CADBURY

CADBURY Dairy MilkHistory of

1800-18501824JOHN CADBURY OPENED BULL STREET SHOPIn 1824, John Cadbury opened a grocers shop at 93 Bull Street, Birmingham. Among other things, he sold cocoa and drinking chocolate, which he prepared himself using a pestle and mortar.

1831JOHN CADBURY OPENS FACTORY IN CROOKED LANE

The Cadbury manufacturing business was born in 1831, when John Cadbury decided to start producing on a commercial scale and bought a four-storey warehouse in nearby Crooked Lane. 1831JOHN CADBURY OPENS FACTORY IN CROOKED LANE

The Cadbury manufacturing business was born in 1831, when John Cadbury decided to start producing on a commercial scale and bought a four-storey warehouse in nearby Crooked Lane. 1842THE RANGE EXPANDS

By 1842 John Cadbury was selling no less than 16 varieties of drinking chocolate and 11 different cocoas! The earliest preserved price list shows that you could buy drinking chocolate in the form of both pressed cakes and powder.

1847THE BUSINESS MOVES TO BRIDGE STREET

In 1847, the Cadbury brothers' booming business moved into a new, larger factory in Bridge Street in the centre of Birmingham.1847FRY'S PRODUCE THE FIRST CHOCOLATE BAR

18th century France produced pastilles (tablets) and bars. But it wasnt until Bristol company Fry & Son made a chocolate delicieux a manger in 1847 that the first bar of chocolate appeared, as we know it today.

1849CADBURYS FIRST CHOCOLATE BARRefined plain chocolate was made for moulding into blocks or making bars and chocolate creams that with chocolate-covered fruit-flavored centres.1850-19001861RICHARD AND GEORGE CADBURY TAKE CHARGE John's health rapidly declined and he finally retired in 1861, handing over complete control of the business to his sons Richard and George. The brothers were just 25 and 21 when they took charge of the business.1866 AN INNOVATIVE PROCESSING TECHNIQUE IS INTRODUCED

The turning point for the Cadbury business was the introduction of a new processing technique, resulting in the 1866 launch of 'Cadbury Cocoa Essence', the UK's first unadulterated cocoa.

1875 FIRST MILK CHOCOLATE BAR

In 1875, a Swiss manufacturer called Daniel Peter added milk to his recipe to make the first milk chocolate bar.

1897CADBURYS MILK CHOCOLATE IS LAUNCHEDWhen Cadbury started making Cocoa Essence they had lots of cocoa butter left over, so they used it to make bars of chocolate!

1900-19401905CADBURY DAIRY MILK IS LAUNCHEDSwiss manufacturers were leading the field in milk chocolate, with much better products than their rivals. In 1904, George Cadbury Jnr was given the challenge to develop a milk chocolate bar with more milk than anything else on the market.

1928 THE 'GLASS AND A HALF' SYMBOL IS INTRODUCE

It was originally used in 1928 on press and posters, but since then its been in TV ads and on wrapper designs, where you can still see it to this day. First of all it was just on Cadbury Dairy Milk, but its become the face of the company in recent years.

Product Development Process of

Product Development Process

IDEA GENERATIONIn the middle of 1890s, the Swiss manufacturers dominate the milk chocolate market with a product of superior taste and texture produced by Daniel Peters of Vevey, using condensed milk rather than milk powder.Cadbury made their first milk chocolate in 1897 by blending milk powder with the basic chocolate ingredients of cocoa butter, cocoa mass and sugar. By today's standards the milk chocolate wasn't particularly good - it was very coarse and dry and neither sweet nor milky enough.Because of this, the Cadbury chocolate bar had been left behind by the Swiss made chocolate. George Cadbury Jr. was given a challenge to develop a milk chocolate bar with more milk than anything else on the market.IDEA SCREENINGIn the early 1900s, George Cadbury Junior and experts at Bournville took on researching new recipes and production methods to improve their product. Since at that time, the Swiss dominate the milk chocolate market with a product of superior taste and texture which was produced by Daniel Peters of Vevey. They decided to took their research on Swiss. We could see that the process that they undergone was benchmarking which is a technique wherein a company measures its performance against that of best in class companies, which on that time was the Swiss produced chocolate and determines how those companies achieved their performance levels and uses the information to improve its own performance.As their study continues, the group of George Cadbury Jr. discovered that Daniel Peters had used condensed milk rather than milk powder that gave their milk chocolate a superior taste over any other milk chocolate at that time. The group of George concluded they can use fresh dairy milk as a substitute to compete with the emerging Swiss chocolates. CONCEPT DEVELOPMENTBy June 1904, the recipe was perfected and a delicious rich and creamy new milk chocolate was ready for production. During those days, milk chocolate was in demand by most people. Since the Swiss used condensed milk to enhance the taste of a chocolate, Cadbury.In the beginning the product is produced by keeping in mind the customer satisfaction for the product which should match the regional selection criteria and it should fulfill the need and demand and customer expectations.

Market StrategyTARGET MARKETThe best thing about dairy milk is it doesnt have a particular target market its for everyone from a 3 year old kid to 50 year old adult. There is no age limit to eat dairy milk as we have create is as a healthy milk bar. Cadbury market targeting strategy is never keeping a specific market on focus because everyone is important.CADBURY DAIRY MILK 4PsPRODUCTThe product dairy milk is a milk bar which is made from real dark chocolate. The special flavours produced when fresh milk, cocoa mass and sugar are cooked together in the first stages of the chocolate crumb making process give Cadbury Dairy Milk its unique taste.PRICEThe price charged for a chocolate bar can determine whether a consumer will buy it and the level of sales achieved can determined. As for pricing, Cadbury has various pricing strategies as dairy milk can be sold in different forms. Cadbury dairy milk is priced based on its weight of the pack. Pricing is also done in such a manner that customer can afford it. PLACECadbury dairy milk is produced in chocolate factory in Bourneville Birmingham. After the chocolate is produced and has undergone all the quality checks it is transported to the storages rooms. Then dairy milk chocolates are sold to the needed shopper keepers and retailers.PROMOTIONSGradually about chocolate, it is said that chocolates are eaten when someone is happy. And in most of the advertisement it is portrayed as chocolates are something to be eaten in the moments of happiness.But it is found that chocolates are eaten in different situations. As it depends on ones mood that is he is feeling sad, anxious, depressed, stressed or happy, there is a whole range of emotion that can be felt. And thats why Cadbury dairy milk never has a sort-out target market and being its promotions on different level of mentality of people.

CADBURY DAIRY MILK SWOT ANALYSISSTRENGTHThe biggest strength of a product is its brand name and dairy milk has it Cadbury. Dairy milk has the biggest advantage of being a Cadbury product because it is a highly reputed company and well known among every person in the world from a 3 year old kid to 50 year old adult.

Cadbury has the betterment of positive perception of dairy milk among in all peoples eye. Cadbury is best because it doesnt let people forget about dairy milk, about its usefulness, its taste, its sweetness mainly they dont let people forget the importance of dairy milk in their lives. STRENGTHWe can ask a question to ourselves to know what Cadbury does which is why it is better from anyone else. Cadbury offers best quality and value in the exchange of money thats why people trust them and buy their chocolate.

The unique quality of dairy milk is its availability in every area of a country or a city or even a village. And while people buy chocolate they see brand and Cadbury comes in their mind so does the word dairy milk for the chocolate they want to buy and its strength for Cadbury that people remember their name and its taste everywhere they go.STRENGTHMostly people in market who come in search of chocolate will find Cadbury dairy milk present in every whole seller and retailers shop.

The facts that Cadbury dairy milk has the most sales among the chocolate industries are there promotions of their product.

They promote their product by regularly moderating their chocolate shape, packaging and target markets.

STRENGTHThey are making their product seem like distributing good feelings and love among everyone.

They are promoting this buy the unique way of advertising it every way on televisions by ads, posters, radios and free sampling and in gifts forms to winners.WEAKNESSWeakness for Cadbury could be strong branding demand of people.

The standard and level Cadbury has staged dairy milk if anything goes wrong in their investments in the product the brand name goes done.

Even some people have started to think Cadbury has placed dairy milk price to high from their standards to afford it and which can also cause a decrease in sales.WEAKNESSThe way Cadbury can avoid a weakness is presenting it product as a necessity for every kid and adult and to some extent it is but it need to be it. Because there are other brand present in the market to trying to make most of their product they know how to. And in market people are really likely to see any kind weakness in your product and use as a benefit for their product.

As chocolates are considered as un healthy so it is also a weakness for dairy milk because if people starts thinking that its not good for their health it can cause harm to them they stop eating it and it can lead to financial crisis to a brand and its product.OPPORTUNITIESOpportunities for Cadbury dairy milk are many as it a high empire which is also producing many other product to.

We all know that Cadbury also has its share in other chocolates production as 5-star. As it is an opportunity for Cadbury that they are also investing in production of other chocolates. OPPORTUNITIESGood opportunity for Cadbury dairy milk is it packaging which they keep changing after year by year to keep the attraction eye toward their product, because chocolates are to be considered as a fully healthy product is still to be exploited in the peoples eye so Cadbury has still lot more to do and they can do it too because they have room for expansions and it is the biggest opportunity for them.

Other opportunity for Cadbury can be a change in government policy according to their need. As for they can export their product more then they use to do it would generate more profit.OPPORTUNITIESChange in technology can also be an opportunity as for promotion can be done in a more modern way and will promote their product more.

As change in population profiles is also an opportunity because the people in the old age didnt allowed children to eat chocolate they thought it was bad for them but Cadbury can change their point of view because dairy milk is a milk bar and milk cannot be unhealthy for children and it taste would make children like it more so parents will be more likely to buy it for them more and more.OPPORTUNITIESThe increase in population is also an advantage because more the people more they will consume.

The biggest opportunity for Cadbury is to make dairy milk chocolate a healthy product for their consumers which could increase its consumption to a double rate.THREATThreat is now a common factor for every successful company. As Cadbury is manufacturing dairy milk since 1905 it has generated lots of competitors in the markets.

As Cadbury has a bigger share in market it faces bigger obstacles, such as healthier options could cause problems or high pricing of dairy milk as compare to the competitors can be a cause of lost in profit.

THREATOr if dairy milk taste becomes too similar to other competitor chocolate then it can be a threat.

As change in technology can be an opportunity it can also be a threat to the product.THREATIf Cadbury starts having bad debt problems in it account it can be a bigger threat to its profit generating system.

And weakness of dairy milk is also a direct threat because weaknesses in dairy milk it will give a change to competitor to use as a threat to Cadbury.FEASIBILITY STUDYThis aims to find out whether a new product idea is viable. It involves finding out if it can be produce profitably. A detailed cost analysis indicated that the cost of production would be similar to the existing chocolate bar. Various price assumptions were assessed until the optimum price was decided upon and the potential profits were calculated. The study found out that the product was likely to be profitable.PRODUCT DESIGNCadbury Dairy Milk blocks comes in a range of sizes suitable for all ages and occasions - from a quick snack, a self-indulgent treat, something to share with family or friends or a gift. Cadbury started its pack in pale purple with red script, in a continental style Parcel Wrap.

Following on from this the wrapper was designed. The packaging of Cadbury products is a powerful marketing tool. While each product has its own distinctive design it must still be obvious that it belongs to the Cadbury range.

TEST MARKETINGCadbury Dairy Milk blocks comes in a range of sizes suitable for all ages and occasions - from a quick snack, a self-indulgent treat, something to share with family or friends or a gift.

All sorts of names were suggestedHighland Milk, Jersey and Dairy Maid

But when a customers daughter suggested Dairy Milk, the name stuck.

MARKET ENTRYLaunched in 1905, Cadbury proudly boasted that its new milk chocolate was not only "as good as," but better than the European milk chocolate. With its now-famous glass and a half of full-cream milk in every 200gms, it contained far more milk than any previously known chocolate.

Dairy milk was launched in June 1905. It was sold in unwrapped blocks that could be broken down into penny bars. Gradually it became more and more successful, until it was Cadburys biggest seller by the beginning of the First World War. By the early 1920s it had taken over the UK market. And of course, its still with us today. Cadbury Dairy Milk has become whats known as a megabrand, hugely popular and available in many different varieties, all over the world.

CADBURY Dairy Milk Making ProcessCadbury make a variety of chocolates but their two main products are Cadbury Dairy Milk chocolate and Cadbury Old Gold dark chocolate. The special taste and texture of Cadbury chocolate is based on long traditions of expertise in chocolate recipe and processing methods unique to Cadbury. Techniques are improving all the time and new technology enables the process to be highly tuned to consumer's evolving tastes and preferences.Chocolate production is a highly sophisticated, computer controlled process, with much of the new specialist machinery being produced to our own design and specification. Making Cadbury Dairy Milk Chocolate is a long process. The following presentation will give you many things about this world famous chocolate manufacturing process.

The Ingredients

The journey of the Cadbury chocolate begins as a tiny cocoa bean in any of the countries close to the Ecuator like Ghana, Nigeria, Cote DIvoire, Malaysia, and Indonesia. At this stage, the cocoa bean is in a young Cocoa pod on the 'Theobroma Cacao', aka the Cocoa Tree.

After selecting high quality cocoa beans, at Chirk cocoa factory is the first stage to processed these beans to produce cocoa mass containing 55% cocoa butter plus extracted cocoa butter, the basis for all chocolate products.

When plain chocolate is made the 'mass' goes straight to the Bournville factory in Birmingham while the 'mass' for milk chocolate production is taken to the Cadbury milk factory at Marlbrook, Herefordshire, in the heart of English dairy country.At the milk processing factory fresh liquid full cream milk is cooked with sugar and condensed to a thick liquid. Cocoa mass is added, making a rich creamy chocolate liquid, which is then evaporated to make milk chocolate crumb. As these ingredients are cooked together the very special rich creamy taste of Cadbury chocolate is produced. 95,000 tones of crumb a year are produced at Marlbrook to be made into chocolate at the Cadbury chocolate factories at Bournville, Birmingham and Somerdale, Bristol.

On arrival at the chocolate factory the crumb is pulverized by heavy rollers and mixed with additional cocoa butter and special chocolate flavorings. The amount of cocoa butter added depends on the consistency of the chocolate required: thick chocolate is needed for molded bars, while a thinner consistency is used for assortments and covered bars.

In the UK up to 5% vegetable fat is added to compensate for variations in cocoa butter, allowing the melting properties of the chocolate to be controlled to a precise standard, and preserving the full taste and texture of the chocolate. Cadbury use carefully selected vegetable oils similar in nature to cocoa butter: African Shea, Indian Sal and Malaysian Palm oils are all part of the recipe.Cadbury Dairy Milk, which has sugar and cocoa butter added to the mass before pulverizing, undergo the final special production stages, producing the famous smoothness, gloss and snap of Cadbury Dairy Milk.

Dairy milk undergoes special final production stages - refining, conching and tempering - which produce the famous smoothness, gloss and snap of Cadbury Dairy Milk.

The most important component of chocolate, as far as texture is concerned, is the fat, and the special processes known as conching and tempering are very carefully controlled to produce chocolate with the fat in a specific physical structure. Final Production StagesThe fat must coat individual particles of cocoa, milk and sugar, combining them together to form the solid chocolate.Conching involves mixing and beating the semi-liquid mixture to develop the flavor, removing unwanted volatile flavours and reducing the viscosity and particle size.Tempering is the final crucial stage. It is a complex process, which in simple terms involves mixing and cooling the liquid chocolate under carefully controlled conditions to ensure that the fat in the chocolate crystallizes in its most stable form. Highly sophisticated machinery has been developed for this process and the control of it is one of the skills of the chocolatier.Without the right tempering, the chocolate would be very soft and gritty, as large crystals would form and the lovely gloss and snap of top quality chocolate would soon disappear.

Tempered chocolate is used in a number of ways to produce Cadbury's famous brands.Blocks of solid chocolate, including bars with added ingredients such as nuts and raisins, are known in the industry as 'moulded' products.

Tempered chocolate is poured into bar-shaped moulds, shaken and cooled, then the moulded blocks continue to high speed wrapping plants. Cadbury'schocolateproductionisahighlysophisticated,computercontrolled process, with much of the new specialist machinery being produced to Cadbury's own designand specification

Supply Chain Management of Cadbury dairy MilkPresented by:DIAZ, Marinelle E. | ESPARES, Wennievic | FORTUNO, Joshua L. | GARROVILLAS, Aileen V. | HERNANDEZ, Michael S.BSA 3-14