO

Social Media – Single Platform Title: Coors Light - #CoorsFrightEntrant: DigitasLBI

Social Media – Single Platform Title: Miller Lite – Gay Marriage Ruling PostEntrant: DigitasLBI

Social Media – Single PlatformTitle: Oh Yeah!Entrant: mcgarrybowen

Social Media – Multiple Platforms Title: Maytag – Dish DutyEntrant: DigitasLBI

Social Media – Multiple Platforms Title: Maytag PrideEntrant: DigitasLBI

Social Media – Multiple PlatformsTitle: Motorola Selfie-StickEntrant: Razorfish

Websites, Consumer Title: Miller High Life Mobile Site DesignEntrant: DigitasLBI

Websites, ConsumerTitle: Windex “Don’t Stand for Dirty”Entrant: Energy BBDO


Web Banner Ads Title: Maytag Factory Haptic Mobile Banner AdEntrant: DigitasLBI

FILM, VIDEO & SOUND

TV, Regional/National – Single SpotTitle: Extra “Sarah & Juan”Entrant: Energy BBDO

TV, Regional/National – Single Spot Title: Raid “Take Back Your Home” FridgeEntrant: Energy BBDO

TV, Regional/National – Single SpotTitle: Our SongEntrant: Leo Burnett Chicago

TV, Regional/National – Single SpotTitle: DeliveryEntrant: Leo Burnett Chicago

TV, Regional/National – Single SpotTitle: Orbit “Fireplace”Entrant: Energy BBDO

TV, Regional/National – Single SpotTitle: Next RoundEntrant: Jetpack Agency

TV, Regional/National – Single SpotTitle: Lab PartnerEntrant: Leo Burnett Chicago

TV, Regional/National – Single SpotTitle: The Original Protein. Entrant: mcgarrybowen

TV, Regional/National – Single SpotTitle: Pay with Lovin’Entrant: Leo Burnett Chicago

TV, Regional/National – Single SpotTitle: Bud Light “Coin”Entrant: Energy BBDO

TV, Regional/National – Single SpotTitle: Windex “Don’t Stand for Dirty” Smudge StickEntrant: Energy BBDO


TV, Regional/National – Single SpotTitle: Windex “Don’t Stand for Dirty” RebuttalEntrant: Energy BBDO

TV, Regional/National – Single Spot Title: Maytag – FactoryEntrant: DigitasLBI

TV, Regional/National – Single SpotTitle: “Stars Everywhere”Entrant: RPM Advertising

TV, Local – Single SpotTitle: Hands That Never Let GoEntrant: Leo Burnett Chicago

TV, Regional/National – CampaignTitle: Ways InEntrant: Leo Burnett Chicago

TV, Regional/National - CampaignTitle: The Original Protein. Entrant: mcgarrybowen

TV, Regional/National – CampaignTitle: Off! “Outdoor Refresher Course”Entrant: Energy BBDO

TV, Regional/National – CampaignTitle: Esurance – Sorta You Isn’t YouEntrant: Leo Burnett Chicago

TV, Regional/National - CampaignTitle: Windex “Don’t Stand for Dirty”Entrant: Energy BBDO

Radio, Regional/National – Single Spot Title: AuctioneerEntrant: Leo Burnett Chicago

Radio, Regional/National – Single SpotTitle: AirportEntrant: Leo Burnett Chicago

Radio, Regional/National – Single SpotTitle: SupermarketEntrant: Leo Burnett Chicago


Radio, Regional/National – Single SpotTitle: Skittles Chinatown the RainbowEntrant: DDB Chicago

Radio, Regional/National – Single SpotTitle: HoldEntrant: Leo Burnett Chicago

Radio, Regional/National – Single SpotTitle: Skittles Quest the RainbowEntrant: DDB Chicago

Radio, Regional/National – Single SpotTitle: CommencementEntrant: Leo Burnett Chicago

Radio, Regional/National – Single SpotTitle: Self-Help Audio Book Entrant: Leo Burnett Chicago

Radio, Regional/National – Single SpotTitle: Skittles Win the RainbowEntrant: DDB Chicago

Radio, Regional/National – Single SpotTitle: Skittles Mr. Body World the RainbowEntrant: DDB Chicago

Radio, Regional/National - CampaignTitle: Twin Cities Mayhem RadioEntrant: Leo Burnett Chicago

Radio, Regional/National - CampaignTitle: Escape the WaitEntrant: Leo Burnett Chicago

Radio, Regional/National – CampaignTitle: Skittles Bank the RainbowEntrant: DDB Chicago

Radio, Local – Single SpotTitle: ElkEntrant: Leo Burnett Chicago

Radio, Local – Single SpotTitle: Edgar Allen Poe’s GraveEntrant: Leo Burnett Chicago


Radio, Local - CampaignTitle: Twin Cities Mayhem RadioEntrant: Leo Burnett Chicago

Internet Commercial – Single SpotTitle: Ziploc Presents “Little Beasts: The Back to School Series”Entrant: Energy BBDO

Internet Commercial – Single Spot Title: Maytag – Dish DutyEntrant: DigitasLBI

Internet Commercial – Single SpotTitle: Lab PartnerEntrant: Leo Burnett

Internet Commercial – Single SpotTitle: Ziploc Presents: Tollbooth SurpriseEntrant: Energy BBDO

Internet Commercial – Single SpotTitle: Our SongEntrant: Leo Burnett Chicago

Internet Commercial – Single SpotTitle: Extra “Sarah & Juan”Entrant: Energy BBDO

Internet Commercial – Single SpotTitle: White FamilyEntrant: mcgarrybowen

Internet Commercial – Single SpotTitle: Ziploc Presents “Little Beasts: The Back to School Series” Classroom ChaosEntrant: Energy BBDO

Internet Commercial – Single SpotTitle: #EqualDreamsEntrant: Leo Burnett Chicago

Internet Commercial – Single SpotTitle: Raid Entomology Lab Experiment Videos “Cake”Entrant: Energy BBDO

Internet Commercial – Single SpotTitle: Ziploc Presents “Little Beasts: The Back to School Series” Principal’s OfficeEntrant: Energy BBDO


Internet Commercial – Single SpotTitle: Becoming Mr. Guaran TEntrant: mcgarrybowen

Internet Commercial - CampaignTitle: Ways InEntrant: Leo Burnett Chicago

Internet Commercial - CampaignTitle: Ziploc Presents “Little Beasts: The Back to School Series”Entrant: Energy BBDO

Internet Commercial - CampaignTitle: LifeProof: The Voice InsideEntrant: Jacobson Rost

Internet Commercial – CampaignTitle: Raid Entomology Lab Experiment VideosEntrant: Energy BBDO

Internet Commercial - Campaign Title: 5 Gum “Life Happens in 5”Entrant: Energy BBDO

Branded Content & Entertainment for TelevisionTitle: Windex “Don’t Stand for Dirty”Entrant: Energy BBDO

Branded Content & Entertainment for TelevisionTitle: Extra “Sarah & Juan”Entrant: Energy BBDO

Branded Content & Entertainment for On-lineTitle: Nog-AsaurusEntrant: Leo Burnett Chicago

Branded Content & Entertainment for On-lineTitle: Extra “Sarah & Juan”Entrant: Energy BBDO

Branded Content & Entertainment for On-line Title: “Elevator” :60Entrant: Trisect

Branded Content & Entertainment for On-lineTitle: Bud Light “Coin”Entrant: Energy BBDO


Cinema Advertising, In Theatre Commercials or SlidesTitle: BOSS: Back to BlackEntrant: Jacobson Rost

Cinema Advertising, In Theatre Commercials or SlidesTitle: BOSS: Never StopEntrant: Jacobson Rost

Music VideosTitle: Extra “Sarah & Juan”Entrant: Energy BBDO

Public ServiceTitle: Music vs Gun ViolenceEntrant: Leo Burnett Chicago

Public ServiceTitle: Black is Human – Serve & Protect Entrant: Burrell

Webisode(s)Title: Dr. JimmEntrant: The Onion

CROSS PLATFORM

Online/Interactive CampaignTitle: Windex “Don’t Stand for Dirty”Entrant: Energy BBDO

Online/Interactive CampaignTitle: Slim Jim “Greg the Genie”Entrant: Trisect

Online/Interactive Campaign Title: Bomb Pop CampaignEntrant: Blue Chip Marketing

Online/Interactive CampaignTitle: Orbit “Duckface Season”Entrant: Energy BBDO

Integrated Campaigns, B2B NationalTitle: John Deere “Building Together”Entrant: gyro

Integrated Campaigns, B2B LocalTitle: DCP Midstream Wellness “Listen to Your Body”Entrant: gyro


Integrated Campaigns, Branded ContentTitle: Bu Light “Coin”Entrant: Energy BBDO

Integrated Campaigns, Brand Identity Title: OtterTour 2015Entrant: Jacobson Rost

Integrated Campaigns, Brand Identity Title: Whirlpool Everyday CareEntrant: DigitasLBI

Integrated Campaigns, Consumer - NationalTitle: Bud Light “Coin”Entrant: Energy BBDO

Integrated Campaigns, Consumer - LocalTitle: #ImpactEverydayEntrant: Laughlin Constable

Integrated Campaigns, Consumer - Local Title: Raid “Red Dawn Mini Baits”Entrant: Energy BBDO


CopywritingTitle: Extra “Sarah & Juan”Entrant: Energy BBDO

CopywritingTitle: Skittles Mr. Body World the RainbowEntrant: DDB Chicago

CopywritingTitle: Doggy BaggerEntrant: Leo Burnett Chicago

CopywritingTitle: SupermarketEntrant: Leo Burnett Chicago

CopywritingTitle: AirportEntrant: Leo Burnett Chicago

CopywritingTitle: OverdecoratorEntrant: DDB Chicago


Film & Video, Animation or Special Effects Title: TAG HEUER/Intel “Connected”Entrant: The Mill

Film & Video, Animation or Special Effects Title: Maytag – FactoryEntrant: DigitasLBI

Film & Video, Cinematography Title: TAG HEUER/Intel “Connected”Entrant: The Mill

Film & Video, CinematographyTitle: Extra “Sarah & Juan”Entrant: EnergyBBDO

Film & Video, CinematographyTitle: For All It’s WorthEntrant: mcgarrybowen

Film & Video, Video Editing Title: Maytag – FactoryEntrant: DigitasLBI

Film & Video, Video EditingTitle: Bud Light “Coin”Entrant: Energy BBDO

Film & Video, Video Editing Title: Whirlpool – Dad & AndyEntrant: DigitasLBI

Film & Video, Video EditingTitle: Extra “Sarah & Juan”Entrant: Energy BBDO

Sound, Music OnlyTitle: Bud Light “Coin”Entrant: Energy BBDO

Sound, Music with LyricsTitle: Lab PartnerEntrant: Leo Burnett Chicago

Sound, Voiceover TalentTitle: Skittles Mr. Body World the RainbowEntrant: DDB Chicago


Visual, Art Direction Title: Ziploc “Chaos Comes to Life”Entrant: Energy BBDO

Visual, Art Direction Title: Raid “Red Dawn Mini Baits”Entrant: Energy BBDO

Visual, Illustration - Single Title: Diwali PosterEntrant: Arc Worldwide / Leo Burnett Chicago

Visual, Illustration - SingleTitle: 5 Gum “Life Happens in 5”Entrant: Energy BBDO

Visual, Illustration - Series Title: Every StepEntrant: Leo Burnett Chicago

Visual, Illustration - SeriesTitle: Brands as Illustrated ArtEntrant: Beam Suntory

Visual, Illustration - Series Title: Raid “Red Dawn Mini Baits”Entrant: Energy BBDO

Visual, Illustration - Series Title: Inside the Weather is Always NiceEntrant: Leo Burnett Chicago

Visual, Still Photography - SingleTitle: Ziploc “Chaos Comes to Life” ToysEntrant: Energy BBDO

Visual, Still Photography - SingleTitle: Ziploc “Chaos Comes to Life” ToolsEntrant: Energy BBDO

Visual, Still Photography - SingleTitle: Ziploc “Chaos Comes to Life” CerealEntrant: Energy BBDO

Visual, Still Photography - Campaign Title: Ziploc “Chaos Comes to Life”Entrant: Energy BBDO


Visual, Still Photography - CampaignTitle: Finding FreedomEntrant: Leo Burnett Chicago

STUDENT COMPETITION

Print Advertising – Magazine, CampaignTitle: Wear Trends Not Stains - CloroxEntrant: Tiffany Lee – Columbia College Chicago

Print Advertising – Magazine, CampaignTitle: JengaEntrant: Heather Robertson – Chicago Portfolio School

Elements of Advertising - CopywritingTitle: Idaho PotatoesEntrant: Heather Robertson – Chicago Portfolio School


SALES & MARKETINGSelf-Promotion, Collateral - Brand ElementsTitle: DigitasLBi Playing Cards Entrant: DigitasLBi

Self-Promotion, Collateral - Special Events MaterialsTitle: After Party Poster Entrant: Leo Burnett Chicago

Collateral Material – Stationary PackageTitle: Stationary System Entrant: Leo Burnett Chicago

Collateral Material, Brochure - CampaignTitle: Sealed Air “Less is Greater” Entrant: gyro

Sales Promotion CampaignTitle: Whiskey Acres Entrant: Tom, Dick & Harry Creative Co.

Sale Promotion - Packaging, Single UnitTitle: Jim Beam American Stillhouse Entrant: Beam Suntory

Sales Promotion, Packaging - CampaignTitle: Medical Cannabis Entrant: Tom, Dick & Harry Creative Co.

Sales Promotion, Point of Purchase - Counter TopTitle: USG Ultralight Counter Top Display Entrant: gryo

Sales Promotion, Point of Purchase - Free StandingTitle: Bourbon Revival In-Store Display Entrant: Beam Suntory

PRINT ADVERTISINGMagazine Advertising – Single UnitTitle: Weapons of a Movement Entrant: Burrell

Magazine Advertising – Single UnitUSG Ultralight Print Entrant: gyro

Magazine Advertising - CampaignTitle: 303˚ Products “Threats” Print Campaign Entrant: MARC

Magazine Advertising - CampaignTitle: STA-BIL 360˚ PERFORMANCE “In the Vapor” Print Campaign Entrant: MARC

Magazine Advertising - CampaignTitle: Enjoy Life Print Ads Entrant: Blue Chip Marketing Worldwide

Magazine Advertising - CampaignTitle: Deli Fresh Entrant: mcgarrybowen

Magazine Advertising - CampaignTitle: USG Ultralight Print Entrant: gyro

OUT-OF-HOME & AMBIENT MEDIAInstallations - Single Title: True Value Paint Stick Installation Entrant: MARC

Installations - MultipleTitle: Hibiki Japanese Harmony Launch in Global Travel Retail (London and-Frankfurt) Entrant: Beam Suntory

Events - Single Title: Merry Ambigumas Holiday Wall Entrant: SapientNitro

Events - Multiple Title: Courvoisier Toast for the Town Culinary Charity Event Entrant: Beam Suntory

Events - Multiple

Title: Cresco Labs Entrant: Tom, Dick & Harry Creative Co.

Poster – Single UnitTitle: Big Mac Cake Entrant: Cossette Chicago

Poster – Single Unit Title: USG Ultralight Poster Entrant: gyro

Poster – Single Unit Title: Anniversary Fries Entrant: Cossette Chicago

Poster - Campaign Title: USG Boral “Innovation Inspired by You” Entrant: gyro

Poster - Campaign Title: Chicago Parks District Entrant: DigitasLBi

Outdoor Board, Flat – Single Unit Title: Jim Beam Kentucky Fire Launch in Chicago Entrant: Beam Suntory

Outdoor Board, Flat – Single UnitTitle: Playoff Beard Entrant: Cossette Chicago


Mass Transit/Airlines, Exterior - Single Title: Ziploc “Chaos Comes to Life” Cereal Entrant: Energy BBDO

Site, Large Venue - Single Title: Reynolds Wrap Aluminum Foil Wrigley Field Tarp Entrant: Chicago Cubs

Campaign Title: Music vs Gun Violence Instruments Entrant: Leo Burnett Chicago

Campaign Title: Artizone Entrant: Tom, Dick & Harry Creative Co.

Campaign Title: Music vs Gun Violence Flag Entrant: Leo Burnett Chicago

Self-Promotion – Single Title: Merry Ambigumas Holiday Wall Entrant: SapientNitro

Public Service

Title: Audio Jack / Bullet Entrant: Leo Burnett Chicago

ONLINE/INTERACTIVEWeb banner Ads Title: Cars.com “Before It’s Too Late” Entrant: gyro

Apps – Mobile App Title: Chicago Parks District Entrant: DigitasLBi

Branded Content & Entertainment Title: Off! “Outdoor Refresher Course” Entrant: Energy BBDO

Branded Content & Entertainment Title: Windex “Don’t Stand for Dirty” Entrant: Energy BBDO

Social Media – Single Platform Title: Raid Entomology Lab Experiment “Coliseum” Entrant: Energy BBDO

Social Media – Single Platform

Title: 5 Gum “Life Happen in 5” Entrant: Energy BBDO

Social Media – Single Platform Title: Raid Entomology Lab Experiment “Cake” Entrant: Energy BBDO

Social Media – Single Platform Title: Check Engine Light Twitter Campaign Entrant: mcgarrybowen

Social Media – Multiple PlatformsTitle: Miller Light Dis de los Muertos Theater Entrant: DigitasLBi

Social Media – Multiple PlatformsTitle: Off! “Outdoor Refresher Course” Entrant: Energy BBDO

Social Media – Multiple PlatformsTitle: Maytag #SCOTUS Ruling Entrant: DigitasLBi

Social Media – Multiple PlatformsTitle: Windex “Don’t Stand For Dirty” Entrant: Energy BBDO

Social Media – Multiple PlatformsTitle: Maytag Movember Entrant: DigitasLBi

Social Media – Multiple PlatformsTitle: Miller Light Typography Campaign Entrant: DigitasLBi

Social Media – Multiple PlatformsTitle: Extra “Sarah & Juan” Entrant: Energy BBDO

Syndicated Content - BlogsTitle: Windex “Don’t Stand for Dirty” Entrant: Energy BBDO

Syndicated Content - BlogsTitle: Windex “Don’t Stand for Dirty” Entrant: Energy BBDO

Websites - ConsumerTitle: Celestial Website Entrant: Blue Chip Marketing Worldwide

Websites - ConsumerTitle: Out Holding Hands Entrant: Leo Burnett Chicago

Websites – B2BTitle: Omnicom Website Entrant: Designory

Websites – B2BTitle: Russell Reynolds Associates Website Entrant: Designory

Websites – B2BTitle: TransUnion / Business Entrant: Designory

Websites – B2BTitle: STEPS Forward Entrant: Kilck Inc.


Websites – B2BTitle: Designory Website Entrant: Designory

Websites – MicrositesTitle: Off! “Outdoor Refresher Course” Entrant: Energy BBDO

FILM, VIDEO & SOUNDAdvertising Industry Self-PromotionTitle: Holiday Card Entrant: Cossette Chicago

Advertising Industry Self-PromotionTitle: Be Mine Entrant: Tom, Dick & Harry Creative Co.

Branded Content & Entertainment for OnlineTitle: Art of Quality Entrant: Trisect

Branded Content & Entertainment for OnlineTitle: Little-Bit-Of-Everythinger Entrant: Leo Burnett Chicago

Branded Content & Entertainment for OnlineTitle: Raid Entomology Lad Experiment Videos “Coliseum” Entrant: Energy BBDO

Branded Content & Entertainment for OnlineTitle: Humbugger Entrant: Leo Burnett Chicago

Branded Content & Entertainment for OnlineTitle: Doggy Bagger Entrant: Leo Burnett Chicago

Branded Content & Entertainment for OnlineTitle: Toast Master Entrant: Leo Burnett Chicago

Branded Content & Entertainment for OnlineTitle: Raid Entomology Lad Experiment Videos “Cake” Entrant: Energy BBDO

Branded Content & Entertainment for OnlineTitle: Overdecorator Entrant: Leo Burnett Chicago

Branded Content & Entertainment for OnlineTitle: The Cocktail Project Tips and Tricks Videos Entrant: Beam Suntory

Branded Content & Entertainment for OnlineTitle: One Word Sizzle Entrant: Jacobson Rost

Branded Content & Entertainment for OnlineTitle: White Family Entrant: mcgarrybowen

Branded Content & Entertainment for OnlineTitle: Holiday Selves Entrant: Leo Burnett Chicago

Branded Content & Entertainment for OnlineTitle: Ziploc Presents “Little Beasts: The Back to School Series” Principal’s Of-fice Entrant: Energy BBDO

Branded Content & Entertainment for OnlineTitle: Ziploc Presents “Little Beasts: The Back to School Series” Picture Day Entrant: Energy BBDO

Branded Content & Entertainment for OnlineTitle: Ziploc Presents “Little Beasts: The Back to School Series” Classroom Chaos Entrant: Energy BBDO

Branded Content & Entertainment for TelevisionTitle: One Wild Bunch Entrant: Jacobson Rost

Branded Content & Entertainment for TelevisionTitle: Windex “Don’t Stand for Dirty” Entrant: Energy BBDO

Internet Commercial – Single SpotTitle: Skip Punishment Entrant: Leo Burnett Chicago

Internet Commercial – Single SpotTitle: Raid Entomology Lab Experiments “Coliseum” Entrant: Energy BBDO

Internet Commercial – Single SpotTitle: Making the Case for the Terrible 2’s Entrant: Jacobson Rost

Internet Commercial – Single SpotTitle: Check Engine Light Entrant: mcgarrybowen

Internet Commercial – Single SpotTitle: Delivery Entrant: Leo Burnett Chicago

Internet Commercial – CampaignTitle: Wow! Cable “Not What You’d Expect From a Cable Company” Entrant: gyro

Internet Commercial – CampaignTitle: Off! “Outdoor Refresher Course” Entrant: Energy BBDO

Internet Commercial – CampaignTitle: Malcom Entrant: mcgarrybowen


Webisode (s) Title: Away Game with Michael Smith | Presented by Toyota Corolla Entrant: Burrell

Music VideoTitle: Music vs Gun Violence Entrant: Leo Burnett Chicago

Public Service - OnlineTitle: Downtown Wheaton Association: Vintage Rides Car Show Video Entrant: Ivor Andrew

Public Service - OnlineTitle: Black is Human – If I Grow Up Entrant: Burrell

Public Service - OnlineTitle: Foundations of a Music Manifesto Video Entrant: gyro

Public Service - OnlineTitle: Ride for Awareness Entrant: Leo Burnett Chicago

Radio, Regional/National – Single SpotTitle: Speed Dating Entrant: Leo Burnett Chicago

Audio/Visual Sale PresentationTitle: John Deere “Building Together” Entrant: gyro

Television, Local – Single SpotTitle: WOW! Cable “Not What You’d Expect From a Cable Company” Entrant: gryo

Television, Local – Single SpotTitle: WOW! Cable “Spring Horse” Entrant: gryo

Television, Regional/National – Single SpotTitle: Reasons Entrant: Cossette Chicago

Television, Regional/National – Single SpotTitle: ConAgra Foods “Child Hunger Ends Here” Entrant: Trisect

Television, Regional/National – Single SpotTitle: Raid “Take Back Your Home” Show Entrant: Energy BBDO

Television, Regional/National – Single SpotTitle: STA-BIL 360˚ PERFORMANCE “In the Vapor” Entrant: MARC

Television, Regional/National – Single SpotTitle: Future Hawks Entrant: Jacobson Rost

Television, Regional/National – Single SpotTitle: STA-BIL STORAGE “Hibernation” Entrant: MARC

Television, Regional/National – Single SpotTitle: Born to Build Entrant: Cultivate Studios

Television, Regional/National – Single SpotTitle: Good Things Entrant: Burrell

Television, Regional/National – Single SpotTitle: Best Man Entrant: Jetpack Agency

Television, Regional/National – Single SpotTitle: Wow! Cable “Not What You’d Expect From a Cable Company” Entrant: gyro

Television, Regional/National – Single SpotTitle: Whirlpool – Dad & Andy Entrant: DigitasLBi

Television, Regional/National – Single SpotTitle: Commencement Entrant: Leo Burnett Chicago

Television, Regional/National – CampaignTitle: Cottonelle – Go Commando Entrant: Trisect

Television, Regional/National – CampaignTitle: Malcom Entrant: mcgarrybowen

Television, Regional/National – CampaignTitle: Raid “Take Back Your Home Entrant: Energy BBDO

Television, Self-Promotion – Single SpotTitle: Too Cool Can Cost You Entrant: PACO Collective

CROSS PLATFORMIntegrated Campaign, B2B NationalTitle: Bemis Integrated Campaign Entrant: Laughlin Constable

Integrated Campaign, B2B NationalTitle: WOW! Cable “Not What You’d Expect From a Cable Company” Entrant: gyro

Integrated Campaign, B2B NationalTitle: Trusted Choice “Risky Business” Entrant: MARC


Integrated Campaign, Consumer LocalTitle: Key Food Entrant: Blue Chip Marketing Worldwide

Integrated Campaign, Consumer LocalTitle: Ventra App Entrant: Grisko

Integrated Campaign, Consumer LocalTitle: 2015 P&G + Kroger Hometown All Star Program Entrant: Arc Worldwide / Leo Burnett Chicago

Integrated Campaign, Consumer LocalTitle: Chicago Parks District – App and Posters Entrant: DigitasLBi

Integrated Campaign, Consumer NationalTitle: Come Out Back Entrant: Trisect

Integrated Campaign, Consumer NationalTitle: Vacay Everyday Entrant: Trisect

Integrated Campaign, Consumer NationalTitle: Gerber Baby Photo Search Entrant: Trisect

Integrated Campaign, Consumer NationalTitle: Whirlpool Everyday – Care Campaign Entrant: DigitasLBi

Integrated Campaign, Brand IdentityTitle: PotashCorp “Nourishing Human Potential” Entrant: gyro

Online/Interactive CampaignTitle: Slim Jim “One Handed World Records” Entrant: Trisect

Online/Interactive CampaignTitle: Off! “Outdoor Refresher Course” Entrant: Energy BBDO

ELEMENTS OF ADVERTISINGCopywritingTitle: Nog-Asaurus Entrant: Leo Burnett Chicago

CopywritingTitle: Toastmaster Entrant: Leo Burnett Chicago

CopywritingTitle: Delivery Entrant: Leo Burnett Chicago

Digital Creative Technology – Mobile InteractionTitle: Miller Lite – NCF Coaster Entrant: DigitasLBi

Digital Creative Technology – Innovative Use of Interactive/TechnologyTitle: Miller Lite – NCF Coaster Entrant: DigitasLBi

CinematographyTitle: McClure’s Entrant: mcgarrybowen

CinematographyTitle: Remarkable People Entrant: mcgarrybowen

CinematographyTitle: Simple Ingredients Entrant: mcgarrybowen

CinematographyTitle: Whirlpool – Dad & Andy Entrant: DigitasLBi

Animation or Special EffectsTitle: Windex “Smudge Stick” Entrant: The Mill

Video EditingTitle: McClure’s Entrant: mcgarrybowen

Video EditingTitle: Simple Ingredients Entrant: mcgarrybowen

Sound, Music with LyricsTitle: Harmony in Efficiency Entrant: PACO Collective

Sound, Music with LyricsTitle: Music vs Gun Violence Entrant: Leo Burnett Chicago

Visual, Logo DesignTitle: UK New Front – Transformation Logo Entrant: DigitasLBi

Visual, Logo DesignTitle: Stationary System Entrant: Leo Burnett Chicago

Visual, Illustration - SingleTitle: Dairy Queen “Clap Your Feet America!” Entrant: The Mill

Visual, Illustration - SeriesTitle: Unicorn Guide to Chicago Entrant: DigitasLBi


Visual, Still Photography, Color - SingleTitle: You’ve Got the Will. We’ve Got the Way. Entrant: mcgarrybowen

Visual, Still Photography, Color - SingleTitle: John Deere “Building Together” Entrant: gyro

Visual, Still Photography - Campaign Title: The Cocktail Project Entrant: Beam Suntory

Visual, Still Photography - Campaign Title: USG Ultralight Photography Entrant: gyro

Visual, Still Photography - Campaign Title: Christmas in Clermont Entrant: Beam Suntory

Visual, Still Photography - Campaign Title: Make History Entrant: Beam Suntory

Visual, Still Photography - Campaign Title: #newcarface Entrant: mcgarrybowen

Visual, Art Direction Title: Raid Entomology Lab Experiment Videos “Coliseum” Entrant: Energy BBDO

Visual, Art Direction Title: Raid Entomology Lab Experiment Videos “Cake” Entrant: Energy BBDO

STUDENT COMPETITIONSales & Marketing – Collateral Material, Special EventsTitle: Blooming Invitation Entrant: Tiffany Lee – Columbia College Chicago

Out-of-Home & Ambient Media – Outdoor BoardTitle: Transparent Billboard Entrant: Tiffany Lee – Columbia College Chicago

Print Advertising – Magazine, CampaignTitle: Idaho Potatoes Entrant: Heather Robertson – Chicago Portfolio School

Print Advertising – Magazine, CampaignTitle: Charmin Entrant: Heather Robertson – Chicago Portfolio School

Print Advertising – Magazine, CampaignTitle: Denny’s Entrant: Heather Robertson – Chicago Portfolio School

Out-of-Home & Ambient Media – Poster, CampaignTitle: Young at Heart Senior Pet Adoption Entrant: Heather Robertson – Chicago Portfolio School


The Chicago Advertising Federation exists to foster momentum in Chicago’s advertising industry. The four pillars of the Chicago Advertising Federation are:

Professional Enrichment

Chicago Market & Industry Recognition

Networking

Community Involvement

For more information, please visit www.chicagoadfed.org.

Phone: (630) 596-9005 | Email: [email protected]

facebook.com/ChicagoAdFed

twitter.com/ChicagoAdFed

instagram.com/chicagoadfed

caf - aaa 2016 program book

Documents