by making local environments safer and more attractive for walking and cycling by supporting and...
TRANSCRIPT
• by making local environments safer and more attractive for walking and cycling
• by supporting and encouraging individuals to make more sustainable travel choices
• by influencing policy and practice.
Sustrans works in three ways
Development of the National Cycle Network1992-early work 1995’s target 2,500 2000 achieved 5,000
200020012002200320042005200620072008The National Cycle
Network Open National Route
29 million walking and cycling trips on the Network in Wales last year
potential carbon saving of these trips is over
63,000 tonnes a year, valued at £3.2 million
The health benefits of cycling on the Network in Wales
in 2009 were worth £20.5 million
National Cycle Network in Wales
Priority VCN schemes
Pentrebach Underpass
Section of Mural Design for Pentrebach Underpasscreated by local community arts group
Lost four stone
Blood pressure dropped dramatically
Ditched post-op crutches and stick within a month
87% of residents now say the street is safe for children, compared to just 11% before
33% of residents now spend more time with their neighbours.
Passenger transport purpose (all modes)
Commuting, 16%
Business, 3%
Education, 11%
Shopping, 20%Other personal business, 20%
Visit friends at home, 12%
Visit friends elsewhere, 5%
Holiday / day trip, 3%
Other leisure, 10%
Commuting, 26%
Business, 12%
Education, 3%
Shopping, 14%
Other personal business, 16%
Visit friends at home, 13%
Visit friends elsew here, 3%
Holiday / day trip, 7%
Other leisure, 6%
Estimated CO2 emissions by journey purpose
Decarbonising local travel
55% of UK total transport emissions come from personal car use
20% of CO2 emissions arise from journeys that are less than 5 miles
More than half of all car journeys are under 5 miles
Only 2% of journeys under 5 miles are currently cycled
On average we each travel 1,300 journeys a year that are under 5 miles
TravelSmart
Case Study 1
• Based on approach pioneered by Socialdata in late 1980s to promote public transport
• First extended to include walking and cycling as part of TravelSmart programme in Perth, Western Australia
• Introduced to UK in 2001 by Sustrans in partnership with Socialdata
• Now delivered 29 projects helping more than 250,000 people to travel more sustainably
TravelSmart - a brief history
• Designed to directly address individual subjective barriers that prevent greater use of sustainable travel
• Focused on enabling (not telling) people to change behaviour, when and where it suits them best
• Multi-stage dialogue allows for varying levels of engagement
• Customer focus results in unique experience for every participating household
• Addresses all travel purposes
Why does TravelSmart work?
Regular user (~15%)
of sustainable modeswith info needs
Interested (~50%)
in using sustainable modes
Personal delivery
Information pack(+ reward for regular users)
Target population
Personal contact (65-95%)
by phone or on the doorstep
Home advice session
Regular user (~10%)
of sustainable modesw/out info needs
Rewardonly
Personal delivery
Not Interested (~25%)
in using sustainable modes
Eco-driving info/no further contact
By post
The TravelSmart process
TravelSmart outcomescompleted projects (2006-10)
Location
Targetpopulation
(households)Car-as-
driver trips Date
Sustainable travel modes
Preston & South Ribble 2006-07 25,200 +11% -10%
Lancaster & Morecambe 2006-07 25,000 +19% -14%
Peterborough 2005-08 30,000 +16% -11%
Worcester 2005-08 23,500 +11% -13%
Weston-super-Mare 2008 1,950 +14% -12%
Brislington & Knowle 2009 1,900 +15% -11%
Exeter 2008-10 25,000 +18% -12%
Lowestoft 2008-10 25,000 +22% -13%
Watford 2008-10 25,009 +19% -13%
• Savings ranging from 417 to 1,540 car km per household per year
• Estimated CO2 savings of 85 to 313 kg per year (using 2009 Defra fleet average conversion factor)
• Peterborough and Worcester TravelSmart delivered annual CO2 savings of 6,412 tonnes and 4,005 tonnes on baseline levels, respectively.
TravelSmart carbon outcomes
TravelSmart in Wales
• 100,000 households, over 4 years
• Sustainable Travel Centres
• Cardiff
• Haverfordwest and Carmarthen
• Aberystwyth
• Mon a Menai
63,000 households
52% saturation (AFD)
Spring / summer 2011 baseline survey
3 phases household PTP starting Autumn 2011
TravelSmart in Cardiff
Bike It
Case Study 2
Creating the low carbonnext generation
Results for the second year of the project
School travel is responsible for 20% of peak hour traffic
Average distance for primary school journeys is 1.5 miles, for secondary schools 3.3 miles
Average car occupancy is one parent and one child
The school journey
The Bike It approach
school staff capacity building
pupil responsibilities “Bike It crew”
information and supporting resources
advice and overcoming barriers
embeds a culture of cycling
a tailored range of activities, in 4 stages
The four phases of Bike It
Photos of activitiesAwareness raising – and data collection
Empowerment
Bike breakfast
Curriculum links
Action – bike rides
Action – competitions
Virtual Bike Race
45 schools
709 mile virtual race
5989 pupils journeys
1333 adult journeys
NPT Conwy Cardiff total
pupils 1913 1585 2491 5989
adults 334 378 621 1333
Increase in cycling
% Pupils cycling regularly
0
10
20
30
40
50
60
NPT Conwy Cardiff Average
1st year schools
% p
up
ils
Pre
Post
Approx 650
more
pupils
cycling
regularly
Pupils cycling every day
% Pupils cycling everyday
0
2
4
6
8
10
12
14
16
NPT Conwy Cardiff
1st year schools
% p
up
ils Pre
Post
Reduction in car use
Pupils being driven every day (All Wales)
05
1015202530354045
NPT Conwy Cardiff Average
1st year schools
% p
up
ils
Pre
Post
218 fewer
pupils
being
driven
every day
?
Bike It carbon outcomes
Useful data sources
Carbon Pathways Analysis, DfT 2008
UK Transport and Climate Change data factsheet, DfT 2008
National Travel Survey
Stern Review
3 ingredients; carbon pricing, technology and removing barriers to behaviour change
Sustrans website