buying a home at their fingertips: how to reach out on the standard and mobile web
DESCRIPTION
This presentation shows how social networking and access to the web on mobile phones is changing the way that customers shop for homes. It shows how local realtors are using these sites and services to reach out to potential home buyers and why others should pay attention. This was last presented to the Coos County, Oregon, Board of Realtors on April 21, 2011.TRANSCRIPT
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Buying a home at their fingertipsHow to reach out on the standard and mobile web
Matthew “Buzzy” NielsenAssistant Director, North Bend Public Library
04/21/2011
Image source: "bookshelf," chotda on Flickr
The times they are a-changin'
Not the least for realtors
And that means the ways we reach out to people are a-changin', too
Your customers are there. Are you?
People with profiles onsocial networking sites:
Ages 30-49
Ages 65+
Ages 18-29
61%
26%
86%
Data source: Pew Internet & American Life Project's May 2010 tracking survey
Ages 50-64 47%
It's all about content - Blogging
It's all about content - Blogging
It's all about timeliness - Twitter
It's all about timeliness - Twitter
Cross-promotion of content
It's all about being social - Facebook
It's all about being social - Facebook
Morecross-
promotion
It's all about being social - Facebook
It's all about pictures - Flickr
It's all about video - YouTube
It's all about networking - LinkedIn
But wait ...
It's all going mobile
And organizations are adapting
Mobile phone use
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
85% of people own mobile phones
Younger generations= Higher use
Pew Research Center's Internet & American Life Project, April 29-May 30, 2010 Tracking Survey
40% access the Web on phones
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
25% only use mobile phones
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
51% of the younger are mobile-only
Pew Research Center's Internet & American Life Project surveys, April 2006-September 2010
A growing trend
Pew Research Center's Internet & American Life Project surveys, April 2006-September 2010
A growing trend
That's not a phone
Now that's a phone
Smartphone = handheld Computer(that happens to make phone calls)
Android iPhoneBlackberry
There's a lot you can do
Web search
Calendaring
Social networking
Phone
Instant messaging
Texting
Internet
And that's just what youcan do from the home screen
Some sites are usable on the go
Even sites not designed for mobile devices can still be
pretty usable on one.
Some not so much
Some sites can be pretty challenging to use, especially those that use a lot of Flash
(video and interactive) elements
Barcodes are sexy
QR codes
Barcodes are sexy
Scan a barcode, and ...
Barcodes are sexy
Location awareness
Location awareness opens doors
Find nearbybusinesses
Track yourlocation
Conduct geography-based searches
Location awareness also sells homes
Handheld house-finder
And there are lots of them
Trulia
Zillow
Realtor.com
Homes.com
Takeaways
People are on social networking sites. You should be, too.
Cross-promoting your content across sites can get you more views.
The web makes sharing multimedia content super-easy. Use this to your advantage.
The mobile web - and smartphones - puts ready access to information directly into people's pockets.
Sites look different on the mobile web (and other devices). Keep this in mind while designing websites.
Location awareness makes it easier to shop for homes. Embrace services that take advantage of it.
Questions?
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