business with purpose unilever as example

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Geoff McDonald Unilever Global Vice President Human Resources Talent, Marketing, Communications, Sustainability & Water

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Page 1: Business with purpose   unilever as example

Geoff McDonald Unilever Global Vice President Human Resources Talent, Marketing, Communications, Sustainability & Water

Page 2: Business with purpose   unilever as example

2 billion people use a Unilever product daily 400 brands (15 = €1 billion+) €51 billion turnover (2012)

57% of sales are in emerging markets 171,000 people employed in 190 countries

Page 3: Business with purpose   unilever as example
Page 4: Business with purpose   unilever as example

The global context for our business

Accelerating changes in population, patterns of consumption and competition for resources

Page 5: Business with purpose   unilever as example

Huge environmental and social challenges

Page 6: Business with purpose   unilever as example

Demands for transparency, authenticity, trust and accountability

“Your brand is what others say it is when you’re not in the room” Jeff Bezos

Page 7: Business with purpose   unilever as example

So, Unilever must adapt to do business in a world which is

Volatile

Uncertain

Complex

Ambiguous

Page 8: Business with purpose   unilever as example

OUR RESPONSE? TO BE AMBITIOUS TO PUT PURPOSE AT THE CENTRE OF OUR BUSINESS TO “DO WELL BY DOING GOOD”

Page 9: Business with purpose   unilever as example

We will be a company that doesn’t just

market to consumers

but actually matters to people

Page 10: Business with purpose   unilever as example

To double our size to €80 billion by 2020 To radically reduce our environmental footprint To enhance the scale and quality our of social impacts

Page 11: Business with purpose   unilever as example
Page 12: Business with purpose   unilever as example

So, four years in …?

Turnover €40B to €51B Share price £11 to £24 225m + people reached on health and hygiene 18% of food meets highest nutritional criteria 450 000 small holder farmers trained Greenhouse gas impact per consumer reduced by 6 percent Water impact per consumer broadly unchanged - continues to be major challenge Staff engagement 60% to 78% Graduate applications 30,000 to 45,000

Page 13: Business with purpose   unilever as example

"Why would you invest in a company which is out of synch with the needs of society, that does not take its social compliance in its supply chain seriously, that does not think about the costs of externalities, or of its negative impacts on society?”

Paul Polman, CEO

Page 14: Business with purpose   unilever as example

In the break out session next

How do our sustainable living aspirations play out through one of our oldest brands?

Page 15: Business with purpose   unilever as example

Geoff McDonald Unilever @geoffmcdonald1