buzz plan: survival guide for bands
DESCRIPTION
Buzz helps the community flourish by actively curating a collection of advice from existing bands, spotlighting venues that cater to indie music, and building a network of resources designed with the indie musician in mind. The slang meaning of buzz is an excited interest or attention surrounding a socially popular topic. This book will promote the Bay Area music scene, delivering what is socially popular directly to those most interested in it.TRANSCRIPT
1a survival guide for bands
PLANDO YOU KNOW WHAT IT IS YOU WANT TO ACCOMPLISH? DOES YOUR BAND KNOW YOUR AGENDA? IT IS IMPORTANT THAT ALL MEMBERS OF YOUR BAND KNOW WHAT THE GOALS OF THE BAND ARE.
GRAPHIC LEGEND
iiBAND LINK WEBSITE LINK COMMUNITY LINK
06PLAN - STEP 1
07BUZZ
by SF Intercom
08PLAN - STEP 1
09BUZZ
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013BUZZ
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These are more proverbs of Solomon, copied by the men of Heze-
kiah king of Judah: It is the glory of God to conceal a matter; to
search out a matter is the glory of kings. As the heavens are high
and the earth is deep, so the hearts of kings are unsearchable.
Buzz brings professional design directly to new bands,
helping new musicians distinguish themselves. Buzz
distills and distributes essential wisdom gathered from
fans, bands and industry professionals.
art director STEFAN ARONSEN
assistant designer ZEN ZENITH: PLEASE DO NOT FIGHT
executive editor IAN TUTTLE
field editor BRANDILEIGHA ROBIN STRACNER
colaboration OLIVIA PARIOT: WIRETAP MUSIC
colaboration MIKE G: WIRETAP MUSIC
fourth executive advisor LIAN NG
third executive advisor CAROLINA DE BART0LO
second executive advisor TROY ALDERS
first executive advisor BRAD RHODES
photo assistant AMY SCANDURRA
photo assistant STEPHANIE TRAPP
contributing writer KENDALL DIX: ATTORNEY AT LAW
contributing writer LINDSAY GARFIELD: OR, THE WHALE
contributing writer IAN STAHL: ERA ESCAPE
contributing writer AMY WILSON: CPA IN TRAINING
special thanks to MOM & DAD, BROTHER, SISTER, FAMILY,
FRIENDS, JACOB HENNESSEY-RUBIN: MORAL SUPPORT,
OLIVIA: WIRETAP MUSIC, ANTON: JUDGEMENT DAY,
GRANT: BATTLEHOOCH, ZEN: PLEASE DO NOT FIGHT,
PETER: EAROFTHEBEHOLDER, JUSTIN: PUNCHFACE,
DAMON: PARANOIDS, PEARL STARBIRD, NIANA LIU:
WATERCOLOR MAPS, CASEY KOERNER: ARTIST,
LARA DE GARIE: ARTIST
web design STEFAN ARONSEN
digital director JASON ROBINSON
web editor MICHAEL HERAUF
web video YOUTUBE.COM/SFINTERCOM
social network MYSPACE.COM/SFINTERCOM
social network FACEBOOK.COM/SFINTERCOM
president STEFAN ARONSEN
email [email protected]
phone 415.894.2302
cfo OLIVIA PARIOT
consultant MIKE G
mailing address PO BOX 423525 SAN FRANCISCO, CA 94142
general info [email protected]
office number 415.894.2302
web SF-INTER.COM
BUZZ MAGAZINE IS PUBLISHED BY
SF INTERCOM AND FEATURES
WIRETAPMUSIC.COM
The goal is to help new bands and struggling bands
become more viably successful. Buzz utilizes existing
social networks to connect with bands; this ties the book
into a rich web presence that serves as an interactive
clearinghouse. Buzz is the lifeline linking bands to their
audiences, venues, labels, and producers.
These are more proverbs of Solomon, copied by the men of Heze-
art director STEFAN ARONSEN
executive editor IAN TUTTLE
web SF-INTER.COM/BUZZ
• PO BOX (32)
• SF MISSION 94110 (44)
• IT’S THE LAW, BABY (70)
• WIRETAP MUSIC (94)
• TEN SURVIVAL TIPS (78)
• MYMAIL (34)
• BUSKING (50)
• HAVING FUN? (72)
opening mail
booking shows
insiders scoop
contributing writers
the scene & be seen
buzz guide
• DEADTWEETS (38)
• INSIDERS SCOOP (62)
• ROAD TRIP? WHAT I’D PACK. (74)
• LAST WORDS (102)last words
• THE BAY BRIDGED (95)
• OGSM TO YOUR GOALS (66)
• CD DESIGN (56)• 1ST HOW-TO (58)• 2ND HOW-TO (60)
SPECIAL THANKS:
stephanie trapp, amy scandurra, olivia: wiretap music, anton: judgement day, grant: battlehooch, zen: please
do not fight, peter: earofthebeholder, justin: punchface, damon: paranoids, pearl starbird, niana liu: watercolor
maps, casey koerner: artist, lara de garie: artist, shayna rader: editor
BRAD RHODES: ADVISOR
As an avid collector of letterpress machines, Rhodes understands time’s effects on industry and technology. His
friendly, no-nonsense advice guided SF Intercom’s identity from concept to fulfillment and kept the entire project
on track and moving forward along an aggressive timeline. Well-known throughout the graphic design industry,
Rhodes offered valuable suggestions and true wisdom.
CONTRIBUTORS
CASEY KOERNER: ARTIST
Koerner’s aggressive compassion and relentless pursuit of artistic parity make him a positive, bold force around
SF Intercom headquarters. Koerner contributed feature drawings and illustrations to Buzz Magazine, and his
unwavering support and occasional ecstatic outbursts transformed late work nights from sullen drudgery into
spiritual awakening.
LARA DE GARIE: ARTIST
Lara brings energy and life to buzz. Her artist ideas, lifestyle and personality take the computer hard edge and
soften it with hand done crafts. She is somebody that can lift the mood of a dreary office by walking in the door.
Her efforts on Buzz were often behind the scenes, but always of epic proportion.
JACOB HENNESSEY-RUBIN: DESIGN SUPPORT
There’s something profound in that first friendship in a new city. Hennessey-Rubin has remained a constructive,
insightful ally to Aronsen and SF Intercom even as his personal focus has shifted from graphic to industrial de-
sign. Acting as a personal curator of over 200 blogs, Hennessy-Rubin kept Aronsen’s own finger firmly planted on
the indie music pulse.
STEFAN ARONSEN: ART DIRECTOR & EDITOR-IN-CHIEF
Mr. Aronsen is uniquely qualified to
write this survival guide thanks to his
far-reaching experience, his contacts
within the music industry at the pro-
motion and production levels, and his
friends and colleagues that continue
to struggle and succeed as musicians.
By approaching the problem of surviv-
al in the music industry with a fresh
perspective and his rich design back-
ground, Mr. Aronsen brings to the table
a new set of ideas that will be a valuable
asset at every level of the business.
OPENING WORDS: BUZZ—Yes? Who’s
there? Oh—it’s you. I didn’t know you
were coming! Well—what are you here
to do? Oh yeah? Really? How do you
plan to do that? Interesting! What is
the first step? How will planning make
bands more successful? That is what
you said you’re going to do—right?
Well—Awesome! Let’s get started!
ZEN ZENITH: ASSISTANT DESIGNER
Home-schooled and hugely huggable,
Zenith is lead singer of the talented in-
die band Please Do Not Fight. His eye for
clean design kept Buzz Magazine look-
ing sharp. His personal involvement
in the indie music scene kept its voice
authentic. His spirit aided SF Intercom
morale when obstacles presented. Ze-
nith splits his time among making mu-
sic, teaching guitar, and leading events
for fellow “unschooled” folks.
ERA ESCAPEwww.facebook.com/eraescape
ERA ESCAPEwww.facebook.com/eraescape
024PLAN - STEP 1
025BUZZ
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DR
AW
ING
BY:
st
efa
n a
ro
ns
en
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OPENING MAILSURVIVAL IS SOMETHING THAT ALL BANDS STRUGGLE WITH. A
LOT OF BAND COVER UP AND MASK THEIR MISTAKES PRETENDING LIKE THEY NEVER HAPPENED. INSTEAD
OF COVERING UP THE STRUGGLE FOR SUCCESS, WE ARE ENCOURAGING
MUSICIANS TO SHARE THEIR STORIES WITH EACH OTHER.
032PLAN - STEP 1
BITE OFF MORE THAN YOU CAN CHEW AND CHEW IT.
PLAN MORE THAN YOU CAN DO AND DO IT
NAME YOUR BANDThink of a band name that is origi-
nal and easy to Google search. If you
pick a common word or phrase for your
band, like “The Chevrolets” it will be
hard in the future to search for write-
ups about your band because all you
will find will be car stuff. If you search
for “Radiohead” or “The Arcade Fire”
you pretty much only get material from
those bands.
ANTON: Judgement Day
MAKE A BLUE PRINTPlanning is important because that’s
how you lay out your blueprint for get-
ting shit done!
Bands must plan that everything takes
more time than you think.
Bands must plan to practice a ton if you
want to sound good
Bands must plan to not underestimate
how beneficial it is to TALK about goals,
visions, dreams & ideas.
GRANT: Battlehooch
THE GRUNT WORKWell its good to lay down who is taking
on what tasks/jobs in the band. Cause its
like a business and you don’t want only
one person taking on the grunt work.
Like one person should be in charge of
merch and f lyers and another should
be on top of the social networking sites,
a couple people should make sure there
are shows booked, someone needs to be
in charge of the money that the band
makes. I think its important to plan
out who is taking on what task cause
if one person is pulling all the weight
it can lead to the ultimate break up of
the band.
Being in a band is like being business
partners, lovers and creators. Being in a
band is hard, vulnerable work, but lots
of fun. If there is no communication
and jobs aren’t set in place, I think it
can crush a band. There has to be give
and take and it is a group effort down to
the last action.
OLIVIA: Wiretap Music
JUSTIN: Punchface
BE MORE SPECIFICWell, planning is super important but
I think the thing that has helped us
the most is the way we plan. You need
to evaluate your goals and then break
them down.
Let’s say your goal is to “Be a success-
ful band”. Okay, that’s a start but it’s
an awfully vague goal. Everyone has
a different definition of success and
you should think about what you, as a
group, want to really accomplish. This
also helps align everyone’s intentions
within the band.
ZEN: Please Do Not Fight
YOU PROBABLY SUCKMost important is to create an effective
marketing plan to get your music out
there. Start small and build your way
up gradually so you can gauge your au-
dience and get feedback on your music.
Fans make themselves known and if
you are not getting feedback or building
an audience you probably suck.
PETER: Earofthebeholder
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SOUNDS EVOLVEIt’s Alex. I would say planning is impor-
tant because if you’re going to take your
band beyond jamming and do some-
thing like a tour or record an album,
it’s a BIG undertaking. That said, you
have to let a lot of stuff be spontane-
ous and be f lexible. We had a big plan
to promote our first EP, but our sound
evolved after we recorded it, so rather
than work really hard promoting as we
had planned, we switched gears and
put time into our new material.
ALEX: Hey Young Believer
OPENING MAIL
034PLAN - STEP 1
Planning, yes, hmmm … planning is good … depending on what your goals are as a band. In fact, that’s probably the first step you should take with regard to planning—collectively deciding what the band intends to be and how far it wants to go. Do people want to tour relentlessly? Be in a prolific studio recording project? Get famous as fast as possible no matter the cost? Just hang out in the garage and smoke dope? (In the latter case, I’d recommend no planning. Planning is a total buzzkill.) If various members have wildly differing goals, it’s good to get that established up front, so people don’t find themselves wasting their time in the wrong project. So, the first step is getting together early on and deciding on some group intentions.
Once everybody is basically on board and the band is rolling, cohesive, and at least somewhat stable, I’d recommend the band get together outside of rehearsal, maybe once or twice a month, to do some planning and keep things moving in the direction everybody wants to go. This is the time to fuck the abstract and get some specific shit done—for example, get Joey to make a flier, Mikey to call up some clubs and book a couple shows, and Davy to replace his crappy old guitar with a fresh new axe. Then come back in a couple weeks to make sure everybody did their stuff, and come up with some more specific stuff for everybody to do. This may sound like a pain in the ass, but if everybody in the band has the same goals, everybody should be able to pitch in somehow. In an idea world, this will help bands avoid stagnation and aimlessness, and hopefully keep everybody interested. I’ve been in too many projects in which hours are spent theorizing, pontificating, and generally bullshitting about the future, but nothing ever gets done. Much of the time, you’ll find out it takes less time to do something than it does to talk about doing it.
Hmm, maybe I should actually try this out myself!?
Damon
ParanoidsPsychedelic / Rock
http://www.myspace.com/paranoids
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THE PARANOIDSwww.facebook.com/paranoidssf
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THE PARANOIDSwww.facebook.com/paranoidssf
MrAnnex Band Advice: Clearly define what it is that you want for your future. Getting signed is only a short term goal with no clear benefit anymore.1 day ago from web
michaelwinger Advice to prepare for recording. rehearse as much as you can. Get your songs as tight and arranged before you hit record.1 day ago from web
JoeylsHere Good advice: List a band location on your web site or Myspace page: A real location, no “Prison City.” Not “Middle of F-ing Nowhere.”1 day ago from web
brandileigha Was inspired to write a piece for @sfintercom w/ the opening sentence - “Make peace with the fact that you might not become a rock star”1 day ago from web
DRIVVEN @sfintercom simply put, 360 Deal is a business model where the label gets a share of all an artists revenue streams, the devil is in the details.1 day ago from web
awlmusicgroup i also use www.entrepreneur.com to give me advice on running this label, that and artisthousemusic.com 1 day ago from web
wheatus @sfintercom Managers and Labels and Lawyers have not worked … Working hard to think up your own custom internet presentation has wheatus.com1 day ago from web
pdnf @sfintercom Prep! You don’t wannna be writting in the studio and wasting time and $$$! Field test new tunes and figure out every detail.1 day ago from web
tylerhaganME when opportunity presents itself multiple times … maybe that means you should jump. lacing up my air jordans.1 day ago from web
PLANNING ADVICE: If you are starting a band in the bay area, you must define your goals and make a plan, otherwise you are navigating blind.less than 5 seconds ago from web
sfintercom
Photo by Stephanie Trapp: www.StephanieTrapp.comii
THE ENTRANCE BANDwww.theentranceband.com
THE ENTRANCE BANDwww.theentranceband.com
LUCKY JESUSwww.getluckyjesus.com
043BUZZ
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BOOKING SHOWS THE HARDEST PART 0F BOOKING SHOWS IS KNOWING WHERE TO BOOK SHOWS. ATTACHED ARE A COUPLE GOOD VENUES IN: THE MISSION
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I FIND I SPEND MOST OF MY TIME IN THE MISSION. THERE ARE SO MANY THINGS TO KEEP ME ENTERTAINED.
BOOKING SHOWS: SF MISSION 94110
EL RIO
Two stages (one indoors, one outside
on the back patio), cheap booze, and
themed events draw one of the thickest
hipster crowds in San Francisco to El
Rio. The concert area is separate from
the bar, which can result in a packed
watering hole and no audience for your
show, but with heavy celebration from
Broke Ass Stuart, among others, El Rio
is a choice venue.
www.elriosf.com 3158 Mission Street San Francisco, CA 94110 cross street: Cesar Chavez Ave district: Mission Tel: 415.282.3325
THE KNOCKOUT
Small bar, small stage, huge impact.
The Knockout has a rabid following,
which keeps this snug venue hopping.
Diverse bookings also feature many DJ
events. This is a bar you want to play!
www.theknockoutsf.com 3223 Mission Street San Francisco, CA 94110 cross street: btwn Fair & 29th Street district: Mission Tel: 415.550.6994
ELBO ROOM
The Elbo Room is a double-decker venue.
Downstairs earns the Elbo moniker with
smashed in crowds of seen and be-seen
hipsters. Swoopy booths offer some re-
spite, but for music fans the downstairs
can be skipped in favor of a dedicated
stage and concert hall up top. With
room for 200+, and an elevated stage,
this is prime indie music real estate.
www.elbo.com 647 Valencia Street San Francisco, CA 94110 cross street: 17th Street district: Mission Tel: 415.552.7788
Bar reviews made possible by Ian Tuttle: www.sf-inter.com/archives/category/venuesii
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MAKE-OUT ROOM
Whether it’s the absurdly long happy
hour or the high-school girl bedazzled
décor, the Make-Out Room is as ad-
vertised. Lots of small booths, a small
dance f loor right up front, and a good
tall stage make this a nice all-purpose
venue. Show up early Friday and take
advantage of their happy hour menu.
www.makeoutroom.com 3225 22nd Street San Francisco, CA 94110 cross street: Mission and Valencia district: Mission Tel: 415.647.2888
BENDERS BAR AND GRILL
Benders burnt down a few years ago
then rose from the ashes like a tat-
tooed phoenix. The black exterior and
barred windows greet bikers of every
variety. Whether you ride a chopper or
a fixie, you’ll dig music on a small stage
and chow some great food. An outdoor
smoking patio keeps the cravers cool.
www.bendersbar.com 800 S. Van Ness Avenue San Francisco, CA 94110 cross street: 19th St. district: Mission Tel: 415.824.1800
AMNESIA
Rumor on the street is dark things once
happened in the basement. Anyone left
alive to tell about them can’t quite re-
call the details. Bluegrass Mondays and
Big Band Wednesdays punctuate a well-
rounded mix of great music and the
cozy bar has great beers on tap. Shows
are often standing room only in this
small venue that packs a crowd.
www.amnesiathebar.com 853 Valencia Street San Francisco, CA 94110 cross street: 20th Street district: Mission Tel: 415.970.0012
BOOKING SHOWS: SF MISSION 94110
Bar reviews made possible by Ian Tuttle: www.sf-inter.com/archives/category/venuesii
THE FEROCIOUS FEWwww.facebook.com/FerociousFew
THE FEROCIOUS FEWwww.facebook.com/FerociousFew
050PLAN - STEP 1
BOOKING SHOWS: SF MISSION 94110
What is a Busker? Never heard of them? It’s not a new band
it’s not a new concept, but few are bold enough to try it. Now
I’ve come to ask why? It doesn’t cost money, you don’t have
to book in advance and there is very little risk involved.
While you’ve been busy booking shows. Bands near and afar
have been playing shows. A lot of the times bands most peo-
ple have never heard of are playing live shows for over a
hundred people. How many people came to your last show?
(That’s a rhetorical question! Don’t answer it!) Are you curi-
ous what they’re secret is?
STEFAN: SF Intercom
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Q: WHY PLAY THE STREET?
The best way to book shows in clubs is to go out to shows and talk to people. Your
music might be awesome, but clubs still may not want to book you if they don’t
know who you are and who your friends are. They need to sell drinks, and they
want to know that you have friends that will come out and buy some. And you
can also meet other musicians that way, who may want to add you on to their
shows. That’s a great way to start out.
Years ago, I was a busker (solo). I did it for fun, and because I didn’t know how else
I could play my music for new audiences. It was a good way to practice playing in
front of strangers. B and Not B have actually only performed in non-traditional
venues (other than house parties) only twice — once at the gas station in Red-
ding, and once (well, maybe 6 times) on that day in the van. Both times, we were
motivated by a desire to have fun and surprise people, and to have fun videos to
share later on.
WHAT IS THE LAST SHOW YOU SAW?
The last show I saw was our friends The Parties’ EP release show at Hotel Utah
this past Saturday night. Those guys aren’t the best at promotion, but they totally
rule, at least if you like 60s-style pop with 12-string electric guitars and three-
part harmony. They’re truly great performers. Another band I love to watch are
our friends My First Earthquake. Rebecca, the singer, is a fucking amazing pres-
ence. She commands your attention with her intensity and her dance moves, and
really knows how to talk to the audience and make them feel part of the experi-
ence. I’m most comfortable with the songwriting aspect of being in a band, but
I’m always trying to learn better performance skills by watching the masters.
DO YOU HAVE ANY ADVICE TO HELP BANDS?
Well, go out and meet people. (In person.) Get off your computer once in a while.
But make sure you use social networks, too. Honestly, we’re still pretty new, and
I’m not sure if our modest success with live shows and antics like this YouTube
video will translate into actual interest in our music once our record comes out.
I’m trying to figure out the answers to your questions as we go, and sometimes I
feel like I don’t understand anything. But it’s all fun, anyway.
Hope this helps,
DAVID: B And Not B
www.myspace.com/bandnotb
ON THE STREET BUSKINGSTEFAN ARONSEN: SF-INTER.COM
Above, far left: MISSION - San Francisco neighborhood Watercolor painting by Niana Liu: www.nianaliu.comii
THE AIMLESS NEVER MISSwww.theaimlessnevermiss.com
THE AIMLESS NEVER MISSwww.theaimlessnevermiss.com
random
INSIDERS SCOOPTHIS SECTION WILL GIVE YOU AN INSIDERS LOOK AT HOW OTHERS
IN THE INDUSTRY CREATE AND FOLLOW PLANS.
random
056PLAN - STEP 1
DIEGO TRINIDAD ISN’T SITTING ON HIS COMPUTER WAITING,
HE DIDN’T ORDER 1000 CD’S. BUT HE IS
SELLING CDS … MAYBE MORE THAN YOU?! I
MADE MY PURCHASE ON THE CORNER OF 10TH AND MARKET.
ABOVE FAR RIGHT: Diego Trinidad has a CD, a business card, an active Myspace and he’s selling CDs. I took a few minutes to help him make stronger design choices that wouldn’t cost him more. It’s just smarter design.
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Visit Diego Trinidad at: www.myspace.com/diegotrinidad
058PLAN - STEP 1
1. A LARGE JOURNAL.
2. PENCILS, CRAYONS, SHARPIES.
3. A BOX OF GLUE STICKS.
4. EXACTO KNIFE & PLENTY OF BLADES.
TOOLS TO GET STARTED
1st how-toWHEN WORKING IN YOUR JOURNAL. DON’T BE AFRAID OF THE PAGE.
CREATE A LIST OF TASKS
I’m not sure when you thought you be-
came god. A reminderk … you’re not,
you can’t do everything yourself. Use
your journal to list out the jobs that
must be accomplished. Next to each job
specify the amount of time for it to be
accomplished. Then assign the job to
a band member, friend or fan. At this
point it is that persons responsibility
to accomplish this goal. Check in regu-
larly, you must delegate jobs. You can’t
do everything by yourself.
ESTIMATE TIME NEEDED
The best way to accomplish your goals
is to establish a time line in which your
goals will be accomplished. Start vague
and progress to more specific goals. For
example: In 2 weeks “state date” we will
have a logo. In 4 weeks “state date” we
will finish website. In 8 weeks “state
date” we will play first show at “state
location.” Be as specific as possible, but
be ready to change.
REFER TO GRAPH REGULARLY
Perhaps two months have past since you
took a look at the first page of your jour-
nal. A lot can change in 2 days, let alone
2 months. Be sure to write all thoughts
down, also refer back to your list and
thoughts regularly. If you’re writing it
down you are creating a map for your-
self. One can presume that if you follow
your map you will never get lost.
ESTABLISH A DUE DATE
If you have followed the steps of sur-
vival, then I can assume that you have
purchased a journal. If this is so, then
you contain in your grasps the tools
needed for this project. However … if
you don not have a journal … What the
“F” are you waiting for? Set this surviv-
al guide down.
GO BUY A JOURNAL …
Do you have your journal?
Ok … We can continue!
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NEW BUBBLES = NEW IDEAS
A bubble chart is a type of chart that
displays data series as a set of circles,
called bubbles. Bubble charts can fa-
cilitate the understanding of the rela-
tionships. Use a bubble chart in order
to string ideas together. They are also
helpful for creating ideas you have yet
to solidify.
Perhaps your band is working on a name
or considering an alternative advertis-
ing? You need a bubble chart. Bubble
charts are important in planning, they
help create connections, and locate
similarities. Bubble charts help culti-
vate ideas you may not have originally
considered. When doing bubble charts
keep in mind no idea is a bad idea, all
ideas are simply a new bubble.
2nd how-toBUBBLE CHARTS ARE AN EXCELLENT WAY TO FIND CONNECTIONS AND BRANCH OUT YOUR IDEAS.
1. A LARGE JOURNAL.
2. 1 SHARPIE & 3 HIGHLIGHTERS
3. SCATTERED THOUGHTS
4. A WHOLE LOT OF POTENTIAL
TOOLS TO GET STARTED
062PLAN - STEP 1
Visit The Indie Band Survival Guide site at: www.indieguide.comii
INS IDERS SCOOP
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While The Indie Band Survival Guide by Randy Chertkow
and Jason Feehan is certainly well written, the language and
layout appeals more to managers, record label executives,
and “left-brain” thinkers, rather than the musicians it sup-
posedly targets.
064PLAN - STEP 1
Portions of the inside scoop were inspired by The Indie Band Surivial Guide by Randy Chertkow and Jason Feehan - www.indieguide.comii
INS IDERS SCOOP
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Based on observation and common sense, most bands are
not going to sit down together and read through this one-
inch thick picture-free book.
066PLAN - STEP 1
OGSM IS AN ACRONYM FOR OBJECTIVES, GOALS, STRATEGIES AND MEASUREMENTS. IT IS USED AS A TOOL TO JUDGE PROGRESS AND PRACTICALITY OF YOUR ULTIMATE GOALS.There is no need to do a Google search for this. I did, it
didn’t help explain the term. Also don’t do an image search.
It doesn’t produce results. So instead, just take my word on
this one.
This is how I do OGSM. First write an O, which stands for ob-
jective. You must now establish what your objective is. Then
write a G for goals, it is here that you must list out 6 band
goals. Strategies might be the hardest step, but you need to
figure out how you’re going to achieve your goals. Finally The
M is for measure, you need a gage to measure whether your
objective was successful.
There are lots of ways to organize your thoughts. This is just
one. Try it; if you like it, it’s yours.
OGSM TO YOUR GOALSSTEFAN ARONSEN: SF INTERCOM
INSIDERS SCOOP
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068PLAN - STEP 1THE SLEEPOVER DISASTERwww.myspace.com/thesleepoverdisaster
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COMMUNITY
THE SLEEPOVER DISASTERwww.myspace.com/thesleepoverdisaster
The bay area indie music scene is extremely active, the peo-
ple have something to say. I’m just trying to give them a place
to say it. My goal is to help you be more successful by sharing
advice from people who have experienced a lot of the things
you’re experiencing Sometimes people with a lot to say just
need a place to say it. Finally that place has come.
THE COMMUNITY SECTION HAS STORIES FROM INDIE
FANS, BANDS AND INDUSTRY PROFESSIONALS. EACH STORY
HAS ADVICE ON EVERYTHING FROM LAW TO ROAD TRIPS.
On the air since February 8 2006,
Pacific Noise has been introducing
you to the best new local bands we
could find. Our goal is to amplify
the potential of the local music
scene here in San Francisco.
At this moment there is a huge re-
surgence of independent music. Lis-
teners are looking for new sounds
by using methods that are outside
the traditional mainstream radio
and cable tv. While the mainstream
music media tries to “figure it out”,
there are so many bands who are
getting lost along the way. Most of
the bands we feature are releasing
albums and planning tours and it’s
all DIY. And to me, the music be-
ing made by unsigned bands is way
more exciting than any thing i hear
on the radio. So with this video
podcast, I hope I can help a lot of
these bands gain a larger audience
by using the technology that is
freely available for me to use.
070PLAN - STEP 1
I TRIED TO WRITE THIS SPECIFICALLY BUT I THINK THE SPECIFICS WILL REALLY DEPEND ON THE SITUATION, SO I WROTE THIS AS A GENERIC SCARE TACTIC.Planning is probably the most important thing in the legal
industry, and it pays to be obsessive compulsive. In the 21st
Century, lawyers have been trying to bring a new era of ci-
vility to the legal profession and leave the contentious ad-
versarial process for TV and movies. This is undoubtedly a
good thing, but it doesn’t mean that we’re suddenly living in
a magical gumdrop world with rainbows and unicorns.
Lawyers like to pretend that they’re all buddies and working
together to achieve something to benefit both their clients.
In reality, attorneys are as devious as ever. Every lawyer has
a plan and each phone call, letter, and clause in a contract
has a purpose, which is usually to cover that lawyer and his/
her client’s asses if the other guy decides to drop the act
and start playing hardball. It’s therefore important that you
always have a goal and a plan in mind no matter what you’re
doing. Become familiar with all the bullshit details that
you think don’t matter because knowledge is power when
it comes to negotiation and litigation. Think several steps
ahead. Know what the response to your action is going to be
before it happens. And always assume the worst.
IT’S THE LAW, BABY
You can be nice but just be detail-oriented and ready for
what comes next. Sometimes it can help to plan on reveal-
ing your true motives in a really backwards way. If you want
it in your rider that you get a football helmet filled with
cottage cheese at every venue, don’t tell them it’s really
important to you. Tell them it’s really important that you
get more points on the back end of your iTunes sales. After
you go back and forth for a while, let them know you’re not
happy about it but you’ll take a beefed-up rider in place of
the money.
If you’re negotiating a deal and you think the other lawyer
and client are nice, there’s a good chance that they are and
you’ll enjoy doing business together. It really does happen
all the time. But you have to be prepared for them to fuck
you if it’s in their best interest Acting in self interest is one
of the most reliable of all business characteristics, so cross
all your T’s and dot all your lower-case J’s. When they stop
putting that cottage cheese helmet in your dressing room
because you trashed your last hotel room, you’re going to
want to make sure you have everything in order to tell them
to fuck off because you have the legal language on your side.
Just think back to all the musicians who were getting cars
and advances from their record companies but ultimately
end up with no rights to their music and die penniless. Have
a plan and don’t be that band.
KENDALL DIX ATTORNEY AT LAW
The art on this page was created by Casey Koerner: www.caseykoerner.com/ii
These are more proverbs of
Solomon, copied by the men
of Hezekiah king of Judah: It
is the glory of God to conceal
a matter; to search out a mat-
ter is the glory of kings. As the
heavens are high and the earth
is deep, so the hearts of kings
are unsearchable.
Remove the dross from the
silver, and out comes material
for the silversmith; remove the
wicked from the king’s pres-
ence, and his throne will be
established through righteous-
ness.
Do not exalt yourself in the
king’s presence, and do not
claim a place among great men;
it is better for him to say to you,
“Come up here,” than for him to
humiliate you before a noble-
man. What you have seen with
your eyes do not bring [b] hast-
ily to court, for what will you
do in the end if your neighbor
071BUZZ
by SF Intercom
072PLAN - STEP 1
Not making it. All to often I see that look on your faces. That
tired, discouraged look. You’ve been at it for a long time …
playing shows, promoting, getting your album just right. You
know you have something special and that your music has
potential to really go places given the right opportunity. I’m
sure it does.
I’ve heard lots of music from local bands big and small. They
are all kinds of awesome, in a dozen different ways. I recog-
nize that your music is important and you have something
unique to say. However, the truth is, like anyone else who
works in radio or artist management, I have a stack of 50
EP’s by my stereo that have never even been opened and
Myspace friend requests from 5 or more bands a day … There
are just too many and bands and not enough room for every-
one at the top.
If your smart, you’ll prepare yourself well for the possibility
that your band might not make it to the big time. Do yourself
a favor: live in the moment. Play because you love it, make
music and enjoy doing it. Say something important and be
sincerely thrilled when you hear it impacted one person.
Maybe 2 out of a hundred bands will get the fame they de-
sire … You can’t do much to control that. Again my advice to
you, love the ride.
IS WHAT YOU ARE CURRENTLY DOING MAKING YOU HAPPY? IF YES … DON’T FORGET THESE TIMES!
HAVING FUN?BY: BRANDILEIGHA STRACNER
These are more proverbs
of Solomon, copied by the
men of Hezekiah king of Ju-
dah: It is the glory of God to
conceal a matter; to search
out a matter is the glory of
kings. As the heavens are
high and the earth is deep,
so the hearts of kings are
unsearchable. Remove the
dross from the silver, and
out comes material for the
silversmith; remove the
wicked from the king’s
presence, and his throne
will be established through
righteousness.
Do not exalt yourself in the
king’s presence, and do not
claim a place among great
men; it is better for him to
say to you, “Come up here,”
than for him to humiliate
you before a nobleman.
What you have seen with
your eyes do not bring [b]
hastily to court, for what
will you do in the end if
your neighbor puts you to
shame? If you argue your
case with a neighbor, do
not betray another man’s
073BUZZ
by SF Intercom
074PLAN - STEP 1
I BRING MY PHONE/IPOD, HEADPHONES, A WALL CHARGER, A CAR CHARGER, A BOOK OR TWO, A PAD OF PAPER, PENS FOR SONG WRITING, JOURNAL-WRITING …I bring two bags: one for the trailer and one for the van. This
can be compared to a checked bag and a carry-on. The trailer
bag has most of my stuff in it. On a standard two-week tour
I usually pack a small-ish suitcase. I don’t like duffel bags
or back packs, as it is really hard to find things in a pinch.
(i.e. You get to the venue and have one hour total to load-in,
sound check, set up merch, and get ready.) So in my trailer
bag I bring enough show clothes for 7 nights. My general rule
ROAD TRIP? WHAT I’D PACK.
when I’m packing stage clothes is, “if I don’t love it, I don’t
take it.” When I’m cranky or in an unfamiliar city where we
don’t know anyone, feeling like I look good and I’m comfort-
able puts me in a better mood. I pack a pair of undies for ev-
ery single day of tour. (Hey, you might not get to wash your
clothes.) I also pack two pairs of shoes, on of which is a pair
of sneakers to go with my running gear. Also shower f lip-
f lops are important for the good intentioned, but extremely
LINDSAY GARFIELD: OR, THE WHALE
These are more proverbs of Solomon, copied
by the men of Hezekiah king of Judah: It is the
glory of God to conceal a matter; to search out
a matter is the glory of kings. As the heavens
are high and the earth is deep, so the hearts
of kings are unsearchable. Remove the dross
from the silver, and out comes material for
the silversmith; remove the wicked from the
king’s presence, and his throne will be estab-
lished through righteousness.
Do not exalt yourself in the king’s presence,
and do not claim a place among great men;
it is better for him to say to you, “Come up
here,” than for him to humiliate you before
075BUZZ
by SF Intercom
dirty hosts. Finally, one outfit to sleep in, a bunch of t-shirts,
one hoodie, a hairdryer, a straightener and a towel.
For my van bag I have a great shoulder laptop bag with a
million pockets. (Pockets are good.) I bring my phone/iPod,
a wall charger and a car charger, good headphones, a book
or two, a pad of paper and pens for songwriting and a writ-
ing journal. I also pack a laptop computer with wireless
data card to do promotion and keep in contact with bookers,
sound guys, etc. while on the road. Next to my computer
you’ll find my Flip Video camera for those impromptu, hilar-
iously, and bad free-styling sessions, and for filming people
taking open-mouthed naps, etc. I also bring a sleeping bag,
sleeping pad (for those rough nights on f loors), a blanket and
a pillow. Some of the guys bring neck pillows or small back
pillows (hey we’re not 19 anymore!) My bathroom supplies
include makeup, brush, gum, a metal water bottle, also its
good to bring plastic bags for trash and recycling in the van,
a roll of paper towels, tissues, wet-wipes and disinfectant
wipes. (Maybe a bottle of Simple Green). We generally bring
a plastic tub of snacks. (Sometimes do a Costco run before-
hand.) We usually buy rice cracker mix, almond clusters,
cheese, crackers, beef jerky, mixed nuts, fruit, granola bars,
chocolate, Redbulls. We try to shop at grocery stores for deli
sandwiches along the way if we can help it. We almost never
do fast food, but sometimes it’s hard to avoid.
If you’re the only girl in the band, I recommend bringing
all the girly things you could possibly need. Don’t expect
to get to a drug store. You’ll probably make it to one, but
likely a day or two after you run out of something. I use a
pack of plastic travel bottles I got at Walgreens for shampoo,
body lotion, face-wash, sunscreen, and that seems to help
maximize space. If there’s at least another girl in the band,
and you’re friends, I recommend coordinating with her be-
forehand. (i.e. One hairdryer and one straightener is fine.) If
you’re the same size, you could share clothes. I prefer not to
do this because your clothes get pretty dirty by the end of
tour, but I have in the past.
Or, The Whalewww.orthewhale.com
Or, The Whalewww.orthewhale.com
078PLAN - STEP 1
BUZZ GUIDETHE FIRST STEP OF BEING A
MORE SUCCESSFUL BAND IS TO CREATE A PLAN. HOWEVER
WITHIN PLANNING THERE ARE A LOT OF DETAILS YOU MUST
CONSIDER. LISTED ARE 10 OF THE MOST IMPORTANT TIPS
TO CONSIDER.
TEMPO NO TEMPOwww.myspace.com/temponotempo
079BUZZ
by SF IntercomTEMPO NO TEMPOwww.myspace.com/temponotempo
080PLAN - STEP 1
1_ C
RE
ATE A
GA
ME P
LAN
: do y
ou k
no
w w
ha
t it is yo
u wa
nt t
o ac
co
mp
lis
h? d
oe
s yo
ur b
an
d k
no
w y
ou
r ag
en
da
? it is imp
or
tan
t th
at a
ll m
em
be
rs o
f yo
ur b
an
d kn
ow
wh
at t
he g
oa
ls o
f t
he b
an
d ar
e. ge
t inp
ut f
ro
m yo
ur b
an
d an
d wr
ite d
ow
n yo
ur g
oa
ls. d
on’t f
or
ge
t to r
ef
er
to t
his l
ist r
eg
ul
ar
ly.
2_
KEEP Y
OU
R P
LAN
IN A
JOU
RN
AL: n
ow
t
ha
t y
ou’r
e w
rit
ing
th
ing
s d
ow
n …
cr
ea
te
a s
ys
te
m fo
r ke
ep
ing y
ou
r th
ou
gh
ts o
rg
an
ize
d. fo
r me, i p
re
fe
r wr
itin
g an
d gl
uin
g my id
ea
s in
to
an
ar
t jo
ur
na
l. y
ou
ma
y h
av
e o
th
er
ide
as,
th
e f
or
ma
t is
no
t im
po
rta
nt.
wh
at
is im
po
rta
nt is t
he p
ap
er t
ra
il of id
ea
s.
081BUZZ
by SF Intercom
BUZZ GUIDE
082PLAN - STEP 1
3_
KN
OW
WH
O Y
OU
AR
E BEFO
RE Y
OU
TELL OTH
ERS W
HO
THEY A
RE: d
oe
s it an
no
y yo
u wh
en
ot
he
rs t
el
l yo
u wh
o yo
u sh
ou
ld b
e? wh
y do y
ou t
hin
k th
at is? p
er
ha
ps it’s b
ec
au
se y
ou
se
ns
e th
at t
he
y ha
ve n
o ide
a wh
o th
ey a
re. f
or t
his r
ea
so
n, i su
gg
es
t yo
u es
tab
lis
h wh
o y
ou a
re. k
no
w w
ha
t yo
ur g
oa
ls a
re, w
he
re y
ou’v
e be
en, a
nd w
he
re y
ou’r
e go
ing. o
th
er
s w
ill s
ee t
his, a
nd w
ill r
ef
er t
o yo
u as a b
an
d th
at h
as d
ire
ct
ion.
4_
TAK
E A R
ISK
, BU
T DO
N’T B
E RIS
KY: s
om
et
ime
s be
ing s
af
e is th
e be
st a
ns
we
r. ho
we
ve
r, t
he
re c
om
es a t
ime in e
ve
ry c
ar
ee
r wh
er
e yo
u ne
ed t
o tak
e a le
ap o
f fait
h. i su
gg
es
t th
at
yo
u tak
e th
at l
ea
p, bu
t ma
ke it a c
al
cu
la
te
d on
e. do
n’t tak
e le
ap
s wh
en a t
iny s
te
p wa
s t
he o
nly t
hin
g yo
ur b
an
d re
qu
ire
d.
083BUZZ
by SF Intercom
BUZZ GUIDE
084PLAN - STEP 1
5_
DO
N’T B
E CH
EA
P OR
YO
U’LL LO
OK
CH
EA
P: e
ve
ry
th
ing c
os
ts m
on
ey. s
om
e th
ing
s co
st
mo
re m
on
ey t
ha
n ot
he
rs. t
his is w
hy m
an
y ba
nd
s le
an t
ow
ar
ds u
sin
g ch
ea
p alt
er
na
tiv
es
to t
he m
or
e co
st
ly co
mm
er
cia
l pr
od
uc
ts. t
he d
ow
n sid
e is … y
ou lo
ok c
he
ap! y
ou d
idn’t
re
al
ize
yo
u w
er
e b
ein
g ju
dg
ed
bu
t i
re
ce
ive
d y
ou
r l
am
e f
lye
r/cd/p
os
te
r a
nd
ins
tan
tly
jud
ge
d yo
u. co
ns
ide
r th
is th
e ne
xt t
ime y
ou t
ry a
nd s
av
e a co
up
le b
uc
ks.
6_
DO
N’T S
PEN
D M
OR
E THA
N IT’S W
OR
TH: y
ou a
re n
ot t
he f
irs
t ba
nd t
ha
t ne
ed
ed a c
d a
nd y
ou’r
e no
t th
e fir
st t
o cr
ea
te a w
eb
sit
e. so y
ou b
et
te
r fr
ick’n k
no
w h
ow
mu
ch o
th
er
ba
nd
s pa
id an
d wh
o th
ey p
aid. t
he
re is a
bs
ol
ut
ely n
o re
as
on y
ou s
ho
ul
d ge
t bu
rn
ed. u
se
ot
he
r ba
nd
s as a r
es
ou
rc
e wh
en m
ak
ing b
ig de
cis
ion
s su
ch a
s th
es
e.
085BUZZ
by SF Intercom
BUZZ GUIDE
086PLAN - STEP 1
7_
DO
N’T C
RE
ATE M
OR
E THA
N Y
OU
CA
N S
ELL: sa
le o
r no s
al
e … d
on’t g
et d
oo
pe
d int
o p
ur
ch
as
ing m
or
e th
an y
ou c
an s
el
l. i kn
ow
to m
an
y ba
nd
s wit
h cd
s in th
eir c
los
et
s. it is n
ot s
ex
y, co
ol o
r le
git t
o be s
el
lin
g cd
s fr
om y
ou
r la
st b
an
d on t
he m
er
ch ta
bl
e of
yo
ur n
ew
ba
nd. y
ou m
ay s
av
e on
e do
ll
ar p
er c
d, bu
t mo
ne
y in ha
nd is b
et
te
r th
an m
on
ey
in a pl
as
tic d
isc.
8_
DO
N’T M
AK
E THE S
AM
E MIS
TAK
E OTH
ER B
AN
DS H
AV
E MA
DE: h
av
e you e
ve
r he
ar
d th
e s
tat
em
en
t “it’s a
ll b
ee
n do
ne b
efo
re!?” g
oo
d! th
en w
hy a
re yo
u be
ing a fo
ol a
nd m
ak
ing t
he
sa
me m
ista
ke
s ot
he
r ba
nd
s ar
e ma
kin
g? l
ea
rn a
nd g
ro
w fro
m ot
he
r ba
nd
s mis
tak
es. b
efo
re
sta
rt
ing yo
ur n
ex
t pr
oje
ct, d
o you
r re
se
ar
ch! fin
d ou
t ho
w ot
he
rs h
av
e do
ne it …
an
d ma
ke
you
r ch
oic
es b
as
ed o
n th
at.
087BUZZ
by SF Intercom
BUZZ GUIDE
088PLAN - STEP 1
9_
DO
NO
T LIMIT Y
OU
RS
ELF, EX
PLO
RE A
LTERN
ATIV
E OP
TION
S:
ba
nd “
a” m
ak
es
fl
ier
s, b
an
d “a” p
os
ts s
ho
ws o
n my
sp
ac
e pa
ge
s, ba
nd “
a” is no
t yo
u! n
ot e
ve
ry
th
ing b
an
d “a” d
oe
s is g
oin
g to w
or
k fo
r yo
u. co
ns
ide
r ne
w w
ay
s of r
ea
ch
ing fa
ns. y
ou
r fan
s mig
ht n
ot g
o w
he
re b
an
d “a’s” fa
ns g
o. pe
rh
ap
s yo
ur fa
ns l
ike c
up
ca
ke
s an
d sit in d
olo
re
s pa
rk w
ith a
bo
om
bo
x an
d a bo
tt
le o
f co
ok
s. ho
w a
re y
ou g
oin
g to r
ea
ch t
he
m?
10_
EVALU
ATE A
ND
RE-EVA
LUA
TE YO
UR
PLA
N R
EGU
LAR
LY: aw
es
om
e …
yo
u m
ad
e y
ou
r p
la
n … y
ou’r
e al
l do
ne …
ev
er
yt
hin
g wil
l go s
mo
ot
hly n
ow
!!! wr
on
g!!! alw
ay
s re
fe
r b
ac
k to y
ou
r pl
an. b
e pr
ep
ar
ed t
o ch
an
ge, c
ha
ng
e an
d re-
ch
an
ge y
ou
r pl
an. y
ou m
us
t be
fl
ex
ibl
e an
d re
ad
y to a
da
pt. k
ee
p tr
ac
k of c
ha
ng
es a
nd y
ou
r ne
w p
la
n in yo
ur jo
ur
na
l. it is a
lwa
ys p
os
sib
le t
ha
t yo
u wil
l re
tu
rn t
o yo
ur o
rig
ina
l pl
an.
089BUZZ
by SF Intercom
BUZZ GUIDE
TRANSFERwww.facebook.com/transferband
TRANSFERwww.facebook.com/transferband
092PLAN - STEP 1
THE SCENE & BE SEENWHEN I STARTED THIS SURVIVAL GUIDE I DID EXTENSIVE RESEARCH TO SEE IF ANYBODY IN SF WAS ALREADY MAKING ONE. I FOUND THAT A LOT OF WEB SITES ARE WRITING ABOUT BANDS, BUT NOT MANY ARE WRITING FOR BANDS.No matter if you’re a fan, band or industry professional, there
is one thing we all share in common, our love of a live show.
However, sometimes it’s really hard to know where to see lo-
cal shows, what local bands are good, or perhaps where the
bands we like are playing. These challenges are made less so
by people with a passion for music that exudes anything you
or I can muster (maybe). What I’m saying is … with a little
TWO BIGGEST PROJECTS
research you’ll find there are websites in your city who re-
ligiously focus on listing venues, reviewing bands and post-
ing calendars of must see shows. A quick way to connect to
the music community is through these music websites. For
your reading pleasure let me present, Wiretap Music and
The Bay Br idged.
STEFAN ARONSEN: SF-INTER.COM
These are more proverbs of Solomon, copied by the men of
Hezekiah king of Judah: It is the glory of God to conceal a
matter; to search out a matter is the glory of kings. As the
heavens are high and the earth is deep, so the hearts of kings
are unsearchable. Remove the dross from the silver, and out
comes material for the silversmith; remove the wicked from
the king’s presence, and his throne will be established through
righteousness.
Do not exalt yourself in the king’s presence, and do not claim a
place among great men; it is better for him to say to you, “Come
up here,” than for him to humiliate you before a nobleman.
What you have seen with your eyes do not bring [b] hastily to
court, for what will you do in the end if your neighbor puts you
to shame? If you argue your case with a neighbor, do not betray
another man’s confidence, or he who hears it may shame you
and you will never lose your bad reputation.
A word aptly spoken is like apples of gold in settings of silver.
Like an earring of gold or an ornament of fine gold is a wise
man’s rebuke to a listening ear. Like the coolness of snow at
harvest time is a trustworthy messenger to those who send
him; he refreshes the spirit of his masters. Like clouds and
wind without rain is a man who boasts of gifts he does not
give. Through patience a ruler can be persuaded,
and a gentle tongue can break a bone.
THE PINK SNOWFLAKESwww.thepinksnowflakes.com
093BUZZ
by SF IntercomTHE PINK SNOWFLAKESwww.thepinksnowflakes.com
094PLAN - STEP 1
Visit Wiretap Music at: www.wiretapmusic.comii
Olivia has major passion for indie music.
So much so that she can’t help but live
it. She has dedicated her life to discover-
ing and sharing the bay area music scene
with you.
Originally Olivia thought she was going
to make a career out of being a musician.
When that dream blew up in her face she
was left devastated. However, in time she
realized her true calling to combine her
love for video with her knowledge of mu-
sic. Thus became Wiretap Music.
If you’re a fan you’ll love Wiretap Music
for its interviews, blogs, vlogs and de-
tailed calendar about local bands. For
those of you in a band Wiretap is a great
place to post your shows, submit your
music for review and connect with other
bands in the bay area.
HAS BEEN INTRODUCING YOU TO THE BEST NEW LOCAL BANDS THEY FIND.
WIRETAPOLIVIA PARIOT
THE SCENE & BE SEEN
BY: STEFAN ARONSEN
095BUZZ
by SF Intercom
BAY BRIDGED
If you’re researching the bay are music
scene, likely you’ve heard about The Bay
Bridged. If you haven’t you’re either dead
or not paying attention.
The exciting thing about The Bay Bridged
is the fact that it was started as a proj-
ect of passion by two guys who were fans
not bands and were at the t ime work-
ing on projects that had nothing to do
with music.
Now they both have everything to do with
the indie scene in the bay area. Christian
and Ben have their hands in projects on
both sides of the bay. I admire their dedi-
cation to approaching the scene from the
angle of “bay area” not “sf ” and “other.”
Check out The Bay Bridged. They’re doing
a great job of branding themselves as a
major supporter of local music.
EDUCATING THE PUBLIC ABOUT THE SAN FRANCISCO BAY AREA INDEPENDENT MUSIC
CHRISTIAN CUNNINGHAM & BEN VAN HOUTEN
Visit The Bay Bridged at: www.thebaybridged.comii
PH
OTO
BY:
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ina s
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eva
BY: STEFAN ARONSEN
MUSIC FOR ANIMALSwww.facebook.com/musicforanimals
MUSIC FOR ANIMALSwww.facebook.com/musicforanimals
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by SF Intercom
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THE SLANG MEANING OF BUZZ IS AN EXCITED INTEREST OR ATTENTION SURROUNDING A SOCIALLY POPULAR TOPIC. THIS BOOK WILL PROMOTE THE BAY AREA MUSIC SCENE, DELIVERING WHAT IS SOCIALLY POPULAR DIRECTLY TO THOSE MOST INTERESTED IN IT.
BUZZ is produced by SF Intercom