caervision email marketing program presentation

Own Your Market and Stay In Touch With Pet Owners In Your Key Zip Codes – You Now Have That Ability!

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CaerVision Who We Are

We are a full service internet marketing agency specializing in helping advertisers connect with new prospects through a

variety of direct marketing solutions.

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CaerVision Email Marketing

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CaerVision Email MarketingWhat is Email Marketing?

Email marketing provides the ability to connect with current customers and new prospects, one-on-one, to a targeted audience.

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CaerVision Email MarketingNew Prospect Lists

PERMISSION BASED TARGET LISTSCaerVision specializes in permission-based, highly targeted email marketing campaigns that deliver results. • Deliver your message to exactly the potential consumers you want

to reach right at the zip code level using hundreds of targeting demographics and options.

• Secure delivery through our responsive base of opt-in records from both businesses and consumers

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CaerVision Email MarketingEmail Advertising Applications

• Reach target audiences with sales promotions or events• Announce new products, services or locations• Drive website traffic• Acquire new customers• Distribute e-newsletters or coupons and more

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CaerVision Email MarketingBenefits of Email Advertising

• Highly targeted • Target your message geographically, demographically, and by

lifestyle• Micro-target down to zip or radius, regionally and nationally

• Fast, efficient, cost effective• Measurable results• Compliments multi-channel efforts

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Why Email Marketing?

http://www.qualityhealth.com/


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CaerVision Email Marketing• CaerVision specializes in 100% permission-

based, highly targeted e-mail marketing practices

• We can craft actionable subject lines, test campaigns, and promise high-converting creative

• You’ll get high delivery and inbox rates to consumers fitting the profile you are looking for

CaerVision Program

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Targeting Capabilities CaerVision Database

• We bring in roughly 1.5 million fresh pieces of data per month – scrubbed to ensure quality and deliverability, making our database one of the most hygienic and largest databases in the marketplace today

• We update our file monthly with fresh data each month. Data is scrubbed

to ensure quality and inactive data is removed to increase delivery

• Each piece of data has a time stamp and URL to verify recipients consent

• CaerVision is fully CAN-SPAM compliant and follows all DMA guidelines

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Targeting Capabilities CaerVision Database

• One of the largest and most technological advanced databases in the marketplace today, currently with over 140 million e-mail records and over 150 million postal files (not including B2B)

• CaerVision's records are comprised of Self-Reported Consumers and Businesses that have opted in their information by online surveys, e-subscriptions, e-registrations and from our extensive network of permission based websites and partners.

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Targeting CapabilitiesWe’ll Help Your Customers Target the Right Prospects

Email campaigns deliver your message to the customers you want to reach using hundreds of targeting options including:• Age• Gender• Income• Marital Status• Presence of Children• Home Ownership• Lifestyle & Interests• Ethnicity• Geography

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Targeting Capabilities

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Email StatisticsAccording to a recent Nielsen survey, consumers rated checking email as one of the most important things they use their mobile devices for.

Audience

Last year, 44% of email recipients made at least one purchase based on a promotional email, according to a study by Convince and Convert.

Proven Effects

HubSpot released a study in April 2013 finding that email marketing was a leader in providing below-average costs per lead, alongside social media.

Cost-Effectiveness



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Let Us Help Grow Your BusinessWhat to expect from email marketing :

• Increase engagementE-mail marketing campaigns empower your brand to reach customers in one of their most frequently viewed channels. The result: increased recognition and brand trust

• Expand their reachEmail prospecting allows you to target your message based on lifestyle and interests, reaching the minds of potential clients in a more effective way that is easily tracked to ensure the best ROI

• Add value to their current marketing planEmail Marketing adds new dimensions of recognition and trust to other campaigns that your company has ongoing.

Let Us Help Grow Your BusinessWho benefits from Email Advertising?Any brand the needs traffic!

List of Top Categories that CaerVision has helped but certainly not limited to:• Veterinary• Travel• Real-estate/ Home Builders• Hospitality, Tourism, Hotels,

Casinos, Cruise • Restaurants, QSR’s, FCR’s• Retail• Education/ Continuing

Education• Banking, Credit Unions• Healthcare

• Home Improvement• Arts/ Entertainment• Holiday Marketing• Grocery/ Supermarkets• Health/ Fitness Clubs• Health and Beauty• News / Media• Technology, Wireless• Ethnicity• CPG’s

Let Us Help Grow Your Business• Automotive

– All auto intenders in the GEO– Consumers who own certain makes (these be much smaller counts)– Owners of competitors makes and models (these will be much smaller counts)– All HHI level depending on the price of cars being sold

• Travel– Travel interest, HHI and Geo’s.– Interests could include, golf, cruises, outdoor activities, health and fitness, food and

wine, Hiking, Skiing

• Real-estate/ Home Builders– Targeting HHI’s around locations, age, renter

• Hospitality, Tourism, Hotels, Casinos, Cruise – HHI’s and Geo’s or Gender– Other lifestyle or Interests could include travel, cruising, gaming, Married or POC,

outdoor activities, golf

Let Us Help Grow Your Business• Restaurants, QSR’s, FCR’s

– Age and or HHI, Zip Radius around locations– Other selects, POC, Students, Married

• Retail– Age and or HHI, Zip Radius around locations– Other selects, POC, College Students, Married, Fashion Interest, Shoppers, Home Décor,

Outdoor Interest

• Education/ Continuing Education– Age, Geo, Continuing Education Interest, Bachelors Degree, Professionals Grads with various

degrees (limited to basics)

• Banking, Credit Unions– Age, Income, Geo, homeowner

• Healthcare, Health Related– Age, income geo, self-employed, health insurance interest, no health insurance, obese, ailment,

• Home Improvement– Homeowners, Geo, Age, Gender, Home Improvement Interest, Gardening, DYI

Let Us Help Grow Your Business

• Healthcare, Health Related– Age, income geo, self-employed, health insurance interest, no health insurance,

obese, ailment,

• Home Improvement– Homeowners, Geo, Age, Gender, Home Improvement Interest, Gardening, DYI

• Arts/ Entertainment• Holiday Advertising

– Geo, Moms, Dads, Graduates, Gender, Families

• Grocery/ Supermarkets– Age, Gender, Geo, Gourmet or Healthy Cooking Interest, Organic

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Automotive Case StudySubject Line:Upgrade Today and Save on Your New Toyota

Selects:• 15mi radius of 77079 (zip) • Toyota Owners 2011+ [Use about 85k] • Auto Intenders [Use only 80k] • Credit Score 550+ [Fill remainder with these, use

lower scores first] • Do not include duplicates caused by overlap or any

ad-dresses that were hit in any drops in last 30 days

Email Count:330,000

Results:39,489 Opens (11.97%)6,195 Clicks (1.78%)

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Hispanic/Auto Case StudySubject Line:Es Tiempo De Mejorar con 0% Disponible en 10 Modelos

Selects: • 15mi radius of 77079 (zip)• Hispanic/Spanish Speaking Auto Shoppers • Hispanic/Spanish Speaking HH's • Do not include duplicates caused by overlap or any

addresses that were hit in any drops in last 30 days

Email Count:170,000


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Insurance Case StudySubject Line:Health Insurance questions? We can help.

Selects:• Age 25+ • Self employed • Health Insurance Interest • No Health Insurance• In a State County

Email Count: 125,500

Results:17,383 Opens (13.9%)2981 Clicks (2.4%)

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Banking/Loan Case StudySubject Line:Low Fixed Rate Home Equity Loans

Selects:• Ages 45 – 65• HHI $75k+ • Homeowners • In a zip list around the Credit

Union

Email Count: 156,613


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Hospitality Case Study

Objective:Running Monthly Campaigns Starting December, 2013

Selects:• Frequent Travelers• HHI 200k+ • Miami-Dade, Palm

Beach and people in NY, NJ, PA, MD, TX, and IL

Results to date:Ongoing campaignOver 106,650 opens 16,000 click through

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Home Builder Case Study

Objective:One Year monthly email campaign

Selects:• Home Owners • HHI 150k+ • In select cities near the new

development

Email Count:62,757


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CaerVision Email Case Studies

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More Than Just A List ProviderReporting:

CaerVision provides our customers with access to real-time tracking reports so that you can make informed decisions about your campaign.

In-Depth Reporting13

CaerVision believes in providing you with the reporting you need to make informed decisions about your campaign; above are sample captures of the reports we provide our clients with access to.

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More Than Just A List ProviderOrder Management System

CaerVision provides an online interface that let’s our enterprise client’s place their own orders through our Order Management System with the following advantages:

• Easy to use• Holds partial orders until all assets are in• Tracks and summarizes all orders on a dashboard• Creatives are uploaded for testing and approvals• The interface keeps track of all your deployments and includes a summary report on all

campaigns processed• Set up with master log in and broken down by divisions with individual access• Provides complete transparency on the status of tasks – you can see what steps

CaerVision has completed in the process and when they were done 2. New tracking platform – available online at client rep or client level. Increased visuals and segmentation

3. Improved delivery platform to improve inbox delivery

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More Than Just A List ProviderGo-to-Market Strategy:

Repetition is instrumental to any successful marketing campaign. Engaging users over time builds brand awareness and loyalty. You'll never see a TV commercial run just once, the same rules apply to email.

Subject Matters: Avoid words like "free," "last chance," and "offer" in the subject line, otherwise chances are your message is going straight to junk folder. The subject lines with the highest open rates are descriptive yet simple, no more than 50 characters.

Know your audience. Your creative should be relevant and timed just right. If you're targeting moms, mailing during busy morning hours is not ideal.

Mobile friendly is a must. All emails need to be designed to show on a mobile device – in 2013 mobile device open rates surpassed desktop at 51% vs. 45% respectively (4% view email on both)

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Summary of BenefitsSummary of Benefits to working with CaerVision

• General counts within 24 hours, often same day - and test or rush requests sooner, often within an hour

• Deployments can be turned around in as little as one hour if needed

• Full production staff located in house providing technical advice and assistance

• Creative services in-house, case studies and examples

• Ability to generate your own orders though our Order Management System interface

• Optimize each campaign generating excellent in-box delivery

• Real-online Tracking

Get Started Today

• Visit us at www.marketingveterinary.com• Email us: [email protected]• Call us: 301-363-3752

http://www.marketingveterinary.com/

mailto:[email protected]