Business Makeover Tips from the ServeNow Team

World is Changing

Tower RecordsVirgin Music

BordersBarnes & Noble

Travel Agencies: Orbitz, Priceline, KayakTaxis: Uber

Legal is Changing

Big Data

Law Firms in Walmart

The Cloud

Our Panel of Experts

Management Account Management Customer Service

Products/Services

Content Design

TechnologyMarketing

Management

• Hire Slow, Fire Fast

• "Test" during hiring

• Make roles revenue generating

• Quitting Bonus

Adam Camras, CEO & co-founder

Products & Services

• Make processes repeatablebook: "Built to Sell"

• Compete on Service, Not Price

• Choose to be GREAT, not BIGbook: "Small Giants"

• Make Clients Profitable or Fire Them

Trent Carlyle, CTO & co-founder

Client Management

• Keep it Simple• Stay In Touch• Follow the "Golden Rule"• Pay attention• Care for your customers• Be consistent• 7. Say "Thank You"

Mindy Naumer, Marketing Consultant

Customer Service

• Friendly & Positive • Build Relationships• Over-Communicate• Be Honest• Fixing problems, increases

loyalty

Jocelyn Rosenthal

Marketing Tips

• Track Lead Sources

• Consistent Branding

• Establish your local presence online and offline

Ian Belter, Marketing

Content Tips

• Educate and add value

• Write for humans, not search engines

• Just be consistent

Kimberly Faber, Content Manager

What are people looking for?

Design

• Appearance counts for a lot

• Reduce visual noise

• Design for the content

• Overall: keep it simple

Jeremy Church, UI Designer

DesignJeremy Church, UI Designer

"Please call me so I can provide an alternate email as this one has been hijacked by Chinese Spammers because my webmaster did not provide a secured way of preventing this."

Technology

• The cloud is your friend

• You should not have to be an IT person to be a process server

• Life changer - "1Password"

Chad Jolly, Senior Developer

Thank you!

• Questions?

• Follow me: @AdamCamras