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1 By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS PLACE TO SPACE: migrating to e-business models E-Commerce Initiatives and Atomic Business Models of E-Commerce

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Page 1: By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 1 PLACE TO SPACE: migrating to e -business models E-Commerce Initiatives and Atomic

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By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS

PLACE TO SPACE:

migrating to e-business models

E-Commerce Initiatives and Atomic Business Models of E-Commerce

Page 2: By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 1 PLACE TO SPACE: migrating to e -business models E-Commerce Initiatives and Atomic

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By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS

E-Commerce Initiatives and Atomic Business Models of E-Commerce

1.1. Content ProviderContent Provider

2.2. Direct to Customer Direct to Customer

3.3. Full-Service ProviderFull-Service Provider

4.4. IntermediaryIntermediary

5.5. Shared Shared InfrastructureInfrastructure

6.6. Virtual CommunityVirtual Community

provides content (information goods and services) viaIntermediaries.

provides goods or services directly to the customer, oftenbypassing traditional channel members and intermediaries.

provides a full range of services in one domain (e.g. financial,

Health, industrial chemicals) directly and via allies, attempting

to own the primary customer relationship (CR).

brings together buyers and sellers by concentrating information.

brings together multiple competitors to cooperate by sharing

common IT infrastructure.

creates and facilitates an online community of people with a

common interest, enabling interaction and service provision.

Page 3: By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 1 PLACE TO SPACE: migrating to e -business models E-Commerce Initiatives and Atomic

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By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS

Page 4: By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 1 PLACE TO SPACE: migrating to e -business models E-Commerce Initiatives and Atomic

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By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS

Page 5: By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 1 PLACE TO SPACE: migrating to e -business models E-Commerce Initiatives and Atomic

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By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS

Traditional Computer Retailer’s Business Model vs.

Dell Direct-to-Customer E-Business Model

Page 6: By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 1 PLACE TO SPACE: migrating to e -business models E-Commerce Initiatives and Atomic

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By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS

Content Provider Atomic E-commerce Business Model Schematic

Page 7: By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 1 PLACE TO SPACE: migrating to e -business models E-Commerce Initiatives and Atomic

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By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS

Transaction Broker Model A: Direct-to-Customer

Page 8: By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 1 PLACE TO SPACE: migrating to e -business models E-Commerce Initiatives and Atomic

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By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS

Transaction Broker Model B: Full-Service Financial Provider

Page 9: By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 1 PLACE TO SPACE: migrating to e -business models E-Commerce Initiatives and Atomic

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By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS

Transaction Broker Model C: Intermediary – Financial Vortal with Fees

Page 10: By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 1 PLACE TO SPACE: migrating to e -business models E-Commerce Initiatives and Atomic

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By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS

Transaction Broker Model D: Intermediary – Portal with Advertising

Page 11: By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 1 PLACE TO SPACE: migrating to e -business models E-Commerce Initiatives and Atomic

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By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS

GE Supply Company Full-Service Provider E-Business Model Schematic

Page 12: By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 1 PLACE TO SPACE: migrating to e -business models E-Commerce Initiatives and Atomic

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By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS

eBay E-Business Model Schematicof a community provider and C2C market creator

Page 13: By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 1 PLACE TO SPACE: migrating to e -business models E-Commerce Initiatives and Atomic

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By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS

Intermediary Provider Atomic E-commerce Business Model Schematic

Page 14: By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 1 PLACE TO SPACE: migrating to e -business models E-Commerce Initiatives and Atomic

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By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS

Virtual Community Atomic E-commerce Business Model Schematic

www.focusum.comwww.birzamanlar.net

www.eskiden.biz

Page 15: By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS 1 PLACE TO SPACE: migrating to e -business models E-Commerce Initiatives and Atomic

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By Peter Weill and Michael R. Vitale HARVARD BUSINESS SCHOOL PRESS

What is it used for?

I see it, I see something called the INTERNET…

Can’t see yet;the connection is a little bit slow…

Courtesy of cartoonist Selçuk Erdem