C-level invitaton-only event ǀ Top companies represented ǀ Intensive lead-generation platform

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BUSINESS PROPOSAL

BUSINESSPROPOSAL

Digital Is the New Normal

Key Topics

Audience and Industry Representation

Lead Generation

Inspiring Location

About IDC CIO Summit 2018

Event

Introduction

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Advisory Board and Event Agenda

Benefit Matrix

Worldwide economy, business models and the whole IT market are shifting under our feet. Innovative technologycan make the difference between survival and extinction in this time of dramatic change. But that technology needsto be well chosen and implemented, and must be coupled with astute management practices. Only with thiscombination can enterprises build a solid foundation for future success. Share your winning strategies with high-levelCIOs and Executives at IDC’s CIO Summit 2018!

C-LEVEL INVITATON-ONLY EVENT

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KEY TOPICSHarness the potential of the IDC CIO Summit 2018

JOIN THE DISCUSSION

• Becoming Digital, Not Just Appearing to Be• Data-Driven Business Models• The Butcher, the Baker, the Candlestick Maker — or the CIO, CDO,

and CMO• Building Your Winning Team• Attracting and Maintaining Talent — Tips and Tricks from the

Battlefield• Understanding Customers’ and Stakeholders’ Real Needs• Prioritizing Use Cases• Innovation Management • Maintaining Infrastructure vs. Scalable Service-Oriented IT Support• The Real Implications of Blockchain and Distributed Ledger

Technology• The Emerging Artificial Intelligence • Security at the Speed of the Business• Empowering Business Through IoT, Cognitive, AI, Augmented &

Virtual Reality, Robotics, and 3D Printing

“I would like to thank you for the invitation to participate in the Summit. It has been an exceptional event, and I would like to congratulate IDC and yourselves for the impeccable organization of this event. As an attendee, I need to stress the fact that it was very well organized, with very good speakers and topics and a lot of networking, all in a very good balance.“

George DemetriadesDirector, IT&T Business Unit, Athens International Airport S.A.

“I really appreciated your perfect organization and the great atmosphere at the event itself.”

Tobias Höllwarth, President, Eurocloud

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IDC CIO SUMMIT 2018From quietly elegant to wonderfully extravagant

IDC CIO Summit 2018 is an exclusive, executive-level, invitation-only platform for ICT decision makers from the largestcompanies and government organizations in key markets ofCentral and Eastern Europe.

The Summit provides insights and actionable advice through a mix

of expert presentations, case studies, roundtable discussions, and

workshops. Delegates hear about global trends, learn from ICT best

practices, and participate in thorough discussions with colleagues

and peers during dedicated networking breaks.

By 2019, 3rd Platform technologies and services will drive nearly 75% of IT spending – growing at double the rate of the total market.

What is your market share?

“Congratulations for organizing and delivering the IDC CIO Summit Bucharest 2018. It was a great experience for us, and I would like to thank you for the opportunity to take part in this event. It was an absolute pleasure to talk about two of the hot topics for a CIO: digital transformation and security. I’m sure we will follow up with many of the customers who attended.”

MICROSOFT

“IDC provided good support and logistics, everything went smoothly. Our sales team made new contacts in IDC CEE. Overall, It was a good event to participate in. The audience appeared to be a high-quality assembly of CIOs.”

IBM

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AUDIENCE ONLY IT BUYERSRequest the 2017 audience sample. Meet your potential clients and build strong connections.

80+

2,000+

LARGEST IT BUYERS

100%

DECISION MAKERS

NUMBER OF CIOS PER EVENT

100+

INTENSIVE NETWORKING MEETINGS PER EVENT

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INDUSTRY REPRESENTATIONWe bring engaging industry leaders from the CEE region to present a combination of inspirational talks and lively, hands-on workshops.

Banking, Finance,and Insurance

Government andPublic Services

22%

Manufacturing, Energy, and Utilities

19%

Transportation

15%

Telecom

9%29%

“The IDC CIO Summit is an exclusive, high-level event that provides opportunities for CIOs to network with peers and discuss shared opportunitiesand challenges. C-level counterparts from a range of industries exchanged insights about their management experiences and offered practicalguidance on how to overcome obstacles and implement change. The format of the event encouraged contacts and some friendships were created.The well-balanced program included real-life case studies and presentations from technology providers and seasoned experts on the latest industryadvances.”

Radek HájekDigital Officer, ČSOB

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LEAD GENERATIONLive digitally. Generate leads in person. Talk business systematically.

DIGITAL CAMPAIGN

▪ Content-focused social media campaign across IDC social networks

Maximize your lead-generation results

PRE-EVENT LEAD QUALIFICATION

▪ Wish list of invitees to be included in delegate acquisitioncampaign

▪ IDC recommendations for attendee-partner matchmaking

▪ Attendee contact list (GDPR compliant)

ON-SITE LEAD GENERATION

▪ Pre-qualified 1-2-1 meetings

▪ Events Mobile Platform (EMA)

▪ Dedicated IDC representative to suport1-2-1 meetings

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INSPIRING LOCATIONSIDC CIO Summits taking place in up-and-coming innovation centers across the region.

Bucharest – April 19, 2018

Prague – April 26, 2018

Sochi – June 5, 2018

Vienna – June 14, 2018

Athens – June 28, 2018

Almaty – September 12-13, 2018

Bratislava – September 25, 2018 (TBC)

Budapest – September 2018

Opatija – October 17-19, 2018

Warsaw – October 25, 2018

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“I was absolutely amazed by the agenda, organization, location, social activities, and, of course the level of the C-level attendees. You can all be proud of how you managed the conference from A to Z. It is real pleasure to cooperate with you, and I am looking forward to the upcoming events.”

Věra Petrtýlová, Marketing Manager Eastern Europe, Channel Marketing Nordics, Palo Alto Networks

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ADVISORY BOARD EXCELLENCEMeet the experts who inspired the IDC CIO Summit 2017 with their life and work experiences.

“It was my greatest pleasure to be part of such a well managed event! I will be honored to continue as a member of the IDC CIO Summit Content Board. Thank you for the opportunity to spend a very productive day in such a high-level community of my peers.”

Luboš ChládekMember of the Board of Directors, ČEZ ICT Services

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SAMPLE EVENT AGENDAA list of event and activities designed to stimulate the CIO Summit 2018 audience.

9:00 9:10 Welcome

9:10 9:30 IDC Keynote

9:30 9:40 CIO Keynote

9:40 9:55 Summit Partner Presentation

9:55 10:10 Summit Partner Presentation

10:10 10:40 Panel Discussion

10:45 11:45 1-2-1 Meetings

11:45 13:00 Break-out I. Break-out II. Break-out III.

11:45 12:00 IDC Presentation IDC Presentation IDC Presentation

12:00 12:10 Platinum I Platinum III Platinum V

12:10 12:20 Platinum II Platinum IV Platinum VI

12:20 12:30 Case Study Case Study Case Study

12:30 13:00 Moderated Discussion Moderated Discussion Moderated Discussion

13:15 14:15 Private Lunch

13:45 14:15 Lunch 1-2-1 Meetings

14:15 15:30 Intro & Connect Session (6 groups)

Summit & Gold partners

15:30 15:45 1-2-1 Meetings

15:45 16:45Panel Discussion / Motivational Speech

16:45 17:15 Event Closing

BECOME PART OF THE EXPERIENCE

IDC CIO SUMMIT 2018 Prague https://www.youtube.com/watch?v=THDgErJcvio

IDC CIO SUMMIT 2018 Bucharest https://www.youtube.com/watch?v=MPaCRYbChAo

IDC CIO SUMMIT 2018 Sochihttps://www.youtube.com/watch?v=_7MCMGS6_iQ

IDC CIO SUMMIT 2018 Athenshttps://www.youtube.com/watch?v=TeZR42xErOs&feature=youtu.be

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PARTNER´S BENEFITSYour brand can be associated with our industry-leading experience.

BenefitsSummit

(limit of 2)

Platinum

(limit of 4/6)

Gold

(limit of 4)

Silver

(limit of 4)

Speaking Slot — Opening Session 15 min

Speaking Slot — Plenary Session

Speaking Slot — Breakout Session (afternoon) 15 min

IDC Connect Discussion (30 mins, part of breakout session)* Yes Yes

Bullet-Proofing Session with IDC analyst Yes Yes Yes

1-2-1 CIO Meetings (15 min) 10 7 5 3

Private Summit Lunch 6 CIOs

Research Results on CIO Trends Yes Yes Yes Yes

List of Summit Attendees and Post-Event Report Yes Yes Yes Yes

Invitation for Partner-Selected CIOs 30 25 20 10

Total Number of Entry Passes for the Summit 7 5 4 3

Partner Content in Summit Social Media Campaign Yes Yes Yes

Partner Area With Company Branding in Meeting Zone Yes Yes Yes Yes

Logo and Company Profile on Summit Online and Printed Materials Yes Yes Yes Yes

Investment: Athens, Bratislava, Bucharest, Budapest, Prague, Vienna*, Warsaw

Investment in Opatija

Investment: Sochi, Astana*

*(no break-out sessions. IDC Connect Discussion 60 min)

€ 16,000

€ 20,000

€ 30,000

€ 12,000

€ 15,000

€ 20,000

€ 9,000

€ 12,000

€ 15,000

€ 7,000

€ 9,000

€ 10,000

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ASK FOR MORE INFORMATION"Always do your best. What you plant now, you will harvest later.” Og Mandino

Associate VP, SalesDALIBOR SIDLO

dsidlo@idc.com

Regional Director, CIO and Custom Events Series, CEE

TERRY MATTHEOYIANNI

tmattheoyianni@idc.com

DX related priorities — such as supporting business

and product innovations and executing change and

transformation projects — represent the top

strategic goals of CEE CIOs.

Question for vendors: How you can support

these activities with your products?

JOIN THE BEST CIO EVENT OF THE YEAR

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TERMS AND CONDITIONS 1/3

This agreement relates to the non-exclusive partnership for the conferences entitled “IDC CIO Summit 2018”, which are organized by the IDC CEMA Conference Group (“the

Organizer”) and which will take place throughout 2018.

▪ The Organizer is solely responsible for the proper organization of the event and for the execution of this agreement. The Organizer is not liable for damage caused by

circumstances beyond the scope of this agreement, including delays, interruptions, defects, and poor handling of the event due to force majeure and errors arising from

insufficient, incomplete, incorrect, or inaccurate data/information provided by the Partner. The Organizer is not liable for any damage, including theft, deterioration,

damage, or loss of property, or for personal injury that occurs within the exhibition area used by the Partner.

▪ It will be the responsibility of the Organizer to show the Partner’s logo on its Web pages that promote the conferences and to organize a direct link to the Partner's

homepage. The Partner will undertake to promote the conference on its homepage and organize a link from this homepage to the IDC conference page.

▪ The placement of any logos or marketing materials for the Partner’s local distributors, representatives, or implementation partners with or in addition to the Partner’s logo

on any materials relating to the event, is subject to an additional fee of EUR 1,500 per logo. Individual items may include, but are not limited to, logos, banners, stickers,

pamphlets, brochures, Web banners, fact sheets, fliers, desktop items (e.g., pens, mugs, notebooks, and calendars), t-shirts, pins, and badges.

▪ The Organizer reserves the right to coordinate requests for meeting space from Partners in accordance with the limits of the overall space available, partnership level, and

date of partnership purchase. It is understood that all costs relating to transport, utility connections, setting up of the hospitality space, and other services are to be borne

directly by the Partner. The meeting space must be ready 30 minutes before the start of registration on the day of the event.

▪ Summit, Platinum, and Gold Partners are required to appoint a top executive as a speaker — preferably an executive responsible for the country in which the event takes

place. In order to ensure the integrity of the agenda and as a matter of respect for the efforts of all the Partners, the Organizer reserves the right to reject the speaker

nominated by the Partner if the nominee's rank is unsuitable for the conference. If the Partner is unable to provide a suitable speaker, the speaking slot will be forfeited and

no refund will be made.

▪ The Organizer will have the right to move the Partner’s speaking slot, if it is necessary to ensure the smooth and logical flow of the agenda.

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TERMS AND CONDITIONS 2/3

▪ It is the Partner’s responsibility to arrange (in a sufficient period of time before the conference) all the necessary visas and other official documentation necessary to enter

the country in which the event is being held. The Partner is also responsible for dealing with customs authorities in the case of transporting marketing materials (such as

banners and pop ups) for the conference. Upon request, the Organizer will provide contacts for agencies that can assist with the necessary administration.

▪ Any additional services, including hosting, translation of materials for conference purposes, transportation of materials to the event, etc. may be charged at an additional

cost. The local IDC conference manager will have the final say on applicable fees.

▪ Local IDC conference management will have the final say on the fees applicable for IT vendors and end-user attendees.

▪ Each Partner will be authorized to publicize its partnership with the event in any way that it sees fit, providing that all publicity fully and clearly respects the image of the

event, its Organizers, and the image of other Partners.

▪ All Partners can make suggestions concerning the organization of the event as they see fit, but the Organizer reserves its inalienable right to determine the program,

content, and management of the event in order to ensure its absolute objectivity and impartiality.

▪ If the Partnership Agreement is signed less than four weeks prior to the event, the Organizer does not guarantee that the Partner will receive all the benefits offered for the

specified partnership level, such as delivering attendees from Partner’s wish-list, or benefits tied to third-party deadlines (e.g. printed advertisements).

▪ The Organizer holds no responsibility for not delivering some or all of one-to-one meetings with selected event attendees if the required information are not provided by

the Partner before the deadline set by the Organizer or if Partner representatives are not at the agreed place at the time of the meeting(s).

▪ All Partners with speaking or moderation benefits are required to provide the conference Content Committee with the presentation title and a synopsis of the presentation

at least four weeks before the conference.

▪ Partners’ speakers and/or discussion moderators are obliged to provide requested feedback to the Organizer’s Content Committee and attend dedicated conference calls to

align the content of the presentations and panel discussions.

▪ The Partner will submit a draft of its presentation to the Organizer’s Conference Content Committee at least two weeks prior to the event. The Partner agrees to follow the

advice of the Committee related to the content and style of the presentation. The final presentation will be delivered to the Organizer no less than three days before the

event.

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TERMS AND CONDITIONS 3/3

▪ The Partner’s speaker hereby agree not to quote data from any of IDC's competitors in their presentations if IDC has the appropriate data available. The Partner should,

therefore, submit the Partner's presentations to the Organizer at least two weeks prior to the conference and outline the required data. Should the required data be

unavailable through IDC, the Partner will be allowed to quote other sources. The Organizer has the right to reject any slide quoting data from an IDC competitor and not to

show such slides at the conference.

▪ In the event of a change in the date of the event, the Organizer shall send written notification to the Partners. The event may be postponed or canceled in the case of force

majeure. Partners shall not be entitled to any refund of the amount paid in case of a change of date or a postponement. In the case of cancellation, the partnership level and

fee will be transferred to another event on IDC's calendar of the Partner's choosing.

▪ Due to the limited number of partnerships available, IDC is unable to accept cancellations. Upon signing the contract, the Partner will be liable for the full amount due.

▪ All terms, conditions, and prices are strictly confidential.

▪ An invoice will be issued upon the receipt of an order. Payment is due within five days of the date of issuance.