Performance through Innovation

WebEdgeComputer-aided software engineering tools for Web 2.0

For more information: www.efront.comrequest@efront.com

AGILE software development

Web 2.0 desktop application

SOA with .NET/J2EE technology

Business Solutions

WebEdge

■ DoIT

The DoIT carries out a part of the Webedge development

■ End-usersThey are involved in the prototyping of the HCI throughout the project

■ External contractorsThey occasionally work on the perimeters defined by the DoIT

CRM components

PROSPECT AND CUSTOMERRELATIONSHIP MANAGEMENT

■ Database: Customer/prospect files, contact information,

property information, contact history

■ Contract/accident files

■ Recommendations and links between people

■ Calendar management, meeting delegation

■ Business follow-up

Designed to develop desktop applications, WebEdge offers an innovative alternative to traditional technical frameworks, and a new generation of programming tools to continuously take into account functional needs and increase productivity.

The WebEdge environment stands out among technical frameworks by allowing functional managers to play an active part during the whole software development process, and by reducing the duration and risks of development projects. WebEdge is a “functional framework” that encourages both development productivity and developers’ reactivity regarding business needs assessment.

AGILE Software DevelopmentWebEdge was designed to boost the productivity of development teams and better address business oriented questions: WebEdge takes on most technical difficulties, and guarantees the participation of functional decision-makers during the software development process.

WebEdge is a computer-aided software engineering tool based on three principles, which allow development teams to focus on functional issues and remain attentive to business end-users throughout a project:

Iterative and incremental developmentRapid prototyping and direct switch from the mock-up to the application in production

Technical / functional splitReduced dependence on .NET/J2EE technical architecture

Rule-driven declarative developmentBased on business notions

An Identical Environment for Developers and End-usersBusiness end-users and functional developers share an identical desktop application. This common environment simplifies their interaction and speeds up iterative development.

Business Solutions

CRM components

MARKETING

■ Requester: Modeling of requests for targeting

■ Automated extraction of commercial opportunities

■ Automation of call lists and customer file display

■ Mailing management: Automated sending, returns management

PERFORMANCE DASHBOARD & LEADERSHIP TOOLS

■ “Sales”, individual or aggregated key performance indicators

■ Business dashboards

INTEGRATION

■ With the management information system ■ With the CTI

■ Bi-directional synchronization with the email system

A Service-Oriented ArchitectureWebEdge is based on a Service-Oriented Architecture: the components of the application client consume server services. The multi-layer execution architecture is built on standard .NET or J2EE frameworks and contributes to the reduction of transformation costs.

Web 2.0 Desktop Application

“Mashup” Web-based portals created with WebEdge group unify functions and data within an interactive Web 2.0 desktop application. They offer the advantages of a lightweight client while providing the ergonomics of a heavyweight one. End-users can combine the public and private data they use every day in one single environment:

Reporting/dashboards designed with internal systems

Application modules

External data sources (Web)

Tabs, thumbnails, drag & drop functions and "widgets" allow end-users to best configure their environment according to their mission.

■ End-users workstations

■ Application Servers JSEE, .NET

■ Developers’ workstations

On the client side, the presentation motor can use different technologies such as AJAX or DHTML

On the server side, the exclusive use of standard program-ming languages facilitates specific developments and their intergration

The parameters of the HCI components are saved and exchanged in XML formatXML

HTTP(s)

Web servicesInterfacesSynch / Asynch

■ Mainframe■ Database SQL Server, Oracle, ...

■ External Systems

■ Continuous iterations

SQL (ADO, JDBC)

The goal is to boost end-users’ productivity and enhance their experience through a rapid adoption of the work environment by offering a unified and consistent representation of information.

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United Kingdom 44A Floral Street, Covent GardenLondon, WC2E 9DATel: +44 207 420 06 40

France (HQ)2/4, rue Louis DavidParis, 75116Tel: +33 1 49 96 40 60

UAE eFront FZ LLCAl Shatha TowerDubai, PO Box 502736Tel: +971 4 437 0740

Hong Kong8/F Two Exchange Square,8 Connaught PlaceCentralHong KongTel: +852 2297 2856

Germany An der Marienkapelle 12Bonn, D-53179Tel: +49 228 323 04.0

Channel Islands Olton House, 11/13 New StreetSt HelierJersey, JE2 3RATel: +44 153 461 09 69

Technical and Functional Components

WebEdge provides a complete set of reusable components to accelerate software development and simplify the use, maintenance and integration of your applications:

■ Advanced reporting functions in the form of reports, dashboards and charts in Excel or Word format or in an interactive “calendar” HTML module

■ Workflow motor

■ Sophisticated modules for the administration of end-users and access rights

■ Synchronization services with MS Exchange and Outlook: Emails, contacts, meetings, tasks

■ Simple interfacing technology and import/export functions with external systems

■ Embedded online help

■ Auditing capabilities

WebEdge has supported several CRM projects within large financial institutions, notably in the insurance industry. WebEdge has allowed for the rapid implementation of an interactive and scalable CRM solution, which covers a large range of functions, such as sales and marketing, and was integrated in an existing IT system.

Other Available Solutions

■ FrontCRM to create customized front-office tools■ Poincaré, a structured and powerful framework of calculations for mathematical models and data■ FrontRTA to build and manage a Master Data Management solution

About eFront

eFront is a leading software provider of solutions dedicated to the financial industry with a recognized expertise in Alternative Investments and Risk Management. eFront’s solutions serve over 240 customers in more than 30 countries, including major companies in the Private Equity, Real-Estate Investment, Banking and Insurance sectors. Founded in 1999, eFront has offices in New York, Montreal, London, Paris (HQ), Dubai, Hong Kong, Bonn, and Jersey. eFront is a public company listed on NYSE Euronext.

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WebEdge