business presentations ober, fundamentals of contemporary
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Business PresentationsBusiness Presentations
OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.1
Plan and organize a presentation.
Plan and deliver a team presentation.
Plan and deliver a video presentation.
Develop effective visual aids.
Practice and deliver a presentation.
Critique your performance as a presenter.
Listen effectively.
OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.2
PurposePurpose
ExplainingExplainingPersuadingPersuading
Motivating Reporting
PurposePurpose
OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.3
How Formal?How Formal?
The stakes
Audience size
Audience opposition
Need for repeat performances
Complexity
Cultural expectations of audience
OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.4
Use an Outline—Not a ScriptUse an Outline—Not a Script
Absenteeism Rate—Slide 1 4.7% first 6 mo
5% higher than last yr 14% increase in 3 yrs
Industry average = 3.6% (steady)
OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.5
The OpeningThe Opening
Quote a well-known person. Ask a question. Present a hypothetical situation. Relate an appropriate story. Give a startling fact. Use a dramatic prop or visual aid.
OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.6
Choose a Logical SequenceChoose a Logical Sequence
Criteria
Direct sequence
Indirect sequence
Chronology
Cause/effect/solution
Order of importance
Elimination of alternatives
OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.7
Work-Team PresentationsWork-Team Presentations
Assignment of roles
Leader responsibilities
Unity and coherence
Introductions and transitions
Nonspeaker roles
OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.8
Video PresentationsVideo Presentations
Clothes and makeup
Posture, gestures, and movement
Eye focus
Visual aids
Operating the camera
OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.9
Overhead TransparenciesOverhead Transparencies
Good quality
Low cost
Easy to use
Easy to prepare
Easy to update
OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.10
Electronic PresentationsElectronic Presentations
Good quality
Moderate cost
Difficult to use
Easy to prepare
Easy to update
OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.11
Using Visual AidsUsing Visual Aids
Position yourself stage right of the projector.
Ensure that everyone can read the projected images.
Avoid walking in front of the image.
Turn only your torso when pointing to a chart.
OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.12
Dealing with Stage FrightDealing with Stage Fright
Overprepare.
Use positive imagery.
Recognize that you have something important to say.
Relax your body and breathe deeply.
Join Toastmasters International.
OBER, FUNDAMENTALS OF CONTEMPORARY BUSINESS COMMUNICATION. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED. 13.13
Keys to Better ListeningKeys to Better Listening
Give the speaker your undivided attention.
Stay open-minded.
Don’t interrupt.
Involve yourself.