May 16th, 2013 Published by: mervszine

1

Businesses ChooseOnline MarketingStrategies OverTraditional Advertising

Are you implementing effective online marketingstrategies? The digital age is truly here andaffecting the way companies do business andadvertise. Have you now noticed that even in somecommercials on television connecting with theadvertiser via Facebook is now been shown.

Businesses Choose OnlineMarketing Strategies OverTraditional AdvertisingBy Merv Stevens on May 16th, 2013

Online Marketing Strategies in the DigitalAgeAre you implementing effective online marketingstrategies? The digital age is truly here andaffecting the way companies do business andadvertise. Have you now noticed that even in

May 16th, 2013 Published by: mervszine

2

some commercials on television connecting with theadvertiser via Facebook is now been shown.These changes in advertising from the moretraditional forms to the newer online marketingstrategies was mentioned in an article by CharlieThomas in the Huffington Post.In the article he asks the question:“Is the humble advert dead? Advertisers in theUK are shifting away from traditional forms ofadvertising in favour of more subtle ways ofattracting consumers’ business.More than £800 million was spent last year on onlinemarketing strategies and lead generation activities,known as Online Performance Marketing (OPM);and it’s easy to see why – for every pound spent,the advertiser gets £11 spent with them.That’s because advertisers only pay once someonecompletes a defined action, such as makinga purchase (known as affiliate marketing) orsubmitting their contact details (known as leadgeneration) because of the advertisement.Tim Elkington, director of research and strategy atthe Internet Advertising Bureau, which producedthe figures with PricewaterhouseCoopers, told theHuffington Post UK that while overall ad spend maybe down, digital spending was on the up – havingincreased by 12.6% in first half of 2012.“OPM has performed particularly well as companiesonly pay for results, which means advertisers don’thave to broadcast their message in the hope thatpeople will respond, but can make sure their activityworks,” he said.“The old adage that ‘half of my advertising is wasted,I just don’t know which half’ is irrelevant to OPM,hence its increasing attractiveness when overallbudgets are being squeezed and accountabilityrises.“Despite around 3,500 advertisers and 10,000publishers engaging in Online PerformanceMarketing it still has the air of a best-kept secret.This is particularly surprising, considering each yearit drives more than two online purchases for everyUK adult and causes the equivalent of every UKperson to fill out a form showing interest in aproduct.”

Online Marketing Strategies: Key toDriving SalesFinancial services are the biggest spenders in theOPM category, driven mainly by insurance andcredit card advertisers using comparison websites.Retail comes in at second place, with clothing,accessories, electricals and computing all key areasfor this sort of advertising.Anna Bartz, senior manager at PwC, said:“Economically challenging times have seenmarketing budgets squeezed and greater evidencerequired of return on investment. As a result,we expect that the attractiveness of paying foradvertising based on an extremely measurable andspecific consumer action will see more advertisersusing OPM as a key channel for driving sales.”How is this way of advertising in the digital ageaffecting your business. Or are you thinking ofstarting a business but are not sure how you will getpeople to be aware of  what you have to offer in thismodern new economy.Two of the worlds most successful digital marketersand business system creators, Jay Kubassek andStuart Ross noticed individuals and businessesstruggling to make the transition from the oldeconomy to the current and ever-changing modernone.

Online Marketing Strategies: Learn ModernEffective Skills

 

To find a solution and help those struggling andthose wanting to thrive – they co-founded anexclusive private community and digital businesssystem known as the Digital Experts Academy(DEA) and the Six Figure Mentors (SFM).

May 16th, 2013 Published by: mervszine

3

DEA and SFM is the world’s first digital marketingacademy and business system for individuals,entrepreneurs, professionals, and businesses,specifically aimed at helping them transition fromthe traditional economy to the booming digitaleconomy.If you are a determined and inspired individual whois hungry, coachable and willing to learn new skillsthen the DEA and SFM may be for you. Start earningwhile still learning and acquire the essential onlinemarketing strategies and professional expertisenecessary to become a success in today’s turbulenteconomy.Did you like this post and did you get value fromit? If so I would appreciate it if you would leave acomment below or like or share it on Facebook!

Creator of Blog: WealthSuccessVentures.comWork With Me: Six Figure MentorsPS: Wanna know how to start a “spare-time” onlinemarketing business and participate in the DigitalGold Rush! => Exclusive Video Series Shows How

Merv Stevens works in internet and network marketingand is based in London, England.  He is of the opinionthat marketing online provides the potential for peopleto create a substantial income and a life filled withfreedom and flexibility and believes if you provide qualityproducts and services with integrity and ethically thenyou will achieve success in your business and allareas of life.  It’s these values and practices that hebrings to his internet marketing business. To learn moreabout what Merv Stevens has to offer visit his blog:www.WealthSuccessVentures.com