buzz points 2017 marketing guide · buzz points® 2017 marketing guide ... duration of the...

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Buzz Points®

2017 Marketing Guide

Your Roadmap to a Successful Buzz Points Community

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The secret to success between your institution and Buzz Points lies with your continued participation. Please use our interactive guide as a helpful tool while you plan your 2017 Marketing Calendar.

How We Work Together

Contact your Account Executive with any questions about the Marketing Guide or to learn more about how Buzz Points can give your current marketing efforts a boost.

Create A BuzzMake the Most of Your Partnership with Buzz Points

Cardholders will receive personalized emails, social media

content, banners, and app pop-ups.

You will receive a Campaign Overview

two months prior to the campaign

launch with detailed information about

execution.

Buzz Points will send a Campaign Wrap-Up detailing

results for all Boosted and Buzz Bonus Campaigns.

Challenge Winners

As of the first week of November, 2,796 members, or 49.9% of Buzz Points enrollees have qualified for the Holiday Point Harvest prize of 1,000 points. They increased their monthly average by 28.7 purchases.

Lift in Transactions

Prior to this campaign, Missoula FCU Buzz Points enrollees had an average of 19.4 purchases a month. During the course of this campaign, the average increased to 33 purchases, providing an average lift of 13.6 purchases per Buzz Points enrollee. This was 49% greater than the non-enrollees, who only increased their average by 9.1 purchases.

Enrollment

Throughout the month of October, 264 members joined Buzz Points. We have notified any non-enrollees who qualified to win the Holiday Point Harvest, and are encouraging them to sign up for Buzz Points using a promo code that ran through the middle of November.

Please Note: Buzz Points enrollees’ totals reflect the aggregation of all DDAs linked to their Buzz Points account. Buzz Points non-enrollees’ totals reflect the aggregation of DDAs for whom Buzz Points has obtained a valid email address. The total number of cardholders included in this campaign and referenced above is a sum of those two segments. DDAs of Buzz Points enrollees’ that are not linked to their Buzz Points account and DDAs where Buzz Points does not have a valid email address are excluded from this data.

As a reminder, the next transaction campaign will take place in March 2016, and will require you to opt in if you want to participate.

All future campaigns and point incentive opportunities can be found on the 2016 Buzz Points Marketing Guide.

At a Glance

Challenge Winners (Total: 2,796)

AllCardholders

Starting Average Starting Average

October Purchases October Purchases

Average Increase Average Increase

EnrolleesEnrollees

(Total Audience: 5,604)Non-Enrollees

(Total Audience: 20,035)

Missoula FCU

22.6 19.4 11.1

51.4 33.0 20.2

28.7 13.6 9.1

Review 2017 Marketing Guide

Fill Out The Participation Form

Integrate Buzz Points With Your Existing Marketing

Campaigns

1 2 3

October Marketing Promotions

Holiday Point Harvest (10/1 - 10/31)

RECURRING EMAILS RESOURCES

This month, Buzz Points users will Fall in Love with Local by participating in the Holiday Point Harvest.The goal is to drive transactions made with your institution’s card, lift interchange, and engage cardholders inthe program simultaneously. Historically, this has been one of our most successful campaign models!

Users who make 10 more purchases than their monthly average will be the ones to “harvest” their winnings!They can track their progress via email, their account, etc.

Offer a point incentive for users who meet their transaction goal. Buzz Points will match

10/2, 10/9, 10/16, 10/23, 10/30Showcases Preferred Local Business offersRedemption Email – 10/13For users who are eligible for a rewardBuzz Breakdown – 10/5 A summary of last month’s activity with Buzz Points

Contact the Buzz Points marketing team:

up to 500 points for the winners.

Access campaign collateral on the web:Offer Emails –buzzpoints.com/financial-institutions/collateral/

[email protected]

Contact your Account Manager to offer yourcardholders increased campaign incentives.

As you plan for 2017, utilize our Marketing Guide to assist you

in reaching your marketing goals.

Fill out and return the Participation

Form to your Account Executive.

July 2016

December2016

2 Months Prior To

Campaign

CampaignExecution

Month After

Campaign

2017

02

Quarter 1 Goals:

Tell us what you have already planned and we can determine how Buzz Points can enhance your marketing campaigns and promotions.

Your Campaign

Buzz Standard Campaign

Boost Your Buzz

Buzz Bonuses

1

2

Employee Enrollment Challenge

Fully customized, optional campaigns available to your institution anytime.

ex: Auto Loans

ex: eStatements

Incl

uded

Opt

iona

lO

ptio

nal

Consider running a branch-to-branch competition! Offer a point incentive for each employee enrollment and temporarily increase cardholder enrollment points.

Your Campaign


Boost Your Buzz

Buzz Bonuses

1

2

Discounted Rewards

ex: Local Event Promotion

ex: Enrollment Points

Incl

uded

Opt

iona

lO

ptio

nal

Increase or extend the reward discount to drive redemptions and strengthen local relationships.

Your Campaign


Boost Your Buzz

Buzz Bonuses

1

2

Double Point Weekend

ex: Increase Point Multiplier

ex: Billboards

Incl

uded

Opt

iona

lO

ptio

nal

Offer a point incentive for enrollees who meet their transaction goal. You must opt-in to participate. Buzz Points recommends at least a 1,000 point prize and will match up to 500 points.

Make the Most of Your Partnership with Buzz Points

Point Amount ________Transaction Campaign Opt-in

Participation Form


Tell us what you have planned to determine how Buzz Points can enhance your marketing efforts.



03

Quarter 2 Goals:

Your Campaign


Boost Your Buzz

Buzz Bonuses

1

2

Redeem for Charitable Rewards

ex: Buzz Points Marketing Collateral

ex: Offer Buzz Points on a New Product

Incl

uded

Opt

iona

lO

ptio

nal

Your Campaign


Boost Your Buzz

Buzz Bonuses

1

2


ex: Points for Branch Activities

ex: Points for Direct Deposit

Incl

uded

Opt

iona

lO

ptio

nal

Boost transactions by making it a Triple Point Weekend.

Cardholder Photo Contest

Your Campaign


Boost Your Buzz

Buzz Bonuses

1

2


ex: Call Center Redemptions

ex: Instant Rewards

Incl

uded

Opt

iona

lO

ptio

nal


Discounted Rewards

Point Amount ________Transaction Campaign Opt-in








04

Your Campaign


Boost Your Buzz

Buzz Bonuses

1

2

Discounted Rewards

ex: Auto Loans

ex: eStatements

Incl

uded

Opt

iona

lO

ptio

nal


Your Campaign


Boost Your Buzz

Buzz Bonuses

1

2

Discounted Rewards

ex: Increase Point Multiplier

ex: Billboards

Incl

uded

Opt

iona

lO

ptio

nal


Your Campaign


Boost Your Buzz

Buzz Bonuses

1

2


ex: Local Event Promotion

ex: Enrollment Points

Incl

uded

Opt

iona

lO

ptio

nal


Quarter 3 Goals:

Consider running a branch-to-branch competition! Offer a point incentive for each employee enrollment and temporarily increase cardholder enrollment points.







05

Quarter 4 Goals:

Your Campaign


Boost Your Buzz

Buzz Bonuses

1

2

Local Business Referral Challenge

ex: Call Center Redemptions

ex: Instant Rewards

Incl

uded

Opt

iona

lO

ptio

nal

Your Campaign


Boost Your Buzz

Buzz Bonuses

1

2

Redeem for Charitable Rewards

ex: Buzz Points Marketing Collateral

ex: Offer Buzz Points on a New Product

Incl

uded

Opt

iona

lO

ptio

nal

Promote goodwill by matching the charitable donations made by your community.

Your Campaign


Boost Your Buzz

Buzz Bonuses

1

2

Discounted Rewards

ex: Points for Branch Activities

ex: eStatements

Incl

uded

Opt

iona

lO

ptio

nal

Shop Local Saturday/Double Point Weekend

Transaction Campaign Opt-in

Standard Campaigns Included with Buzz Points

Point Amount ________



Boost transactions by making it a Triple Point Weekend.







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Standard Campaigns

Weekly Offer:

Every week, in markets with a Preferred Local Business network, Buzz Points emails enrollees a targeted list of Preferred Local Business offers that we think they’ll enjoy. Once a month, non-enrollees receive a similar email with a call to enroll.

Monthly Redemption:

Once a month, we email

enrollees with enough points

to let them know they are

eligible for a reward.

Buzz Breakdown:

At the beginning of each month,

we email enrollees their “Buzz

Breakdown,” a summary of the

previous month’s activity with Buzz Points.

Use the “Special Message” section to promote products, services, or local events in the community. Contact your Account Executive or [email protected] to configure your message.

Enrollment:

Typically 1-2 times a month,

we email non-enrollees and

encourage them to sign

up by offering points or

rewards. We also create a

non-enrollee version of our

Program Feature emails

to include an enrollment component.

Program Feature:

Typically 1-2 times a month, we

motivate Buzz Points enrollees

to explore different features of

their account. Some examples

include the mobile app, the

Rewards Directory, the “Mark

as Local” feature, and so on.

Standard Campaigns Included with Buzz Points

Special Message Here

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The larger the reward, the better the campaign performs. We recommend an incentive of at least 1,000 points.

Over 43% of Buzz Points enrollees beat their six-month average by 10+ purchases when offered 1,000 points, but only 31% beat their average when offered 500 points.

Additionally, the 1,000-point recipients had an 8% higher transaction lift than the 500-point recipients.

Buzz Points leverages sophisticated data to provide enrollees with personalized messages throughout the duration of the campaign. We also offer fully-customized digital and in-branch collateral to help you promote the Transaction Campaigns to your cardholders.

ALL purchases count toward your Sweeten Your Summer Challenge,

no matter where you shop or how much you spend. But remember,

you'll earn points faster when you shop at local businesses! Track

your progress all month long via email and your Buzz Points account.

Want to learn more about Buzz Points?

Ask a Customer Service Representative how to get

started with this FREE rewards program.

learn more at buzzpoints.com/summer

Use your Buzz Points-enrolled card 10 more times than your monthly average to receive your Pot O’ Points! Check your email in March to access your monthly average.

learn more at buzzpoints.com/pop

for

Contact your Account Executive to get started.

Optional Transaction CampaignsProven to Drive Engagement, Enrollment, and Interchange Boost Your Marketing with Buzz Points

Proven Results:

36% of cardholders beat their six-month transaction average by 10+ transactions

Cardholders who won the campaign increased their monthly transaction count by over 26 transactions

Overall lift across all cardholders was 5.5 transactions over their six-month average

Participating financial institutions enrolled up to 17% of their cardholders during these campaigns

Opt-in to Transaction Campaigns to increase transactions made with your institution’s card, lifting interchange revenue.

36%26

5.517%

Poster

ATM Screen Social Media Promotional Graphic

Push Notification

Transaction Campaign Execution

08

Buzz Points offers fully-customized campaigns that are available anytime throughout the year. Let us know where these campaigns fit into your calendar and we will coordinate the details to get your campaign underway!

Proven to Drive Engagement, Enrollment, and Interchange

Buzz Bonuses Boost Your Marketing with Buzz Points

Offer Point

Campaigns

Support Local

Businesses

Be Seen In Your

Community

Promote Products &

Services

Engage Your Employees

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Enrollment Points: Further incentivize enrollment by offering an increase in points for signing up. Buzz Points recommends giving a new enrollee enough points for a reward so that they immediately see the value of the program.

Cardholder launch is a pivotal time that sets the tone for success in the Buzz Points program. Offering enrollment points is a way to build early momentum. You can also coordinate enrollment points with marketing campaigns such as an Employee Enrollment Challenge.

Increase Point Multiplier: Want the Buzz Points program to be even more rewarding? We can adjust the standard point multiplier for a predetermined period of time; whether it’s to help you meet your internal objectives, or to make a big shopping season even bigger! Driving points into the ecosystem also leads to increased redemptions, which local businesses love.

During a 10 day point multiplier campaign INOVA Federal Credit Union saw a 72% increase in cardholder sign-ups and an average transaction amount increase of 11% compared to prior averages. Additionally, the number of local redemptions doubled, resulting in a 100% increase in redemptions.

OFFER POINT CAMPAIGNS

Offer additional ways to earn points and add value for cardholders.

Bear State Bank converted their previous reward program’s points into Buzz Points, providing the average cardholder an enrollment bonus of 9,300 points. As a result, they enrolled over 20% of their cardholders in the first fifteen days.

Directions Credit Union offered a 1,500-point enrollment bonus and saw over 13% of their cardholders enroll in the first fifteen days.

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Double Point Weekend: Run a Double Point Weekend to boost transactions in coordination with a community event, tax-free weekend or special season. A well-executed Double Point Weekend can bring communities together to rally around the local businesses they love.

We’ll promote the Double Point Weekend; all your cardholders need to do is shop! Cardholders will be awarded the extra points as a lump sum the following week.

Convert Existing Point Liability: Buzz Points will work with your team to convert an existing rewards program’s points to Buzz Points. If you have a card portfolio that is on a different rewards program, convert them today and your cardholders will earn points from both cards with one Buzz Points account.

During the May 2016 Hometown Heroes campaign, over 37% of Missoula Federal Credit Union cardholders visited local businesses in the community. Almost 20% of cardholders specifically visited Buzz Points Preferred Local Businesses.

Buzz Points created accounts for all Bear State Bank’s existing cardholders and transferred their UChoose point balance. Through a series of emails cardholders were encouraged to claim their new Buzz Points accounts. This generated excitement about the program and cleared Bear State Bank’s balance sheet of outstanding point liability.

“During the campaign period, we saw our average enrollment increase 3x versus non-campaign periods. By offering triple points for Shop Local Saturday Weekend, 19% of Missoula FCU cardholders visited at least one Preferred Local Business, as compared to a prior Double Point Weekend that showed only 11% participation.”

–Brandon NaaszBusiness Development Officer at Missoula Federal Credit Union

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Free or Discounted Rewards: Boost enrollment, drive engagement and promote local businesses by offering a free or discounted local reward.

By subsidizing discounted rewards for local businesses, you’re providing your cardholders with more appealing redemption options that keep dollars in the community. The discounts drive urgency, which means more redemptions back to local businesses. For example, a 1,000-point reward could be discounted to an 825-point reward for a limited time.

Missoula Federal Credit Union increased their discount from the standard 20% off $10 local rewards to 30%, and awarded triple points for the purchases made at Preferred Local Businesses for Shop Local Saturday Weekend.

A strong relationship with local businesses means a strong relationship with your community.

SUPPORT LOCAL BUSINESSES

Discounted Rewards

Appear at the top of the Rewards Directory with strikethrough pricing and are highlighted in yellow on the web application.

Must be purchased and redeemed by an expiration date which drives usage.

Web Application

Email Message

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Local Business Outreach*: Buzz Points Market Managers work with your institution to build local business relationships in your community. We do this both remotely and in person. A healthy local market is key to ensuring the success of the Buzz Points program.

Market Managers Visit Your Community:

Pre-Trip — Prior to their trip, Market Managers will coordinate with you to call and set up appointments with business owners from targeted spend lists and “wish lists.” Postcard mailers will be sent out to all targeted businesses prior to the trip.

During Trip — Trips last 3-5 business days and include: one-hour scheduled business appointments and demos, information pamphlets, promotional materials, and training for your institution’s staff.

Post Trip — Market Managers will schedule follow-up calls for all targeted businesses who were not sold during the trip.

Association Partnerships*: Is there an association in your community that is popular with local businesses? Work with Buzz Points to partner with local business associations to help grow your Preferred Local Business network.

Buzz Points and INOVA Federal Credit Union saw greater results when they partnered with The Gateway Mile Alliance. Within two months of launching the partnership, Buzz Points had already signed up 17 locally-owned businesses.As a result, INOVA FCU and the The Gateway Mile Alliance continue to be recognized as local advocates within their community.

“Thank you for allowing Gabriel Chavez-Yondorf to come spend time with us to help our businesses learn more about the Buzz Points/Siouxland Federal Credit Union partnership. It is (and has been) a true pleasure getting to work with him as we continue to grow our partnership with your company. He works diligently to help secure merchants we feel are critical to helping this program grow in our market.”

–Mike LaCroixTraining Specialist and Marketing Representative at Siouxland Federal Credit Union

Gabriel Chavez-YondorfMarket Manager

*Applies to institutions with Preferred Local Business networks. A Market Manger visit is not typical during standard implementations.

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Let Buzz Points help you be a hometown hero.

“BEE” SEEN IN YOUR COMMUNITY

Buzz Points Bee Suit and Marketing Collateral: Hit the town in a Buzz Points bee suit or ask about additional marketing collateral to bring the “Buzz” to your branch and local events.

Redeem for Charitable Rewards: Promote local charities by adding them as Buzz Points reward options. When Buzz Points enrollees redeem their points for charitable rewards, Buzz Points deposits cash directly into the charity’s designated ACH account. While these donations are not tax-deductible, challenging cardholders to donate can help raise thousands of dollars for partner charities in your community! Give back even more to your community by matching charitable donations made by cardholders.

Last December, Buzz Points ran a Redeem for Charitable Rewards competition among our partner financial institutions that resulted in $4,520 in points donated to local charities across the country. We recognized those who finished atop their respective tracking categories.

Most Points per User

Highest Total Dollar Value

Highest % of Redemptions

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“BEE” SEEN IN YOUR COMMUNITY Local Event Promotion: Coordinate with Buzz Points to promote a special event in your community. Contact an Account Executive with the details, and we’ll promote your event through banners in the weekly offer emails, banners within the Buzz Points app, or even specialized one-off emails! Buzz Points can also provide an advertisement for your local newspaper.

Buzz Points worked with Directions Credit Union to help them capitalize on their local Toledo Restaurant Week. Directions Credit Union offered 2x points to cardholders who dined at restaurants participating in Toledo Restaurant Week.Directions also offered a $50 kick-starter that was matched by Buzz Points for any restaurant that signed up to participate.

Instant Rewards: Use Buzz Points local business rewards to instantly reward cardholders for opening an account. Buzz Points will provide your institution with a preloaded account that local rewards can instantly be redeemed from, printed, and handed to a new cardholder.

Buzz Points and First Bank had great success signing up new students at Southern Mississippi University. Students were offered a $10 Instant Reward to be used at their university bookstore in return for opening an account and signing up for Buzz Points.

visit directionscu.org/buzz-points to learn more

“By working with Buzz Points to promote Toledo Restaurant Week, we were able to bring 191 cardholders to 31 participating restaurants. This resulted in $8,463 being spent during this weeklong campaign.”

Billboards: Promote Buzz Points and celebrate your support of the local community by displaying billboards.

- Brenda CorvetteVP Growth & Development at Directions Credit Union

“We offered a $10 Instant Reward to cardholders for signing up for a new account and successfully signed up 48 new cardholders during our branch opening. It was nice to be able to reward our cardholders for opening new accounts and celebrate our branch opening in a big way!”

- Kim BakerMidwest Community Federal Credit Union

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Products and Services Awards:Automatically award enrollees with points for deepening their relationship with your institution. Activities include: opening a checking account, signing up for direct deposits, or qualifying for a mortgage or personal loan. It’s a win-win that encourages cardholders to adopt your products and services while bringing attention to the Buzz Points program. Below are examples of different Products and Services Awards:

Auto Loans: Offer a point incentive for enrollees who apply for an auto loan and award those who are approved.

eStatements: Offer a point incentive for enrollees who elect to receive eStatements.

Encourage ongoing cardholder adoption of your products and services by incentivizing behavior and automatically rewarding loyalty with points.

PROMOTE PRODUCTS AND SERVICES

“Buzz Points successfully executed an auto loan campaign for Fort Community Credit Union by offering a 2,000-point incentive for all approved auto loans during the month of March. This resulted in 63 auto loan applications and 49 closed auto loans.”

Buzz Points and Franklin Savings Bank partnered to offer point incentives to enrollees who elected to receive eStatements. Banners in the application and the “Special Message” section of the weekly offer emails encouraged cardholders to elect eStatements. Franklin Savings Bank will save over $5,000 through 2017 as a result of this campaign.

- Danielle FrawleyChief Retail Officer at Fort Community Credit Union

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Employee Enrollment Challenge: Boost enrollment and engage your employees with Buzz Points by running an Employee Enrollment Challenge. Offer points for every cardholder your employee enrolls through Buzz Insight™. Also, consider running a branch-to--branch competition!

Buzz Points will run three Employee Enrollment Challenges in 2017, but you can do this on your own at anytime using Buzz Insight™.

Call Center Redemptions: Utilize your call center to boost redemptions by reaching out to cardholders and encouraging them to redeem their points. This is a fun way to remind cardholders about the benefits of the program, and help local businesses by encouraging more redemptions.

Creating Buzz Points ambassadors is key to a successful program.

ENGAGE YOUR EMPLOYEES

“First Bank employees challenged each other and ultimately enrolled almost 25% of our total cardholder base through a single Employee Enrollment Challenge—and we launched Buzz Points only nine months prior to the challenge.”

“Park City Credit Unions’ call center enjoyed reaching out to cardholders to inform them they had points to redeem and educating them about the Buzz Points program. ”

- John Shappley President and COOFirst Bank

- Nicole Johnson VP of Marketing and InnovationPark City Credit Union

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Local Business Referrals*: Help grow the Buzz Points network by letting us know which businesses should join our program. Offer a point award for each verified local business that your employees submit. Offer additional points if the business joins Buzz Points!

Buzz Points will be running a Local Business Referral Challengeas a standard campaign, but you can offer additional LocalBusiness Referral Challenges anytime!

Your institution’s employees are the experts of their community. In one month, passionate employees provided over 2,000 recommendations for local businesses that they believed would be a great fit for the Buzz Points program.

Points for Branch Activities: Use points as an incentive for employees. For example, awarding points to the Employee of the Month is a great way to build excitement about the program. Tell Buzz Points how many points you want to award and we will make it happen!

Earn points just for telling us where you like to shop!REFER A LOCAL BUSINESS

How to Refer a Local Business:

Make sure it's locally owned — national chains like Walmart or Target are not eligible to join Buzz Points.

Double check the Buzz Points Local Business Directory to verify they're not already on our network.

Complete the form at http://pages.buzzpoints.com/recommend_a_business.html

Be sure to include your Buzz Points email address (the one you use to sign in to your personal Buzz Points account)This is how we keep track of and award your points.

Go to http://pages.buzzpoints.com/recommend_a_business.html to start referring today!

LOCAL SHOP

Now through November 30th, recommend a local business and earn 500 points for each verified submission.

Get an extra 2,000 points if the business joins the Buzz Points program before the end of the year and you’re the first to recommend them.

Congratulations to Jessica Balencia who was recognized and awarded points as part of a branch incentive contest at Mills County State Bank!

MCSB

Mills County State Bankmcsbtexas.com

1-800-285-2216Member FDICNMLS# 442123

*Applies to institutions with Preferred Local Business networks.

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2017 Buzz Standard CampaignsAt a Glance

January:Employee Enrollment Challenge

February:Discounted Rewards

March:Transaction Campaign*, Double Point Weekend

April:Employee Enrollment Challenge, Discounted Rewards

May:Double Point Weekend, Cardholder Photo Contest

June:Transaction Campaign*, Redeem for Charitable Rewards

July:Discounted Rewards

August:Employee Enrollment Challenge, Double Point Weekend

September:Discounted Rewards

October:Transaction Campaign*, Local Business Referral Challenge

November:Discounted Rewards, Shop Local Saturday, Double Point Weekend

December:Redeem for Charitable Rewards

* Optional Transaction Campaign. Institutions must opt-in to participate.*Applies to institutions with Preferred Local Business networks.

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Campaign Pricing

Buzz Points campaigns are designed to be a simple and effective way to increase participation and drive results. The best part is, you only pay for success!

Campaign Participation Process – It’s as easy as 1 – 2 – 3

Boost a Standard Campaign, opt-in to a Transaction Campaign, schedule monthly Buzz Bonus Campaigns, or create a Custom Campaign by completing the attached Participation Form with your Account Executive.

Buzz Points executes the campaign to your expectations and timeline. The sooner you let us know how you want to plan your year, the sooner we can get your campaigns scheduled and ready to go!

Buzz Points provides monthly Campaign Wrap-Ups with your results.

Fees – Fees will be added to the invoice for the month the campaign was executed.

• Points will be billed at $0.01/point issued.• Buzz Points requires a two-week lead time for customization.• Depending on customization and timing, a setup fee may be required for certain campaigns.

Campaign PricingOnly Pay for Your Campaign Success

1.

2.

3.

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Thank You!Current and upcoming campaign collateral can always be found under the Marketing tab in Buzz Insight™. Email [email protected] if there is any additional collateral you would like to see.

Choose the 2017 campaigns that work best for your institution, your schedule, and your bottom line. We will also work with you to create custom campaigns that complement your goals.

Contact your Account Executive to get started.

Building strong communities, one point at a time TM

mailto:fipromotions%40buzzpoints.com?subject=

buzz points 2017 marketing guide · buzz points® 2017 marketing guide ... duration of the...

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