by zachary elmished viktoria proskurina james postels perdita das
TRANSCRIPT
By
Zachary ElmishedViktoria Proskurina
James PostelsPerdita Das
Name: Green Washers LLP
Ownership and Legal Status-Limited Liability Partnership-Managers own the company
SEED Stage- Growth Rate 3.8% / year- Home washer rate declined 2%
120 Competitors in the area
Products and Services Washing Method
- Stage 1- Stage 2- Stage 3
Small services along with car wash:
Wheel Polish Tire Shine Shampoo Carpets Condition Leather Seats Clean Trunk
A total area of the Orlando Area is 1,004 square miles (2,601 km²)
Population: 1,066,113 Median Age:33 Households: 336,286 Median income: $47,311 Average household size: 2.61 persons Each household owns 1 car or more.
Florida is one of the TOP CAR WASH States.
Attract customers who are “willing to do the right thing”. Convenient for adults, fun for children. Competitive Pricing. Top Quality Service.
Direct Competition
Eco-friendly car washes in the Orange county
Hand car washes in the Orange county
Automatic car washes in the Orange county
Hand car washes online, a company comes to your work place
Indirect Competition
Bio-degradable and eco-friendly products for car wash that people can buy in stores
Bio-degradable and eco-friendly products for car wash that people can buy online
Weather conditions
Motor Wash has 30 years of experience the only fully eco-friendly car wash that is
operating in Palm Beach, FL
City Motor recycles 60% of its recycled water
The Octopus Car Wash 25 years of experience not only that but The
Octopus Car Wash is environmentally conscious, use approximately 30
gallons of water vs. the 162 Gals a potential customer uses at home to wash a car
recycle and safely treat their cleaning solutions when water is used
Green Washers LLP’s advantages over its competitors are:
Green Washers is the only fully environmentally friendly car wash within 20 miles of Orlando
Green Washers will generate its own water and electrical energy and
Green Washers will use recycled paper and organic soap products
The prices are going to be cheaper than a regular car wash
Green Washers will provide hand washes as opposed to machine washes which will prevent serious scratches on the body of the car
Green Washers will have consistent and coordinated marketing and sales programs
Green Washers will sell organic car wash products at the venue and will have a small coffee bar and a small resting area so that customers can wait outside their cars while their cars are being washed
Marketing Message
The objective is to position Green Washers LLP as the fully environmentally friendly hand car washing company in the area. The marketing strategy will seek to make customers feel like they have made their own small contribution to the first create customer awareness, develop a customer base, and work toward building customer loyalty. Green Washers’ slogan,” Save Car, Save Environment, Save Money” is designed to reassure its primary market: car owners in Orange County, FL. The slogan is clear and makes customers feel like they have made their own small contribution to the environment by choosing our car wash.
Green Washers LLP will be using the following marketing vehicles:
• Advertising • Direct Mail• Networking Events• Social Networking
Key elements of operations- Hours- Facility- Products for Sale- Number of employees- Breakdown (on the next slide)
Job Role Number of employees in that Role Pay Rates/Range
Interior Vacuum- The person will be in charge of vacuuming the interior of the cars and handing the customers the receipt and direct them to the next step in the car wash
2 $7-9/hour
Interior Detail- Worker would be in charge of cleaning the interior of the cars with organic products.
2 $7-9/hour
Exterior Wash and Details- Worker will be in charge of hand washing the exterior of the cars in full detail.
4 $10-$11/hour
Car Drying Area- Worker will be responsible for drying the car in this section
2 $10/hour
Cashier/Maintenance- Employee will be in charge of the cash register and also in charge of maintenance of the facilities and selling of coffee and products.
1 $10-12/hour
Key Team Members-CEO- Zachary Elmished-CMO- Viktoriya Proskurina-CTO- James Postels-CFO-Perdita Das
- Future Management needs
COO (Chief of Operations)• Know about the Car Was Industry• Maintain the day-to-day activities of GW
1. Ensuring we are efficet in Operations
2. Ensuring we maintain our Eco-friendly status
• Lift burden off other management.
HRD (Human Resource Director)
•2nd year add HRD• Responsible for Recruiting and Staffing•Organizing and Space Planning•Employee development:
1. Training 2. Safety 3. Wellness 4. Health
* Employees happiness…
Advisory board- Members of the Committee:
Andrew House – Marketing Director, SONY CMO
Peter Oppenheimer – Director of Human Resources, APPLE CFO
Joseph Saunders – Director of Finance, CEO of VISA
Consultant:
Bertram Fields, LL. B. Bertram a famous lawyer, being in many cases, such as, The Beatles, Warren Beatty, James Cameron, Mike Nichols, Joel Silver, Tom Cruise, Dustin Hoffman, and John Travolta. Bertram serves as the companies’ legal advisor and not only that he can observe the risks of our company doing business internationally, or even provide excellent advice when something goes wrong.
• Long Term Goals - To wash over 150 cars per day
- Open at least 4 more branches in Florida by 2015- Have 25 branches around the country within 15
years-Expand to manufacturing our own organic
products • Future Mile Stones
- secure fifty potential customers acquiring them within a 15-20 miles radius from the company and double that amount every year. -Create and launch company website within 1 year-Reach a customer base of over three hundred in two years
• Risk assessments:
-Competitive Risk: New eco-friendly car washes will open up
-Market Risk: Highly dependent on target market’s income. Current economic recession. Will establish very good market relationships.
Jan Feb
Interest expenses $0.00 $0.00
Maintenance -$10,000.00 -$10,000.00
Marketing and advertising -$1,216.60 -$1,216.60
Office Supplies -$1,164.10 -$18.80
Payroll Taxes -$570.00 -$570.00
Postage and shipping -$14.50 -$18.25
Professional services $0.00 $0.00
Rent $0.00 $0.00
Salaries and wages -$12,000.00 -$12,000.00
Jan Feb
Income
Gross Sales $14,450.00 $63,450.00
(Sales Commissions/Carwash) $0.00 $0.00
(Returns and Allowances/Retail Products) $0.00 $0.00
Net Sales $13,583.00 $63,450.00
(Cost of Goods) $650.00 $520.00
GROSS PROFIT $12,933.00 $62,930.00
Jan Feb
OPERATING EXPENSES
General and Administrative Expenses
Depreciation and amortization -$50.00 -$50.00
Employee benefits $0.00 $0.00
Entertainment (Kick off Band) $3,800.00 -$2,800.00
Equipment rental $0.00 $0.00
Furniture and Equipment purchase -$100,000.00 -$50,000.00
Insurance -$150.00 -$150.00
Jan Feb
Technology -$50.00 -$50.00
Telephone service -$20.00 -$20.00
Travel $0.00 $0.00
Utilities -$500.00 -$500.00TOTAL OPERATING EXPENSES -$121,935.20 -$77,393.65
Jan Aug Sep Oct Nov Dec TOTAL
Income
Gross Sales $14,450.00 $55,450.00 $57,950.00 $62,950.00 $77,950.00 $87,950.00 $768,900.00
(Sales Commissions/Carwash) $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
(Returns and Allowances/Retail Products) $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Net Sales $13,583.00 $55,450.00 $57,950.00 $62,950.00 $77,950.00 $87,950.00 $768,900.00
(Cost of Goods) $650.00 $520.00 $585.00 $650.00 $1,625.00 $1,950.00 $9,620.00
GROSS PROFIT $12,933.00 $54,930.00 $57,365.00 $62,300.00 $76,325.00 $86,000.00 $759,280.00
Monthly 2010
Jan Feb Jun Jul Oct Nov Dec TOTAL
Net Income before taxes $ (109,002.20) $ (14,463.65) $13,513.30 $10,590.55 $13,386.63 $17,397.35 $20,162.97 $67,191.11
Taxes on Income $0.00 $0.00 $ 33,736.00 $ 26,439.35 $ 33,419.77 $ 43,432.55 $ 50,336.93 $ 167,742.84
NET PROFIT AFTER TAXES $ (109,002.20) $ (14,463.65) $ 47,249.30 $ 37,029.90 $ 46,806.40 $ 60,829.90 $ 70,499.90 $ 362,211.55
Yearly 2014
Income
Gross Sales $1,000,450.00
(Sales Commissions/Carwash) $0.00
(Returns and Allowances/Retail Products) $200.00
Net Sales $267,325.23
(Cost of Goods) $7,800.00
GROSS PROFIT $266,675.23
-----------------
TOTAL OPERATING EXPENSES $270,775.25
Net Income before taxes $ 537,450.48
Taxes on Income 153710.8387
NET PROFIT AFTER TAXES $ 383,739.65
ASSETS
Current Assets
Cash $ 84,000.00
Account Receivable $ 4,000.00
Inventory $ 5,000.00
Total Current Assets $ 93,000.00
Fixed Assets
Land $ 150,000.00
Buildings $ 100,000.00
Equipment $ 100,000.00
Computers Telecommunications $ 26,000.00
Less Accumulated Depreciation $ (15,000.00)
Total Fixed Assets $ 361,000.00
TOTAL ASSETS $ 454,000.00
LIABILITIES
Current Liabilities
Account Payable $ 150,000.00
Accrued Payroll $ 10,000.00
Taxes Payable $ 16,000.00
Total Current Liabilities $ 176,000.00
Long-Term Liabilities
Long-Term Notes Payable $ 30,000.00
Other Long-Term Liabilities $ 100,000.00
Total Long-Term Liabilities $ 130,000.00
NET WORTH
Paid-In Capital $ 148,000.00
Total Net Worth $ 148,000.00 TOTAL LIABILITIES AND NET WORTH $ 454,000.00
March June Sep Dec TOTAL
CASH RECIEPTS
INCOME FROM SALES
Cash Sales $170,450.00 $152,950.00 $195,450.00 $205,450.00 $724,300.00
Collections $0.00 $0.00 $0.00 $0.00 $0.00 TOTAL CASH FROM SALES $170,450.00 $152,950.00 $195,450.00 $205,450.00 $724,300.00
INCOME FROM FINANCING
Interest Income $0.00 $0.00 $0.00 $0.00 $0.00
Loan Proceeds $0.00 $0.00 $0.00 $0.00 $0.00
Equity Capital Investments $45,000.00 $60,000.00 $45,000.00 $30,000.00 $180,000.00
TOTAL CASH FROM FINANCING $45,000.00 $60,000.00 $45,000.00 $30,000.00 $180,000.00
Total Cash Receipts $215,450.00 $212,950.00 $240,450.00 $235,450.00 $904,300.00
March June Sep Dec TOTAL
CASH DISBURSEMENTS
Expenses
Cost of Goods $650.00 $845.00 $455.00 $650.00 $2,600.00
Operating Expenses $51,482.40 $49,239.60 $49,237.60 $49,244.60 $199,204.20
Commissions/R&A $0.00 $0.00 $0.00 $0.00 $0.00
Loan Payments $5,000.00 $6,000.00 $4,500.00 $4,500.00 $20,000.00
Income Tax Payments $30,397.18 $26,331.20 $37,740.17 $40,240.48 $134,709.03
Other Expenses/Equip Purchases. $5,000.00 $0.00 $0.00 $3,000.00 $8,000.00
Reserve $0.00 $0.00 $0.00 $0.00 $0.00
Owner's Draw $30,000.00 $0.00 $0.00 $45,600.00 $75,600.00 TOTAL CASH DISBURSEMENTS $122,529.58 $82,415.80 $91,932.77 $143,235.08 $440,113.23
March June Sep Dec TOTAL
NET CASH FLOW $92,920.42 $130,534.20 $148,517.23 $92,214.92 $464,186.77
OPENING CASH Balance $615,780.00 $708,700.42 $839,234.62 $987,751.85 $1,079,966.77
Cash Receipts $215,450.00 $212,950.00 $240,450.00 $235,450.00 $904,300.00
Cash Disbursements $122,529.58 $82,415.80 $91,932.77 $143,235.08 $440,113.23
ENDING CASH BALANCE $708,700.42 $839,234.62 $987,751.85 $1,079,966.77 $1,544,153.54
Sources of fundsEquity Investments $372,500.00
USE OF FUNDS
Capital ExpendituresPurchase of Equipment and Furniture $100,000.00 Software $26,000.00 Solar Panel Purchase $50,000.00 Purchase of Land $150,000.00
Total Capital Expenditures $326,000.00
Working Capital
Purchase of Inventory 5,000.00Staff Expansion 20,000.00Additional Marketing Activities 6,500.00Other Business Expansion Activities 15,000.00
Total Working Capital 46,500.00
Unsuccessful?
• Exit Strategies - Acquired by another similar company-Franchise-Family Business-Close
Successful?
Something good happens