By: Kiah Simon*Google Analytics

“Our mission has been to provide a single platform that advertisers and agencies have been asking for. Our promise has been to

bring all this together and remove the complexity.”

-Neal Mohan,

Google Vice President

*Advertising Age

Analysis ToolsBuild customizable reports, visitor segments, and identify important data to share with your

team.

*Google Analytics

Content AnalysisYou'll find out how often people visit each page of your site, how long they stay, and

how often they convert.

*Google Analytics

Mobile AnalyticsUnderstand how mobile impacts your site and how it drives business for you by measuring mobile websites, mobile apps and visits from

web-enabled mobile devices.

*Google Analytics

Conversion SuiteSee how all your digital marketing channels work together to bring visitors to your site.

Measure sales, downloads, video plays, and other actions that are of value to you.

* Google Analytics

Social ReportsSocial reports help you measure the impact

social media has on your business goals and conversions. It has the capability to show

Facebook likes, Twitter follows, etc.

*Google Analytics

Advertising AnalyticsThe ability to look across all digital channels -- including search, display, social, affiliate, and email -- and see how they affected conversion

rates and return.

*Google Analytics

What features the experts are using?

• Watch your site speed- indicates how fast your pages are loading

• Use site search- gives you insightful feedback on what keywords & terms your viewers are most commonly searching for which can help you streamline how you build & structure your site

• Multi-Channel Funnels- shows where the lead came from whether it was from Facebook, Google search, etc.

*Forbes

Who’s using Google Analytics?Retail stores are among the top users of

Google Analytics due to their high traffic flow in the e-commerce sector of their business.

*Marketing Land

What companies use Google Analytics?

With Google Analytics

solution, PBS unlocks data

& insights to drive visitor

traffic increases by 30%.

Fairmont Raffles Hotels

uses Google Analytics’ to

gain rich insight into social

media marketing.

PUMA Kicks Up Order Rate 7% with Insights from

Google Analytics and Viget.

Nissan Motor Company

gains deep insights into

users’ product preferences

with Google Analytics e-commerce.

BuildDirect increases sales

by 50% using insights from

Google Analytics.

*Google Analytics

Where will Google Analytics have the biggest impact?

SOCIAL MEDIA TRACKING*Facebook, Twitter

Work CitedClary, Bob. "Digging Into Social Analytics with Google Analytics." CMS Wire. N.p., 1 Nov. 2012.

Web. 18 Nov. 2012. <http://www.cmswire.com/cms/customer-experience/digging-into-social-analytics-with-google-analytics-018057.php>.

Google Analytics. Google, n.d. Web. 18 Nov. 2012. <http://www.google.com/analytics/>

Learmonth, Michael. "Google Pitches Marketing for Agencies, Advertisers. Latest Play for Brand Advertising Is a Dashboard to Rule Them All." Advertising Age. N.p., 06 June 2012. Web. 18 Nov. 2012. <http://adage.com/article/digital/google-pitches-marketing-dashboard-agencies-advertisers/235193/>.

"Making the Most of Google Analytics." Forbes. N.p., 25 June 2012. Web. 18 Nov. 2012. <http://www.forbes.com/sites/thesba/2012/06/25/making-the-most-of-google-analytics/>.

Waisberg, Daniel. "Google Analytics For The Enterprise: Perception & Reality." Marketing Land. N.p., 10 Feb. 2012. Web. 18 Nov. 2012. <http://marketingland.com/google-analytics-enterprise-perception-reality-5730>.