By: Roberto Cantu

• In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson

• The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss.

• Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut. Adverising was an important factor in John Pemberton and Asa Candler's success and by the turn of the century, the drink was sold across the United States and Canada. Around the same time, the company began selling syrup to independent bottling companies licensed to sell the drink. Even today, the US soft drink industry is organized on this principle. In 1969, The Coca Cola Company and its advertising agency, McCann-Erickson, ended their popular "Things Go Better With Coke" campaign, replacing it with a campaign that centered on the slogan "It's the Real Thing." Beginning with a hit song, the new campaign featured what proved to be one of the most popular ads ever created.

• The Coca-Cola logo, like the product itself, is rated among the most recognized logo design and brands in the world. The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script.The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white colored scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds. Even the Coca-Cola bottle symbolized the ‘youthful exuberance of America’.

• Design Elements of the Coca-Cola logo:• The Coca-Cola logo, like the brand itself, is recognized globally. The characteristic

design with a white swirl and a cursive style revives the youth spirit.• Shape of the Coca-Cola logo:

The Coca-Cola logo comes in a rectangular shape or a circular shape with the hobble-skirt bottle on top. The rectangular design is a fairly simple one with a cursive font and the swirl.

• Color of the Coca-cola logo:The only two colors used in the Coca-Cola logo are red and white, both appearing vibrant nevertheless simple in design as well as tempting the youth minds. The fonts are written in white with an energetic red background.

• Font of the Coca-Cola logo:The font of the Coca-Cola logo is a fancy one, with a cursive style. Both the C’s appear distinctive to each other. The white swirl beneath the fonts not only gives it a unique feature but also highlights its simplicity.