by - kopykitab

By

Prashant Kiran&

Rajkishor Raju

Upkar Prakashan, Agra-2

(PAPER-II & III)

( ii )

© Publishers

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Printed at : UPKAR PRAKASHAN (Printing Unit) Bye-pass, AGRA

( iii )

Contents

Practice Set-1 Paper-II .............................................................................................. 3–7

Paper-III ............................................................................................. 8–14


Paper-III ............................................................................................. 21–28


Paper-III ............................................................................................. 34–40


Paper-III ............................................................................................. 46–53


Paper-III ............................................................................................. 59–65


Paper-III ............................................................................................. 71–76


Paper-III ............................................................................................. 81–86


Paper-III ............................................................................................. 92–98


Paper-III ............................................................................................. 104–110


Paper-III ............................................................................................. 117–124


Paper-III ............................................................................................. 131–138


Paper-III ............................................................................................. 144–150

( iv )


Paper-III ............................................................................................. 156–162


Paper-III ............................................................................................. 168–174


Paper-III ............................................................................................. 180–186


Paper-III ............................................................................................. 192–198


Paper-III ............................................................................................. 204–211


Paper-III ............................................................................................. 217–223


Paper-III ............................................................................................. 229–235


Paper-III ............................................................................................. 241–248

Practice SetSUGc-Net/JrF/SetMass communication

and Journalism

1. The protection of publication of proceedings of Parliament and State Legislature is guaranteed by Article……. of the Indian Constitution.

(A) 105 (B) 194 (C) 361 A (D) 3752. Television is: (A) Hot medium (B) Cool medium (C) Both (A) and (B) (D) None of (A) and (B)3. For Daniel Lerner, exposure to media would energise

the process of……. for development. (A) sensitivity (B) anxiety (C) sympathy (D) empathy4. Mathematical model of communication was

developed by: (A) Wilbur Schram (B) Charles E Osgood (C) Claude Shannon and Warren Weaver (D) None of these5. Most correlational designs have the problem of

manipulating— (A) conceptualdefinitions (B) control variables (C) independent variables (D) dependent variables6. In Rhetorical Communication Theory the major

emphasis has been placed on: (A) Communicator (B) Audience (C) Response (D) None of these7. The panel study is sensitive to— (A) experimental mortality (B) cost-effectiveness (C) responseclassification (D) instrumental criticality8. The author of the well known communication book

“Men, Message and Media: A look at Human Communication” is:

(A) Charles Wright (B) Herbert Bruever (C) Wilbur Schram (D) None of these 9. Discourse analysis considers all human communication

as a— (A) content (B) starting point (C) narrative (D) contemplation10. Readers of a specialized magazine are known as: (A) Homogenous audience (B) Heterogeneous audience (C) Both of these (D) None of these

11. The mathematical centre is not the optic centre when we design the front page of a—

(A) standard daily newspaper (B) leaflet (C) brochure (D) booklet12. The structure of newspapers is determined by: (A) Frequency of publication (B) Size (C) Circulation (D) Staff13. The reference code often used for television

recordings is known— (A) real time (B) clock time (C) virtual time (D) clear time14. One of the major advantages of radio medium for

advertising is: (A) Editorial Support (B) Permanence (C) Flexibility (D) None of these15. What is a Spin-off? (A) Isthesecondpartofafilmmadeearlier (B) Is a new TV serial created by taking elements

from an earlier serial (C) Is the depiction of a serial murder that happened

earlier (D) Isamergeroftwoearlierfilms16. World Service of Pakistan Television can be watched

in: (A) 30 countries (B) 40 countries (C) 50 countries (D) None of these17. Reuters has invested in the Indian news agency— (A) Press Trust of India (B) Asia News International (C) United News of India (D) Indo-Asia News Agency18. UPI is the abbreviation of: (A) United Press of India (B) United Press International (C) United Press Indonesia (D) None of these19. An editor, in order to maintain consistency in visual

style in his newspaper, should— (A) use outlines in bold types (B) use all cap headlines (C) use fonts within one type family (D) use italics for intros

Practice Set-1 Paper-II

4 Practice Sets U.G.C. Mass Communication and Journalism

20. The meeting of professionals having a series of prepared lectures, followed by questions and answers, is called:

(A) Seminar (B) Workshop (C) Symposium (D) None of these 21. Simultaneous presentation of two contradictory

visuals is called— (A) Counterpoint (B) Counter angle (C) Counter bias (D) Counter view22. The news which appears in the papers two or three

days before an important event is called: (A) Curtain Raiser (B) Background (C) Follow up (D) None of these23. broadcast commercial produced for the purpose of

demonstration is identified as— (A) trial commercial (B) exhibition commercial (C) model spot (D) speculation spot24. Hasrat Mohani published the newspaper: (A) The Comrade (B) Al-Hilal (C) Urdu-I-Muallah (D) None of these25. In newspapers, news headlines, should be written

around a strong……… (A) Adjective (B) Adverb (C) Verb (D) Participle26. Irshad Ahmed Haqani writes his column under in: (A) Harf-e-Haq (B) Harf-e-Akhir (C) Harf-e-Tamannah (D) None of these27. Assertion (A) : With exposure to global media, the

organic model of development is lost sight of. Reason (R) : Western values and consumerism have

taken over the mindset of common people exposed to Western culture through media.

(A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the

correct explanation of (A) (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true28. Which of the private Pakistani T.V. Channel has the

greatest number of viewers? (A) P.T.V. (B) S.T.N. (C) GEO (D) None of these29. Assertion (A) : The tribe of eminent newspaper

editors has vanished from India. Reason (R) : The corporatisation of Indian press and

the focus on profits have made it difficult for conscientious people to enter the profession.


correct explanation of (A) (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true30. Communication is a: (A) Theory (B) Strategy (C) Process (D) None of these

31. Assertion (A) : The language of newspaper in India is expanding exponentially whereas newspaper is on the decline in the Western countries.

Reason (R) : There is a large number of neo-literates in various States of India and they buy newspaper to read.


correct explanation of (A) (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true32. APNS represents: (A) Editors (B) Reporter (C) News paper owner (D) None of these33. Assertion (A) : The television in India does not cater

to the needs of the common people. Reason (R) : All the television channels are owned

by the rich and powerful persons. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the

correct explanation of (A) (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true34. The Nation is the sister publication of: (A) The dawn (B) The Jang (C) The Nawa-e-Waqt (D) None of these35. Assertion (A) : Every year a large number of new

brands fail and thus die. Reason (R) : Brands survive only when they have

functional value. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the

correct explanation of (A) (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true36. Who was the founder of the Dawn? (A) Haroon brothers (B) Quaid-e-Azam (C) Altaf Hussain (D) None of these37. Find out the correct chronological sequence of the

following news agencies— (A) Havas, Reuters, United Press International,

Bloomberg (B) Reuters, Havas, Bloomberg, United Press

International (C) Bloomberg, Havas, Reuters, United Press

International (D) United Press International, Reuters, Bloomberg,

Havas38. Who was the founder of yellow journalism: (A) William Hurst (B) William John (C) William Hickey (D) None of these

Practice Sets U.G.C. Mass Communication and Journalism 5

39. Find out the correct sequence of the stages identified in the information processing theory.

(A) Attention, comprehension, acceptance, retention, action

(B) Comprehension, acceptance, retention, attention, action

(C) Attention, acceptance, comprehension, retention, action

(D) Attention, action, comprehension, acceptance, retention

40. Civil and Miliatary Gazette was first published from:

(A) Karachi (B) Lahore (C) Delhi (D) None of these41. Match List-I with List-II— List-1 (Personality) (a) Edward Muybridge (b) Thomas Edison (c) Louis Lumiere (d) Andre Bazin List-II (Associated with) 1. Cinematography 2. Recording of Animal Movements 3. Cathiere Du Cinema 4. Kinetoscope Code : (a) (b) (c) (d) (A) 1 2 3 4 (B) 4 3 2 1 (C) 2 4 1 3 (D) 3 1 4 242. The right to freedom of speech and expression of

citizens is enshrined in the Constitution of Pakistan under Article:

(A) 15 (B) 19 (C) 81 (D) None of these43. Match List-I with List-II— List-I (Terms) (a) Pre-flash (b) Telefilm (c) Free cinema (d) Cinema Verite List-II (Explanation) 1. Documentary film making movement in

Britain 2. Documentaryfilmmakingtechnique 3. Exposing of raw film to soft light before

shooting 4. Film made for television broadcast Code: (a) (b) (c) (d) (A) 1 2 3 4 (B) 2 1 4 3 (C) 3 4 1 2 (D) 4 3 2 144. Which one is he largest cable network in Pakistan? (A) Info Highway – CTV Network (B) World call (Media Majie CTV Network)

(C) National Broadband CTV Network (NBC) (D) None of these45. Match List-I with List-II— List-I List-II (a) Tamasha 1. Kerala (b) Bhaona 2. Tamil Nadu (c) Therukoothu 3. Asom (d) Theyam 4. Maharashtra Code: (a) (b) (c) (d) (A) 4 3 2 1 (B) 1 2 3 4 (C) 3 4 1 2 (D) 2 1 4 346. A sheet containing facts and detailed information on

any issue is known as: (A) Summary (B) Write up (C) Backgrounder (D) None of these47. Muhammadan Social Reformer was the English name

of: (A) Muhazzab (B) Makhzan (C) Tahzeeb-ul-Akhlaq (D) None of these48. Pakistan’s first official news agency was: (A) UPI (B) IPA (C) APP (D) NNI49. CPNE is the representative body of : (A) Editors (B) Newspaper owners (C) Working Journalist (D) None of these50. Leader is the name of: (A) Leading story on the front page (B) Main Feature (C) Opening Editorial (D) None of these

Answers And explAnAtions

1. (C) Article 361 A—Protection of publication of proceedings of Parliament and State Legislatures. (1) No person shall be liable to any proceedings, civil or criminal, in any court in respect of the publication in a newspaper of a substantially true report of any proceedings of either House of Parliament or the Legislative Assembly, or, as the case may be, either House of the Legislature, of a State, unless the publication is proved to have been made with malice:

Provided that nothing in this clause shall apply to the publication of any report of the proceedings of a secret sitting of either House of Parliament or the Legislative Assembly, or, as the case may be, either House of the Legislature, of a State.

(2) Clause (1) shall apply in relation to reports or matters broadcast by means of wireless telegraphy as part of any programme or service provided by means of a broadcasting station as it applies in relation to reports or matters published in a newspaper. Explanation—In this


article, ‘newspaper’ includes a news agency report containing material for publication in a newspaper.

2. (C) Television is a telecommunication medium used for transmitting moving images in monochrome (black-and-white), or in color, and in two or three dimensions and sound.

3. (D)4. (C) Shannon is noted for having founded information

theory with a landmark paper, A Mathematical Theory of Communication, that he published in 1948. Warren Weaver was an American scientist, mathematician, and science administrator. He is widely recognized as one of the pioneers of machine translation.

5. (C)6. (B) Rhetoric is the art of discourse, wherein a writer

or speaker strives to inform, persuade or motivate particularaudiencesinspecificsituations.

7. (A)8. (C) Wilbur Lang Schramm was a scholar and

“authority on mass communications”.Schramm wasespeciallyinfluentialforhis1964bookMassMedia and National Development which was published in conjunction with UNESCO.

9. (C) 10. (A) 11. (A) 12. (C) 13. (B) Radioformatthatspecifieseveryelementofthe

program.14. (C) 15. (B) In media, a spin-off is a radio program, television

program, video game or any narrative work, derived from one or more already existing works, that focuses, in particular, in more detail on one aspect of that original work (e.g., a particular topic, character, or event). A spin-off may be called a sidequel when it exists in the same chronological frame of time as its predecessor work. One of the earliest spin-offs of the modern mediaera,ifnotthefirst,happenedin1941whenthe supporting character Throckmorton P. Guildersleeve from the old time radio comedy show Fibber McGee and Molly became the star of his own program The Great Guildersleeve (1941-57).

16. (B)17. (B) Reuter’s agency built a reputation in Europe for

beingthefirsttoreportnewsscoopsfromabroad,like the news of Abraham Lincoln’s assassination. After many decades of progress, almost every major news outlet in the world subscribes to the Reuters company’s services. It operates in, at least 200 cities in 94 countries, supplying news text in about 20 languages.

18. (B) 19. (C) Intypography,afontistraditionallydefinedas

a quantity of sorts composing a complete

character set of a single size and style of a particular typeface. For example, the complete set of all the characters for ‘9- point Bulmer’ is called a font, and the ‘10- point Bulmer’ would be another separate font, but part of the same font family, whereas ‘9- point Bulmer boldface’ would be another font in a different font family of the same typeface. One individual font character might be referred to as a ‘sort’, ‘piece of font’, or ‘piece of type’.

Font now-a-days is frequently used synonymously with the term typeface, although they had clearly understood different meanings before the advent of digital typography and desktop publishing.

20. (A) A seminar is a form of academic instruction, either at an academic institution or offered by a commercial or professional organization. It has the function of bringing together small groups for recurring meetings, focusing each time on some particular subject, in which everyone present is requested to actively participate.

21. (A) In print-making, impressions taken from a print or drawing by passing it through a press against a damp sheet or paper. The image appears in reverse.

22. (A) A curtain raiser is a performance, stage act, show, actor or performer that opens a show for the main attraction. The term is derived from the act of raising the stage curtain.

23. (D)24. (C) Maulana Hasrat Mohani was an Indian activist

in the Indian Independence Movement, and a noted poet of the Urdu language.

25. (C)26. (C) Irshad Ahmed Haqqani was a senior editor,

veteran journalist and reputed column writer for the Jang Group of Newspapers. His series of columns have been published in many volumes in Urdu language. His famous column “Heraf Temana”hasstillgreatinfluenceevenafterhisdeath, upon people of Pakistan especially intellectuals and politicians of Pakistan.

27. (A)28. (C) Geo TV is a Pakistani television channel

established in May 2002 and owned by the Independent Media Corporation. The channel began test transmission on 14 August 2002, with regular transmission beginning 1 October 2002.

29. (B) 30. (C) 31. (A) 32. (C) 33. (A)34. (C) The Nation is Lahore-based English-language

newspaper in Pakistan. It is published by Majid Nizami and edited by Saleem Bukhari. Arif Nizamiwhowasthefirsteditorandfounderofthenewspaperwasfiredbyhis uncle and the


Waqt Media Group editor-in-chief and publisher Majid Nizami.

35. (A)36. (B) DAWN is Pakistan’s oldest and most widely read

English-language newspaper. It was founded by Quaid-i-Azam Mohammad Ali Jinnah in Delhi, India, on 26 October 1941 as a mouthpiece for the Muslim League.

37. (A) l Havas—It bears the name of Charles Louis HAVAS,founderofFrance’sfirstpressagencyin 1835.

l Reuters—The Reuter agency was established in 1851 by Paul Julius Reuter in Britain at the London Royal Exchange.

l United Press International—Formally named ‘United Press Associations’ for incorporation and legal purposes, but publicly known and identifiedasUnitedPressorUP,itwascreatedby the 1907 uniting of three smaller news syndicates by the Midwest newspaper publisher E. W. Scripps. In 1958, it became United Press International after absorbing the International News Service (INS).

l Bloomberg—Bloomberg L.P. was formed as a Delaware Limited Partnership in 1981 and has been in business since 1983. Michael Bloomberg owns 88% of the partnership.

38. (A) William Randolph Hearst was an American newspaper publisher who built the nation’s largest newspaper chain and media company HearstCommunicationsandwhoseflamboyantmethods of yellow journalism influenced thenation’s popular media by emphasizing sensationalism and human interest stories.

39. (A) 40. (B) 41. (C) 42. (B) 43. (C)44. (A) 45. (A) 46. (C)47. (C) Tehzeeb-ul-Ikhlaq was a journal published by

the Muslim reformer Sir Syed Ahmed Khan between 1871 and 1897. The journal published alternative Muslim perspectives, written in plain language. It gave voice to the publisher’s religious, social, and reforming opinions, and is credited with establishing him as one of the fathersofUrdufiction.

48. (C) 49. (A) 50. (C)q q q

1. Assertion(A):Small and Medium newspapers in India will have bleak future with the corporatisation of mass media.

Reason(R): The Union Government has not declared media business as an industry and it is responsible for their bleak future.


correct explanation of (A) (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true2. A story appearing with the name of the writer is

called: (A) Credit Line (B) By Line (C) Print Line (D) None of these3. Assertion(A):The Right to Information has created

hurdles for good governance in India. Reason(R): The Right to Information has become

a credible source of news for mass media for investigative journalism.


correct explanation of (A) (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true4. Radio Pakistan was converted into Pakistan Broad-

casting Corporation in: (A) 1964 (B) 1972 (C) 1976 (D) None of these5. Assertion(A):The Government has made legislations

on corporate social responsibility for effective com-munity relations.

Reason(R) : The corporate giants must do their bit for national development.

(A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct

explanation of (A) (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true6. The cultivation theory was put forward by: (A) Denis McQuail (B) Joseph (C) George Gerbner (D) None of these7. Assertion(A): The obsession of Indian print media

with politics is a historical legacy. Reason(R) : Because many political leaders were

associated with newspapers to advocate the cause of freedom before 1947.

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false (D) (A) is false, but (R) is true8. The concept of Development Support Communication

was presented by: (A) Joseph Ascroft (B) Erskine Childer (C) Quebral (D) None of these9. Assertion(A): Editing is a lost art in print journalism. Reason(R) : These days, language precision is not

a qualification for recruitment by newspapers. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the

correct explanation of (A) (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true10. The name of the international organization working

for two-way flow of communication is: (A) Transparency International (B) UNESCO (C) Amnesty International (D) None of these11. Identify the chronological sequence of the following

communication theorists. (A) Harold Lasswell, Shannon and Weaver, Theodore

Newcomb, Elisabeth Noelle Neuman (B) Shannon and Weaver, Theodore New comb,

Elisabeth Noelle Newman, Harold Lasswell (C) Theodore Newcomb, Elisabeth Noelle Newman,

Harold Lasswell, Shannon and Weaver (D) Shannon and weaver, Theodore Newcomb,

Elisabeth Noelle Newman, Harold Lasswell12. The public relations department of the Federal

Government is known as: (A) DGPR (B) PID (C) DPR (D) None of these13. Identify the sequence of the following developmental

models chronologically— (A) Diffusion of innovation, dependency, multiplicity,

modernization (B) Modernization, diffusion of innovation, dependency,

multiplicity (C) Multiplicity, modernization, diffusion of innovation,

dependency (D) Dependency, multiplicity, diffusion of innovation,

modernization

Paper-III


14. The way in which the message travels to the receiver is called:

(A) Encoding (B) Decoding (C) Channel (D) Source15. Identify the correct sequence of the following laws

of the press— (A) RighttoInformationAct,CopyrightAct,Official

Secrets Act, Contempt of Courts Act (B) CopyrightAct,OfficialSecretsAct,Contempt

of Courts Act, Right to Information Act (C) OfficialSecretsAct,,CopyrightAct,Contempt

of Courts Act, Right to Information Act (D) Contempt of Courts Act, Copyright Act, Right

toInformationAct,OfficialSecretsAct16. Any message given by other than the literal

interpretation of words is called: (A) Verbal Communication (B) Non Verbal Communication (C) Audio Communication (D) Visual Communication 17. Match the List-I with List-II— List-I List-II (a) Banner 1. Emergency (b) Sedition 2. Headlines (c) Berliner 3. Independence (d) Swadesh Mitran 4. Newspaper format Code: (a) (b) (c) (d) (A) 2 1 4 3 (B) 3 4 1 2 (C) 1 2 4 3 (D) 4 1 3 218. The concept of “Global Village” was first introduced

by : (A) Marshal McLUHAN (B) Wilbur Schramm (C) Charles Wright (D) Joseph Klapper 19. Match the List-I with List-II— List-I (a) Coffingates (b) 2G Spectrum Expose (c) Television (d) MacBride Commission List-II 1. B.G. Verghese 2. Gopikrishnan 3. Tarun Tejpal 4. Pranav Roy Code: (a) (b) (c) (d) (A) 3 4 1 2 (B) 3 2 4 1 (C) 1 2 3 4 (D) 4 3 2 120. To be considered a daily, a newspaper has to appear

at least: (A) Four times a week (B) Five times a wee (C) Six times a week (D) Seven times a week

21. Which of the following is the combination of sound bite and stand up?

(A) Package (B) Talking heads (C) Voice-over (D) Supers22. The major function of Television is to provide: (A) Entertainment (B) Information (C) Education (D) All the three 23. The Soviet media theory had its roots in— (A) Italian Fascist philosophy (B) Free enterprise approach of the west (C) German ideology (D) Japanese imperialist edicts24. Radio is a: (A) Cool medium (B) Hot medium (C) Both ‘A’ and ‘B’ (D) None of these25. The television news writing these days includes— (A) hyperboles (B) non-sequiturs (C) gender-neutral words (D) uncommon abbreviations26. The founding fathers of the mathematical or electronic

theory of communication are: (A) Roger and Berlo (B) Shannon and Weaver (C) McQuail and Windahl (D) Blumer and Katz 27. The largest circulated English news magazine of India

is— (A) Outlook (B) The Week (C) India Today (D) The Frontline28. The term yellow journalism was started from: (A) Pakistan (B) India (C) Germany (D) USA29. Charles R. Wright was the first theorist who identified

the media function of— (A) information (B) education (C) interpretation (D) entertainment30. The founder of Jang-Group of Newspapers is: (A) Mir Shakil ur Rehman (B) Mir Khalil ur Rehman (C) Mir Javed ur Rehman (D) Mir Ibrahim ur Rehman31. The British Broadcasting Corporation’s main revenue

source for a long time was— (A) Government subsidy (B) Licence fee (C) Public donations (D) Sale of bonds32. The term ‘Deck’ is used for: (A) Headline (B) Part of a headline (C) Box (D) None of these33. Indian television channels are accused of promoting

the stereotype of women being— (A) aggressive (B) affectionate (C) submissive (D) critical


34. Press Note can issue? (A) Editor (B) Governmentofficial (C) Reporter (D) Sub-editor35. Who first described mass media as a cultural

industry? (A) Stuart Hall (B) Theodor Adorno (C) Stuart Mill (D) Jean Boudrillard36. The first issue of the India Gazette published in

.......? (A) November 1780 (B) August 1880 (C) August 1947 (D) None of these37. The main purpose of asymmetric two-way model of

public relations is— (A) distortion of facts (B) scientificpersuasion (C) personality promotion (D) discourage competition38. Registration of Press and Publication Ordinance was

introduced in: (A) 1963 (B) 1971 (C) 1973 (D) 198839. In communication, redundancy has— (A) highest predictability (B) lowest predictability (C) balanced predictability (D) imperfect predictability40. What is yellow journalism? (A) Exploitative sensational (B) Classifiedtelephonedirectory (C) A low priced novel (D) None of these41. ‘Enlightened self-interest’ is the notion behind— (A) risk management (B) event management (C) corporate social responsibility (D) publicity campaigns42. What is editorial? (A) Piece of interview (B) A point of view of the news paper (C) One-Sided approach of the Govt. (D) None of these43. According to Umberto Eco, aberrant decoding takes

place in a— (A) tribal society (B) fanning society (C) mass society (D) convergent society44. What is Dummy? (A) A dead body of an animal (B) Make up of newspaper (C) Front page of the newspaper (D) None of these45. Gatefold can be mostly seen in— (A) magazines (B) newspapers (C) books (D) posters

46. What is by line? (A) A matter written with lines (B) A track of train (C) Reporter’s name given with printed story (D) none of these47. Section 95 of the Criminal Procedure Code permits

a State Government the forfeiture of— (A) offending publication (B) security deposit (C) printing press (D) journalistic accreditation48. PID? (A) Public intelligent department (B) Pakistan institution of development (C) Press information department (D) None of these49. The constitutional restriction on Article 19(1 )(a) in

the form of public order falls within the concentric circle of—

(A) obscenity (B) law and order (C) security of State (D) defamation50. What is considered as father of popular Journalism: (A) Lord North Cliff (B) Elahu Katz (C) E.M. Rogers (D) None of these51. The Shannon and Weaver model of communication

is— (A) Modular (B) Circular (C) Linear (D) Non-linear52. Continuation of a story on another page is called? (A) Reference (B) Follow-up (C) Jump (D) None of these53. The Surgeon-General’s report focussed on the impact

of television violence on— (A) youth (B) women (C) children (D) ethnic minorities54. The term Artillery of the press was coined by : (A) James reston (B) Qilbur Schramm (C) MM clean (D) Lazarsfeld55. The issue of monopoly press was debated extensively

during the Prime Ministership of— (A) Jawaharlal Nehru (B) Indira Gandhi (C) I. K. Gujral (D) H. D. Deve Gowda56. The modern version of old hero is . (A) Famous personality (B) Celebrity (C) V I P (D) Powerful personality57. A licence in copyright matters creates in the

license— (A) public right (B) personal right (C) proprietory right (D) statutory right58. Intra Personal Communication is: (A) Communication between two persons (B) Inner monologues communications within self (C) Communication with more people (D) Communication with masses59. The community radio concept is identified with— (A) broadcasting (B) narrowcasting (C) personal casting (D) podcasting


60. The Magic Bullet theory of mass communication was evolved by:

(A) Ball Rokeach (B) Klapper (C) George Gerber (D) None of these61. The communication theory of developmental

communication emphasized— (A) top-down communication (B) mechanistic communication (C) epistemological approach (D) extensive demonstrations62. A journalist who is not attached with any newspaper

is called: (A) Retainer (B) Correspondent (C) Free Lancer (D) Stinger63. The middle range theory of communication was

advocated by— (A) John Fiske (B) Robert Merton (C) Karl Marx (D) M.S. Archer64. Dr. Gobbles is known as father of: (A) Advertising (B) Public Relation (C) Propaganda (D) None of these65. A universal generalisation is the main feature of…….

explanation. (A) purposive (B) accidental (C) inductive (D) deductive66. UPI is the abbreviation of: (A) United Press of Indonesia (B) United Press of India (C) United Press International (D) None of these67. In the two-way symmetric model of public relations,

the model of communication used is— (A) person-to-person (B) group-to-group (C) person-to-group (D) group-to-person68. Acknowledgment if the source of a picture or a story

is called? (A) Credit line (B) Byline (C) Courtesy (D) Reference69. Multi-tasking in journalism is due to— (A) media globalisation (B) economic liberalisation (C) social integration (D) technology convergence70. Tabloid newspaper is of small size with: (A) 3 columns (B) 4 columns (C) 5 columns (D) None of these71. The reading of the script to check the errors is

called: (A) Composing (B) Proof-reading (C) Editing (D) None of these72. A brief introduction of a photograph is called: (A) Embargo (B) Credit line (C) Caption (D) None of these73. OB stands for: (A) Open Box (B) Outdoor Broadcast (C) OfficialBeat (D) Noneofthese

74. A very intricate, complex and refined tool of communication is:

(A) gesture (B) language (C) smiling (D) posture75. Danceisaveryrefinedandartisticformof: (A) Nonverbal Communication (B) Verbal Communication (C) Both verbal and nonverbal communication (D) Language

Answers And explAnAtions

1. (B)2. (B) The byline on a newspaper or magazine article

gives the date, as well as the name of the writer of the article. Bylines are commonly placed between the headline and the text of the article, although some magazines place bylines at the bottom of the page to leave more room for graphical elements around the headline.

3. (D) 4. (B) 5. (D)6. (C) George Gerbner was a professor of communication

and the founder of cultivation theory. His dissertation, “Toward a General Theory of Communication,” won USC’s award for “best dissertation.”

7. (A) 8. (A) 9. (C) 10. (D) 11. (A) Harold Dwight Lasswell: Lasswell’s work was

important in the post-World War-II development ofbehaviouralism.Similarly, his definitionofpropaganda was also viewed as an important development to understanding the goal of propaganda. Laswell’s studies on propaganda, produced breakthroughs on the subject to broaden current views on the means and stated objectives that could be achieved through propaganda to include not only the change of opinions but also change in actions. His book aim to indoctrinate was viewed as the hallmark ofpropaganda.Heinspiredthedefinitiongivenby the Institute for Propaganda Analysis,

Shannon and Weaver: In 1948, Claude Elwood Shannon published ‘A Mathematical Theory of Communication’ article in two parts in the July and October numbers of the Bell System Technical Journal. In this fundamental work he used tools in probability theory, developed by Norbert Wiener.

Theodore Newcomb: The Newcomb’s model of communication was introduced by Theodore M. Newcomb of the University of Michigan in 1953. He gives different approach to the communication process. The main purpose of this theory is to introduce the role of communication in a social relationship (society) and to maintain social equilibrium within the social system.

Practice Sets UGC-NET/JRF/SET MassCommunication And Journalism

(Paper-II & III )

Publisher : Upkar PrakashanAuthor : Prashant Kiran &Rajkishor Raju

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