Apply: apply.rennes-sb.com

Contact: admissions@rennes-sb.com

Build your brand, Market your futureThis programme prepares participants to gain specialised knowledge and skills in Strategic and Digital marketing to be applied in a global business environment.

The use of cases, real strategic problems and projects will enable students to learn and develop the competencies required to

advance their individual careers in firms or any other type of organisation.

Pioneer students will learn and develop the skills required to take any organisation further in a responsible world.

MSC IN STRATEGIC AND DIGITAL MARKETING

After a couple of years of working in the mobile internet sector in China, I decided to join Rennes SB.This adventure has privileged me with a rapid access to some cutting-edged topics and very innovative practices in this domain, in horizontal and vertical senses. I felt very often enlightened and inspired by the insights shared by professors and also experts in this field. In addition, the school atmosphere is very

dynamic, emphasising the involvement of international students in various social activities offering exposure to French language and culture. For younger students, it is a highly desirable, enriching and impressive experience of self-exploration. This can definitely act as a springboard for their personal development.

Jing Jin, Chinese, alumna

DR Clara Koetz,programme director

RANKINGS

Oct

ober

202

0

European Business SchoolsRanking 2019

2 rue Robert d’Arbrissel 35065 RennesTél. : +33 (0)2 99 54 63 63rennes-sb.com

bordeaux

genève

france

strasbourg

paris

bruxelles

amsterdam

dublin

londres

southamptonexeter

manchestercork

madrid

malaga

barcelone

toulouse

lyon

marseillenice

bastia

ajaccio

figari

palerme

palma

rennes

Rennes > Paris1h25 by train

INTERNATIONAL RANKINGSShanghai Ranking’s Global Ranking of Academic Subjects 2020: Management - 9 among French Business Schools

9

Master in Finance Ranking 202029

European Business Schools Ranking 2019

56

Executive MBA Ranking 202048

Executive MBA Ranking 201997

Master in Management Ranking 2019

51

TOP 10 IN FRANCELe Parisien étudiant Ranking 2020

GRADUATING PROJECT / LANGUAGE COURSES / INTERNSHIP

REQUIREMENTS• English Proficiency (one of the following): > TOEFL > 80 > TOEIC > 750 > IELTS > 6.0 > Cambridge Proficiency Exam > B2 > Pearson Test > 63 (minimum 59 in each section) > Native Language > Previous studies taught in English (minimum 2 years)

• A strong academic background

• Bachelor or equivalent (diploma)

Admisssion

CAREER OPPORTUNITIES Brand Manager, Trade Marketer, International Sales Developer, Fan Experience Manager, Promotion Analyst, Operational Marketing Manager, International Digital Project Manager, Marketing & Communication Manager, Business Development Manager, Public Account Manager, Account Executive, PR Manager...

COMPANIES Tesla Motors, L’Oréal, Nestlé, Redbull, Microsoft, Amazon, Valentino, Guerlain, Pernod-Ricard, Auchan, Sanofi, Unilever, JCDecaux, Samsonite, Chanel, Aoste, IPSOS, Barilla Group, Ubisoft, Marriott...

work COUNTRIESBelgium, Canada, China, Colombia, France, Germany, Russia, United Kingdom, USA...

Alumni

COMPULSORY MODULES• Omni-Channel Consumer Behaviour• Marketing of Innovation• Integrating Online and Offline

Marketing Communications• Preparation for Graduating Project

SEMESTER 1

93%of Rennes

SB students

are employed

6 months after

graduation

DURATION15 months STARTing DATEsSeptember and JanuaryTEACHING LANGUAGE English

Programme 120 ECTS

Mean salary*First employment:> 39,000 € (France)> 47,000 € (abroad)*Financial Times 2019 Ranking

DIGITAL MARKETING AND COMMUNICATION• Digital Marketing and Branding• Database for Direct Marketing and E-CRM• Digital Advertising and Communication• Web Based Project Management• Designing User Experience & Webanalytics

STRATEGIC MARKETING• Contemporary Brand Management• B2B Marketing• International Marketing Management• Marketing Intelligence and Pricing Strategy• Omni Channel Distribution and Retail Management

Specialisation TracksCOMPULSORY MODULES• Marketing research• Customer Experience Management• International Strategy

« Winter session » abroad or in Rennes• Corporate Social Responsibility

« Winter session » abroad or in Rennes

SEMESTER 2

ACADEMIC CALENDAR>JANUARY 2021 intake:> Modules: January to

December 2021> Internship: (4 to

6-month duration) :May to August 2021 OR January up to August 2022> Graduating project:

August 2022

> Septembre 2021 intake:> Modules: September

2021 to April 2022> Internship: (4 to

6-month duration) :May 2022 up to February 2023> Graduating project:

October 2022

TUITION FEES€ 18,200 €