Na�onal Conference

on

BUSINESS STRATEGY IN THE

October 15, 2020

Organized by:

Department of Management StudiesJ.C. Bose University of Science & Technology

YMCA, Faridabad (Delhi-NCR)

V U C AVOLATILE UNCERTAIN COMPLEX AMBIGUOUS

WORLD

Last Date of Abstract Submission Extended Upto 30 September 2020

J.C. Bose University of Science and Technology, YMCA, formerly YMCA University of Science and Technology, is a state government university located in Faridabad, in the state of Haryana (Delhi-NCR), India. Established as a college in 1969, it gained university status in December 2009 and was renamed in 2018. The University was established in 1969 as an Indo-German project, a joint venture of the National Council of YMCAs of India, the Government of Haryana and the German Central Agencies for Development Aid, Bonn, Germany. It was earlier afliated to M.D. University, Rohtak. In 1996, the state government took complete control of the institution. In 2009, it became a university through the YMCA University of Science and Technology Faridabad Act, 2009. In 2018, it was renamed to its current name through the YMCA University of Science and Technology Faridabad (Amendment) Act, 2018. The University offers many specialized and nationally reputed programs in engineering, management, media, basic sciences and computer applications. It also offers PhD program in various disciplines. The University is presently NAAC accredited 'A' grade state government University and most of the University Teaching Departments (UTDs) are accredited by National Board of Accreditation.

About the University

About the DepartmentThe Department of Management Studies came into existence in the year 2008 with MBA program offering specializations in Information Technology, Operations and Power Management. Initially the program was meant for technical graduates only. Since 2011, the MBA program has been opened graduates from all streams. To promote academic growth at various levels, the department offers high quality management programs at under-graduate, post-graduate and doctoral level. To cater the needs of practicing managers, department runs MBA – Executive program too.

The department follows industry-focused curricula which is developed in consultation with eminent academicians and industry practitioners. The program delivery is done by well - qualied, competent, research-oriented and experienced faculty and experts from industry.

About the ConferenceIn today's fast globalizing business world, business organizations are faced up with volatile, uncertain, complex and ambiguous (VUCA) environment. Fast-changing technologies and business models riding on the wave of digital revolution are creating new challenges and opportunities for which innovative and strategic thinking is required. In the contemporary world of business, the old business paradigms are cracking up giving place to new thinking and approaches based on a comprehensive understanding of the VUCA world.

This Conference provides a platform and an opportunity to academicians and business practitioners to come together and explore the dimensions and strategies in the VUCA world for long-term success and sustainability.

Conference Objectives The main objectives of the Conference are:1. To deliberate on the future of organizations, leadership, business models arising from fast-changing VUCA

environment;2. To discuss and design strategies that can help to turn threats into opportunities;3. To review and recalibrate strategies for gaining a competitive edge and enhancing performance in the ever-

changing environment; and4. To design business and functional strategies to thrive in the VUCA world.

The Conference is organized into seven tracks designed around the theme. Papers may belong to any of the following tracks:

Track 1: Strategic Marketing: Market segmentation, targeting and positioning strategies; integrated marketing communication strategies; effective strategies in services marketing; strategic brand management; digital marketing strategies; social media marketing; international business marketing strategies; retailing; e-tailing and tele-marketing; product differentiation strategies; niche marketing; destination marketing; green marketing; B2B marketing strategies; customer relationship management; experiential and sensory marketing; BOP marketing; marketing to rural consumers.

Track 2: Financial Excellence: Portfolio management strategies; risk management strategies; corporate nancial practices; wealth management and nancial planning strategies; micro nance; global nance and accounting practices; nancial engineering; mergers and acquisitions; strategic cost management; working capital management strategies; general insurance; issues of growth and competitiveness in banking; NPAs banking crisis and growth impact.

Track 3: HR Practices: Strategic human resource management; ethics and human values; learning and development; performance management; intellectual capital and knowledge management; competency management; leveraging diversity; cross-cultural issues; human capital challenges; organization development strategies; stress management strategies; change leadership.

Track 4: Supply Chain Excellence and Operations: Project management; total quality management; business process re-engineering; crisis management strategies; inventory management; insourcing and backshoring resource management.

Track 5: IT Practices: Articial Intelligence; the internet of things; mobile technology; blockchain; cyber currencies, enterprise resource planning; gamication; virtual and augmented reality; cyber hacking; quantum computing.

Track 6: Global Growth, Innovation and Sustainability: Global inclusion practices; international trade and economic growth; export credit and nance; FDI and FII; design thinking; international risk assessment.

Track 7: Community Development: Corporate social responsibility; entrepreneurship; corporate governance; green business technology and practices; rural credit and entrepreneurship; management education; conservation and sustainable development.

Guidelines for Authors

Important Dates

Conference : October 15, 2020

Abstract / Full Paper Submission: September 30, 2020

Communication of Acceptance: October 05, 2020

Registration will start from : October 01, 2020

Submit papers in MS-Word to: conferencevuca@jcboseust.ac.in

Title Page: The title page should contain the title of the paper, the author's name, e-mail, phone number and institutional afliation.

Abstract: An abstract of about 200- 300 words should include the research topic, methodology, ndings and keywords (maximum 5).

Manuscript: The manuscript should be of Minimum 3,000 words (A-4 size page, 1.5 line spacing, and 12-point Times New Roman font). The authors should submit their original work only. There should not be any infringement of existing copyrights or indulgence in plagiarism.

Tables and Figures: The tables and gures should be placed in the appropriate location in the paper. Format and size of all the tables should be same and should be numbered consecutively.

References: References should be complete in all respects in APA style 6th edition.

Best Research Paper Recognition: In each track, best paper will be given recognition for outstanding contribution. The paper should clearly emphasize the theme of the Conference and must be submitted by the due date.

Publication Opportunities: All papers will undergo blind-review process and quality papers selected by the reviewers will be published in onference book bearing ISBN number and in a special issue of International Journal of Business and Globalization, a scopus indexed journal by Inderscience Publishers. For more details about journal and guidelines please visit: https://www.inderscience.com/info/ingeneral/cfp.php?id=5099

Please note for consideration for publication of paper in book or journal, paper must be presented in the conference.

Registration FeeAll Participants must register separately.

Category Amount

The participants are required to submit the registration form with the registration fee. Mode of payment can be demand draft in favor of “Registrar, J.C. BOSEUST, YMCA” payable at Faridabad or through electronic transaction via the link provided on University website : www.jcboseust.ac.in

500

750

1000

1500

Students

Research Scholars

Academicians

Industry Executives

Benefits to Authors

Dr. Manisha Goel Dr. Anushree ChauhanDr. Rajiv Sindwani Ms. Jyotsana Chawla Mr. Anirudh Vijay Ms. Zoha Asghar

Dr. Rachna AggarwalDr. Rupali MadanDr. Renu AggarwalDr. Sapna Taneja Mr. Vikas Kumar

Advisory BoardDr. Markanday Ahuja, Vice-Chancellor, Gurugram University, Gurugram, HaryanaSh. Raj Nehru, Vice-Chancellor, Shri Vishwakarma Skill University, Gurugram, HaryanaProf. Sujata Shahi, Vice-Chancellor, IILM University, Gurugram, Haryana Prof. Rakesh Kumar Sharma, Vice-Chancellor, Graphic Era University, Dehradun, UttarakhandDr. Manish Jindal, CEO, Quality Council of India, New DelhiDr. Abhay Jain, Deputy Director - Research, Indian Council of Social Science Research, New DelhiProf. K. B. L Shrivastava, Indian Institute of Technology, Kharagpur, West BengalProf. Santosh Rangnekar, Indian Institute of Technology, Roorkee, UttarakhandMr. Anil Serawat, CEO, Wabag Ltd., Thailand Prof. Arvind Gupta, J.C. Bose University of Science and Technology, YMCA, Faridabad, HaryanaProf. Suresh Bedi, J.C. Bose University of Science and Technology, YMCA, Faridabad, HaryanaProf. K. P Kaushik, National Institute of Financial Management, Faridabad, HaryanaProf. Anil Khurana, Deen Bandhu Chhotu Ram University of Science & Technology, Murthal, HaryanaProf. Anil Mittal, Department of Commerce, Kurukshetra University, Kurukshetra, HaryanaProf. Harbhajan Bansal, Guru Jambheshwar University of Science and Technology, Hisar, HaryanaProf. S.C. Kundu, Guru Jambheshwar University of Science and Technology, Hisar, HaryanaProf. Raj Kumar, IMSAR, Maharshi Dayanand University, Rohtak, HaryanaProf. Pradeep Ahlawat, IMSAR, Maharshi Dayanand University, Rohtak, HaryanaProf. Jyoti Rana, Dean, Skill Faculty of Management Studies, Shri Vishwakarma Skill University, Gurugram, HaryanaProf. Neena Sinha, Dean, University School of Management Studies, Guru Gobind Singh Indraprastha University, N. DelhiProf. A.K Saini, University School of Management Studies, Guru Gobind Singh Indraprastha University, N. Delhi

Organizing Secretaries

Organizing Team

Patron

Prof. Dinesh KumarHon'ble Vice-Chancellor, J.C. Bose University of Science and Technology, YMCA, Faridabad

Chief Patron

Shri Satyadeo Narain AryaHon'ble Governor, Haryana &

Chancellor, J.C. Bose University of Science and Technology, YMCA, Faridabad

Prof. Sunil Kumar GargRegistrar

J.C. Bose University of Science and Technology,YMCA, Faridabad

Convener

Co-Patrons

Prof. Vikram SinghDean, Department of Management Studies,

J.C. Bose University of Science and Technology,YMCA, Faridabad

Prof. Ashutosh NigamChairperson, Department of Management Studies,

J.C. Bose University of Science and Technology, FaridabadPhone : 99960 15869, 70153 90528

Dr. Gunjan Gumber9810695278

Dr. Neha Goyal9718999040

NH- 2, SECTOR-6, MATHURA ROAD, FARIDABAD, HARYANA-121006 (INDIA)

(formerly YMCA University of Science & Technology)

J.C. BOSE UNIVERSITY OF SCIENCE AND TECHNOLOGY,YMCA, FARIDABAD

NAAC 'A' Grade Accredited State Govt. University

(Established by Haryana State Legislative Act No. 21 of 2009,Recognized by U.G.C. u/s 2 (f) and 12(B) of U.G.C. Act 1956)

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