COMMUNICATION COMMUNICATION PROCESS & NETWORKPROCESS & NETWORK

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CONTENTCONTENT Objectives Introduction to communication process Communication model Elements of communication process Video link- communication process Organizational network Kinds of network Video link- poor communication Examples -poor communication Learning Test yourself 2

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OBJECTIVESOBJECTIVES

Facilitates to personal effectiveness

Helps an individual to network with people

Influences motivation for enhanced performance

Facilitates better understanding of environment

Builds better understanding between superior &

subordinates.

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INTRODUCTION INTRODUCTION

Communication is the process of conveying

information between two or more people.

The communication process is the steps we take in

order to achieve a successful communication.

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COMMUNICATION MODELCOMMUNICATION MODEL

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MAJOR ELEMENTS OF MAJOR ELEMENTS OF COMMUNICATION PROCESSCOMMUNICATION PROCESS

Sender:

The person who intends to convey the message with

the intention of passing information and ideas to others is

known as sender or communicator.

Ideas:

This is the subject matter of the communication. This

may be an opinion, attitude, feelings, views, orders, or

suggestions. 6

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Encoding:

Conversion of subject matter into the symbols is the

process of encoding.

Communication Channel:

The person who is interested in communicating has to

choose the channel for sending the required information, ideas

etc.

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Receiver:

Receiver is the person who receives the message or for

whom the message is meant for.

Decoding:

The person who receives the message or symbol from

the communicator tries to convert the same in such a way so

that he may extract its meaning to his complete understanding.

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Feedback:

Feedback is the process of ensuring that the

receiver has received the message and understood in the

same sense as sender meant it.

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COMMUNICATION PROCESSCOMMUNICATION PROCESS

https://www.youtube.com/watch?v=Btj94IHVc6I

https://www.youtube.com/watch?v=bf490h3Q0zY

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COMMUNICATION COMMUNICATION NETWORKSNETWORKS

Communication networks refer to regular

patterns of interaction among people and a systematic

flow of information.

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KINDS OF NETWORK IN KINDS OF NETWORK IN ORGANIZATION ORGANIZATION

Formal Network

All organizational policies and decisions originate

from the top hierarchy and they flow down through the

managers and supervisors to the lower-level employees.

It flows in 3 directions:

a) Downward

b) Upward

c) Horizontal 12

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DOWNWARD NETWORKDOWNWARD NETWORK

This occurs when superiors send down messages to their

subordinates.

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Superior

Subordinate

Communication Flow

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UPWARD NETWORKUPWARD NETWORKMessages that are sent by subordinates to superiors are

labeled as upward communication.

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Subordinate

Communication Flow

Superior

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HORIZONTAL NETWORKHORIZONTAL NETWORK

Also known as lateral communication, messages, here,

are passed on between employees working at the same

organizational levels.

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Employee 1 Employee 2 Employee 3

Communication Flow

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INFORMAL NETWORK INFORMAL NETWORK

As formal communication networks have inherent

problems of command and control, the idea of informal

communication network emerged with employees

playing the lead role.

The informal communication network is also labeled

as grapevine.

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GRAPEVINEGRAPEVINE Is mainly the network of ‘who talks to who’.

People cluster around to express their feelings without

any inhibitions.

It take place in corridor, near the water cooler, in

washrooms, lunch rooms,

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POOR COMMUNICATIONPOOR COMMUNICATION

https://www.youtube.com/watch?

v=TwaLTpnozP4&index=2&list=PL058A82A702A180

CF

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POOR COMMUNICATION POOR COMMUNICATION EXAMPLESEXAMPLES

Star Princess Cruise Lines:Star Princess Cruise Lines:

In April 2012, passengers on the cruise ship Star

Princess told members of the ship’s crew that they had

spotted a fishing boat that showed signs of being in distress.

Yet the ship didn’t stop to provide aid, and two people on the

fishing boat later died of dehydration. Later, the cruise-line

company issued a statement that cited a “breakdown in

communication in relaying the passengers’ concern.”19

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British Petroleum: British Petroleum: 

The blowout of the Deepwater Horizon offshore oil

rig, in April 2010, resulted in a massive crisis for BP and its

partners. Among the key factors that contributed to the

disaster were “poor communications” and a failure “to

share important information,” according to a report on the

White House commission that studied the incident.

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TEST YOURSELF:TEST YOURSELF: The common frame of reference between the sender and

the receiver of a message means…?

a. The sender and the receiver are still caught up in their

b. “message noises”

c. Both the sender and the receiver have common understanding

of the message

d. The mirror reflection of the message has not been established

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TEST YOURSELF:TEST YOURSELF:

Grapevine is active in an organization when…..?

a. formal network of communication is weak

b. too many people meet at the same time to talk

c. there is some problem at workplace

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TEST YOURSELF:TEST YOURSELF:

The other name of Horizontal Communication is…?

a. Lateral Communication

b. Collateral Communication

c. Collaborative Communication

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TEST YOURSELF:TEST YOURSELF:

By and large today’s organizational communication

climate is…?

a. more formal and less informal

b. more informal and less formal

c. more professional and less casual

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LEARNINGSLEARNINGS

The process of communication tells you that there are several

elements that play an integral part to make it interactive.

As networks have inherent problems, modern managements,

through team-work, meetings and open-door policy, have

reduced the influence of the grapevine.

Grapevine can also be put to good use.

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