business @ speed of innovation
TRANSCRIPT
Business @ Speed of Innovation
Dr. Pavan Soni
Founder and Innovation Evangelist
Inflexion Point Consulting (www.InflexionPoint.net)
Traits of entrepreneurs
Questioning
Observing
Experimenting
Enrolling
Associating
Networking
Ref: Clayton Christensen
Branding a commodity, with localization
2005
Started by PC Mustafa with 50 sq. ft. kitchen in Bangalore
2006
First sales done
2007
Setup iD Idli Dosa batter plant in Hoskote
2010
Launches Malabar Parotas, fully machine made
2012
Operations in Hyderabad and Mumbai, prime retailing started
2013
Operations in Dubai (Malabar Parotas)
2014
Raised INR 35 cr from Helion Venture Partners
2015
Ads in mainstream media, OOH, and radio
2017
Raised $25 mn from Premji Investments
Aiming from INR 250 cr. revenue
Bringing back nostalgia
Hector Beverages Found in 2009Revenues of ~ INR 100 cr
~ 250 cr raised through Sequoia Capital and China’s
Hillhouse Capital
INR 5000 crores brand
over four generations (since 1937)
▪ Modernized by third generation - Manoharlal and Shiv Kishan
▪ Territorial demarcation b/w brothers
Ready to Eat
Global presence
Amara Raja Batteries(Product +
Services)
Since 2000, closing in on Exide ▪ 33% in OEM four-wheeler▪ 15% in OEM two-wheeler ▪ 28% in replacement four-wheeler ▪ 30% in replacement two-wheeler
$ 2 billion revenues in next five years
Every 2nd car in Singapore is powered by Amaron batteries
Power brands + World class processes
▪ Started in 1889 ▪ Process innovations (process 1
container in 6.46 minutes)▪ Awards for packaging innovations ▪ 2,50,000 acres of contract farming ▪ Value-add products
▪ Rice bran oil, ▪ Paddy husk as fuel additive, ▪ Husk power, ▪ Cattle feed
Addressing unmet needs
Acquired by UK’s Reckitt Benckiser in 2010 for INR 3,260 cr
- Girish Patel, Ahmedabad
“Paras is known for developing new categories and is widely respected for its category creation ability.”
Sensing and seizing opportunities with technology
Founded in 1998 (with Rs. 10K )
World’s first plastic body inverter
MOSFET, Micro controller based and DSP Sine Wave
World’s first solar hybrid UPS
200 products, 90 countries, 40,000 channel partners
100 patents, 150 trademarks,
Leader in Indian solar market
"I want to drive the market - I don't want to be driven by
it. My guiding principle is: change the market before it
changes you."
- Kunwer Sachdev, Founder and MD of Su-Kam
Adopting technology to differentiate
www.PavanSoni.com 17
▪ Founded in 2004 by Rana Kapoor
▪ India’s fifth largest bank
▪ BHIM YES PAY is the 1st Wallet to fully
integrate the India Stack APIs
▪ Won Golden Peacock Innovative
Product / Service Award 2017
Mahindra Rise Prize ✓Solar Challenge✓Driverless Car Challenge
Since March 2014
▪ Seek to inspire and enable
world-class innovation and
entrepreneurship in India
▪ Follow a collaborative
approach to innovation
▪ Encouraging disruption
Anand Operating Engineers Model (1994)
▪ Over 90% of the shop floors
▪ 22-24 years of age group
▪ Built-in attrition of 25%
▪ 1:22 (supervisor, staff ratio)
▪ Continuous improvement and initiative
www.PavanSoni.com 21
“We pick up first-generation people from across India. This
has given us high quality and engaged people on the shop
floor and something for the people to aspire for, which leads to
radical improvements. This has been one of our pillars of
innovation.”
- Sunil Kaul, MD of Behr India
Business @ Speed of Innovation
Branding the commodity with
localization
Retro innovations (evoking
nostalgia)
Addressing unmet needs
Family values plus professional
management
World class brand and quality
focus
Products and services to
differentiate
Packaging innovations
New business models
Seizing opportunities
with technology
Engaging with the ecosystem