businessplan_ashimdatta

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Business Plan

Submitted by

Ashim Datta

(08bee025)



Executive Summary

Aacay Technologies is a start-up organization that will offer designs and advice to engineers

and consumers regarding environmentally sensitive buildings as well as energy consumption

recommendations.

Aacay will work closely with several architects, mechanical and electrical engineers providing

them the ability to offer environmental solutions to their customers.

Aacay is an environmental energy technology service that offers a wide range of services:

advice regarding passive heating, grey water usage recommendations, renewable energy

considerations and employee transportation options.

Aacay will be led by the management team of Ashim Datta and Sonal Kapoor .

Aacay has conservatively forecasted sales of around INR 40 lakhs after two years, rising to

around INR 50 lakhs after three years.



Mission

It is Aacay Technologies mission to provide the finest green energy solutions for

new industries as well as existing individual or corporate owners.

Aacay has identified several keys to success that will be instrumental in creating a

sustainable business.

� Offer solutions that are demanded by customers.� Ensure all of the solutions have economic considerations built into the respective

models.

� Only provide 100% customer satisfaction. All customers must have their expectations

exceeded.

Aacay has identified three objectives that it will pursue for the long-term success

of the business:

�Proven cost-benefit analysis environmental approaches to structure building,maintenance and energy consumption.

�Become the premier environmental energy technology service provider inthe country within five years.

�Reach profitability within three years.



Company Summary

Aacay is a Kolkata based green energy technology serviceprovider. Aacay offers its services both to engineers who are

constructing new businesses as well as existing buildingowners/users

Aacay will require the following equipment in order to beginoperations:

�Computer system including three workstations, standard laser printer aswell as a wide mouth printer, Internet access, and assorted softwaresuch as Microsoft Office, QuickBooks and CadArchitect (the premier architect industry software) and Matlab (for electrical designs)

�Three work areas including two drawing tables and the assorted officesupplies for the standard workdesks as well as the drawing tables.

�Various bookshelves, lights, and couches (for clients).�Bike storage unit/locker.

�Refrigerator, microwave, and assorted utensils for the lunch room.



Services

Passive heating

Grey water

Renewable energy

Employee transportation

Efficient building construction



Market Analysis Summary

Aacay has segmented the market into two distinct target market groups. The first

group are engineers who are building a structure either speculatively (infrequently) orfor a client (generally).

Aacay has segmented its target market into two different customer groups, both equally attractive.

Engineers: This customer group is made up of professional engineers whodesign buildings and additions for clients.

Individual_customers: This segment contains consumers who are either having aresidential home, or a commercial structure, designed.

The engineers will be used as sales people for Aacay's services. They are the ones that can

then sell these services to their customers.The individual customers are people who know that they want environmental considerations

made in the design of their structure and will seek out a firm such as Aacay to have this work

done.



Strategy and Implementation Summary

Aacay's business strategy recognizes and will leverage the fact that a lot

of business will be transacted through networking and word-of-mouthreferrals.

Aacay will rely on its competitive edge of adopting a cost effective

environmental solution so in addition to meeting environmental concernsof the customer.

The sales strategy will offer a compelling economic analysis of how the

customer can save money by adopting Aacay's designs which it will useas a competitive edge against other companies

Marketing Strategy

Aacay will strongly use networking as a means to develop relationships with

many of the city's engineers.

Sales Strategy

The sales strategy will leverage this desire with the fact that environmental decisions can

have positive economic impacts in the long term



Web Plan Summary

The website will be used as a marketing tool. It will offer a description of the

services offered as well as a listing of different clients served.

Personnel and Management Plan

Ashim will be responsible for most of the business-related issues as well as doing

research and helping out with the work projects.

Sonals responsibilities will be marketing and sales based.

After the initial few months it is planned to employ people mostly friends who were

with the owners during their college days and have a proper know-how on

environmentally friendly designs.

Aacay has also forecasted that on month four it will need administrative assistance.



Financial Plan

Projected Profit and Loss



Appendix 1

Pro Forma Profit and Loss

Year 1 Year 2 Year 3

Sales 7,00,000 30,00,000 35,00,000

Direct Cost of Sales 5,00,000 7,00,000 7,50,000

Other Costs of Sales 0 0 0

Total Cost of Sales 5,00,000 7,00,000 7,50,000

Gross Margin 2,00,000 23,00,000 27,50,000

Gross Margin % 28 76.66 78.57

Expenses

Sales and Marketing and Other Expenses 5,00,000 23,00,000 27,50,000

Rent 60,000 60,000 60,000

Utilities 30,000 30,000 30,000

Insurance 5,00,000 5,00,000 5,00,000

Other 50,000 50,000 50,000

Total Operating Expenses 11,40,000 29,40,000 33,90,000



Appendix 1

Profit Before Interest and Taxes - 48,00,000 44,00,000

Taxes Incurred and interest 0 12,00,000 11,00,000

Net Profit - 36,00,000 33,00,000

Sales Forecast for 1st year

Month

1

Month

2

Month

3

Month

4

Month

5

Month

6

Month

7

Month

8

Month

9

Month

10Month 11 Month 12

Sales

Engineers 10,000 15,000 30,000 50,000 70,000 70,000 70,000 75,000 75,000 75.000 80,000 80,000

Individuals 2,000 3,000 3,000 3,000 4,000 4,000 4,000 5,000 5,000 6,000 6,000 5,000

Total Sales 12,000 18,000 33,000 53,000 74,000 74,000 74,000 80,000 80,000 81,000 86,000 81,000



Thank You«

businessplan_ashimdatta

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