You are cordially invited to attendFriday, February 22, 2013

To be held at:

Embassy Suites on Monterey Bay1441 Canyon Del Rey Blvd. Seaside, CA 93955

C O N T R A C T O R E X P O 2 0 1 3

NO POSTAGENECESSARY

IF MAILEDIN THE

UNITED STATES

BUSINESS REPLY MAILFIRST CLASS MAIL PERMIT NO. 425 WATSONVILLE, CA

POSTAGE WILL BE PAID BY ADDRESSEE

Attention: Keith Severson

Post Office Box 50001Watsonville, CA 95077-5001

Associated Energy SystemsBasaliteBelgardBlake’s StoneBlue BookBMI ProductsBuechel StoneByte TechnologyCalstoneCarmel Stone ImportsConcutDry TreatDuPontEden StoneEngine Number TenFossil StoneGator Alliance

Grace ProductsGraniterock Customer ServiceGraniterock EnvironmentalH.C. MuddoxHeadwaters StoneICPIIQ Power SawsL’Abri ArchitecturalLaticrete Int.Lompoc StoneMark ConcreteMcNearMcNeely-YuillMerlexMontana RockworksMS International

Mt. Moriah StoneNew Image FoamNew LookQuikreteRiviera Brush CompanySemcoSimpsonSolomon ColorsSouthwest GreensStepStoneStone UniverseTechnisoilWestern Blended ProductsWestpac MaterialsWestern States WholesaleXypex

7:30 am Continental Breakfast at the beautiful Embassy Suites on Monterey Bay

8:00 am Session I - Breakout Sessions Start

9:15 am Session II

10:30 am Session III

11:30 am Lunch and tour of the Vendor Booths

12:30 pm Session IV

1:45 pm Session V

A delicious hot lunch will be available from 11:30 am until 12:30 pm in the Laguna Grande Ballroom.

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This year’s Graniterock Contractor EXPO will be exclu-sively for The Architect, The Designer, The Professional Contractor, The Professional Tradesmen, for YOU!

The Contractor EXPO 2013 is being held by invitation only. There are a limited number of seats available and they will be avail able on a first-come, first-served basis. Please, send your RSVP in early.

Graniterock is pleased to offer a highly informative day that is absolutely free. You have been invited to be one of a select few to hear experts in the field deliver high-powered seminars that address issues, questions and situations you face on the job every day. This year you will find a significantly larger number of product exhibitors in the Laguna Grande Ballroom.

Choose from the informational seminars listed inside to attend throughout the day, and at your leisure, visit the more than 40 vendor booths in the Ballroom.

You will come away with the knowledge to do a better job, to enhance your skills and the keys to help you be a success!

These will be the booths that are available throughout the day in the Laguna Grande Ballroom.

REGISTRATION You can also register on line at: www.graniterock.comNAME______________________________________ TITLE ______________________________

COMPANY ____________________________________________________________________

ADDRESS ______________________________________________________________________

______________________________________________________________________________

PHONE______________________________________ FAX ______________________________

E-MAIL ________________________________________________________________________

Names of people to attend from your company Please indicate the seminars you plan to attend

1. ___________________________________

2. ___________________________________

3. ___________________________________

4. ___________________________________

5. ___________________________________

1. ___________________________________

2. ___________________________________

3. ___________________________________

4. ___________________________________

5. ___________________________________

Number of people who will be attending lunch ________a Check here if you would like to be notified via email of new product offerings, upcoming events and specials.

spoken to the 8th and 9th International Block conference, ASLA and ASCE groups and other National groups regarding the design and de-velopment of segmental pavement systems for use as an ecological tool to preserve and pro-tect the environment.

9:15 The Economic And Financial Market Outlook Through 2013 NEW

“The U.S. Economic And Financial Market Outlook Through 2013: How Smooth A Transi-tion From The Post-‘Meltdown’ Economy?”The U.S. slowly is adjusting to the financial turmoil and deep recession in 2008-09, judging from the recovery in housing, household finances and in bank lending. Standing in the way of a smooth transition to more satisfactory, self-sus-taining growth are policy uncertainties here and abroad. We’ll evaluate these and other poten-tial hurdles, along with longer-term threats, on the outlook for U.S. and local economic growth, the construction industry along with interest rates in 2013 and beyond.

8:00 Managing Residential Projects NEW

Jeff Talmadge, CR, CGBP, President Talmadge Construction, Inc., will discuss the importance of pre-planning the project, the necessity for qual-ity design and drawings, sequencing and sched-uling the various trades, on site management, communication and warranty requirements.Jeff Talmadge has owned and managed a residential construction business with his wife, Adele, for 29 years. He attained Certified Re-modelers status in the National Association of the Remodeling Industry (NARI) in 2002 and is a member of Remodelers Advantage, Inc., a national remodeling industry peer association dedicated to the promotion and refinement of re-modeling business practices. He co-founded Tal-madge Construction, Inc. in 1984. Jeff earned the designation of the NARI Certified Green Building Professional in February 2004. As President of Talmadge Construction, Inc. - a Design/Build Remodeling company that has won numerous awards through NARI for qual-ity, creativity and green inspired projects - Jeff is committed to his vision of using sustainable designs, practices and materials whenever pos-sible. He has presented remodeling seminars lo-

cally in partnership with other like-minded busi-nesses on the topics of green building, universal design and aging in place and general informa-tion on remodeling.

8:00 Geology of Natural StoneThis presentation will be an audience-participa-tion discussion and hands-on workshop covering some of the properties and special qualities of natural stone on the market today. Participants will have the opportunity to learn the basic rock types and how the properties of each type may affect which types of stone are best suited for selected applications. We will also point out some important things to look for to avoid future problems with home applications. Ample time will be allowed for a question/answer session. Emphasis will be placed on the most commonly supplied natural stone products.Ben Licari has a Bachelor of Science Degree in Geology from UC Davis, and is a Registered Geologist in the State of California with over 30 years of experience in the mining industry. He is also a LEED AP and a Certified Green Building Professional.

9:15 Concrete Repair and RenovationQuikrete representative Dave Ford will teach the proper materials and techniques you will need to know to help you with all of your concrete construction, repairs and renovations. Topics will include repairing damaged concrete, resurfac-ing and overlays, stucco systems, and veneer stone mortars. Dave will be happy to discuss any other questions you may have related to your specific field to ensure your projects. Dave Ford has been working for Quikrete for 17 years. He has jobsite experience, as well as excellent product knowledge to help the contractors as well as the homeowners with all their projects. He has taught classes at Chico State’s Concrete Management Program, and has attended and taught at every Graniterock Expo to date.

1:45 Best Practices For Higher Performing Websites NEW

Web expert, Terry Low, will present emerging website trends and best practices that will ad-dress issues and questions from business owners when faced with how to create a higher perform-

ing website. Learn strategies to increase traffic, visibility, customer conversion, and improved workflow/productivity. Terry Low is founder and CEO of a highly successful local web design firm with additional locations in Denver and Minneapolis. Terry is a sought after technology speaker on current web topics including web design trends, conversion metrics, performance analysis, and social media strategies. Exclusive to Byte Technology is their open office hours in Monterey on Fridays from 1-3.

12:30 Connecting with Home Owners & Converting Leads into Cash NEW

Would you like to collect more qualified leads and turn those leads into dollars? Learn how tar-geting the right prospects with the right message can lead to increased revenue.Heather Osgood and Lani Colhouer are owners of Simply Clear Marketing, Inc. SCMI is a home and garden trade show production company. They specialize in helping home improvement in-dustry businesses successfully market themselves. Heather and Lani have been in the marketing industry for nearly 15 years and have worked with thousands of small businesses to help them connect with the clients they need.

10:30 Segmental Retaining WallsKurt Pellegrino of Calstone Company has over 20 years of experience in the masonry and hard- scapes industry. Kurt is a CDT (Construction Docu- ments Tech), CCCM (Certified Consultant of Con- crete Masonry), and has provided AIA Continu-ing Education Credit Seminars for the Industry.

1:45 Waterproofing Concrete NEW

This session will focus on Concrete Construc-tion Waterproofing Best-Practices, common er-rors and general criteria in buildings. Myles Corcoran and Micah Rodler will be leading the discussion. They will cover the basics on good design, implementation and problem avoidance for slabs, retaining walls, poured structural mem-bers, gunnite, subgrade living spaces and repair technology. Myles F. Corcoran has 33 years in building failure and performance design work. The MFC team specializes in failure analysis, repair design and new building performance design including at and sub grade concrete

issues. Mr. Corcoran will give this talk with one of his senior designers, Micah Rodler.

9:15 Water: Why We Worry… Regional Water Issues NEWThis will be a combined session on water issues pertaining to the Monterey Peninsula and Santa Clara. Attendees will hear an overview of the Santa Clara water supply portfolio and issues highlighting some of the key capital projects that are in the Water District’s five-year Capital Improvement Program as well as information outlining the current state of water supply issues on the Monterey Peninsula. Presented by Da-vid Stoldt, General Manager Monterey Penin-sula Water Management District and Katherine Oven, Santa Clara Water District.

9:15 Decorative Concrete 101 NEWHow to access concrete considering critical as-pects of surface preparation. Discover the differ-ence in product options, what products offer in aesthetics, durability and maintenance. This sem-inar presented by Lisa Grossjan-Carter, Superior Solutions.

8:00 Understanding the “New” Storm Water Construction Permit NEWErosion Control: Environmental Protection Agen-cy (EPA) and State will be jointly responsible for identifying and regulating both point and non-point sources of pollution. For those projects not in compliance, fines are as much as $32,500 per day, per violation. Understanding the basics opens the doors to asking the right questions for you to stay compliant. Learn the basics during this presentation. This session offered by Robert Ellenwood, Graniterock.

10:30 Rainwater Catchment… Is it Right For You? NEWWe will address the need for rainwater harvest-ing in the coming severe water shortages and price increases, the background of rainwater harvesting, the existence of ARCSA (American Rainwater Catchment Systems Association) and the need for integration of drought tolerant land-scapes, replacing turf with hardscape and arti-ficial turf and retrofitting irrigation to drip with smart controllers. Mark & Paul Schlegel, Schle-gel Landscapes, Inc. will present this portion.

1:45 Gain LEED Credits with Concrete NEW

Examination of the potential of using concrete for LEED accredited projects. Learn about the products produced at Graniterock production facilities and assisting customers with technical requests. Greg Wilkinson, Graniterock, LEED AP, will discuss this section.

8:00 Joints and Preventing Cracking in Portland Cement Plaster NEW

This presentation will cover moving forward with current trends and applications and not resort-ing back to how it was done 50 years ago. The last decade has seen an incredible increase in productivity products, revised applications/pro-cedures due to ICC-ESR acceptance reports. Silos are a big part of plastering today, so we are trending forward…not backwards. Learn new techniques in Control vs. Expansion Joints, prevent-ing cracking in plaster and use of Lamina and finishing options and warranties to the owner.

12:30 Integrally Colored Concrete NEW

Art Tyson has been with W.R.Grace for 9 years supporting its specialty concrete admixture solu-tions to the construction industry in the Western United States. He started as one of Grace’s first decorative concrete specialists when W.R.Grace

initially formed its alliance relationship with Da-vis Colors to distribute Davis’ Hydrotint prod-uct line of liquid integral color pigments to the ready-mix, pre-cast and pre-stressed markets. His activities have ranged from educating archi-tects on how to properly specify “colored & tex-tured concrete”, to troubleshooting decorative concrete challenges in the field after placement. 5 years ago Art’s role expanded within Grace into its Engineering & Projects Services Group, which increased his industry support activities to a broader range of the concrete design commu-nity for projects requiring greater attention to its concrete’s durability, longevity and aesthetics. Art will present aspects to concreting that affect the final surface color and texture of concrete as well as associated specification or produc-tion best-practices towards ensuring quality of outcome and meeting expectations. Aspects in-clude: Proper water utilization, Mix materials’ color influence, Surface finishing & types, Texture via surface retarders vs traditional acid-etching or sandblasting, Curing & sealing, Crack con-trol, and Shrinkage reduction. Towards the en-hancing of beautiful aesthetic surface outcomes, the presentation will briefly incorporate some “which, when & where” about concrete chemical admixture technologies and related optimization.

1:45 Managing Large Projects NEW

Graniterock is pleased to have Karl Philipovitch, Pavex Construction Division, this year to lead this informative and much needed segment. Karl is a 1993 graduate of Chico State University in Construction Management, has nine years’ ex-perience with Graniterock and now holds the position of Area Manager for Pavex in the Mon-terey Bay Area. Some of his career highlights include being Project Manager for Highway 1/17 Merge Lanes Project from 2006-2008--52 million dollar project, being a Caltrans Part-nering Instructor – District 5 and previously a Project Manager and Estimator. Karl will discuss how to organize and manage a large on-going project including; issue resolution, accountabil-ity, and project management. You can manage a project; complete it on time, and under budget and with a satisfied owner. Learn how!

12:30 Using a Mechanics Lien to Secure Payment

A mechanics lien is often a contractor’s most ef-fective tool for securing payment on a project. But the lien law is technical, detailed, and full of contractor pitfalls. Are you sure you know all the legal steps you must follow to enforce your rights under the lien law? In this seminar, Graniterock’s General Counsel, Kevin Jeffery, will take a step-by-step approach that shows you how Graniterock uses mechanics liens (and similar construction law remedies) to secure full payment, and how you can do the same in your contracting business.

Kevin Jeffery is a member of Graniterock’s in-house legal team. Since graduating from Stan-ford Law School, he’s been in practice for 13 years, the last five of which he’s spent as Gran-iterock’s General Counsel. In that role, Kevin oversees Graniterock’s collection efforts and helps the Company and its customers find solu-tions to all sorts of problems that crop up on con-struction projects. An important part of that work deals with properly exercising the payment rights laid out in the California Mechanics Lien Laws – and explaining to contractors and their customers how those laws work. He’s happy to have a chance to talk with you about that topic this morning.

10:30 & 12:30 Value vs. Price NEW

Understand why customers object to price. Learn how to better position your offering against the competition and sell its’ value so that price be-comes a “non-issue.”

Debbie Colon is a seasoned veteran with over 20 years of sales, coaching and training ex-perience working with organizations, teams, groups, and individuals in a variety of industries. Since 1989, she designed and delivered numer-ous workshops to thousands of professionals in sales, management and customer service glob-ally. Key Clients have included: Xerox Corpo-ration, Choice Hotels, Sprint (formerly Nextel Communications), L.L. Bean, Mobil Oil, Bank of America, GCI (Alaska Telecommunications), Graniterock, and Federal Protective Services.

Debbie is a graduate of Rutgers University. Her advanced training and certifications include: Buyer Focused Sales Skills, Business Selling Skills, Xerox’ Client Centered Selling Skills, SPIN Selling Skills, Negotiation Skills, Qual-ity Improvement Process (TQM), Measures of Quality, Customer Obsession Training, Custom-ers Service Skills, Interviewing Skills, Facilitator, Coaching, Train the Trainer and “Challenger” sales training.

9:15 Sustainable Pavement Systems NEW

Understanding stormwater management is criti-cal to employing permeable pavement systems as part of your marketing and construction strat-egies. We will discuss design, construction and maintenance of concrete segmental pavers in an open-graded format and look at how residential and commercial applications would be used in your region to create value for your clients.

Charles Taylor is the National Hardscapes Advi-sor for Oldcastle Building Products and Belgard Commercial. He has 35 years of experience in design/build firms for segmental paver systems and for the past 15 years as a consultant to en-gineers, municipalities and stormwater design-ers for segmental construction of permeable pavement systems. He is a speaker and trainer/ instructor to the stormwater and segmental pave-ment industry for use of permeable pavement systems and LID as post-structural BMPs, as well as other sustainable pavement systems. He has