by geoff kleinman [email protected] @geoffk
TRANSCRIPT
ByBy
Geoff KleinmanGeoff Kleinman
[email protected]@kleinman.com
@GeoffK @GeoffK http://www.onpdx.com http://www.onpdx.com
It Can Be Done!
DVDTalk.com ~60 Writers NeighborhoodNotes.com ~40 Writers
Your Job as Editor:
Establish and maintain Editorial Voice Assemble The Team Communicate Cheerlead Give Good Feedback Keep Team Focused Resolve Conflicts
Secrets to Being A GREAT Editor Be Benevolent
Work for the success of your staff
Kill Your EgoBeing Right isn't Being Successful
Never Cherry PickGive your top writers top opportunities
Create VALUE for your writersGo out there and get review copies,
interviews, etc on behalf of your team
Editorial Voice Many people can speak as one voice
Decided what that voice is
Break out by Topic/Category/SubjectCan be Genre, Locale or even tone
Bring on people to fill specific areasDon't have too much overlapKeep people focused on their topic
Create A Writer's Guidebook Define Editorial Tone Set expectations
How many posts per week?
Give examples of what you want to see Provide publishing & promotion how to Encourage Communication Define the rules of your site
Your Blog Team
Communication is Key!
One to One Communication – Email, IM, Telephone
One to Many Communication – Forum & Email
Important to keep in regular communication with your staff
Success includes getting your staff to communicate with eachother.
Tools For Communication
Give Your Writers Feedback Writers NEED feedback No News is Not Good News Email them kudos when they do well &
tips when they are stumbling When a story gets a lot off traffic, don’t
keep that to yourself TELL THEM
The Best Tool To Resolve Issues Don’t air issues with writers online or in
comments Never criticize a writers work in public Editor/Publishers can’t take off that hat
and be ‘regular commenters” Don’t have it out via email Pick up the damn phone
Keys to Happy Contributors Give contributors ownership of their
work (pride of ownership) Don’t be possessive of your writers or
their work Let writers make mistakes. Mistakes are
where the learning comes in Show Your Appreciation Reward Hard work Empower them to become leaders
My Contact Info:My Contact Info:
Geoff KleinmanGeoff Kleinman
@GeoffK @GeoffK
http://www.onpdx.comhttp://www.onpdx.com
Q & AQ & A