businessweek mindanao dec 9 print edition

P15.00Issue No. 31, Volume III • December 9-11, 2011

Mining policyDAVAO City -- The govern-ment will have a clear min-ing policy in six months, said Budget Secretary Florencio B. Abad who was in the city on Monday to attend a civil society forum on the conditional cash transfer program. A clear mining policy should tackle the small share given to LGUs. Mr. Abad said that a team formed by President Benigno S. C. Aquino III to draft the administration’s mineral resource extrac-tion policy is now finalizing points that would form part of the framework. Among the points of consideration, Mr. Abad said, “is on the revenue that goes to local government units (LGUs).”

Butuan biz permitsBUTUAN City -- Business-men and entrepreneurs here were urged to renew their permits early in January next year to avoid penalties. This was the call made by Mr. Paul Cabrera, chief of the licensing and permit division of the city govern-ment here, in an interview with a local radio here. Cabrera said the dead-line for the permit renewal is on January 20, 2011. Aside from the business-men and entrepreneurs, Cabrera also called the at-tention of tricycle operators to do the same.

Market IndicatorsMarket Indicators

US$1 = P43.38 4,315.17 points

FOREX PHISIX

AS OF 5:43 P.M., DEC. 7, 2011 (Wednesday)

8 cents

32.40points

Briefl yBriefl y

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Normin’s exports up by 6% percent in 3Q

By APIPA BAGUMBARAN, Contributor

NORTHERN Mindanao’s exports industry continues to grow as it posted a total of US$251.22 million

worth of products during the third quar-ter of 2011, or an increase of 5.59 percent compared to the US$237.93 million worth of exports during the same period last year.

dental recorded the high-est negative growth rate at 99.24 percent followed by Camiguin at negative 33.33 percent. The positive growth rate of Bukidnon was due to the increase of exports of sugar cane products which is one of the province’s major exports, said Engr. Cecilio Y. Clarete, Knowledge Man-agement Division Chief of the National Economic Development Authority (NEDA) in Northern Min-danao during the Media

Misamis Oriental con-tributed the biggest share in the total exports with US$139.36 million or 55.47 percent, followed by Lanao del Norte and Bukidnon sharing US$67.3 million or

26.79 percent and US$44.2 million or 17.59 percent, respectively. In terms of growth rate, Bukidnon registered the highest rate at 601.59 per-cent while Misamis Occi- Northern Mindanao exports posted a 6% growth in the

third quarter of this year.

Task Force inks accord vs illegal mining

Aerial view of the mining site upper Iponan river where the discoloration of the water for decades now due to severe siltation, is visible.

PHOTO CONTRIBUTED BY JUN QUIBLAT

By BUTCH D.ENERIOCorrespondent

TAKING cognizance of the con-tinued deterioration of a river here due to illegal mining, the composite investigation team (CIT), whose members come from the local government units(LGUs) and government line agencies, the academe, the religious sector, the armed forces and the law enforcers, re-cently signed a memorandum of agreement (MOA) to effectively enforce environmental laws. The MOA, which was signed on Dec.1 at the Department of Environment and Natural Re-sources in northern Mindanao,

Collaborations to bring down power rates citedTHE consumer group which successfully intervened with the local power utility’s application for rate adjustment with the Energy Regulatory Commission has cited the unprecedented level of cooperation with the govern-ment agency and the utility which resulted in lower power rates for consumers in the franchise area for the next four years. “Our group wishes to com-mend the Cagayan Electric Power and Light Company (CEPALCO) and the Energy Regulatory Com-mission (ERC) for being patient with us and walking us through the Performance Based Regula-

Rice varieties that can stand drought, floodsBy CARMELITO Q. FRANCISCO

CorrespondentNew Corella in Davao del Norte. Another variety, identi-fied as RC 11 can withstand dry spells and is suitable for farms in Matanao and Kiblawan in Davao del Sur, the department said. Another variety that is being considered grows on farms located near the sea-shore like those now plant-ed in the coastal towns of Davao Oriental and Davao del Sur. Oscar O. Parawan, Ag-

DAVAO City -- The regional office of the Department of Agriculture is conducting field trials on rice varieties that can withstand drought or flooding and can grow in coastal areas. The department’s Re-gional Research and De-velopment Unit said in a statement the tests would include RC 194 rice seed that grows in flooded areas like the towns of Dujali and

New varieties of rice with high resistance to extreme weathers are now being developed.

EXPORTS/PAGE 10

MINING/PAGE 10 POWER/PAGE 4

RICE/PAGE 10

2 BusinessWeekMINDANAODecember 9-11, 2011 EconomyEconomy

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Major crops production in NorMin up in Q3By APIPA BAGUMBARAN

ROOT crops, fruit and industrial crops in Northern Mindanao showed favor-able performances in the third quarter

of 2011.

He said the data provided by the Bureau of Agricul-tural Statistics (BAS) in the region, revealed that banana and pineapple, which con-tributed the greatest bulk of total fruit production also, showed favorable harvests during the quarter post-ing 450, 629 metric tons and 321,485 metric tons, respectively. He said this could be attributed to the increase of the area planted with banana in Misamis provinces and pineapple in Bukidnon.

Cassava harvest for this year’s third quarter reached 53,549 metric tons, higher by almost 63 percent from the 32,881 metric tons post-ed in the same quarter of 2010. The surge in the cassava harvest can be attributed to the increase in cassava areas

and the number of contract growers in Bukidnon, said Engr. Cecilio Y. Clarete, Knowledge Management Di-vision Chief of the National Economic Development Authority (NEDA), region 10, during the Media Forum held yesterday at the NEDA Conference Room here.

Likewise, palm fruit and abaca also rose by almost 20 percent and 14 percent, respectively. This is due to the increase of harvested area for abaca and additional bearing trees for palm fruit in Bukidnon and Misamis Oriental. Meantime, livestock and poultry production also climbed during the third quarter of 2011 reaching 79,868 metric tons, up by almost eight percent com-pared to the same quarter of 2010.

Clarete said the high demand both in local and outside markets pushed up chicken production by 14 percent while the increas-ing demand for cara-beef also caused the six percent growth in Carabao produc-tion. On the other hand, fish production slightly decline by 3.3 percent. Aquaculture which accounts for around half of total fish production recorded a seven percent decline while two-digit de-

Surigao Sur tops tax collection in Caraga

By GREG TATARO, JR.

TANDAG City -- The prov-ince of Surigao del Sur is set to receive an award after topping the collection of business taxes fees, charges, and economic enterprise for calendar year 2010. Bureau of Local Govern-ment Finance Caraga OIC Regional Director Adolfo Llagas invited Surigao del Sur Gov. Johnny Pimentel to attend the fitting ceremony on Wednesday, December 7, at Balanghai Hotel in Butuan City. The said occasion is part of the highlights of the four-day quarterly Regional Conference-Workshop that will be held on December 5-8. Meanwhile, regional top performers and collection efficiency achievers among assessors and treasurers, respectively, will likewise be given due recognition.

CROPS/PAGE 13

3BusinessWeekMINDANAO

December 9-11, 2011

CORE GROUP:CORE GROUP:• DEPARTMENT OF AGRARIAN REFORM• DEPARTMENT OF AGRARIAN REFORM• DEPARTMENT OF ENVIRONMENT AND NATURAL RESOURCES• DEPARTMENT OF ENVIRONMENT AND NATURAL RESOURCES• DEPARTMENT OF AGRICULTURE• DEPARTMENT OF AGRICULTURE• DEPARTMENT OF INTERIOR AND LOCAL GOVERNMENT• DEPARTMENT OF INTERIOR AND LOCAL GOVERNMENT• COMMISSION ON HUMAN RIGHTS• COMMISSION ON HUMAN RIGHTS• NATIONAL COMMISSION OF INDIGENOUS PEOPLES• NATIONAL COMMISSION OF INDIGENOUS PEOPLES• PHILIPPINE NATIONAL POLICE• PHILIPPINE NATIONAL POLICE• ARMED FORCES OF THE PHILIPPINES-403rd BGD, 4ID• ARMED FORCES OF THE PHILIPPINES-403rd BGD, 4ID• MUNICIPAL GOVERNMENT OF BALINGASAG • MUNICIPAL GOVERNMENT OF BALINGASAG • BARANGAY GOVERNMENT OF KIBANBAN, NAPALIRAN, QUEZON & SAN ISIDRO• BARANGAY GOVERNMENT OF KIBANBAN, NAPALIRAN, QUEZON & SAN ISIDRO• ARCHDIOCESAN CENTER FOR CONCERN EMPOWERMENT AND SERVICES (ACCESS)• ARCHDIOCESAN CENTER FOR CONCERN EMPOWERMENT AND SERVICES (ACCESS)• INTERFAITH (ROMAN CATHOLIC CHURCH; IGLESIA FILIPINA INDEPENDENTE;• INTERFAITH (ROMAN CATHOLIC CHURCH; IGLESIA FILIPINA INDEPENDENTE; MUSLIM; UNITED METHODIST) MUSLIM; UNITED METHODIST)• PHILIPPINE COALITION FOR INTERNATIONAL CRIMINAL COURT -• PHILIPPINE COALITION FOR INTERNATIONAL CRIMINAL COURT - BUILDING BRIDGES FOR PEACE. BALAY MINDANAW BUILDING BRIDGES FOR PEACE. BALAY MINDANAW• BALAOD MINDANAW• BALAOD MINDANAW• GERMAN DOCTORS• GERMAN DOCTORS• BALATUKAN TRIBAL COUNCIL• BALATUKAN TRIBAL COUNCIL• MISAMIS ORIENTAL PROVINCIAL PRESS CORPS.• MISAMIS ORIENTAL PROVINCIAL PRESS CORPS.• GISING BARANGAY MOVEMENT• GISING BARANGAY MOVEMENT• DEPED MISOR DIVISION• DEPED MISOR DIVISION• DEPARTMENT OF TRADE AND INDUSTRY• DEPARTMENT OF TRADE AND INDUSTRY• UNITED WAY• UNITED WAY

4 BusinessWeekMINDANAODecember 9-11, 2011

Last November 29, 2011, two members of BUSECO Board of Directors Oliver Aldovino and Danilo Paciente together with one former director Jonally Santo-ninio were sued to court by the BUSECO General Manager at Regional Trial Court, 7th Judicial Region, Cebu City with Civil Case Number CEB 38275 for Libel.

Mr. Oliver Aldovino is the director for the district of Impasug-ong and Fr. Danilo Paciente is the director for the district of Sumilao. While, Mr. Jonally Santoninio was the former director for the district of Malaybalay whose term of office as member of the Board of Director of BUSECO had already ended in 2009 by virtue of the unexpired term of former Director Perla Rubio of which the election in the district of Malaybalay conducted in December 2007 was a special election per letter of confirmation of Deputy Administra-tor Edgardo Piamonte in March 2009. An election was then conducted in the district of Malaybalay and Mr. Gabriel Alima got elected as director being the lone and unopposed candidate. In the same year, it was also due for elec-tion in the district of Sumilao where

Electric Coop GM Sues 2 Directors in CourtFr. Paciente who filed for certificate of candidacy got disqualified to run for director after the evaluation made by the screening committee simply because he was a juridical person. The same was also true to the district of Impasug-ong where Dir. Aldovino had successfully got the favor to become director after the other aspirant for directorship got disqualified.

After the above incidents, Mr. San-toninio then filed charges against the DECOM who facilitated the election as well as against some employees for contempt on the alleged that the election in 2007 was a regular election and not a special one as confirmed by Deputy Ad-ministrator. Fr. Paciente also filed charges against the members of the Screening Committee for his disqualification to run as candidate for the district of Sumilao. Several scenarios also emerged, smear campaigns and/or forum shopping which eventually brought chaos to the coop and perplexities to the member-consumer-owners (MCOs) which is contrary thereof to the oath of office of a director. Citing among others as proof was the rally that emerged in November 2009 participated by some clergies who

after entertaining the false accusations and information were charged for libel because it was unfounded and has no factual basis.

In the same manner, the above persons allegedly furnished copies of false information to the National Electrification Administration (NEA) without the knowledge and authority of the majority of the Board of Direc-tors including the filing of complaint to the Energy Regulatory Commission (ERC) without any proof as evidence. They also sent letter to the House of Representatives through Rep. Jose R. Ping-ay with the same allegations which resulted to the issuance of House Resolution No. 1060 introduced by the latter which directed the Commit-tee on Energy and the Committee on Cooperatives development To conduct an Inquiry, into the Allegations of alleged irregularity in the operation and governance of Bukidnon Second Electric Cooperative. These accusa-tions are therefore used as reference for the general manager to file libel charges against them because it is baseless, unfounded and malicious. advertorial

Republic of the PhilippinesREGIONAL TRIAL COURT OF MISAMIS ORIENTAL

10TH Judicial RegionBranch 44

Initao, Misamis Oriental IN THE MATTER OF THE PETITION SPEC.PROC.NO. 2011-1036FOR CORRECTION OF ENTRY IN THERECORD OF BIRTH AT THE OFFICEOF THE LOCAL CIVIL REGISTRAR;CHANGING THE ENTRY FOR THE SEX FOR: CORRECTION OF ENTRYOF THE PETITIONER FROM FEMALE TO MALE JESSIE L. BULALAJOS, Petitioner, -versus- THE CIVIL REGISTRAR OF ALUBIJID,MISAMIS ORIENTAL Respondent,x-----------------------------------------/

ORDER Let this case be heard on February 02, 2012 at 8:30am., at this court sitting at the Hall of Justice, Poblacion, Initao, Misamis Oriental. The Civil Registrar concerned and any person having or claiming any interest under the certificate of live birth whose cancellation/correction is sought may, within fifteen (15) days from notice of the petition, file his or her opposition thereto. At the expense of the petitioner, let a copy of this Order be published once a week for three consecutive weeks in a newspaper of general cir-culation in the province of Misamis Oriental. Further , let a copy of this Order and the petition be posted at the bulletin boards of the entrance door of this court, Hall of justice, Initao, Misamis Oriental and Municipal Hall, Alubijid, Misamis Oriental. Finally, let a copy of the petition and this Order be furnished to the Office of the Solicitor General and the Office of the Civil Registrar con-cerned. SO ORDERED. Initao, Misamis Oriental, November 22, 2011. (Sgd.) JEOFFRE W. ACEBIDO Acting Presiding Judge

BWM: DECEMBER 2, 9 & 16, 2011


10th Judicial RegionBranch 21

Cagayan de Oro City

OFFICE OF THE PROVINCIAL SHERIFFNOTICE OF EXTRA-JUDICIAL FORECLOSURE

EJF File No. 2011-490

Upon extrajudicial petition for sale under Act No. 3135 as amended by Act No. 4118, filed by HOME DEVELOPMENT MUTUAL FUND or PAG-IBIG FUND – Cagayan de Oro Branch Office, a government financial institution with principal office address located at the Atrium Building, Makati Avenue, Makati, Metro Manila, against SPOUSES MARILYN A. TAN & ISAGANI D. TAN, both of legal ages, Filipino citizens with postal address at BLK 2, LOT 16, BONIFACIO STREET, REGENCY PLAIN SUBDIVISION, IPONAN, CAGAYAN DE ORO CITY, to satisfy the mortgage indebtedness which as of AUGUST 6, 2011, amount to NINE HUNDRED TWENTY THOUSAND FOUR HUNDRED THIRTY FOUR PESOS & 14/100 PESOS ( Php. 920,434.14), Philippine currency, inclusive of interest & penalty charges, attorney’s fees and expenses of foreclosure, the undersigned or duly authorized deputy will sell at public auction on DECEMBER 29, 2011, at 10:00 am. or soon thereafter at the main entrance of the RTC-BR 21, Hall of justice lobby, Hayes St., Cagayan de Oro City to the highest bidder, for CASH in the Philippine Currency, the following property/ies described below with all the improvements included thereon, to wit:

TRANSFER CERT. OF TITLE NO. T- 120288

“A PARCEL OF LAND, ( Lot 16, Block 2, of the cons. subdivision plan, PCS-10-001781, being a portion of Lot Nos.3650, 3651, 3652, 3653, 3654, all of Cad. 237, Cagayan Cadastre, Lot 3649 – A, Psd-10-022211 & Lot 3649 – B- 1, Psd -10-022978) including all the improvements existing thereon, situated in the barrio Iponan, City of Cagayan de Oro City, Island of Mindanao, containing an area of ONE HUNDRED FORTY THREE (143) SQUARE METERS. All sealed bids must be submitted to the undersigned on the above-stated time and date. In the event Auction Sale cannot take place for whatever legal reason, the same will proceed on the following working day, without further notice, posting and publication. Prospective buyers may investigate for themselves the title herein above-described and encumbrances thereon, if any there be. Cagayan de Oro City, Philippines, November 14, 2011.

(Sgd.) EFREN G. MACABAYA Sheriff IV

BWM Nov. 25, Dec. 2 & 9, 2011

which led the civil society intervention in the utility’s application with the ERC for a rate adjustment under the Third Regulatory Period. Under the final rates translation filed by CE-PALCO with the ERC, elec-tricity rates for all types of customer categories were reduced starting July 2011

Power...from page 1

tion process of rate set-ting which resulted in an outcome to the satisfaction of all parties,” said Rene Michael D. Baños, president of Konsumanteng Kagay-anon, Inc., a locally based consumer advocacy group

with residential customers getting the biggest reduction at 17 centavos per kilowatt hours, followed by com-mercial (.13), streetlight (.05), 138kV bulk power (.04), industrial (.03), and 69kV bulk power (.01). “To put this reduction in its proper context, consider how power consumers in

other franchise areas un-der private utilities all had rate increases for their next regulatory period under PBR such as Meralco (Metro Manila), Davao Light and Power Co. (Davao City) and Visayan Electric Power Co. (VECO) in Cebu,” Mr. Baños said. KKI’s satisfaction with

the ERC decision and the outcome of the year long process of evaluating CE-PALCO’s application was shared by the local utility. “We would like to em-phasize that the resulting reduction in CEPALCO’s Maximum Average Price (MAP), and the consequent reduction in customers’

electric bills, were expected results based on the nor-mal regulatory process as provided in the Rules in Setting Distribution Wheel-ing Rates (RDWR),” Mrs. Consuelo G. Tion, CE-PALCO President and Chief Operating Officer said in a letter addressed to KKI.

POWER/PAGE 13

Petronilo Castillon-Gallardo, 72

Petronilo Castillon-Gallardo of Cugman, Cagayan de Oro City passed away Monday morning, December 5,

2011. He was 72 years old.

He is survived by his wife Elena and children Ma. Elenita, Joseph Ronil,

VIncent Edward and Isidore Richard, and six grand children.

Wake is being held at the family residence at Zone 6, Cugman (near the basketball court), Cagayan de Oro City.

Interment will be on Saturday, December 10, 2011 at 9 a.m. at

Cugman Church and will proceed to Tagoloan Cemetery for burial.

The family requests the pious reader to pray for his eternal repose.

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December 9-11, 2011


Two Days to Never Worry About

Are there superstitions in the macro and micro economics of tourism?

PED T. QUIAMJOT

TRAVERSING THETRAVERSING THETOURISM HI-WAYTOURISM HI-WAY

JHAN TIAFAUHURST

THINK A MINUTETHINK A MINUTE

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ANG NEWSPAPER NG MASA

INDANAO INDANAO AILYAILY

QUIAMJOT/PAGE 7

OpinionOpinionPursuing peace

THE peace talks between government and the Moro Islamic Liberation Front (MILF) resumes today in Malaysia heavy with recent events that had threat-ened the negotiations. In particular, the deaths of 19 soldiers in Basilan last month had almost scuttled the talks as various sectors and personalities called on the Aquino government to do what his two predecessors had done: mount an all-out war against the MILF and settle the conflict once and for all with the use of guns. Those calling for war, of course, obviously did not know just what such an assault would entail in terms of loss of lives not just of soldiers and rebels but, more importantly, of civilians who inevitably get caught in the crossfire. And that is not to mention the destruction on properties and natural resources that would set back Mindanao still further behind the rest of the country. But it was good that President Aquino stood firm on his decision not to engage the MILF in war but, in

his own words, in “all-out justice”, ordering the authori-ties to run after specific members of the rebel group and not targeting the entire organization. Also, it had

come to light that the troops themselves had committed lapses in their operations, lead-ing to the skirmish that also resulted in the loss of lives of a number of rebels. What was

needed was not the knee-jerk response of launching a massive offensive but studying what had gone wrong and addressing these issues. It may be said that the resumption of the talks today is an affirmation of the government’s commitment to peace in spite of the opinion of some quarters – which include influential people in government and the pri-vate sector. This gives the people of Mindanao hope because we see that even our voices, which have been largely ignored by previous administrations, are now being heard and taken into serious consideration. The call of the silent majority is peace, and we rejoice that it is still being pursued. (MW)

lEDITORIALEDITORIAL

THINK a minute… Did you know there are 2 days you never need to worry about? The first day is yesterday. It’s simply im-possible to change the past. Yesterday is gone…forever. There is nothing any of us can do to bring it back, es-pecially by worrying about it. So whatever mistakes, problems, or hurts we had yesterday, we’ve got to stop worrying about them. We cannot undo what’s already done, nor take back what we’ve already said, only ask forgiveness. Hopefully we learn our lessons from yesterday’s mistakes. But then, let it go! Life goes on, so we’d better go with it. The other day we never need to worry about is to-morrow. None of us can control or know everything

that might happen tomor-row. We don’t even know whether or not we’ll still be here! What’s going to happen will happen whether we worry about it or not. So we’re left with only one day that we can actually do anything about: today. As the saying goes: “The past is history, tomorrow’s a mystery, so today is all we have. It’s a GIFT, that’s why it’s called the PRES-ENT.” All we have is right now, and today has enough problems, responsibilities, and worries of its own. The last thing we need is to pile up yesterday’s and tomor-row’s problems on top of today’s! No wonder some people are stressed out with even physical problems and sicknesses. Remember, if you don’t bury your wor-ries, they could bury you!

This is why Jesus Christ taught us not to worry about yesterday or tomorrow. Je-sus said: “Who can add a single hour to his life by worrying! Don’t worry about tomorrow. Each day has enough trouble of its own. Live just one day at a time.” So all you have to do is take care of today. Make sure you’re doing your very best in your responsibilities and relationships: that your heart is right with your Maker and other people. Do all you can and then do a little more: don’t worry about it! Because as long as you’re living Jesus’ way in a daily personal relationship with Him, you know for sure you’ve got nothing to worry about. But if today you’re not ready to die and face your Maker, you’ve got everything

to worry about! So right now won’t you ask Jesus to forgive you for your past wrongs and living your own way. Then ask Him to take complete charge of your heart and lifestyle from this day on. That’s the only way you can start living His way all the time and be absolutely sure you have nothing to worry about. Just think a minute…

STRAIGHT from my crystal ball, the recession threat-ening Europe due to their liquidity problem could wipe out our European tour-ist arrivals next year. The Department of Tourism statistic for 2010 of more than 407,000 or 11.08% of the 3.7Million total arrivals may no longer be sustained. European arrivals are ex-pected to go down this year. The Euro is in the making for a decade of economic slide and a decline in value versus the other currencies worldwide according to Wall Street. Government pol ic y makers involved in money inflows are expected to an-nounce anytime this month the economic policies to be pursued in 2012 amidst the economic turmoil in some part of the world next year. As usual varied opinions and forecast are expected to dominate the national scene depending on what political affiliations they belong. Policy makers are not insensitive to world-wide development but many could just be neophyte in crisis management given the global problems that confront us?

Tourism and travel is a market sensitive industry that depends on GDP and cash flow to move people to do business and travel. A palliative approach laced with advertising hype and slogans may not help the ailing industry that have not moved forward in the last 18 months since the new PNoy government took control of power. In short, tourism was hounded with bad luck. Luneta hostage taking, super typhoons, tsunami in our Asian neighbor, Abu Sayaf and travel advisories and until the resignation of the “bearer of bad news” former DOT Secretary Alberto H. Lim. Economic theories with strong fundamentals on sustainable tourism would play a major role in our tourism growth next year. Those with marketing savvy would have to put aside their MBA’s or Wharton Univer-sity theories and go back to the fields. The challenge is enormous that even the primitives and superstitious could be pull out from their graves as reliable foreseers of truth. A new direction focused on Asia must be seriously considered. The

countries that have not been seriously affected now with the currency problems are in Asia. China has continuously dominated the export mar-ket and their living stan-dards have gone up. It adds to their belief that they are destined for economic greatness because there are dragons in their midst. Ja-pan is fast recovering from the natural disaster that hit them last March and their electronic exports to their trading partners have started to stabilize. Japan has the blade of the Samurai to cut the winds of disas-ter. Taiwan has so much currency reserves making their economic climb steady. They believe that their giant statue of Buddha has the giant stride. While in the East Asian region, Indone-sia, Singapore, Brunei and Malaysia are doing well in the oil and natural gas ex-ports to their fuel hungry neighbors. These countries believe that facing the sun that rises in the east they can control the economy of the west. What are the traveler’s interests in these economi-cally secured countries?

They have advanced ahead of us with their countries’ infrastructures and facili-ties technologically modern than ours. Their broad band internit is even faster at 300.0 mbps. What can we offer to entice their visit to the Philippines? Definitely, it is not shopping, dining or religion. Singapore and Hongkong could offer more. Vatican is a better destina-tion to pray and sanctify holiness It might be competi-tive and feasible to shift to sports and sustainable tourism that should go with the lifestyles of the young Asian generations while the older generations can go for gaming or gambling? The Philippines is in the sphere of 25 million gamblers in Asia. Sports bookies find their stock values in the electronic online gaming.

7BusinessWeekMINDANAO December 9-11, 2011

RUDOLF A. KOTIK

FRANCHISINGFRANCHISING

Copyright exemption for the blind 4P of Product MarketingTHE Philippines has pro-tected creativity and in-novation since 1826 when the Patent Law of Spain was enforced here. Since then, the ideas, creations and inventions of Filipinos have taken us to greater heights – from biofuels, herbal medicine, exqui-sitely designed furniture, solar-powered cars, hous-ing solutions to globally recognized Filipino brands and world-class legends and performances. The use of intellectual property bears the social function of diffusing knowl-edge and information to pro-mote national development and progress. However, we continue to meet the chal-lenges of lack of respect for and even theft of intellectual property. These have to be overcome. We as a people should educate ourselves and be aware of our rights over our intellectual prop-erty. Go out and register your intellectual creations before someone does. You may be sitting on a gold mine and be the next great Filipino novelist or the one who formulates the cure for an illness. Your product or service or even your name may be the next big thing. Are you protected? While business name registration is needed to operate and is obtained

from the Department of Trade and Industry (DTI), trademark registrations are required in order to obtain ownership and protection for brands and logos. These are obtained from the Intel-lectual Property Office of the Philippines (IPOPHL). Atty. Victorio Dimagiba, Director for Trade Regula-tion and Consumer Protec-tion, urged business owners to apply for trademarks stating that, “Business name registration permits proprietors to operate and engage in commerce, while trademark registration cer-tifies that a business owns their brand or logos used in products and signages.” IPOPHL issues trade-mark registration to prove ownership over a particular brand. Trademark certifi-cates operate like land titles, but this time, for intellectual property as opposed to real property. Under the law, business owners should file an ap-plication with the IPOPHL for trademark registration. Forms are available over the IPOPHL website and your nearest DTI office. Preven-tion is better than cure. Applications for trademarks only cost P1,090.00, and the protection will last you for ten years. Compare that with having to defend your brand because of imitation

or when someone registers it ahead of you. Trademark registration is not mandatory under the law, unlike business name registration. However, when copying occurs, your only basis for legal protection is a trademark registration. Registration for trade-marks is also made urgent by the fact that the law implements a first-to-file system. The DTI is pioneering the Philippine Business Name Registry System. The system will link the databases of the DTI, IPOPHL and Securities and Exchange Commis-sion so that proprietors and corporations can easily fill out all forms necessary to protect their business and goodwill, including trade-mark registration.

xxx The Senate of the Philip-pines is set to pass a pro-posed copyright exemption for the blind. The proposed exemption, if passed, will be a limita-tion on copyright. Thus, the non-profit reproduction or distribution of copyrighted works translated in Braille will not amount to copyright infringement. This will increase access to information for persons with disabilities. No less than Stevie Wonder called on the World Intellectual

Property Organization in the annual general assem-bly last September 2010 to empower the independence of people with disabilities by providing them with the tools to learn and grow. Senator Manny Villar, Chairman of the Commit-tee on Trade and Com-merce, endorsed the bill. The bill was introduced by Senator Antonio Trillanes IV. The exemption will not erode authors’ rights. The safeguard in the proposed bill states that the exemp-tion will hold only if the act of copying, reproducing or distribution is non-profit. The exemption will amend Republic Act No. 8293 or the Intellectual Property Code. Other pro-posed amendments include the creation of a Bureau of Copyright within IPOPHL. Email [email protected].

FOUR elements play a role in a customer’s decision to buy a product: the prod-uct itself, the price of the product, the place and the promotion of the product.

Product:• What is the physical product?• What additional features are needed?• What are the functions or uses of the product?• What services need to be provided?• Does the customer expect guarantees or warranties?• How should the product be packaged for shipment?• How should it be pack-aged for the consumer?• What images should the product project?• What brand name should be used?

Price:• What price is needed to make a profit?• What price will customer be willing to pay?• Who determines the price customers will pay?• Should discounts and allowances be provided?• Should coupons, rebates, markdowns or sales be used?• Should credit be ex-tended to customers?• How should the business respond to competitor’s prices?

Place:• How will the product reach the customer?• How will products be handled, stored, displayed and controlled?• How will orders be pro-cessed?• Who will be responsible

for products that are dam-aged or not sold?• What kind of traffic pat-tern fit the buying patterns of target customers?

Promotion:• What information do customers need?• Should promotions be informational or persua-sive, or merely reminder messages?• Do all customers need the same information?• What combination of advertising, personal sell-ing, sales promotion, and publicity is needed?• Will mass or individual promotion be most effec-tive?• What media should be used?• How often must informa-tion be communicated to franchisees and customers?

Rudolf A. Kotik is the Founder of RK Franchise Consultancy who developed more than 400 Franchises in the Philippines and can be reached through [email protected]

Views.OpinionViews.Opinion

De Oro Pacific Home Plus is now hiring for Accounting and Encoder jobs!

Qualifications: Female Graduate in any business course Graduate in any computer course Computer literacy is an advantage for the accounting graduate Must have pleasing personality Must be Honest, Committed, Positive and Hardworking Can work with low supervision Can work under pressure Excellent interpersonal and communication skills in both written and oral. If you think you've got what it takes, Interested applicants may submit their RESUMÉ/ APPLICATION LETTER WITH TRANSCRIPT OF RECORDS to: The Manager De Oro Pacific Home Plus Lapasan High-way, Cagayan de Oro City

DE ORO PACIFIC HOME PLUS CORP.BULUA BRANCH IS NOW OPEN ON SUNDAYS

HARRY TAMBUATCO

SUPER-SUPER-BRANDINGBRANDING

CONGRATULATIONS to the 27 Top Brands that have received the Superbrands Award Seal - with the “Philippines’ Choice” logo for Volume VII 2012 – Superbrands is the ONLY INTERNA-TIONAL AWARD giving body in the Philippines available in 88 countries worldwide. With close to 30,000 brands entering the market place annu-ally how do we identify which brands promote the integrity and deliverables products or services offer? Price points may be strate-gic to most however brand integrity is always supreme. Duplication and counterfeit can be problematic and at most times stressful with repurchase or replacements the only solution. Branding is the only promise assuring consumer preference on every purchase. Advertising and perceptions generated need not be truth which only confuses consumers. Longevity and consistency on deliverables make the brand. Superbrands cel-ebrate: Philippine Prudential Life Insurance, Orocan, Burlington (socks), First Philippine Scales (Fuji), Eng Bee Tin, Royale’ (beau-ty & wellness), Ligo, RedFox (Asiantechnologies/ com-puters), Salem (beds), Ma-nila Bulletin, Business-World, HerWord.com, The Philippine Graphic, HSN (Shop TV), Health News,

The Manila Times and Zuni’s (fine-dine restau-rant, Makati) These were the brands Awarded on the first certificate for Volume VII (2011-2012) at the Ser-endra complex - Bonifacio Global City in June earlier this year. Awarded 2nd Certificate Superbrands for Volume VII last December 1 at the Elks Club, Makati City; with – “Philippines’ Choice” status (2011-2013) are; GT Stoneworks, For-tress Adhesives, Timezone, Columbia International Food Prod-ucts, Ms. World, Aqua Health (alkaline water/ franchise), Cherubin Rub-ber Company, My Phone, Yakult, Jaka Group, Vol-ume VI Awardees on its 2nd and 3rd Certificate (2010 – 2011); Metathi-one (beauty & wellness), Gardina (bread products), Fern C, Fern Slim, Clium (Pascual Laboratories’), Loyola (Memorial Cha-pels), Asahi (fans), PLDT,

Superbrands Awards

My DSL, Globe Tatoo, A Bonne’ Superbrands is not only about the accolades given them but consumer prefer-ence status within the mar-ketplace. “As we celebrate the new brand entrants – at the exclusive Elks Club, in Makati City – Superbrands celebrates the success of the brands entering the realm of marketing success” says Superbrands President & CEO Harry Tambuatco. Superbrands enters 2012 for the 3rd Certificate for Volume VII together with its Brand Academy seminar and its culminating Gala Tribute Night. To those interested in acquiring Superbrands status please email or call on our office [email protected] tel. No.(02) 7288881 – “do you have what it takes to be a Superbrand?” Seasons’ Greetings to all brand cus-todians and to all present at the 2nd certificate event!

Superbrands is the ONLY IN-TERNATION-A L AWA R D giving body in the Philippines available in 88 countries world-wide.

The fact that we are less than 5 hours of air travel from our high roller neighbors and junket tours from China, Hon-gkong, Macau and Singapore is a challenging marketing reality. A need to segmentize our tourism plan according to country and ages of travelers could put new direction to our marketing strategy. We can-not hype our old twist to the world to visit the Philippines for the sun, fun and sand? State funding to increase and sustain the v iabi l ity of our natural attractions needs legislative support and priorities. Declaring many protected areas and heritage parks for preservation are for the government to con-sider. Another is for state runs gambling casinos to be mandated to PAGCOR to

Quiamjot...from page 6

open new branches in all first class cities in the Philippines exclusive to foreign players? That’s a pro-active Congress, perhaps until Cong. Manny Pacquiao is ready to rumble as Speaker of the House? Historically, extreme sports interests have propelled the Camarines Sur Wakeboarding destinations. Th e Governor of the Province, Gov. Raymond (LRay) Vil lafuerte def ied traditional politics in limit-ing projects in their vote rich Municipalities and instead go for extreme sports in an area confi ned to Pili the Provincial Capital. His vision paid off and has made Camarines Sur the

most visited destinations in the Southern Tagalog region. Many Municipal Mayors were angry but it made thousands of young people of Camarines Sur happy with employment in the facilities that supports the Wakeboarding Park. In Northern Mindanao, how many have visited the Dahilayan Zip line and expe-rienced the adrenalin pumping ride? Young people of various nationalities have spread it in the social network sites their happy memories and desire to return. And what makes Cagayan de Oro, the white water raft ing capital of the Philippines? Its sustainable tourism!

8 BusinessWeekMINDANAO

December 9-11, 2011

10 BusinessWeekMINDANAODecember 9-11, 2011 Aggie NewsAggie News

Republic of the PhilippinesREGIONAL TRIAL COURT OF LANAO DEL SUR

12th Judicial RegionBRANCH 10

Hall of Justice, Marawi City

IN THE MATTER OF THE PETITION FORCORRECTION OF DATE OF BIRTH

ZAMAN RABIA DISOMIMBA, SPL. PROC. NO. 2040-11 Petitioner,- versus –OFFICE OF THE CIVIL REGISTRAR OF MARANTAO,X-------------------------------------------------------------X

ORDER Before this Court is verified Petition for correction of date of birth filed by Petitioner Zaman Rabia Disomimba, dated October 27, 2011, which alleges:1. That petitioner is of legal age, and a resident of Lumbac-Ingud-Maul, Marantao Mu-nicipality, Lanao del Sur, where she may be served with court processes of this Honorable Court;2. That respondent is the office of the Local Civil Registrar of Marantao which is a govern-ment office where all births in the locality are being registered and kept and summons and other court processes may be served at its office at Marantao, Lanao del Sur;3. That sometimes on April 11, 1998, a relative of a petitioner, and unknown to her, applied for the late registration of Certificate of Live Birth;4. That the petitioner’s date of birth was erroneously declared and written in her Certificate of Live Birth (Late Registration) by a typist who inadvertently typed and encoded December 30, 1947 instead of the petitioner’s real birth date which is December 30, 1953;5. The petitioner just recently discovered and saw the said error in the entry of birth date when she secured a copy and certification from the National statistics Office (NSO), a copy of which is attached hereto as Annex A;6. That the petitioner’s true and correct date of birth is December 30, 1953 and this fact is known to her relatives and contemporaries, a copy of the Joint-Affidavit of Hadji Ibrahim D. Dimapundag and Moctar T. Domado is hereto attached as Annex B;7. That respondent public and school records show and reflect her real birth date as December 30, 1953. She also filed her true and correct Certificate of Live Birth, a copy of which is also hereto attached as Annex C, other documentary evidence includes the Jamiatul Philippine Al-Islamia College Transcript of Records, which are hereto attached as Annex D;8. That the petition is filed without any slightest intention to defraud or prejudice the gov-ernment or any person. The petition is filed for the sole purpose of rectifying the erroneous entry in the Certificate of Live Birth of the Petitioner filed with the Local Civil Registrar of Marantao, Lanao del Sur in order to reflect her true and correct date of birth as appearing in her public and government records. Finding the aforesaid petition to be sufficient in form and substance, it is hereby ordered that the same be set for hearing before this Court on January 24, 2012 at 8:30 o’clock in the morning. Let a copy of this Order be published at the expense of the petitioner in a newspaper of general circulation in Lanao del Sur or Marawi City or Iligan City for three (3) consecutive weeks. The Local Civil Registrar of Marantao, Lanao del Sur and the Civil Registrar General, or any person or party who has an interest in the petition may file his/her opposition thereto within fifteen (15) days from notice of this petition or from the last day of Publication of this Order. Further, let this Order be posted for fifteen (15) days prior to the date of hearing in the Bulletin Board of the Municipal Hall of Marantao, Lanao del Sur; where the petitioner is residing; and the Bulletin Board of this Court, also at the expenses of the petitioner. The petitioner is directed to notify this Court of the publication of this Order not later than three (3) days before January 24, 2012. Furnish copies of this Order, together with the copies of the petition, to the Local Civil Registrar of Marantao, Lanao del Sur; the Honorable Solicitor General, Makati City; and the Honorable Civil Registrar General, National Statistics Office (NSO), Manila.

SO ORDERED.

Marawi City, November 23, 2011. (Sgd.) HON. WENIDA B.M. PAPANDAYAN Presiding Judge

BWM: DECEMBER 9, 16 & 23, 2011

NOTICENotice is hereby given that the OFFICIAL RECEIPT NO. 004185 (white Color) dated October 28, 2011 of Bayan Telecommunications, Inc. was misplaced and could no longer be located By CHANDA D. HERNANDEZ, a resident of Hilltop, Upper Carmen, Cagayan de Oro City is the subject of AFFIDAVIT OF LOSS as per Doc. No. 175; Page No. 35; Book No. XXX; Series of 2011 under the Notary Public of Atty. Maria Nora L. Gonzales-Cagang.

BWM: December 9, 2011

EXTRA JUDICIAL PARTITION WITH DEED OF ABSOLUTE SALE

Notice is hereby given that the intestate estate of the Late SOSTENES OBASA, who died on July 27, 2000 at Poblacion, Villanueva, Misamis Oriental, died without leaving a will and left no debts; left a parcel of residential land more particularly bounded and described as follows; A parcel of Residential land situated at Poblacion 2, Villanueva, Misamis Oriental, covered by ARP No. 08-13000-200-386, Property Index No. 052-13-0002-004-04, declared under the name of OBASA SOSTENES, containing an area of 165 SQUARE METERS, more or less, is the subject of EXTRA JUDICIAL PARTITION WITH DEED OF ABSOLUTE SALE to JUDY MAE T. ABREA, of legal age, Filipino and a resident of Poblacion, Villanueva, Misamis Oriental, referred as Vendee, for and in consideration of Php. 50, 000.00 under Notary Public of CRISTINA TERESA A. MORENO-OCIONES as per Doc. No. 234; Page No. 047; Book No. 35; Series of 2011.

BWM: DECEMBER 9, 16 & 23, 2011

DA 10 joins Biotech Week info seminar

Clockwise:Dean College of Agriculture XU Mr. Roel R. Ravanera as he welcomes the participants; Dr. Candida B. Adalla OIC-Director DA Central Office Biotech Program Implementation Unit and a Professor of Entomology College of Agriculture in her presentation; DA10 Regional Executive Director Dir. Lealyn A. Ramos as she closes the forum and Dr. Reynaldo V. Ebora- Director Na-tional Institute of Molecular Biology and Biotechnology, University of the Philippines Los Baños (BIOTECH-UPLB) in his well explained lecture during the BIOTECH WEEK forum in CDOC. PHOTOS: SMRFABULAR

Cagayan de Oro City- A week-long biotechnology fa ir was simultaneously celebrated in Mindanao and the University of the Philippines in Visayas on November 21-26 with the theme; “ Bioteknolohiya para sa Kalikasan, Kalusugan, Kagandahan, Kabuhayan at Kaunlaran.” Ok ang 5K sa Biotech: Suportahan at Tangkilikin Natin! In North-ern Mindanao the National Biotech forum was partici-pated by the Department of Agriculture Regional Field Office 10 , DA Central Office Biotech Program, University of the Philippines- Los Baños (UPLB) National Institute of Molecular Biology and Biotechnology and Xavier University College of Ag-riculture. The forum was held on November 22,2011 at Searsolin Convention Hall Xavier University Ateneo de Cagayan. In his opening remarks, Dean of the College of Ag-riculture- Xavier Univer-sity, Mr. Roel R. Ravanera said that “today’s trend is driven by biology and in-formation science, through this we should harness our

abilities and know-how to sustainably drive our future in the reduction of poverty, mitigating hunger and to lower the impacts of global warming.” He also stressed addressing his message to students in the audience that they should be aware of the potentials of biotechnology and make it somehow a chart in guiding their career path as there is so much potential to discover in Biotechnology, he concluded. Dr. Candida B. Adalla- OIC-Director DA Central Of f ice Biotech Program Implementation Unit and a Professor of Entomology College of Agriculture in her presentation elaborated on the priorities and goals of the Biotech Program. This program supports develop-ment of products and tech-nologies that are beneficial to the agri sector and most of all aims to widen public awareness and acceptance of biotechnology. Dr. Adalla explained that Biotechnology has the capac-ity or potential to increase yield, produce nutritious food and safer crops and protect the environment thru

reduction of pesticide use and lower greenhouse gas emissions. Dr. Reynaldo V. Ebora- Director National Institute of Molecular Biology and Biotechnology, University of the Philippines Los Ba-ños (BIOTECH-UPLB) encouraged participants to develop climate change sensitive technologies such as Biotechnology- a branch of molecular biology that studies the use of microor-ganisms to perform specific industrial processes. He added that a combina-tion of traditional and mod-ern biotechnology is a choice to increase food, feed and fiber production. Products that the BIOTECH-UPLB has developed are Biofer-tilizers and Biopesticides. The development of GM (genetically modified) crops has seen to significantly reduced pesticide use while other GM crops are being developed to specifically adapt to drought, f looding, salt water intrusion and other climatic conditions. The activity was formally closed by DA 10 Regional Executive Director Lealyn

A. Ramos, who was delighted by the presence of the two experts who shared their vast knowledge in Biotechnology. She said that with the con-certed efforts of the regional

field units, DA central office Biotechnology Program and the BIOTECH UPLB and the academe we will eventually realize the goal of being food secure Philippines, as well

as equipped in knowledge in our pursuit to agricultural sustainability and adapt-ability to climate change. (suzy may roa-fabular da 10

als for coconut shell charcoal. Th e increasing competition for the production of the same product in Misamis Oriental also adversely aff ected the raw materials supply of Camiguin, he added. Meanwhile, the region’s top dollar earners for the

Exports...from page 1

the concerned agencies, the LGUs and enforcement agencies is necessary to monitor, investigate and to stop the illegal and destruc-tive mining operation in upriver of barangay Iponan and neighboring areas where tributaries run through the bigger Iponan River. Relampagos, said that the quality of the discolored water in Iponan River con-tinue to deteriorate because of the mining practices, and the siltation is affecting the water quality and endanger-

Mining...from page 1

Forum held yesterday at the NEDA Conference Room, here. He said the export per-formance of Camiguin fell because of lack of raw materi-

quarter were coconut oil and oleo chemicals with a combined share of 31.24 percent of the region’s total exports. In terms of value, coconut oil posted US$40.13 million while oleo chemicals were recorded at US$38.35 million.

Clarete said the raw cane sugar of Bukidnon and the canned pineapple products of Del Monte Philippines’ fol-lowed closely, sharing 13.07 percent and 12.90 percent, respectively. Other top earner commodities included abaca pulp/fi ber, iron ore, desic-

cated coconut, lumber, copra-based products and fresh bananas, he further said. He also cited that a surge in the exports of mineral-based iron ore was noted in this quarter with a growth rate of 4,452 percent com-pared to its performance

during the same period last year. On the other hand, declining growth rates were recorded for coconut oil and copra-based based products despite being the region’s main exports in terms of value, Clarete further cited. (pia-10)

anao, defines the respective roles and commitments of every agency, who will map out operational plan for the apprehension of violators and the confiscation of equipment used in illegal mining activities in the area. Alfredo T. Relampagos, officer in-charge-regional director of Mines and Geo-sciences Bureau (MGB) region 10, said the coop-eration and assistance of

ing the life of Macajalar Bay. The CIT said that small-scale illegal mining activi-ties, particularly with the use of hydraulicking method in extracting placer deposit along Iponan River and its vicinities from Opol town and upstream, has resulted into continuous soil erosion and uprooting of trees and other vegetative cover along the riverbank. Earlier, Cong. Rufus Rodriguez of the Second District this city sounded the alarm and called on the

stakeholders, including thesmall-scale miners to a fo-rum. Rep. Rodriguez wanted to look into the condition in the mining site and offered a solution, such as other means of livelihood to the miners so as to put a stop to the mining operation. Rodriguez also ques-tioned if the mining op-eration is being conducted by the small-scale miners because of the presence of bull dozers and other heavy equipment at the mine site.

vesting palay by April next year. Th e fi eld trials for the variety intended for fl ooded areas, will follow, he said. Mr. Parawan said the de-partment is fi nding ways to come up with new varieties that can withstand climate change through the use of modern technologies. In relation to this, the

Rice...from page 1riculture regional director, said the foundation seeds will initially be provided to qualifi ed seed growers who will propagate such varieties. The field trials for the drought-resistant variety have started with the hope of har-

city government is looking at producing upland varieties of rice to boost current rice seed stock. Acting City Agriculturist Leonardo R. Avila III said the city government has identi-fied so far 70 of such upland varieties. Th e National Food Author-ity earlier identifi ed the Davao Region and the nearby Caraga as among the areas that are to be developed for rice produc-tion. Angelito T. Banayo, the agency’s administrator, said the two regions are ideal con-sidering that these are among the areas that attract private investments in agribusiness. “We have to establish pilot areas for rice production in

these two regions of Mindanao,” Mr. Banayo said, adding that aside from certifi ed and hybrid seeds and improved irrigation systems, the government must also build and rehabilitate farm-to-market roads and provide fertilizer subsidy to the farmers. But Mayor Rey T. Uy of Tagum City, Davao del Norte’s capital, said the government cannot force the farmers to continue planting rice if they see bigger returns in other crops, such as banana. In Davao del Norte, many farms have been converted into banana plantations and unless the government can provide better subsidies to rice farmers, Mr. Uy believes the conversion of farms will continue.


December 9-11, 2011CompaniesCompanies

POWER RATE HIKE• State-owned National Power Corp. (NAPOCOR) is seeking to

recoup P3.12 billion worth of under-recoveries which, if approved by the Energy Regulatory Commission (ERC), will translate to a rate hike of more than P2 per kilowatt-hour (kWh) in Luzon.

• This application for higher rates is part of the recovery schemes allowed under the Electric Power Industry Reform Act (EPIRA), NAPOCOR said. Under this law, NAPOCOR could apply for the generation rate adjust-ment mechanism (GRAM) and incremental currency exchange rate adjustment (ICERA) to recover costs, which will then be passed on to consumers.

DEBT CAP IN 2012 BUDGET• A Liberal Party congressman urged President Aquino to reject

the borrowing cap the Senate has inserted in the proposed P1.8-trillion 2012 national budget. Eastern Samar Rep. Ben Evardone said the provision limiting borrowings to 60 percent of gross domestic production “will severely limit the tools available to the President in the management of the economy.”

• “The borrowing cap is anti-growth as it would severely handicap the President’s growth policies. In most parts of the world, brutal and misplaced austerity – not runaway debt and infl ation – is the reason for economic slow-down,” he said. Evardone said even in debt-burdened countries of Europe, the clamor is for fi scal and monetary intervention, not more austerity and inaction, from central bankers.

OUTSOURCING-AFFECTED BANK WORKERS• Banks agreed to transfer employees affected by the outsourcing

in the industry to other departments while the Department of Labor and Employment (DOLE) pledged to provide livelihood programs for affected workers. This was contained in the Banking Industry Tripartite Council (BITC) resolution signed by various parties the other day, led by Bangko Sentral ng Pilipinas Governor Amando M. Tetangco Jr. and Labor and Employment Secretary Rosalinda Baldoz.

• “The resolution also considers outsourcing as a bank management prerogative. Should outsourcing lead to downsizing, the resolution requires management to transfer affected employees to other departments on a best effort basis. Management is also tasked to encourage outsourcing fi rms to absorb the affected workers,” the agreement stated. Under the agreement, the DOLE would implement livelihood programs and other interventions for the benefi t of the affected workers should remedies prove unfeasible.

CALL CENTER AGENTS• The incidence of absenteeism in business process outsourcing

(BPO) employees is higher in the Philippines and in Asia Pacifi c than the rest of the world due to odd work shifts, a global study showed. In the study, research group Dimension Data, however, noted that agents in Asia Pacifi c, particularly in the Philippines, are tagged as “more patient” than those in other regions. Asian call centers scored 100 percent in customer satisfaction, higher than the global score of 84.5 percent.

• The study showed that agent absenteeism rate in Asia Pacifi c, which includes the Philippines, is higher at 15.5 percent than the global rate of 14.9 percent. “Agent absenteeism is higher in Asia because of graveyard shift. But attrition rate is lower in the region than globally,” Dimension Data General Manager for Customer Interactive Solutions Nagi Kasinadhuni said.

SMC SALE OF P1.1-B STOCKS• Food-to-power conglomerate San Miguel Corp. said its biggest

shareholder Top Frontier Investment Holdings Inc. had sold nine million com-mon shares valued at P1.1 billion. San Miguel corporate information offi cer Ferdinand Constantino said the shares were crossed at the Philippine Stock Exchange Thursday at a price of P119.12 each. The company’s stocks closed at P123.1 Thursday and fell to P120 yesterday. San Miguel did not disclose the buyer of the shares.

SUN LIFE BANCASSURANCE PRODUCTS• Sun Life Financial Philippines will launch three bancassurance

products next year as the company strengthens its bid to take the top spot among the country’s life insurers. Sun Life Financial President and Chief Executive Offi cer Rizalina G. Mantaring said the Insurance Commission (IC) has approved the company’s application to launch the product. However, Sun Life still needs the nod of the Bangko Sentral ng Pilipinas (BSP) before it can introduce the three insurance products through the Rizal Commercial Banking Corp. (RCBC).

• Bancassurance is a global practice of collaboration between an insurance company and a bank. It allows a life insurance company to sell its products within the premises of a bank’s branch network. In return, the bank must own at least four percent of the insurer’s outstanding equity.

ABOITIZ POWER BARGES• Aboitiz Power Corp. (APC) is planning to transfer its acquired

power barges to Mindanao by the middle of next year. APC First Vice Presi-dent Bobby Orig said this move is in response to the expected tightening of power supply in Mindanao.

• “To augment the tightening power supply in Mindanao next year, in anticipation of the effect of the summer months and the continuing increase in demand for power, APC, through its wholly owned subsidiary Therma Marine Inc., plans to transfer one of its four barge-mounted power plant units from Navotas by June 2012,” Orig said, stressing the company has always been committed to provide stable power in Mindanao.

ZAMBOANGA OPEN PIT MINING BAN• Canadian mining fi rm TVI Pacifi c Inc., parent fi rm of TVI Resources

Development (Philippines) Inc., is preparing for a legal fi ght to maintain its operations in Zamboanga del Norte. TVI Chairman Clifford James, in a strongly worded speech at the luncheon meeting of the Philippine Mining Club at the Manila Shangrila, expressed outrage at the local government of Zamboanga del Norte for passing the open pit mining ban which he termed “unconstitutional” and “invalid.”

• The open pit mining ban, James said, violates the Mining Act of 1995, the Local Government Code and the Environmental Protection Agency Act. He said the Zamboanga open pit mining ban ordinance is “draconian” and gives full authority to the governor to control mining. He urged all mining fi rms operating in the Philippines to collectively fi ght the ordinance, warning of the impact should the open pit mining ban be implemented.

BULACAN RIVER DREDGING• Bulacan Gov. Wilhelmino Sy Alvarado and the Department of

Environment and Natural Resources (DENR) have signed a memorandum of agreement with private developer Ecoshield Development Corp. for the dredging of the heavily silted and polluted Marilao-Meycauayan-Obando River System (MMORS) that would bring back the commercial viability of fi shing in the province.

• Under the agreement, the river will be dredged with the silt deposited in a planned 44-hectare sanitary landfi ll that Ecoshield is putting up as part of the government’s solid waste management initiative. The dredging and the establishment of a sanitary landfi ll, the fi rst in Central Luzon, are also seen to stem fl ooding in the area that has resulted in losses to lives and property in Bulacan.

(edited by Allan Mediante- BWM executive editor)

NEWS CAPSBy Laurel Media/RTM


10TH Judicial RegionBranch 21

Cagayan de Oro City

OFFICE OF THE PROVINCIAL SHERIFFNOTICE OF EXTRA-JUDICIAL FORECLOSURE

EJF File No. 2011-518

Upon extrajudicial petition for sale under Act No. 3135 as amended by Act No. 4118, filed by HOME DEVELOPMENT MUTUAL FUND or PAG-IBIG FUND – Cagayan de Oro Branch Office, a government financial institution with principal office address located at the Atrium Building, Makati Avenue, Makati, Metro Manila, against TERENCE BRUCE A. MEJIA, of legal age, mar-ried to FRANCHETTE M. MEJIA, Filipino citizen , with postal address at BLK 5, LOT 19, PAG-IBIG CITY, IPONAN, CAGAYAN DE ORO CITY to satisfy the mortgage indebtedness which as of SEPTEMBER 9, 2011, amounted to THREE HUNDRED ELEVEN THOUSAND NINE HUNDRED FORTY EIGHT PESOS & 25/ 100 PESOS ( Php. 311,948.25), Philippine currency, inclusive of interest & penalty charges, attorney’s fees and expenses of foreclosure, the undersigned or duly authorized deputy will sell at public auction on DECEMBER 19, 2011, at 10:00 am. or soon thereafter at the main entrance of the RTC-BR. 21, Hall of justice lobby, Hayes St., Cagayan de Oro City to the highest bidder, for CASH in Philippine Currency, the following property/ies described below with all the improvements included thereon, to wit:

TRANSFER CERT. OF TITLE NO. T- 172624

“A PARCEL OF LAND, (Lot 19, Block 5, Pcs - 10-002661, being a portion of lots 3594, 3596, 3597, 3598, 3600, Cad-237 & Lot 3591-1 (LRC) Psd- 128619, situated in the Barrio of Iponan, City of Cagayan de Oro Island of Mindanao. Bounded on the SE. along lines 2-3-4 by Road Lot 2 (7.00 m. wide) on the SW, along line 4-5 by Road lot 1 (10.00 m. wide); on the NW, along 5-1 by Lot 17; and on the NE; along line 1-2 by Lot 20; all of the same block of the consolidation-subdivision plan Pcs-10-002661. Beginning at the point marked “1” on the plan. Containing an area of ONE HUNDRED NINETY (190) SQUARE METERS. All sealed bids must be submitted to the undersigned on the above-stated time and date. In the event Auction Sale cannot take place for whatever legal reason, the same will proceed on the following working day, without further notice, posting and publication. Prospective buyers may investigate for themselves the title herein above-described and encumbrances thereon, if any there be. Cagayan de Oro City, Philippines, November 14, 2011

(Sgd.) EFREN G. MACABAYA Sheriff IVBWM Nov. 25, Dec. 2 & 9, 2011

Globe sees mobile data to drive growth

GLOBE Telecom Inc. is banking on the growth of its mobile data business to sustain momentum in the months ahead

amid tight competition and shrinking wallet of subscribers.

balances for prepaid cus-tomers and unbilled charges for postpaid subscribers, get the latest updates from Face-book and Twitter, send and receive e-mails via web mail accounts and pull content from online information sites through a news and entertainment function. Globe also made avail-able affordable Android devices such as Cloud-Fone Ice and CloudFone Temptation which allow users to personalize their smartphones using a wide range of applications and features. The cellular firm also offers a wide range of smart-phones such as iPhone, BlackBerry, and Samsung devices under customiz-able postpaid plans with

The cellular firm said on Tuesday that it continues to open up its mobile data services to a wider market with the launch of the wid-est range of mobile internet plans available for every need or lifestyle. The Ayala-controlled telecom firm offers bundled plans such as PowerSurf and SuperSurf which offer mobile browsing packages. As of end-September, the company’s mobile brows-ing revenues rose to over P1.4 billion, a 64-percent increase from last year’s level on the back of the company’s

strong portfolio of new services that promote the use of mobile Internet for social networking, search engine, push e-mail as well as entertainment through the use of mobile applica-tions. In the previous quarter, Globe also launched m.globe, an all-in- one mobile portal that allows users to connect to the mobile Web in a single platform with-out the need for expensive Internet-capable phones. Through m.globe, subscrib-ers are able to access load information such as load

a package that combines unlimited mobile surfing and bundled text and call services. “Mobile browsing has definitely revolutionized the Philippine telecom-munications industry with the growing demand for an easier and more acces-sible way to be connected to the World Wide Web,” said Globe president Ernest Cu in a statement. “We are very pleased with how our mobile data business has grown over the last year, and this drives us further to make our mobile browsing services more accessible, affordable, and widely avail-able to Filipinos wherever they are, through offers that are customizable, relevant and always affordable.”

Ferry runs aground, all passengers safeTHE officers and crew of SuperFerry 1 with the help of Philippine Coast Guard completed the safe transfer of 618 passengers to Coron port after the vessel ran aground 19 nautical miles off Coron Sunday night. There were no reported injuries and initial dives revealed only minor scratches on the vessel’s hull. According to the ship’s crew, SuperFerry 1 was navigating its common route when it unexpectedly beached 19 nautical miles off Coron. Prel iminar y reports revealed the water was unusually shallow that evening due to a low tide. The

incident, however, did not cause undue alarm to passengers as the impact was hardly felt. The company im-mediately dispatched SuperFerry 2, which is set to arrive in Coron at 12nn today, to carry the passengers back to Manila. “We would like to assure the families of the 618 passengers that they are all safe and are being attended to. SuperFerr y wil l provide food, water, and other necessities while they await the arrival of SuperFerry 2 ,” N N - AT S EV P-Freight Commercial Officer Jose Manuel Mapa said.

Digitel shares haltedDIGITAL Telecommuni-cations Philippines, Inc. (Digitel) halted trading of shares Wednesday morn-ing, following Philippine Long Distance Telephone, Co. (PLDT) subscription to P4-billion worth of the former’s shares. This, after Digitel earlier this month hiked its autho-rized capital stock to P25 billion from P9 billion to accommodate zero-coupon convertible bonds it issued that will be due in 2013 and 2014. In a disclosure, Digitel said trading of its shares were halted between 9 a.m. and 10 a.m. on Tuesday due to PLDT’s subscription to the former’s stock. “Out of the increase in the capital stock of [Digitel] by P16 billion, the amount of P4 billion equivalent to 4 billion shares representing at least 25% of said increase in capital will be subscribed and fully paid by PLDT,” Digitel

said. The subscription involves 2013 convertible bonds worth $24.75 million or P1.09 bil-lion and 16% of the 2014 exchangeable bonds issued by Digitel Capital Philippines, Ltd. worth $66.28 million or P2.91 billion, Digitel said. Digitel noted the values of the bonds were computed based on the conversion date of Dec. 8. PLDT’s acquisition of JG Summit Holdings, Inc.’s 51.55% stake in Digitel was completed Oct. 26. It gave the dominant telco some 70% of the domestic mobile market, leaving Ayala-led Globe Telecom, Inc. to about 30% of the market. The transaction, amount-ing to P69.2 billion, not only involves the sale of 3.28 billion shares representing 51.55% stake in Digitel, but also zero-coupon convertible bonds issued to JG Summit which are convertible to 18.6 billion Digitel shares.

FOR YOUR ADVERTISEMENTS PLACEMENTS CONTACT


HAPPY FIESTA BARANGAY BULUA! ! ! ! December 8, 2011

Fiesta Greetings from:Fiesta Greetings from:

MERRY CHILD SCHOOLZone 7 Bulua, Cagayan de Oro City

Tel. No.: 73-74-76 or 858-2676

Greetings from:Greetings from:

Hon.

EMANUEL BEJABrgy. Chairman

Gusa, Cagayan de Oro City

From:From:Hon.

NADIA ELEPI EMANOCity Councilor

2nd District Cagayan de Oro City

Greetings from:Greetings from:Hon.

JOSE PEPE ABBUCity Councilor

1st District Cagayan de Oro City



Hon. IAN MARK NACAYA

City CouncilorCagayan de Oro City

Hon. EMANUEL ABEJUELA

City Councilor2nd District Cagayan de Oro City

From:From:Hon.

ADRIAN BARBACity Councilor


From:From:Hon.

OMAR LABONTOGBrgy. Chairman

Lapasan, Cagayan de Oro City

Greetings from:Greetings from: Greetings from:Greetings from:Hon.

ALVIN CALINGINCity Councilor


From:From:Hon.

ROGER ABADYCity Councilor


Greetings from:Greetings from:Hon.

SIMEON LICAYANCity Councilor


Fiesta Greetings from:Fiesta Greetings from:BULUA COCO

LUMBERBulua, Cagayan de Oro City

REPUBLIC OF THE PHILIPPINES City of Cagayan de Oro

BARANGAY BULUAOFFICE OF THE BARANGAY CHAIRMAN

MESSAGE

As Barangay Chairman of Bulua, Cagayan de Oro City, In behalf of Bulua Barangay Council and Staff to my beloved constituents, my warmest congratulations and my warmest greetings to all of our friends and visitors a “Happy Happy Fiesta” “Viva Sra. IMMACULADA CONCEPTION”. Please joined us in celebrating our Annual Barangay Fiesta December 7 & 8, 2011 with full of Joy, Gladness and Happiness in honor of our Patron Saint SRA IMMACULDA CONCEPTION for the bountiful blessings and graces from our ALMIGHTY GOD “JESUS CHRIST” our Redeemer and Savior.

In closing, let me end this saying; Don’t Go! Where there is path leads Rather Go! Where there is no path And Leave a trail

Once again my warmest greetings to one and all “Happy Happy Fiesta” Thank you more power. God Bless.

(Sgd.) AL P LEGASPI Barangay Chairman


PANEDOTTE PASTRIES are available at Tagoloan, Misamis Oriental, just in front of the Senior Citizens Center in Tagoloan, Misamis Oriental with Tel Nos. (08822) 740-211, (088) 856-2419; Cell Phone Nos. 0917-706-2247 and 0917-706-1516, or visit them at 162 M.H. del Pilar –Velez Sts., Cagayan de Oro City

PANEDOTTE PASTRIES

Available at GAISANO SUPERMART and at LUMBIA AIRPORT PRE DEPARTURE AREA

CAGAYAN DE ORO MAIN BRANCH

P & J Lim Bldg., Tiano Brothers – Kalambagohan Sts.,

Tel. # (08822) 727-829 * Telefax # (088) 856-1947

CAMIGUIN BRANCH B. Aranas St., Poblacion, Mambajao,

Camiguin Tel. # (088) 387-0491

CORRALES BRANCH Corrales Ave., Cagayan de Oro City

DIVISORIA BRANCH Att y. Erasmo B. Damasing Bldg., #61 Don A.

Velez St., Cagayan de Oro City Tel. # (088) 857-3631

LAPASAN BRANCH Lapasan Hi-way, Cagayan de Oro City

Tel. # (088) 231-6739a

Representative Rufus B. Rodriguez, 2nd District of Cagayan de Oro City, speaks before the guests and participants of the National Youth Commission Forum on the creation of Local Youth Development Councils (LYDC) in every province, city and municipality in the Philippines. The creation of LYDC is one of the main provisions of House Bill 591 (Local Youth Development Act), which he authored along with Rep. Maximo Rodriguez, Jr. of Abante Mindanao. Rep. Rufus Rodriguez explained to the guests, majority of whom are members of youth organizations, the important role that the youth in the country has to play in helping the Philippines prosper. Also in the photo are Rep. Raymond V. Palatino of Kabataan Party-list, Rep. Ryan Luis V. Singson of the 1st District of Ilocos Sur and Rep. Monique Yazmin Q. Lagdameo of the 1st District of Makati.

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Crops...from page 2clines were registered by freshwater, seaweeds, and other aquaculture sources. Clarete said frequent rainfall resulted in produc-tion declines in aquaculture sources. Commercial fish catch also dropped seven percent due to lesser appear-ance of seasonal species and fewer fi shing trips because of rough seas, strong winds, and heavy rainfall during the period. However, municipal fi sh-ing posted a seven percent growth due to the increased number of fi shing trips and non-boat fi shing activities. More appearance of seasonal species due to the installation of “payaos” also contributed to the improvement in the production performance, Clarete added. (pia-10)

“In fact, you will recall that this expected rate reduction was announced by one of our witnesses during the evidentiary hearings of this case at SEARSOLIN.” Mrs. Tion also said that one the positive attributes of PBR is it drives Distri-bution Utilities like CE-PALCO to perform better. “As envisioned in the PBR, better performance translates to lower cost. This is what exactly hap-pened to CEPALCO. The company’s actual perfor-mance for the past Regula-tory Years showed a certain level of improvement that will now allow the company to provide better electric-ity distribution service to its customers at a lower cost,” she added. “In short,

CEPALCO’s customers are now reaping the benefits of the PBR as envisioned by the ERC.” Mrs. Tion also cited the importance of KKI’s par-ticipation in the PBR rate setting process which in-creased consumers’ knowl-edge about PBR and the rate setting process. “We would like to com-mend the Konsumanteng Kagay-anon, Inc. for its active participation in the said regulatory process,” Mrs. Tion wrote in her letter to KKI. “Such active participation resulted to better understanding and appreciation of the rate making process which is one of the most complex processes in an electric distribution utility busi-ness.” For its part, KKI ac-knowledged CEPALCO’s openness and readiness to accommodate the con-sumer group’s request while it went into a “learning curve” to know more about PBR and make its inter-vention with ERC on the case more substantial and relevant. “I am happy there wasn’t an adversarial mind set be-tween KKI and CEPALCO during the PBR process which I attribute to the ‘critical collaboration’ be-tween the two parties to arrive at the best rates and programs which could best serve electricity consum-ers in the franchise area,” Mr. Baños said. “I believe we have set a precedent in putting our heads together to arrive at this mutually acceptable and satisfactory outcome for the next regu-latory period. Hopefully, other intervenors and DUs can similarly benefit from our experience.”

Power...from page 4

e-books, mobile devices and more. Educator and busi-ness technology expert Jerry Liao, management and IT consultant Ruben Canlas Jr., and video edi-tor and post-production supervisor John Wong spoke about various top-ics on ICT and education such as Mobile Environ-ments in Learning; The Current State of the Net; Social Networks become Learning Strategies; ICT – Practical Teaching and Learning Strategies; Bring-ing a Global Perspective to Classrooms, among others. As a staunch advocate of ICT and its impact to n at i on a l d e ve l op -ment, Globe continues to develop mobile and internet technology so-lutions through Globe Bridging Communities, its corporate social re-sponsibility (CSR) arm, to help raise the bar of the Philippines’ educational system, address Barangay peace-keeping, promote micro-enterprises, make environmental conserva-tion advocacy more effi-cient and provide national government inexpensive and fast means to deliver social services.

Globe..from page 15

By Joe Palabao

On its 4th straight year for a Christmas tradition, the VIP Hotel at the Heart of the City unveiled its spectacular and magnificent Christmas Village at the VIP lobby last December 1.

The unveiling is just in time for Advent-the coming of Our Savior Jesus Christ and His birth in the manger that brings joy, love and peace on earth. Miniature pieces of the Christmas Village depicts of a peaceful and progressive Cagayan de Oro-the City of Golden Friendship.

Conceptualized four years ago by the directors of Canoy Group of Companies - the Christmas Village started with only few miniature pieces and was significantly placed at the VIP Lobby. On the second year-VIP put more miniature pieces and retaining the old ones and giving more space into it for the guests and visitors to see. A tradition that goes on and now on its 4th straight year is work of art of Ma. Theresa “Teza” Canoy-Sambile, an architect, the youngest daughter of the late Henry and Inday Canoy

The VIP Hotel unveils its spectacular Christmas village

of RMN Radio Mindanao Net-work designing the Christmas Village. With the architectural design, the village has now become bigger and bigger with magnificent and fantastic new miniature pieces and together with the old pieces-VIP Hotel recreated a state-of-the art miniature Christmas Village for the Kagay-anons, hotel guests and visitors to see and experi-ence the Spirit of Christmas by just looking at it and enjoy the site of the Village and the miniature pieces symbolizing Christmas that brings joy, happiness and delight to all.

In an interview-Mr. Butch Canoy-Chairman of Canoy Group of Companies told Business Week Mindanao that the Christmas Village is the family’s living memento of Thanksgiving of the Canoy Family to GOD, the people of Cagayan de Oro each year as it unveils yearly the Christmas Village with new miniature pieces. It now becomes a tra-dition for the Canoy’s Family to share the spirit and joy of Christmas to Kagay-anons, their hotel guests and visitors who wish to see every year the Christmas Village at the VIP Lobby. The Christmas Village

symbolizes a real thanksgiving of the Canoy Family as their hotel business has reached 41 years of existence in serving Very Important People (VIP) of the world, the domestic and the foreign tourists as the hotel has become bigger, better and stronger.

Ms. Eileen E. San Juan-Director of VIP Hotel and the concurrent Asst. Secretary of 2nd Tourism Congress of the Philippines representing Meet-ings, Incentives, Conventions and Exhibits (MICE) for Min-danao also told Business Week Mindanao that starting next year-to keep the tradition alive and really experience the Spirit of Christmas A CONTEST will be launched identifying which miniature pieces are old and new and receive valuable Christmas prizes.

The unveiling of the Christ-mas Village was witnessed by the Staff of the Dept. of Tour-ism X, special guests from the RMN Radio Mindanao Net-work, members of COHARA, visitors, hotel guests and very important people of the city.

For inquiries, please call (08822) 726080/726552/727360 and visit their website www.theviphotel.com.ph

A miniature of the cathederal-a piece of the magnificent and spectacular Christmas Village at the Lobby of VIP Hotel brings in joy, peace and prosperity to all Kagay-anons.

BusinessWeekMINDANAO

December 9-11, 201114

MISAMIS Ori-ental garnered another Galing

Pook Award for the sec-ond straight year with its local peace building initiative project “The Lantad Peace-Building Experience: Turning Red to Green in Misamis Ori-ental” (From a ‘No Man’s Land’ to a Land of Hope/Strategic Innovations in Upgrading Misamis Ori-ental’s Provincial Peace and Order Council).

The good news was re-layed Monday, December 5 to Gov. Oscar S. Moreno by officials of the Galing Pook Foundation in Quezon City following the presentation by the 18 finalists at the Gal-ing Pook offices in Quezon City last November 29.

“Winning the Galing Pook Award for the sec-ond consecutive year is awesomely inspiring,” said Gov. Moreno. “This bring to Misamis Oriental and our people more dignity and respectability.”

Awarding will be done on the third or fourth week of January 2012 in Malaca-ñang with Pres. Benigno S. Aquino III leading the awarding rites.

“I am honored and privi-leged to have led our team

Misamis Oriental repeats as Galing Pook Awardee

in gathering more recogni-tion. I thank the men and women of the team whom I call the Lantad Changers for the splendid work!”

Under the program, Misamis Oriental selected Sitio Lantad in Barangay Kibanban, Balingasag Mu-nicipality, Misamis Ori-ental as a showcase for its paradigm shift in address-ing the insurgency in the province by focusing on peace building instead of war and brute force to win the hearts and minds of the people by subduing the real enemies of peace: poverty and ignorance. This, at a time when the administra-tion of former president Gloria Arroyo was vowing to wipe out the communist insurgency in a year

“This is a teamwork I hope will be replicated in other areas of the province; a partnership that can become a showcase for others to fol-low,” Gov. Moreno said. “It is difficult to attain peace through peaceful means, but it is more rewarding.”

Gov. Moreno said the Lantad Changers included the Core Group, Depart-ment of Agrarian Reform, Department of Environment and Natural Resources, De-partment of Agriculture, Department of Interior and Local Government, Com-

mission on Human Rights, National Commission of Indigenous Peoples, Philip-pine National Police, Armed Forces of the Philippines, Municipal Government of Balingasag, Barangay Gov-ernment of Kibanban,

Archdiocesan Center for Concern Empowerment and Services, Interfaith (Roman Catholic Church; Iglesia Filipina Independiente; Muslim; United Methodist), Balay Mindanaw, Balaod Mindanaw, German Doc-tors, Gising Barangay Move-ment, Philippine Coalition for International Criminal Court-Building Bridges for Peace and the media.

Misamis Oriental was awarded its first Galing Pook Award last March 17 by President Aquino in Malacañang in recognition of its outstanding health services program dubbed “Strategic Innovations for Government Hospitals”.

The LGU came up with Provincial and Municipal Investment Plans for Health through which surgeons are detailed to provincial-managed hospitals . A Memorandum of Agree-ment with the Mindanao Consortium on Surgical Residency Training Program tapped the expertise of 31 multi-specialist staff from hospitals in Cagayan de Oro.

The program substantially addressed the problems on hospital services and facili-ties faced by the province.

Among the innovative strategies the province ad-opted under the program were the outsourcing of supplemental funds from public and private sources for facility development, established network con-nectivity to improve refer-rals and communications, tapped medical societies, introduced a consignment scheme for medical supplies, established a pharmacy en-terprise and logical work flows.

The Galing Pook Awards was launched in 1993 to identify and recognize in-novative practices of local government units. The final-ists with outstanding initia-tives are carefully selected and the Top 10 winners recognized in a prestigious awards ceremony conferred by the President.

The Galing Pook Award-ees are chosen from a na-tional search of local gov-ernance programs, evalu-ated through a multilevel rigorous screening process based on positive results and impact, promotion of people’s participation and empowerment, innovation, transferability and sustain-ability, and efficiency of

program service delivery.Beyond the awards,

winning programs become models of good governance promoted for adoption in other communities. They provide useful insights and strategies to find innova-tive solutions to common problems. More importantly, they affirm the community and the local government’s commitment to good gov-ernance.

Since its inception, at least 230 programs of 152 local governments have been awarded the Galing Pook. These awardees become key advocates in stimulating and inspiring other local governments to introduce innovative practices and provide a fertile environ-

ment for the replication of successful reforms.

The Galing Pook Foun-dation promotes innovative and excellent local gover-nance programs that suc-cessfully address urgent so-cial and economic problems. It continues to broaden its network of partners to build a wider constituency for the recognition and documenta-tion of best local governance practices. It has excellent working relationship with 81 provinces, 110 cities and 1,505 municipalities in the country which is cru-cial to the adoption of best practices by local govern-ments in the advocacy for good governance. (Misamis Oriental Provincial Press Office)

MisOr.Today MisOr.Today

Tangub City: RP’s Christmas capitalBy RUTCHIE CABAHUG-AGUHOB

TANGUB City -- Christmas is the most wonderful time of the year. This expression is not only found in a song but in the hearts of everyone, here, in the “City of the Christmas Symbols of the Philippines.” The Tangubanons have always looked forward to their Christmas Symbols Festival that starts on the first Day of December, ev-ery year and ends on the second Sunday of January, the following year. According to data pub-lished by the Tangub City His-torical Commission (TCHC), the fi rst ever Christmas tree in the city plaza was lighted in 1992. Since then, Tangub City annually showcased Christ-mas Symbols in the City Plaza, Christmas Arches and giant Christmas ‘pa-rols’ (lanterns) in the urban barangays. In the late 1990’s Tangub City became the “Christ-mas Symbols Capital of the Philippines” that draws thousands of tourists during the yuletide season. “This is the time when the ‘Bayanihan’ spirit and the public-private- partner-ship (PPP) of all sectors is really at work,” Mayor Philip

T. Tan, said. Contests are also part of the Christmas celebration i n Tan -gub. The following a r e t h e categories for the contest: Category A: Christmas Symbols at the Public Plaza. Participated in by all lo-cal and national govern-ment offices/agencies, the structures are put up by the employees themselves who contribute to their physical and material needs. Category B: Most Lighted Arches. Welcome arches usually located at the en-trance to enhance the façade of the barangays. Category C: Lantern

Contest for those barangays without entries in Category B. Lighting of the lanterns

starts at 5:30 p.m. up to 12:00 midnight. Category D1: Most Lighted Market Sec-tion and Category D2:

Most Lighted Private Business Establishments. Included in the contest are the dried fi sh section, meat and fi sh section, “Tuba” (coconut wine) and Video-K Section, dry goods and fruit section, “Painitan” (Snacks/food) section and Tobacco section and all the other private business estab-lishments in the city. Category E: Most Lighted Barangays with installa-tion of lights artistically designed and placed neatly to enhance the sidewalks of

FEATUREFEATURE

the highway. Category F: Most Light-ed House in the Barangay. This is open to all house-holds in the highway and interior barangays which have entries in Category B, with each barangay having a minimum of seven (7) entries. Judit B. Tablan, City Information Officer and General Secretary of TCHC, said all the contests will be judged according to their artistic combination and the use of lights, 40 per-cent, their uniqueness, 40 percent and their over-all impact, 20 percent or a total of 100 percent. Meanwhile, the City Tourism Office (CTO) hopes the festival, this year, will again draw thousands of tourists. Data at the CTO shows that 239,209 persons who visited the city, last year, were walk-in guests dur-ing the Christmas Symbols Festival. This number represent-ed almost 50 percent of 502,116, the total number of persons who visited the city and availed of their public and private facili-ties for the year, Vicenta B. Paller, Senior Tourism Operations Officer (STOO), said.

Republic of the PhilippinesSUPREME COURT

REGIONAL TRIAL COURT OF MISAMIS ORIENTAL10th Judicial Region

Branch 44Initao, Misamis Oriental

LAND REGISTRATION CAD. LOT NO. 12126-BCASE NO. 2010-43 being a portion of Lot 121216, CAD- 237, Csd-10-019317-D; and CADRepublic of the Philippines LOT NO. 12293-B, being a portionDepartment of Transportation and of Lot 12293; Cad-237, Cad-10-Communication (DOTC), 019341-D; all Cagayan Cadastre,Represented by the Honorable situated in Laguindingan, MisamisOSCAR S. MORENO, Provincial OrientalGovernor, Misamis Oriental, Applicant.x---------------------------------------/

AMENDED ORDER

Finding the verified application for registration of a parcel of land designated as CAD. Lot No. 12126-B being a portion of Lot 121216, CAD-237, Csd-10-019317-D; and CAD Lot No. 12293-B, being a portion of Lot 12293, Cad-237, Cad-10-019341-D; all Cagayan Cadastre, situated in Laguindingan, Province of Misamis Oriental Island of Mindanao, filed by applicant herein to be sufficient in form and substance, the same is set for INITIAL HEARING on February 23, 2012 at 8:30 o’ clock in the morning at this court, sitting at the Hall of Justice, Initao, Misamis Oriental. Persons interested in this petition are required to answer and appear before this court on the aforesaid date and make known their opposition thereto. This amends the order dated October 07, 2010. The Administration of the Land Registration Authority is hereby directed at the expense of the applicant to cause the publication of the Notice of Initial Hearing in the Official Gazette and once in a newspaper of general circulation in the Province of Misamis Oriental. Further, the applicant is hereby directed to furnish copy of the application and its annexes to the Solicitor General. Lastly, let copies of this Order be furnished to the concerned offices of the Department of Environment and Natural Resources (DENR) of this Province. SO ORDERED Initao, Misamis Oriental, September 16, 2011.

(Sgd.) JUDY A. SIA-GALVEZ Acting Presiding JudgeBWM: DECEMBER 2, 9 & 16, 2011

15BusinessWeekMINDANAO December 9-11, 2011BillboardsBillboards

LOT FOR SALEBEACH HOUSE

Baloy, Cagayan de Oro CityBy appointment onlyTel. #: (088) 855 3898

Pryce Plaza HotelCarmen Hill, CDO, Tel. No.722791 to93/858-4537

E-mail:reservati [email protected]

Hotel Koresco Pueblo de Oro Golf Course,CDO, fax. No. [088] 858-9748

tel. Nos. 858-9748 to 54, E-mail:[email protected]

Mallberry SuitesLimketkai Drive ,CDO, Tel. No. [088]854-3999 / 854-7999

E-mail:[email protected]

Dynasty Court HotelTiano-Hayes Sts. CDO, Tel. No. 726876 / 726962 / 857-5410


The Marigold HotelVelez cor. Luna Sts, CDO

Tel Nos. 856-4320, 726937

Marco ResortTel. No. 732182 / 855-220

VIP HotelA.Velez St. CDO, Tel. No. 726080 / 726590 / 856-2505

E-mail: [email protected]

Philtown HotelMakahambus-Velez St. CDO,Tel. No. 723089 / 856-1813

De Luxe HotelCapt. V. Roa St. CDO, Tel. No. 726527 /857-2144

Maxandrea HotelJ.R. Borja St. CDO, Tel. No. 729943/ 857-2244 / 857-4154

Grand City HotelA.Velez- Sts. CDO

Tel. No. 723551 / 723658 / 857-1900

Country Village HotelCarmen, Cag. de Oro Tel. No. 71-22-03, 71-22-01, 7122-05

Southwinds HotelCapt. V. Roa Sts.CDO,Tel. No. 727623 / 724803 / 856-2036


Apple Tree Resort and HotelTaboc, Opol, Misamis Oriental,

Tel. Nos. 754525/ 754263/ 3091986, Fax No. (8822) 754497

Pearlmont InnLimketkai,Drive,CDO

Tel. No. 729111 / 856-2654 / 729455

Red Palm InnEVChaves Building, Capistrano corner Cruz Taal Sts.

Cagayan de Oro CityTel. No. 721197 and 8562671

Cell No. 0908-885-5643Email: [email protected]

Chali Beach ResortCugman,CDO,Tel. No. 723929 / 855-2108


Nature PensionneToribio Chavez Sts., CDO

Tel. No. 723598 / 723718 / 857-2274

NEW DAWN PENSIONNEVelez-Macahambus Sts, CDO

Tel Nos. 8571776, 721776email : gchreservati [email protected]

Malasag Eco Tourism VillagesCugman, CDO

Tel. No.855-6183 [088]309-3752

HOTELSRESTAURANTS

Edgar “Injap” Sia II: The man behind Mang Inasal.

‘Mang Inasal’ founder is TOYM awardeeTHE founder of the popular Mang Inasal franchise and one of the country’s richest men has been chosen as one of The Outstanding Young Men of the Philip-pines (TOYM) honorees. Edgar “Injap” Sia II was awarded the TOYM award for Entrepreneurship. Forbes Asia earlier listed Sia as the 40th richest man in the Philippines for 2011, with an estimated net worth of $85 million. Mang Inasal is now the country’s third largest fast-food chain, after Jollibee and Chowking. Last year, Jollibee purchased a 70% stake in Mang Inasal for

$68 million. Other TOYM honorees are: 1. Ma. Antonia Gregorio

Arroyo, for Biotechnology Industry Advocacy. Arroyo is the chief executive officer and founder of Hybridigm

Consulting (Daughter of Sen. Joker Arroyo); 2. Raul V. Destura, MD, for Medical Science. Destura is an infectious disease physi-cian and molecular biologist; 3. Sherwin T. Gatchalian, for Public Service. Gatchalian is the mayor of Valenzuela; 4. Paulino Salvador Leachon, for Community Development. Leachon is the mayor of Calapan City, Oriental Mindoro; 5. Gerard Joseph Salonga, for Music. 6. Antonio “Tony” Tiu, for Agri-Entrepreneurship. Tiu is the chairman, CEO and president of AgriNurture, Inc.

My|Phone’s Concert Tour continues and will soon invade Cebu, Davao and Cagayan De Oro. The event will features the country’s Top Pinoy Pop Boy Band the XLR8! XLR8 will also be re-leasing their most awaited album under My|Phone’s

My|Phone’s Concert Tour(MAP) Music Album Phone titled SUPERHE-RO. The Album contains 8 new songs from Hawak Kamay, Save the World, Smile and its carrier single Superhero! The MAP is My|Phone’s effort to deter Music Pi-racy by embedding music

within the phone. Like-wise the MAP is in support of the Local Music Indus-try’s effort to promote local music and artist. The MAP is supported by both the (OMD) Opti-cal Media Board headed by Chairman Ronnie Rickets and the (OPM) headed by

Mr. Ogie Alcasid accord-ing to Richie de Quina - VP for Marketing and Business Development. MAP is recognized as the 1st in the world brought to you by the Country’s Leading Mo-bile Phone Company, My|Phone.

World Bazaar Festival ranks as one of the prime Christmas shopping trade shows in Philippines. Or-ganized at Manila, the event boasts of more than 180,000 visiting partici-pants, looking for stylish, trendy and attractive gift items for their loved ones. The show is successful in creating a joyous and fes-tive ambiance for all those attending the event and

Aquabest participates 2011 World Bazaar Festivalmore than 500 exhibition booths are set up during this fair.

Aquabest will be setting up a booth at the Bazaar where it would give away premium items like tum-bles, umbrellas, and shirts. The company would also give away samples of struc-tured water. Structured water was introduced early this year by the company as part of its Shift Happens

campaign. Structured water is the

company’s effort to bring the water back to life and restore its original proper-ties. The company achieves this feat using advanced technology called Grander technology developed from Austria and exclusively licensed in the country to the company. Being more efficient than ordinary water in hydrating the

body, structured water is perfect for people looking for quick hydration on the go. With structured water, people will experience the future of water perfected by nature, delivered by technology.

World Bazaar is the larg-est and grandest Christmas Bazaar in the country and will run from December 2 to 18 at the World Trade Center. See you there!

Globe backs forum on use of ICT in educationAS part of its advocacy to promote the use information and communications tech-nology (ICT) in uplifting the quality of education in the country, Globe Telecom supported the recently held TechTutor III: Paradigm Shift in ICT Learning to

Reach the Unreached or-ganized by InfoChat, an online information center on news, updates and opin-ions about issues concerning the Philippine IT industry. The 2-day seminar at-tended by over 8,500 par-ticipants composed of learn-

ers, educators, experts and parents showcased the latest hardware, software, and technology-aided teaching skills to further enhance the quality of education in the country. It promoted mobile accessibility of informa-tion, communities’ general

interest for communication, and usage of multisensory tools in facilitating diverse learning strategies. It also introduced a range of gad-gets that can be a significant means for personal learning such as mobile computers,

GLOBE/PAGE 13

businessweek mindanao dec 9 print edition

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