buzzstream training
TRANSCRIPT
![Page 1: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/1.jpg)
Troy Boileau | SEO & Inbound Marketing Consultant
BuzzStream Keep track of your relationships
![Page 2: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/2.jpg)
Some of our clients...
We’re in business because we believe that great brands need both voice and visibility in order to connecting people with what matters. A boutique, full-service digital marketing agency in Toronto, Powered by Search is a PROFIT HOT 50-ranked agency that delivers search engine optimization, pay per click advertising, local search, social media marketing, and online reputation management services.
Featured in...
![Page 3: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/3.jpg)
General Thoughts
![Page 4: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/4.jpg)
Change How You Think About Outreach
Give first, give generously, then ask.
Be genuine, be vulnerable, write as if writing to a close friend.
“Ask for leads and you'll get advice. Ask for advice and you'll get leads.”
Think long-term, not scorched earth.
![Page 5: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/5.jpg)
Walkthrough of BuzzStream
![Page 6: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/6.jpg)
Websites People Tasks
Columns Filters Outreach
Projects Settings
![Page 7: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/7.jpg)
How Not to Destroy BuzzStream
![Page 8: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/8.jpg)
Properly Tag New Entries
Industry Influence (Low, High, Very High)
High (90%) vs. Very High (10%)
Tag (E.g. Travel)
![Page 9: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/9.jpg)
Keep Information Updated
Contact Attempts
Do Not Contact
Friendship
Project Stage
New Information Via Contact
![Page 10: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/10.jpg)
Due Diligence Before Outreach
History Tab
Friendship Stage
Tags
Industry Influence
High Quality Only
![Page 11: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/11.jpg)
NOT Scorched Earth
Watch your frequency
Be personable, not a spammer
Have something to give, don’t beg
![Page 12: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/12.jpg)
Adding New Websites
![Page 13: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/13.jpg)
New Websites
Create a Public Client Folder
Create a Public Project in that folder
Add Contacts to the Project (BuzzMarker or Manually)
Tag the Website
Set the Industry Influence
![Page 14: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/14.jpg)
Outreach
![Page 15: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/15.jpg)
Outreach
Outreach -> Create Template
Dynamic Fields
Options while sending
Update Tags
![Page 16: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/16.jpg)
Tasks
![Page 17: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/17.jpg)
Tasks
From Dashboard
From Person or Website
Multiple at Once
![Page 18: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/18.jpg)
Project Cycle
![Page 19: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/19.jpg)
Project Cycle
Ensure you have enough contact information
Create and send a template (private)
Change Project Stage to Contact Attempt 1
Create Task to follow-up 3-4 days later
Follow-up and change Project Stage to Contact Attempt 2
![Page 20: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/20.jpg)
Possible Responses
Complete Answer – Set Project Stage to YES
Promise to Follow Up – Set Project Stage to Contacted
No – Set Project Stage to NO
![Page 21: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/21.jpg)
Use Case: Low Quality Guest Post
![Page 22: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/22.jpg)
Low Quality Guest Post
Filter for Tag or Industry Influence
Don’t Burn Contacts
Remember to Set Tasks
![Page 23: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/23.jpg)
Use Case: Amazing Guest Post
![Page 24: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/24.jpg)
Amazing Guest Post
Long Term – Not Easy
Individual Emails
Don’t Burn Contacts.
![Page 25: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/25.jpg)
Use Case: Group Post
![Page 26: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/26.jpg)
Group Post
Great for Creating and Maintaining Relationships
Set Distribution Task
Don’t Burn Contacts.
![Page 27: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/27.jpg)
Use Case: Advice from Expert
![Page 28: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/28.jpg)
Advice from Expert
Great for Creating and Maintaining Relationships
Individual, Personable Email
Don’t Burn Contacts.
![Page 29: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/29.jpg)
Advanced Usage
![Page 30: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/30.jpg)
Advanced Usage
Prospecting
Link Monitoring
Advanced Filters
![Page 31: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/31.jpg)
Questions?
![Page 32: BuzzStream Training](https://reader033.vdocuments.mx/reader033/viewer/2022060110/55622464d8b42af6668b4ba4/html5/thumbnails/32.jpg)
Powered by Search 505 Consumers Rd #507
Toronto, ON M2J 4V8 (416) 840-9044